How IT and Info Sec value privacy? Infographic from TRUSTe & IAPP
US Consumer Privacy Index 2016 – Infographic from TRUSTe & NCSA
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0 1 2 3 4 5 6 7 8 9 10 9.2 0 1 2 3 4 5 6 7 8 9 10 8.9 0 1 2 3 4 5 6 7 8 9 10 3.1 45% 45% are more worried about their online privacy than one year ago Yet don’t always know how to do this. Top cause of concern is companies collecting & sharing personal information with other companies (37%) 37% 75% of Americans believe they adequately protect their personal online data 44% believe that online privacy will improve with greater consumer awareness have limited their online activity in the last year due to privacy concerns 74% 51% have not clicked an online ad 44% withheld personal info 32% not downloaded an app/product 28% stopped an online transaction Due to privacy concerns this year CONSUMER PRIVACY CONCERNS ARE REAL AND RISING... LIMITED PRIVACY AWARENESS BUSINESS IMPACT REMAINS HIGH ENABLING TRUST Certified Privacy Certified Privacy 39% look for a privacy trust seal before deciding whether to trust CONSUMERS WANT TRANSPARENCY AND EASIER PRIVACY TOOLS 19% felt forced to use a website they didn’t trust PRIVACY, SECURITY AND DIGITAL RIGHTS 45% who has access to personal information 42% how is this used 41% the type of info collected 23% want to be able to delete personal info collected Consumers want control over 32% think protecting personal information online is too complex and 38% say clear procedures for removing personal information would increase trust 64% think online privacy should be a human right 38% think online privacy is more important than national security 37% think losing online privacy is part of being more connected 60% think they have the Right to Be Forgotten DATA PRIVACY DAY Data Privacy Day (DPD) began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. Led by the National Cyber Security Alliance (NCSA) in North America, DPD is observed annually on Jan. 28 and is the signature event of NCSA's year-round, privacy awareness campaign. The theme for DPD is "Respecting Privacy, Safeguarding Data and Enabling Trust." For more information about the campaign visit: staysafeonline.org/dpd Data from surveys conducted by Ipsos on behalf of TRUSTe / NCSA from December 17-22, 2015 US: 888 878 7830 www.truste.com | www.staysafeonline.org © TRUSTe, Inc. 2016 All Rights Reserved 56% trust businesses with their information online TRUSTe / NATIONAL CYBER SECURITY ALLIANCE U.S. CONSUMER PRIVACY INDEX 2016 are aware that they can delete cookies, cache and browsing history 60% 55% have done this 43% 29% are aware that they can turn off location tracking have done this 43% 29% are aware they can change social media settings have done this 33% 16% are aware that they can read privacy policies have done this 31% said because it was the only website that sold particular product or service 92% of US internet users worry about their privacy online 31% understand how companies share their personal information 89% say they avoid companies that do not protect their privacy 74% Healthcare Providers 72% Financial Organizations 35% Social Networks 25% Advertisers LEAST TRUSTED MOST TRUSTED 29% have stopped using an app said this was because they were asked to provide too much info 47% 36% have stopped using a website PRIVACY AWARENESS CONSUMER CONCERN BUSINESS IMPACT 68% More concerned about not knowing how personal information collected online is used than losing principle income 57% Two Top ways to Lower Concern 35% companies being more transparent about how they are collecting and using data having more easy to use tools available to protect personal information 35%
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Infographic on the US consumer privacy and 2016 Data Privacy Day from TRUSTe and National Cyber Security Alliance (NCSA).
Transcript of US Consumer Privacy Index 2016 – Infographic from TRUSTe & NCSA
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45%
45% are more worried about their online privacy than one
year ago
Yet don’t always know how to do this.
Top cause of concern is companies collecting &
sharing personal information
with other companies (37%)
37%
75%of Americans
believe they adequately protect
their personal online data
44%believe that
online privacy will
improve with greater
consumer awareness
have limited their
online activity in the last year due to
privacy concerns
74%
51%have not clicked
an online ad
44%withheld
personal info
32%not downloaded an
app/product
28%stopped an online
transaction
Due to privacy concerns this year
CONSUMER PRIVACY CONCERNS ARE REAL AND RISING...
LIMITED PRIVACY AWARENESS
BUSINESS IMPACT REMAINS HIGH
ENABLING TRUST
Certified Privacy
Certified Privacy
39% look for a privacy trust seal before deciding
whether to trust
CONSUMERS WANT TRANSPARENCY AND EASIER PRIVACY TOOLS
19% felt forced to use a
website they didn’t trust
PRIVACY, SECURITY AND DIGITAL RIGHTS
45%who has access
to personalinformation
42%how is this
used
41%the type of info
collected 23%want to be able
to delete personalinfo collected
Consumers want control over
32% think protecting personal information online is too complex and 38%
say clear procedures for removing personal information would
increase trust
64% think online privacy should be a human right 38% think online privacy is
more important than national security
37% think losing online privacy is part of being more connected60% think they have the Right
to Be Forgotten
DATA PRIVACY DAY
Data Privacy Day (DPD) began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. Led by the National Cyber Security Alliance (NCSA) in North America, DPD is observed annually on Jan. 28 and is the signature event of NCSA's year-round, privacy awareness campaign. The theme for DPD is "Respecting Privacy, Safeguarding Data and Enabling Trust." For more information about the campaign visit: staysafeonline.org/dpd
Data from surveys conducted by Ipsos on behalf of TRUSTe / NCSA from December 17-22, 2015
US: 888 878 7830 www.truste.com | www.staysafeonline.org
© TRUSTe, Inc. 2016 All Rights Reserved
56% trust businesses with their information online
TRUSTe / NATIONAL CYBER SECURITY ALLIANCEU.S. CONSUMER PRIVACY INDEX 2016
are aware that they can delete cookies,cache and browsing history60%
55% have done this
43%
29%
are aware that they can turn off location tracking
have done this
43%29%
are aware they can change social media settings
have done this
33%16%
are aware that they canread privacy policies
have done this
31%said because it was the only website that sold particular product or service
92% of US internet users worry about their privacy online
31% understand how companiesshare their personal information
89% say they avoid companies that do not protect their privacy
74% Healthcare Providers
72% Financial Organizations
35% Social Networks
25% Advertisers
LEAS
T TRU
STED
MOST
TRUS
TED
29%have stopped using an app
said this was because
they were asked to provide too much info
47%36%have stopped
using a website
PRIVACYAWARENESS
CONSUMERCONCERN
BUSINESSIMPACT
68%More concerned about not
knowing how personal information collected online is
used than losing principle income
57%
Two Top ways to Lower Concern
35%
companies being more transparent about how they are collecting
and using data
having more easy to use tools available to protect personal
information
35%
