2013 PARTNER CONNECTdownload.microsoft.com/download/E/7/3/E732F8E0-9615-4A71... · 2018-10-16 ·...
Transcript of 2013 PARTNER CONNECTdownload.microsoft.com/download/E/7/3/E732F8E0-9615-4A71... · 2018-10-16 ·...
2013PARTNERCONNECT
There are 7,1 Billionpeople on the planet& 6 Billion mobile
subscriptions.
Only 4,2 Billion use a toothbrush
Think devices
2003 20102015
2020
50 billion
Source Cisco
Software is the lifeblood of modern business
Opportunity
70-80% of companies are creating internal
apps-Forbes
Applications will account for $132B in the
software market in 2013-Forrester1
Industry predicts 25% growth in the
ALM market
1 Global business and government spending on IT and services in 2013 Forrester Research, Inc., July 12, 2013.
Windows 8 Platform Strategy
Shared Windows core
Windows RT/Windows 8
Windows Server 2012
Embedded
Programming skills
Development tools
Languages, frameworks
Components
Runtimes
Business Modernization Building Blocks
Modern apps
The modern app lifecycle
The modern data center
DevOps-Commerce
Better Faster Cheaper
The Evolution of Enterprise Apps
Systems of Record Characteristics • Direct-to-Consumer
• Online B2B
• Mobile workforce
enablement
• Gamification
• Consumer and Audience
Intelligence
• Moderate-long cycle times
• Planned infrastructure scaling
• Traditional OLTP, DW, OLAP
• Macro-transactions
• Moderate to high latencies
• Moderate availability requirements
• Moderate MTTR : hours to days
Internal Users, B2B Partners, Traditional channels Consumers, Mobile Workforce, New channels
LOB Applications for recording Modern Apps for engaging
Brand Differentiation
Continuous Delivery
Enterprise Grade Internet Scalability
Core business
Longer release cycles
Enterprise Scalability
Apps that companies build
Apps for the Windows StoreInternal line of business apps
Go-to-Market Strategy
Modern Lifecycle Modern Applications
Partnership will get us there
Landscape has changedTraditional Customer
RelationshipToday’s Customer
Relationship
Identify your biggest opportunities
Engineering/design.
Retail
Assisted sales.
Retail execution.
Event management.
Digital entertainment.
Media.
Field worker. Branch banking/ insurance sales.
Access to patient data.
Mobile flexibility in a hospital.
Community care.
Clinical training and research.
Student collaboration.
Teacher in classroom.
Digital textbooks.
Classroom management.
Advisory services.
Personal AppsProductivity
Staff
Planning
Skills Center
Human
Resources
HR Apps
Time &
ExpensesCRM Sales
Sales & Marketing Apps
Scorecard Status
18%▲
Sales Customer Utilization
$80 ↑ 55% ▼
9%▲
Revenue
681 ↑
Wins
IT Help
Facilities Printing
IT Service Status
ABC App Down
App Printers working
Up time
Fault Fixes
Support AppsLOB Apps
Industry &
Process
Specific
Industry &
Process
Specific
Industry &
Process
Specific
What does your target customer’s start screen look like?
Engage with a portfolio of apps
customization.
licensing model, cloud model.
‘White label’ apps create scale in existing and new customer base
Cu
sto
mers
Next few
customers:
Scale up:
First
Customer:
2013 2014 2015
First Customer
• Develop the app as
a ‘framework.’
• Co-invest with your
customer and own the code.
Next Few
• Fine-tune and customize.
• Re-sell into existing
customer base.
• Build reference cases.
Scale Up
• Build solution offer.
• Drive demand in market.
• Re-think licensing model.
Time
Close deals with the right engagement
App hunting • Enterprise: • Each customer has an LOB plan
• Each top Application has a win plan
• Consumer• Each top Application has a win plan
• Programmatic approach for breadth
Contact your PAM Consumer Commercial
• PR & Social Media
• Co-marketing
• Store Spotlight
• Online Discounts
• App Fast Track
• Access to Devices
• Retail Education
• Student Demo Script
• App Consultants
• PR & Social Media
• Co-marketing
• App Fast Track
• Sales Demo App
• Access to Devices
• App Consultants
• PR & Social Media
• Co-marketing
• Store Spotlight
• Access to Device
• App Consultants
• Gold & Silver Partner
Business Invest
Programs
• Self-Service Go To
Market Resources
• App Consultants
Design hours up to 120hrs
+ Windows Store
merchandize
Design hours up to 80hrs /
MAAP for Selected partnersUp to $xxk per app
Azure Trial
BizSpark for Startups
• PR & Social Media
• Co-marketing
• Store Spotlight
suggestion
• App Consultants
• PR & Social Media
• Co-marketing
• App Consultants
• Sales Demo App
• PR & Social Media
• Co-marketing
• Store Spotlight
suggestion
• App Consultants
• App Consultants
Apps on Windows Offers
Win a Drone!
Exclusive Partner ContestMake your company app on Windows 8 and
Windows Phone and Win this Parrot AR.Drone
Hurry to aka.ms/winadrone
Accelerating Growth. Together.• Business Opportunity
Make your teams aware Create an Apps practice
Get Ready The market moves fast
Build Modern Apps Your customers are ready
• Application Development competency
Lifecycle Management competency
• Attend Windows 8 and Windows Azure sessions this PM
• Visit the Application Development booth @expo