2012 Goleta Magazine

2 0 1 2 E d I T I O N 1

MarkiNG a MileStoNe Goleta Celebrates

its 10th birthday PaGe 6

Goleta Means BusinessPaGe 16

Your Guide to Year-RoundFun in the Good Land

PaGe 36

2 0 1 2 e d i T i o n

THE ESSENTIAL GUIDE TO LIVING, WORKING AND PLAYING IN CALIFORNIA’S GOLETA VALLEY.

M A G A Z I N EGOLETA

2 G O L E T A M A G A Z I N E

2 0 1 2 E d I T I O N 3

Welcome to the 2012 Goleta Magazine. Each year we strive to put together a piece that encompasses Goleta. From

our thriving businesses, neighborly communities, and natural attractions, Goleta is a dynamic place to live, work and play. We hope this will be your guide to discovering all Goleta has to offer, whether you’re visiting, or here to stay!

The Chamber of Commerce works year-round to strengthen our local economy, promote the community, provide networking and business resources, represent business interests to government, and support pro-business political activity. Our annual magazine features stories on each of these areas.

This issue is particularly unique, as it celebrates 10 years of incorporation for the City of Goleta. We feature a flashback at how Goleta has grown over the last 10 years, as well as a timeline reflecting on the history of the good land!

Read through our magazine and get to know the community and the Goleta Valley Chamber of Commerce. With 350 members representing 30,000 jobs, we are the voice of business. Members who advertise in the Goleta Magazine are putting their best foot forward to inform you and ask for your business. We hope you’ll seek them first for your lodging, dinning, shopping and services.

If there is something you’re looking for and don’t find in these pages, check our online Member Directory at www.GoletaValleyChamber.com, or give us a call. The Goleta Valley Chamber of Commerce—a head for business, a heart for the community.

—Cortney Hebert, Editor-in-Chief

a d d i T i o n a L C o P i e s For additional copies of Goleta Magazine, please contact the Chamber at [email protected] or by phone (805) 967-2500.

Mailing Address:5662 Calle Real, #204

Goleta, CA 93117 805.967.2500

www.GoletaValleyChamber.com Hours:

Monday-Friday, 9 am – 5 pm

GOLETA VALLEY CHAMBER OF COMMERCE

A Head for Business, A Heart for the Community

F r o m T h e e d i T o r

C o n T r i b U T o r s

Elaine AbercrombieAngelique ChuchasJessica Haro dacia HarwoodCortney HebertAlex KacikValerie KushnerovWilliam MacfadyenGiana MagnoliMark MattinglyKristen MillerMichael RattrayRachael Ross Steidl

Copyright © 2012 Goleta Valley Chamber of Commerce. All rights reserved. No parts of this publication may be reproduced in any form or by any means without expressed written consent from the publisher. Contents of the publication were received or derived from sources deemed reliable, but neither the publisher, its members, staff, or vendors, may be held responsible for any errors therein, or omissions therefrom.

cont

ents

P h o T o s

Lawrence AndersonLinda BlueLara CooperKirsten deshlerGreg desiletJay FarbmanRob Hoffman PhotographyKip HolcombLynn HoustonValerie KushnerovTony MastresMedia 27Marc MuenchLisa Rivas

Cover Story: Goleta Marks a 10-Year Milestone . . . . . . . . . . . . . 6Timeline: Becoming Goleta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Building dreams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Goleta Means Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Commercial Growth on the South Coast . . . . . . . . . . . . . . . . . . . 18Living the Good Life: Residential Real Estate . . . . . . . . . . . . . . . . 20Healthcare. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24University of California, Santa Barbara . . . . . . . . . . . . . . . . . . . . . 28dining Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Community Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Butterflies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Goleta with Kids. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Goleta Valley Chamber of Commerce . . . . . . . . . . . . . . . . . . . . . . 40Getting Here and Staying Here . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42Bragg Live Foods 100th Anniversary. . . . . . . . . . . . . . . . . . . . . . . . 44Celebrating Goleta’s Finest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49City Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50Local Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52


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2 0 1 2 E d I T I O N 5

Iam honored to be the Chair of the Goleta Valley Chamber of Commerce, now in our 64th year. Our magazine provides only a

small snapshot of what’s happening in our great community: economic vitality, technology, tourism, a world class University, and the City of Goleta’s ten year anniversary. We know you will enjoy this annual edition of the Goleta Magazine.

Our number one goal is to represent the businesses and industries that drive our economy. We continue to lay a foundation for prosperity that will survive the test of time. The Goleta Valley is a special place—having the right mix of quality of life, beautiful environment, good housing, top to bottom educational institutions, open recreational space, municipal infrastructure, and governmental representation—a balance that can’t be taken for granted. If this balance is not nurtured, the cost will be borne by future generations.

The Goleta Valley Chamber of Commerce is proud to be a vital partner in the evolution of our community and City. During challenging times, as we have all experienced these past few years, the dynamics of the marketplace makes corrections in business and employment. These impacts are felt throughout the rest of society in the form of reduced services and expectations. The Goleta Valley has done a better job at minimizing these calamities as we have seen less unemployment and fewer reductions in quality

of life. It bodes well that whether through individualism or collectivism, our community continues to find ways to adjust to the present, while continuing to prepare for the future, and not suffer the unintended consequences felt more deeply by others.

Our Chamber is responding to you, the voice of the customer, in continuing to align all the stakeholders that shape our economy. One area is a new coalition with our City, UCSB, and the Chamber in establishing a smoother pipeline for entrepreneurs, start-ups, and small technology businesses to be successful in commerce in the Goleta Valley. Nurturing a climate that fits the goals of all our good citizens will allow for employment, productivity, profit, and a higher multiplier effect back to society.

We strive to be great stewards of your interests. We welcome the opportunity to work with you, and we look forward to a better today and a greater tomorrow.

—Michael W. Rattray, Chairman

F r o m T h e C h a i r

W ith an average temperature of 68 degrees and a perfect location between the Pacific Ocean and the Santa Ynez

Mountains, Goleta is a great place to live, work and visit. Goleta’s beautiful parks and beaches, thriving businesses and good schools offer the best of life. The community is interconnected between retail and industrial sectors, education, non-profits, high tech business and its agricultural history. It has the friendliness of a small town with

access to big city activities nearby.

For more than 60years, the GoletaValley Chamber of Commerce has celebrated the Goleta Valley. From the beautiful parks and beaches, thriving businesses and excellent educational system, it is no

wonder Goleta is a great place to be.

The Chamber’s mission remains the same: creating a strong local economy, promote the community, providing business and networking opportunities, representing business to government, and pro-business political action.

We are proud to announce after three years of operating in a virtual office, we remain closer to our members than ever. In 2011, we introduced a new way to connect business with government with a Legislative Summit. Last year also marked the 20th anniversary of the California Lemon Festival in Goleta. We have a lot to look forward to in the coming years and we hope you will join us.

Please take the time to learn more about the Chamber by exploring our magazine, visiting our website, www.GoletaValleyChamber.com and connecting with us on Facebook and Twitter.

—Kristen Miller, President & CEO

F r o m T h e P r e s i d e n T

C h a m b e r s T a F FKristen miller,

President & Ceo

Cortney hebert, Communications manager

shelby sim, director of business development

angelique Chuchas, Communications assistant

sylvia redding, event Coordinator

2 0 1 2 b o a r d o F d i r e C T o r shallie avolio,

Latitude 34 Technologies

Warren butler, marmalade Café

Kathleen Cochran, bacara resort and spa

michael Kramer, ameravant Web design

Tracy Lincoln, santa barbara airport

Gene Lucas, University of California santa barbara

William macfadyen, noozhawk

dave messner, aTK space systems

steve nicholson, Citrix online

Cynder sinclair, santa barbara neighborhood Clinics

bill Terre, FLir Commercial Vision systems

emma Torres, santa barbara bank & Trust

Jim Youngson, Terrain Consulting

Craig Zimmerman, The Towbes Group

o F F i C e r sChairmanmichael rattray,

United boys & Girls Club

Immediate Past Chairsteve Fedde,

sares-regis Group

First Vice Chair / TreasurerTony Vallejo,

Palius & o’Kelley

Vice ChairsPeter brown,

brownstein, hyatt, Farber, schreck

don donaldson, Penfield & smith

Kathy Koeper, marborg industries

eric onnen, santa barbara airbus


GoletabY CorTne Y heberT

GoletamarKs a 10-Year miLesTone

2 0 1 2 E d I T I O N 7

fFebruary, 2012 marked the 10-year anniversary of Goleta’s incorporation. In this time, the City has overcome significant challenges and enjoyed great achievements, but most importantly, Goleta has developed into a beautiful suburban community which honors its roots.

Until the 18th century, the Goleta Valley area was populated by the native Chumash people. At the end of the 18th century, Spanish expeditions arrived in the area and founded the Santa Barbara Mission and the Presidio; this gave birth to what we know today as Santa Barbara. In the 19th and early 20th centuries, land grants by the Mexican government turned the Goleta Valley area into a prominent lemon-growing and agricultural region. Furthermore, several areas, including the Ellwood Mesa, were developed for oil and natural gas extraction. At its peak, more than 100 oil wells dotted the Goleta shoreline. Ironically, this abundance of wells is what attracted a Japanese ship to shell this area at the start of WWII; just two

and a half months after Pearl Harbor. To this day, Ellwood Beach is the only place in the continental U.S. that has ever been attacked by a foreign entity.

With the construction of the U.S. Highway 101 in 1947, the Bradbury Dam and Cachuma Lake in 1950, and the University of California Santa Barbara’s move to Goleta in 1954, the Goleta Valley saw a great deal of growth and change; transitioning from a rural-agricultural community, to a suburban area of ranch style homes, defense-related

research and aerospace firms. Space and computer-related technology flourished in the wide-open spaces where brilliant engineers could test their imagination. As a result, Goleta came together as a community long before it was officially incorporated as a city. By the mid 1960s, the Goleta Valley had become the largest urbanized unincorporated area in the state of California. Although this growth afforded the area great progress, it also brought with it some setbacks, such as traffic, a loss of agriculture, and little regulation.

Goleta marked its 10-year anniversary of becoming a city in 2012

continued on page 8


Between 1960 and 2000, several attempts were made to either incorporate Goleta as a city or annex the area to the City of Santa Barbara. Goleta was home to a number of high-tech companies which had turned it into the employment center of the County. Goleta was much more than a neighborhood of homes; it was a thriving community with beautiful neighborhoods, schools, businesses, and increasing commerce. Goleta needed its own identity, and its own government to secure the successful future of the area as it continued to grow.

The first three attempts at Cityhood were unsuccessful. A renewed attempt in 2000 led by the grass roots organization GoletaNow! resulted in Measure H, the Goleta cityhood proposal. It was approved on November 6, 2001, by 57.6 percent of the voters and the city was incorporated on February 1, 2002.

G o L e T a T o d a YTucked between the Santa Ynez Mountains and the Pacific Ocean, Goleta is surrounded by natural beauty. The mixed terrain provides ample water and land activities such as surfing and kayaking, hiking and biking, and other leisurely pursuits. Although Goleta is considered a suburban area, there are many parks and open spaces, as well as preserves which protect its natural treasures. One of the most popular of these natural treasures are monarch butterflies, which migrate to the Ellwood Mesa each fall. This naturally occurring phenomenon is now protected in perpetuity through the City’s leadership in creating the Sperling Preserve. Another unique attribute of the area is this passionate community’s environmentalism. Residents and businesses alike are conscious about their impact on the environment and progressive in their actions to lead a sustainable lifestyle. Although the streets are now lined with a variety of businesses, the hills are still

MILESTONE continued from page 7

‘‘Goleta as a community came together long before it was officially incorporated as a City.”

cover story

2 0 1 2 E d I T I O N 9

home to lemon orchards and there remains a substantial amount of agricultural land throughout the Goleta Valley. Each week there are three farmer’s markets at local shopping centers, where residents can purchase fresh fruits and vegetables, eggs and cheese, hand-made crafts, and other local specialties.

As the City has matured over the last ten years, residents have enjoyed the local control of important decisions about building and the protection of natural resources, as well as the services that come along with local government. The City is actively working to improve traffic circulation, flood prevention, and active recreation within the community.

Located adjacent to Goleta, the flourishing University of California, Santa Barbara continues to be an asset to the community. It’s proximity has ensured number of economic, educational and entertainment benefits; one of the most valuable benefits is the constant flow of talented students and professors that have founded more than 90 local companies.

These companies are among the many that call Goleta home. They boast projects that include the building and the testing of the land rover that astronauts rode on the moon, satellite solar panels that help us stay connected, night-vision technology used in everything from fire-fighting to deer-detection on cars, and even the popular GoToMyPC computer software products used by many around the world. Goleta’s business climate continues to thrive with new clusters of industries in infrared, bio-medical and software development.

Adjacent to Santa Barbara, and less than 10 miles from its downtown, Goleta is close enough to Santa Barbara to provide locals and visitors alike, with easy access to night life, arts, world class dining and wine; creating a natural flow of tourism and commerce between the two cities.

Goleta’s unique history is reflected in the progressive, active, and diverse community that thrives today. It’s no wonder they call Goleta the Good Land.

Goleta companies boast projects that include the building and the testing of the land rover that astronauts rode on the moon, satellite solar panels that help us stay connected, night-vision technology used in everything from fire-fighting to deer-detection on cars, and even the popular GoToMyPC computer software products used by many around the world.

10 G o l e t a M a G a Z i N e

timeline

lookiNG Back at tHe HiStory of tHe GooD laND

the Chumash settlersUntil the early 1700s, the Goleta Valley area was populated by the native Chumash people; they were known by the first European settlers as Canaliños, for the canoes they built to travel to the Channel Islands.

how Goleta Got its nameGoleta is the Spanish word for schooner. In the 18th century, a number of Spanish expeditions came to the area. While many say how Goleta got its name is uncertain, legend has it that one of the explorers capsized in what is known today as the Goleta Slough; when it was a natural harbor. The schooner remained there for so long that people started to refer to the area as La Goleta, and eventually abbreviated it to Goleta.

rich in agricultureDuring the 19th century, most of the Goleta Valley became a ranching community and a prominent lemon, walnut, and avocado-growing region, due to the moderate climate. Many ranchers also experimented with growing delicacies such as bananas, coffee and tea.

In the late 1840s, early settlers became wealthy by selling locally grown beef to the thousands of miners seeking fortune during the California Gold Rush.

shelling of EllwoodOn February 23, 1942, a large Japanese submarine, identified as the I-17, surfaced at sundown off of Ellwood Mesa and fired its deck cannon at the oil-production facilities clustered along the shore. The shelling came just 2½ months after the attack on Pearl Harbor. To this day, Ellwood Beach is the only place in the continental United States that has ever been attacked by a foreign entity.

Becoming goleta

2 0 1 2 E d I T I O N 11

a time of ChangeThe original university campus was only 100 acres of largely unusable land, on the seaside mesa. Only 3,000–3,500 students were anticipated to attend, but the post WWII baby

boom led to the growth and relocation of the campus to the Goleta Valley in 1958, along with a name change from “Santa Barbara College” to “University of California, Santa Barbara.”

Once famous as a hotbed of anti-war protests and political activity, UCSB now boasts Nobel Prize winning scholars and is a top-ranking school. The University has made great contributions, both high-tech and cultural, to the Goleta Valley.

a high-tech Boom The breakout of high-tech companies continued through the 1970s and 1980s leading to the creation of more housing, growth of local schools and jobs. Goleta had become the employment center for the County. In 1998, the opening of Costco and the Camino Real Marketplace signified the population growth of the area and a step toward suburban growth, but it also galvanized a need for local control over balanced community development.

Goleta Becomes a CityIn the late 1990s the desire for cityhood became very evident. Not only did Goleta need its own identity, but also its own government to secure the successful future of the area as it continued to develop. After three unsuccessful attempts at Cityhood, voters finally approved cityhood in November 2001; Goleta was officially incorporated on February 2, 2002.

Decades ago, after Apollo 12, NASA set out to build a lunar rover. Local Goleta company Delco-Remy, was contracted as one of the engineering firms to work on the project. In one year, the project went from concept to flight configuration and the testing of the lunar rover vehicle was done locally at the corner of Los Carneros and Hollister. Knowing that the lunar surface was heavy in thick dust, Delco Systems used the vast open space to simulate the moon and test the machine they were crafting. Delco was a big Cold War employer, an anchor of the research and development defense industry that helped build suburban Goleta.

an age of Discovery

Becoming goleta

nasa - aPoLLo/sCienCe FaCTion


The South Coast’s Premier Business Parka rare combination of high-quality, efficient buildings and a generous outdoor

campus, Cabrillo Business Park has no equal between Los Angeles and San Jose.

Designed as a sustainable, master-planned project, with walking trails, mini

parks, sports courts, and bike paths—all built around restored and enhanced

natural wetlands—Cabrillo Business Park provides an environment conducive

to the greatest employee creativity and productivity. A convenient, accessible

location supports retail space, while a variety of buildings allows tenant

flexibility and growth. To learn more, visit www.cabrillobusinesspark.com.

STeve FeDDe | [email protected] | 805.604.7103

2 0 1 2 E d I T I O N 13

o Cabrillo Business Park provides flexibility…we have enough buildings, sizes and types to accommodate expansion needs.”

On land where the lunar rover once roamed, you will soon see the development of the 965,000-square-foot Cabrillo Business Park. After 12 years of planning, the project’s final phases have been approved, meaning new companies will soon call the space home.

The 92-acre complex, once home to Delco, which used the site to develop and test military and aerospace equipment, including the lunar rover, was purchased by Sares-Regis group in 1997, after the defense industry began vacating Goleta in the 1980s.

Anticipating a demand for larger commercial spaces required for research and development, the company hatched a plan to resurrect the site as a hub for home-grown high-tech firms closely tied to nearby UCSB. Years of planning paid off, and development is now in full swing, with two local companies, Deckers Outdoor Corporation and FLIR Commercial Vision Systems having already committed to space in the new complex; both companies had outgrown their current space, and were forced to look for another, more sustainable location to support their growth.

Keeping these companies local greatly benefits the community. “By keeping

these two companies, and companies like them, we are retaining high-paying, technology and professional type jobs in this community,” said Steve Fedde, Vice President of Sares-Regis Group. “This has a huge multiplier effect on the economy.”

Upon completion, Cabrillo Business Park will have 965,000 square feet of commercial and industrial space in the heart of the Hollister Corridor; just minutes from UCSB and the Santa Barbara Airport.

Having Deckers Outdoor and FLIR on the south coast, and more specifically in Goleta, is an accomplishment for both the city and the Sares-Regis group. These companies foreshadow what Cabrillo Business Park will mean for our community; not only will it be a hub for technology and innovation, but it will also accommodate business growth occurring organically in Goleta.

Both companies, [had outgrown their space and]…couldn’t find the space they needed to operate efficiently,” said Fedde. “Cabrillo Business Park provides [them with] flexibility and viable solutions with enough buildings, sizes and types to accommodate [their] expansion needs.”

business

‘‘

Building Dreams DreamsBuilding DreamsBuildingDeckers Corporation and Flir Commercial Vision systems are here to stay


Chamber President and CEO, Kristen Miller started her job at the Goleta Valley Chamber of Commerce in 2002 when the Santa Barbara

County Board of Supervisors was the only legislative body with political oversight in the community; however a disconnect between business, residents, and the county emerged

since Goleta had become too big to only have the county listening to them, Miller said.

On February 1, 2012, Goleta residents voted to break from the county and establish cityhood, not knowing what this would mean from a business and development standpoint. According to Miller, some believed cityhood

might add another layer of bureaucracy and stop all growth; others believed it would give Goleta more control, improve the community, and give businesses some staying power.

Trepidation aside, community pride was high and Goleta was finally growing up and taking a stand. “We were no longer the forgotten stepchild; the hinterland you came to for Costco,” said Miller. “We wanted an identity of our own.” As a condition of its incorporation, the City Council signed a revenue-neutrality agreement with the county, as well as an imposed building moratorium. Although the latter action allowed the city’s fledgling staff to get organized, the decision essentially placed a hold on local business, Miller said.

Fortunately, the city has come a long way since then, said Miller. Mark Mattingly, vice president of Pacifica Commercial Realty, believes the progress has been impressive. Since having jurisdiction over its own affairs, the city has cultivated a healthy business environment. “Goleta has always been the technology hub of the South Coast; due in large part to technology transfer from UCSB’s world-class engineering departments,” said Mattingly.

In the fourth quarter of 2011, the Goleta office market vacancy rate dropped 1.9 percent to 10 percent as companies like Deckers Outdoor Corp., Citrix, AppFolio, Yardi Systems, Network Hardware Resale, ATK Aerospace Systems, FLIR Commercial Vision Systems and Arthrex expanded. “We have a terrific City Council that is balanced in trying to meet business needs, as well as the needs and priorities of the community. [For] example, the new [affordable] housing units built for the workforce,” said Craig Zimmerman,

bY aLe x K aCiK

Maturing As a City, Goleta Increasingly Means Business

continued on page 16

Praising the City’s progress over its first 10 years, and ways to fuel more business innovation

business outlook

2 0 1 2 E d I T I O N 15


president of The Towbes Group. This time last year an overview was done on the city’s housing progress, with positive results, said Miller. “We have 1,100 units moving through the pipeline that look pretty balanced.”

Additionally, with the new hotel, Courtyard by Marriott, expected to open later this fall on the corner of Storke and Phelps roads, south of Camino Real Marketplace, and parts of the revenue-neutrality agreement with the county expiring this summer, Goleta will gain about $3 million annually in bed tax. As plans for a Target store, at the northeast corner of Hollister Avenue and Los Carneros Way, become more concrete, the city hopes to bring in more sales tax.

According to Mike Sheldon, CEO of Network Hardware Resale, a new Target presents great opportunity: “Developing that Hollister corridor…should’ve been done long ago; …the city has the opportunity to turn Goleta into a thriving business community…more commercial development on Hollister and in Old Town [would be great].”

Projects the city prioritizes, like Deckers, take less time, Zimmerman said. Otherwise, the planning process can be delayed.

“If the planning process does not change, business expansion during an economic upturn could be stunted, as businesses wait up to four years to get approval from the city,” worries Sheldon.

As construction costs decrease and interest rates hit historic lows, the city must incentivize private developers to build mixed-use commercial developments. These incentives, however, can only work if Goleta builds its reputation as a friendly city that’s easy to work with.

A way to expedite projects would be to reorganize the planning department, both Miller and Zimmerman said. “Decentralizing smaller decisions so that things can happen more quickly would help; the planning department could [create a timeline] of objectives so the applicant has [a better] expectation of the time it will take,” Zimmerman added.

But one thing Goleta has consistently done well is kept UCSB graduates local, Sheldon said. “There’s a great group of young people at UCSB, and about half of our employees come from the university,” he said. Assets like the Cabrillo Business Park, the sprawling 965,000-square-foot office park under development by Sares-

RaNk NaME WEb SITE INduSTRy EMPLOyEES

1 UCSB www.ucsb.edu Education 6,000

2 County of Santa Barbara www.sbcountyjobs.com Government 4,290

3 Raytheon www.raytheon.com Aerospace and defense 1,400

4 Sansum Clinic www.sansumclinic.org Health care 1,100

5 Tecolote Research www.tecolote.com Research 609

6 Goleta Union School district www.goleta.k12.ca.us Education 565

7 Jordano’s www.jordanos.com Food service 550

8 Citrix Online www.citrixonline.com Software development 544

9 Yardi Systems www.yardi.com Software development 445

10 FLIR Commercial Vision Systems

www.FLIR.com Infrared technology 425

11 Allergan www.allergan.com Medical 352

12 Bacara Resort and Spa www.bacararesort.com Hospitality 350

13 Karl Storz www.karlstorz.com Medical 342

14 deckers Outdoor Corporation

www.deckers.com Retail 320

15 Marborg Industries www.marborg.com Waste Removal 285

16 Goleta Cottage Hospital www.cottagehealthsystem.org Health care 250

17 Medtronic www.medtronic.com Medical 250

18 Mentor Corp www.mentorwwllc.com Medical 218

19 Costco www.costco.com Retail 200

20 Network Hardware Resale www.networkhardware.com Network Products 180

21 The Home depot www.homedepot.com Retail 178

22 devereux www.devereux.org Non-profit 157

23 Cox www.cox.com Media 141

24 Intri-Plex Technologies www.intri-plex.com Manufacturing 120

25 ATK Space Systems www.atk.com Aerospace and defense 115

E m P l o y E r s i n t h E G o l E t a V a l l E y

* data compiled by the Goleta Valley Chamber of Commerce

Goleta MeaNS BuSiNeSS continued from page 14

“It was a logical step to move to incorporation,” Mattingly said. “And the results to date should make all of us who supported the formation of the city of Goleta proud we did so.”

Alex Kacik is a business writer for Noozhawk.com.

Regis Group, at the southwest corner of Hollister and Los Carneros Road, will give more graduates a place to work; establishing Goleta as a leader in innovation, Miller said.

Cabrillo Business Park is speeding ahead with the addition of two marquee tenants. On the horizon is Target, two new hotels, an ice-skating rink and a possible commuter rail stop adjacent to the office and industrial parks that line Los Carneros Road.

Miller is hopeful that this new development will make Goleta a business innovation hub and an exciting place to grow a startup.

Furthermore, as the city has forged ever-closer relationships with the Goleta business community, led by the Goleta Valley Chamber of Commerce, and UCSB, discussions have led civic leaders, city and university officials to begin to look a little further down the road and imagine Goleta’s potential when all elements are working together; with respect, collaboration and innovation.

business outlook

2 0 1 2 E d I T I O N 17

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• World-Class Customer Service• End-to-end Computer Support• Hardware and Software Sales

[email protected](805) 275-2386 www.L34Tech.com

5880 Hollister Ave., Suite B Goleta, California 93117


l

real estate

Looking back on 2011, the performance of the commercial real estate market was much like the previous year. 2011 was marked by steady rebuilding following the commercial real estate catastrophe of 2009 and 2010. This performance plateau mirrored the financial markets, equities, fixed income and commodities. Unless the industry and investors receive a clear signal that the global economy is headed for sustained recovery, this will not change.

Fortunately, the South Coast fared better than our neighbors to the North, where unemployment remains substantially higher than South County and real estate prices and values continue to decline. The South Coast’s technology sector demonstrated continued strength with several mergers, acquisitions and new emerging firms. Vacancy rates in the majority of sectors in each submarket showed modest improvement,

although rental rates did not match this trend. For the most part, however, equilibrium has evolved where tenants can find the space they need and landlords can offer a deal that leaves both parties satisfied.

Investors continue to demand higher returns than seen before 2008, while cap rates for non-residential assets continue to run in the 7-8% range. In spite of low interest rates, lenders remain cautious, and debt-to-equity ratios remain historically lower than during

the past two decades. These factors have resulted in a deceleration in investment sales, while owner-occupied sales have predominated. In fact, with the Federally sponsored Small Business Administration (SBA) 504 loan program, local business owners are realizing that it’s better to buy than continue leasing. This government guaranteed loan program offers buyers incredibly low equity requirements with up to 90% financing for qualified buyers.

CONSUMER CONFIdENCERetail vacancies, long the harbinger of local economic health, have mostly evaporated. This signals a surge in consumer confidence, if not increased consumer spending. Most large vacancies in local malls have been filled or are currently being improved for new tenants.

We expect 2012 to bring a similar amount of leasing activity to the Goleta office market. With a healthy 10% vacancy rate,

tenants are able to choose from a good quality selection of office spaces without having to compete in a bidding war with other tenants; and landlords with vacant spaces won’t have to compete with an abundant supply of other vacant spaces on the market. This should stabilize prices as evidenced in the unchanged fourth quarter average asking rate of $1.56 gross per square foot.

Commercial Growth on the South Coast

technology sector demonstrates continued strength with several mergers, acquisitions and new emerging firms

bY marK maT TinGLY

2 0 1 2 E d I T I O N 19

Which law �rm has stayed true to its

commitment to serve this community?


gGoleta has been referred to as “The Good Land” for many reasons. One of these being the wonderful Mediterranean climate. Averaging 300 days of sunshine each year, one can find locals and visitors alike, playing a round of golf on one of Goleta’s premier golf courses, while the rest of the country is knee deep in snow. Winter months bring about the most relocation inquiries from people around the country seeking a milder year-round climate. If a milder climate is on your list, then look no further, Goleta’s mild weather is sure to satisfy this need.

Although the California Association of Realtors consistently reports the Santa Barbara area as one of the most expensive housing markets in the state, don’t let this deter you; there are plenty of affordable homes if you know where to look. Our Santa Barbara Multiple Listing Service (MLS) includes Carpinteria, Summerland, Montecito, Santa Barbara, Hope Ranch, and Goleta. When sales from Montecito and Hope Ranch are reported to the MLS, they raise our reported median home sales prices causing the average American to conclude that our area is out of their price range. However, the average home prices for Goleta in 2011, prove that these homes are more affordable than that of other Southern California towns. As of December 2011, Goleta homes sold for a median price of $550,000; the average sale price being $634,733; those final numbers having increased by 23 percent since last year.

Over the last year, our local real estate market has attracted at least three buyers per day, causing a decrease in the total number of houses on the market. Even though the number of houses available has decreased, it is still a buyer’s market, making it easier for buyers to negotiate a great deal. This opportunity will not last long. As the number of houses available decreases, buyers will have less room to negotiate, transitioning into a seller’s market. Over 2011, both our residential sales and our average sales price increased; a testament to the fact that local owners realize that Goleta is in an insulated area, not having been affected as much by the downturn of the housing market as other parts of the country. Since the downturn of the economy at the end of 2006, only 20% of our housing stock has been foreclosure related; this compared to 80-90% in North Santa Barbara County. In 1983 a Goleta tract home cost $150,000; today’s value is $550,000. Not a bad return on investment for providing shelter for our families.

Currently, Goleta has 88 homes and condos for sale. Over the past twelve months, Goleta has experienced the highest demand with

homes selling at 98% of the listing price; the lack of supply and the rising demand continue to drive prices in the area.

The majority of suburban neighborhoods in the Goleta Valley were built during the high-tech company boom the valley experienced between 1960 and 1970. As a result, most homes in Goleta are from this era. These are generally three-bedroom, two-bath homes with an attached two-car garage. Condos range from one to four bedrooms; the majority of which are two bedrooms, most built during the same boom-time era.

Over the years, many of these tract homes and condos have been remodeled, some so extensively that today they appear to be custom homes.

Newer homes in Goleta are found in areas like Storke Ranch, built in 2000. In addition, Winchester Commons, The Crown Collection and Mountain View Ranch are all new developments in the area.

Increasingly, many owners who bought in

the 1970s are downsizing to homes that better suit their current needs, creating an opening for young families to take advantage of the great neighborhoods and schools Goleta has to offer. In order to address the housing concerns of its citizens and employers, the City of Goleta has supported the construction of over 1,300 new housing units slated to come on the market over the next year or two. These are apartments, homes, duplexes, triplexes, mixed use properties and senior living units.

If you plan to stay in the area for the next three to five years, now is a great time to purchase real estate. The market is on the upturn, having already shown signs of increased housing sales as well as an increase in average sales prices as of 2010. Since it will be at least another three to five years before the market reaches its peak, buyers still have the opportunity to get a great deal on a home, as well as make a great investment.

While there are some inherent risks to buying real estate, the benefits far outweigh the risks. Everyone needs a place to live. For the majority of the population, their most valuable asset is their home. At a time when interest rates are historically low, new buyers receive tax deductions for years to come, the housing market is on the rise, and there is a greater supply than demand of homes, why not take advantage of all of these opportunities, and provide a great lifestyle for you and your family while basking in the Goleta sun.

Elaine Abercrombie is a Broker Associate of Abercrombie Fine Homes at Village Properties.

Goleta’s residential real estate market is built on value

living THE gOOD liFE real estate

bY eL aine aberCrombie

2 0 1 2 E d I T I O N 21

DEmoGraPhiCsdescription Goleta Santa barbara County

Population 2017 Projection 58,530 432,460 2012 Estimate 58,058 426,092 2000 Census 55,204 399,347 1990 Census 51,894 369,784 Growth 2012-2017 0.81% 1.49% Growth 2000-2012 5.17% 6.70% Growth 1990-2000 6.38% 7.99%2012 Est. Pop by Single Race Class 58,058 426,092 White Alone 42,543 293,415 Hispanic or Latino 17,770 188,748 Black or African American Alone 882 8,323 Amer. Indian and Alaska Native Alone 507 5,566 Asian Alone 4,207 21,295 Native Hawaiian and Other Pac. Isl. Alone 55 822 Some Other Race Alone 7,428 76,732 Two or More Races 2,436 19,939 2012 Est. Population by Sex 58,058 426,092 Male 28,958 215,337 Female 29,100 210,755 2012 Est. Median Age 39.33 33.512012 Est. Pop. Age 25+ by Edu. Attainment 37,847 249,554 Less than 9th grade 2,524 30,906 Some High School, no diploma 1,912 18,858 High School Graduate (or GEd) 5,617 44,629 Some College, no degree 7,896 53,799 Associate degree 3,104 21,819 Bachelor’s degree 9,159 46,522 Master’s degree 4,463 20,301 Professional School degree 1,161 6,105 doctorate degree 2,011 6,615 2012 Est. Households by Household Income 21,106 142,608 Income Less than $15,000 1,177 14,640 Income $15,000 - $24,999 1,278 12,943 Income $25,000 - $34,999 1,542 13,806 Income $35,000 - $49,999 2,646 20,762 Income $50,000 - $74,999 4,157 27,522 Income $75,000 - $99,999 3,378 17,981 Income $100,000 - $124,999 2,434 12,846 Income $125,000 - $149,999 1,453 7,156 Income $150,000 - $199,999 1,452 6,694 Income $200,000 - $499,999 1,240 6,392 Income $500,000 and more 349 1,866 2012 Est. Median Household Income $73,515 $58,314 2012 Est. Per Capita Income $35,405 $27,367 2012 Est. Families by Poverty Status 14,162 93,762 2012 Families at or Above Poverty 13,483 85,711 2012 Families at or Above Poverty with Children 5,918 40,590 2012 Families Below Poverty 679 8,051 2012 Families Below Poverty with Children 452 6,512 2012 Est. Pop Age 16+ by Employment Status 46,703 334,156 In Armed Forces 31 2,343 Civilian - Employed 27,888 194,030 Civilian - Unemployed 1,901 16,790 Not in Labor Force 16,883 120,993 2012 Est. Avg Travel Time to Work in Minutes 17.54 21.432012 Est. Tenure of Occupied Housing Units 21,106 142,608 Owner Occupied 13,271 76,082 Renter Occupied 7,835 66,526 2012 Est. Median All Owner-Occupied Housing Value $654,537 $427,410

Source: SiteReports

All residents of Goleta now have access to a free, online, social network specifically for their neighborhood. This private network fosters communication between neighbors which leads to stronger neighborhoods and a safer community. Nextdoor sites are an easy way for residents to get to know their neighbors, exchange information and advice, and ask questions. Topics of discussion range from local events and school activities to contractor recommendations, disaster preparedness, recent crime activity and lost pets.

1. How does Nextdoor work?

Each neighborhood in the City of Goleta has a private Nextdoor website that is accessible only to the residents of that neighborhood. Once neighbors verify their addresses and join their neighborhood website, they can find other neighbors in the resident directory, view a neighborhood map, ask for advice, exchange local recommendations, and share neighborhood information with each other. Neighbors can choose to see and respond to updates via email, or only on the website.

2. wHat types of tHiNgs do people do oN Nextdoor?

People in Goleta are already using their Nextdoor networks to find a great babysitter, alert fellow neighbors to recent break-ins, learn more about upcoming City construction projects and share an abundance of fruit from their own trees.

3. How is Nextdoor differeNt from my NeigHborHood mailiNg list?

Unlike mailing lists and groups, Nextdoor makes it easy to stay informed without overwhelming people with too many emails. Members can choose to receive emails about each new post, see everything in a single daily digest, or turn off emails and check the website for new posts from neighbors. In addition, Nextdoor archives and organizes all recommendations for easy use across the neighborhood.

4. How do i get started?

Go to Nextdoor.com. If you have any questions or need assistance, contact Valerie Kushnerov, Public Information Officer, City of Goleta, at 961-7507 or [email protected].

nextdoor

Are You in the Neighborhood?


uch has changed since the 1966 founding of the Goleta Valley Cottage Hospital. Those 43-years have witnessed advancements and breakthroughs in the medical field, the development and use of technology in medical procedures, and the evolution

and renovation of the hospital’s buildings, equipment, and décor. Yet one aspect of Goleta Valley Cottage Hospital has been constant for those last 43-years, unwavering regardless of the patient, the treatment, or the circumstance: the core values of excellence, integrity, and compassion while doing what is best for the patient.

These are the same values current GVCH vice president Diane Wisby found when she joined the staff as an Associate Administrator in 1993 and continues to abide by today. “We’re proud of the excellent quality of care we provide our patients,” said Wisby. “Our staff is a skilled and compassionate group of individuals.”

Located at the corner of Hollister and Patterson Avenue. Goleta Valley Cottage Hospital serves the families of the Goleta Valley region with distinction and a dedication to personal service and kindhearted care. And they look forward to continuing this tradition to excellence with a new $103 million facility that broke ground in mid 2009 with completion scheduled for 2012.

This new facility will ensure we continue to provide the level of care our community deserves and needs,” confirmed Diane Wisby, adding, “We’re being thoughtful in how to build for the future.”

This new two-story state-of-the-art community and surgical subspecialty hospital will significantly increase the size, functionality and resources made available.

Goleta Valley Cottage hospital is committed to excellence, integrity and compassion

CenCal health110 Castilian drive805.685.9525www.cencalhealth.org

Complete nutrition5782 Calle Real 805.845.7225www.completenutrition.com

Crystal Chiropractic310 Pine Avenue 805.687.8900www.dr-cc.com

devereux santa barbaraP.O. Box 6784 805.968.2525www.devereux.org

dr. Carastro122 S. Patterson AvenueSuite 214 805.964.4786www.risewithasmile.com

Goleta Valley Cottage hospital351 S. Patterson Avenue805.967.3411www.cottagehealthsystem.org

innate Fitness360 S. Hope Avenue, C105 805.880.5104www.innatebodybootcamp.com

massage envy5748 Calle Real 805.683.5700www.massageenvy.com

sansum Clinic122 S. Patterson AvenueSuite 131805.898.3311www.sansumclinic.org

santa barbara Family Chiropractic360 South Hope Avenue 805.682.4620www.sbfamilychiropractic.com

santa barbara Women’s self defense339 N. Kellogg Avenue805.252.9099www.sbslfdfnz.com

Western dental5680 Calle Real805.979.3040www.westerndental.com

M

Building for our Future

HealtH aND wellNeSS iN tHe Goleta valley

health care

2 0 1 2 E d I T I O N 23

Building Well. Being Well.

In 2014 our community will witness the opening of a new 152,000 square-foot, two-story hospital that will provide our renowned caregivers a more modern, spacious, and technologically sophisticated medical center in which to care for our patients.

We thank the many community members whose contributions to the fundraising campaign are helping to make this hospital a reality.

For more information about the new hospital and our goals, please contact the Goleta Valley Cottage Hospital Foundation at 805-681-6468.

WWW.COTTAGEHEALTHSYSTEM.ORG

Cottage is a not-for-profit, community organization dedicated to providing medical excellence close to home.

The new Goleta Valley Cottage Hospital

The new Goleta Valley Cottage Hospital will include the following expanded services:

• 20 Emergency Department treatment rooms—more than double the current size

• 52 beds, with all private patient rooms designed to promote healing• 44 Medical/Surgical rooms• 8 Intensive Care Unit rooms

• 6 surgical suites• A dedicated endoscopy suite • 4 hyperbaric oxygen chambers in our

Center for Wound Management

GVCHgoletamagAD2012.indd 1 3/14/12 5:48 PM


Marcene Newman has big plans for San Marcos High School’s Health Careers Academy. As director, she can’t wait for the bond-measure-funded new wing to be completed by fall, which will have classrooms,

science and computer labs, a health technology room, a Health Academy office and a library/media room. Academy students will occupy most of the wing, which will replace several mobile classrooms on the campus at 4750 Hollister Ave.

So far, the budget is keeping class sizes down to about 35 students in each of the 10th, 11th and 12th grades, meaning Newman has to reject a handful of applications each year. Once the new wing is built she hopes to double enrollment.

During the three-year program, funded by the Santa Barbara Unified School District and the Regional Occupational Program, students get local internships, visit the UCLA Medical Center and take health-care classes that focus on giving them a strong career outlook.

Decent grades and good attendance are essential for acceptance into the academy. In the health-care field, they have to be prepared to replace someone who’s been on their feet for 10 hours, so punctuality is vital, Newman said.

The nursing program at Santa Barbara City College takes 15 academy students each year. San Marcos students have a 100 percent pass rate, which, Newman says, gives them both high school and college credits.

The Santa Barbara Unified School District isn’t providing for the equipment or furnishings for the academy labs, so Newman is looking for $250,000 in donations as well as used patient care equipment; hospital beds, gurneys, blood pressure cuffs and mannequins don’t even have to be in working order since they’ll just be used as educational tools.

Meet the academies of other secondary schools in the Santa Barbara Unified School District:

DoS PueBloS HiGH ScHool, tHe acaDeMyThe Academy at Dos Pueblos focuses on individualized attention to student’s lives, both in and out of the classroom, to help them be successful and productive citizens. The students are assigned tutors, counseling, mentors and guided studies classes to help them navigate the world of high school and the real world after graduation. According to the school’s website, over the first three quarters in the program, the average GPA of academy freshman has risen from 1.41 to 2.39.

The Academy, on the Dos Pueblos campus at 7266 Alameda Avenue, has strong community and business partnerships to keep funding and mentor programs active.

DoS PueBloS HiGH ScHool eNGiNeeriNG acaDeMyNationally recognized, the Dos Pueblos Engineering Academy is the shining star of the Santa Barbara Unified School District’s academies. Started in 2002, students take three years of engineering courses in addition to their usual workload, which encourages advanced science and math classes; the Engineering Academy’s robotics team competes in the annual international FIRST Robotics Competition.

The Elings Center for Engineering Education, the academy’s new home on the Dos Pueblos campus, was completed last fall with the help of the Dos Pueblos Engineering Academy Foundation, a who’s who of local high-tech industry heavyweights and community sponsors. The building has a computer room, a machine shop, a prototype room, and engineering classrooms and laboratories.

acaDeMy outlook

education

a multitude of new academies are having a positive impact on our students

bY Giana maGnoLi

Pictured above: 2011-2012 Certified Nursing Students from San Marcos High School’s Health Careers Academy. PhoTo: san marCos hiGh sChooL heaLTh

Careers aCademY

2 0 1 2 E d I T I O N 25

Thanks for helping us grow in GoletaFrom its startup days more than 10 years ago to its global presence today, Citrix Online has happily called Goleta home. Did you know?

We have nearly 600 employees in Goleta and more than 1,000 worldwide.

Employees can bring their dogs to work.

The community is welcome to have lunch at the GoToCafé at 7414 Hollister.

In 2010, more than 500 of our employees volunteered in their communities.

You can find us at local events, including the UCSB Running Series, I Madonnari, the Solstice Parade, the Arthritis Walk and Earth Day.

Yes, we’re hiring.www.citrixonline.com

Bibi Moezzi, Business First Banker;Mario Borgatello, President

and David Borgatello, Vice President, Marborg Industries;Jillian Davis and Debby Ciambrone, Business First Bankers

We are improving Santa Barbara’s economy…

one business at a time.

That’s The Business First Way.1035 State Street | 805.899.4300 | www.businessfirst.com

SaN MarcoS HiGH ScHool aaPle acaDeMyThe Accelerated Academic Program for Leadership and Enrichment (AAPLE) Academy pushes students to take challenging classes and further engage through guest speakers, summer programs, studying abroad and college prep. Designed to be a four-year program with 120 total students, it already has 30 freshmen and 30 sophomores, in this, only its second year.

SaNta BarBara HiGH ScHool GreeN acaDeMyStudents with green thumbs can get involved in environmental classes, projects and clubs with Santa Barbara High’s Green Academy. They have access to SBCC environmental horticulture classes and a strong STEM (science, technology, engineering and mathematics) curriculum at the high school at 700 E. Anapamu Street.

MultiMeDia, art & DeSiGN acaDeMy at SaNta BarBara HiGH ScHoolIn a three-year, career-focused program, students of Santa Barbara High’s Multimedia, Art & Design (MAD) Academy take art and technology classes for both high school and SBCC credits. They participate in internships, listen to guest speakers, and get involved in the community through presentations and field trips.

viSual artS aND DeSiGN acaDeMy at SaNta BarBara HiGH ScHoolStudents in the Academy have guest speakers in class, job shadowing and internships, artists-in-residence and partnerships with local colleges and art-related businesses. Students can take SBCC illustration and design classes for dual credit. According to its website, VADA’s goal is to integrate “college prep coursework with career-focused art and design instruction in a supportive ‘family-like environment,’ to help promote confidence and character development, as well as artistic and academic capabilities in its students.”

Giana Magnoli is a staff writer at Noozhawk.com.


he strength of our school systems is a testament to the emphasis on the high value of education in our community.

The Goleta Union School District serves 3,700 elementary students in nine schools, Kindergarten through Grade 6. It has earned its reputation as a high-achieving district with an outstanding staff and a diverse student population. The mission of the District is to help all students reach their highest potential and this is accomplished through smaller class sizes and a focus on differentiated instruction.

The District has a stimulating and challenging atmosphere with a capable, articulate and professional staff. It has a reputation for working to develop individual student potential by providing basic skills and problem

solving strategies. All schools currently offer programs in technology, science, music, art, physical education and a Gifted and Talented Education (GATE) program in grades 4, 5 and 6. Schools each have a computer center, and all classrooms and offices are wired for high-speed communications.

Students in the Goleta Union Elementary School District become a part of the Santa Barbara Secondary School District following 6th grade promotion. They attend Goleta Valley or La Colina Junior High School in Grades 7 and 8, and Dos Pueblos or San Marcos High School in Grades 9 through 12.

The mission of the Santa Barbara School District is to ensure the educational success of all students through high expectations and a commitment to

excellence and to empower them to reach their full potential as responsible, ethical, and productive citizens in a diverse and changing world. This is done through high quality educational programs in a safe school environment.

The secondary schools are characterized by high academic performance, competitive athletic teams, and strong visual and performing arts programs. Dos Pueblos High School has a highly acclaimed engineering academy on its campus as well.

Learn more about the elementary schools at www.goleta.k12.ca.us and the secondary schools at www.sbsdk12.org.

Valerie Kushnerov is a member of the Goleta Union School District’s Board of Trustees.

School Quality

is E lementaryT

education

Education—from the elementary level and up—is a top priority in Goleta

bY VaLerie KUshneroV

2 0 1 2 E d I T I O N 27

PuBlic eleMeNtary ScHoolSbrandon school195 Brandon drive805.571.3770www.brandon.goleta.k12.ca.us

el Camino elementary school5020 San Simeon drive805.692.5574www.elcamino.goleta.k12.ca.us

ellwood elementary school7686 Hollister Avenue805.571.3774www.ellwood.goleta.k12.ca.us

Foothill elementary school711 Ribera drive805.681.1268www.foothill.goleta.k12.ca.us

Goleta Family school711 Ribera drive805.681.1268www.goletafamilyschool.com

hollister school4950 Anita Lane805.681.1271www.hollister.goleta.k12.ca.us

isla Vista school6875 El Colegio Road805.685.4418www.islavista.goleta.k12.ca.us

Kellogg school475 Cambridge drive805.681.1277www.kellogg.goleta.k12.ca.us

La Patera school555 N. La Patera Lane805.681.1280www.lapatera.goleta.k12.ca.us

mountain View school5465 Queen Ann Lane805.681.1284www.mtnview.goleta.k12.ca.us

santa barbara Charter school6100 Stow Canyon Road 805.967.6522www.sbcharter.org

PuBlic SecoNDary ScHoolSdos Pueblos high school7266 Alameda Avenue805.968.2541www.dphs.org

La Colina Junior high school4025 Foothill Road805.967.4506www.lcjhs.org

Goleta Valley Junior high6100 Stow Canyon Road805.967.3486www.gvjh.org

san marcos high school4750 Hollister Avenue805.967.4581www.smroyals.org

Education Guide

Univers ity of Cal ifornia , santa BarBara

For the latest information on news and events at UC Santa Barbara, visit www.ucsb.edu

Immense intellectual vitality combined with breathtaking natural beauty — that’s UC Santa Barbara. Home to 5 Nobel Laureates and 12 national research centers. Rated number 10 among all public universities

by U.S. News & World Report.

Private ScHoolSbishop Garcia diego high school4000 La Colina Road805.967.1266www.bishopdiego.org

Coastline Christian academy 5950 Cathedral Oaks Road805.967.5834www.coastlinechristian academy.com

st. raphael elementary school160 Saint Josephs Street805.967.2115straphaelschoolsb.org

Laguna blanca school 4125 Paloma drive805.687.2461www.lagunablanca.org

montessori Center school401 N. Fairview Avenue, # 1805.683.9383www.mcssb.org

The Waldorf school of santa barbara 401 North Fairview Avenue805.967.6656www.waldorfsantabarbara.org

colleGeS aND uNiverSitieSantioch University santa barbara 602 Anacapa Street 805.962.8179 www.antiochsb.edu

California state University Channel islands 1 University drive 805.437.8400www.csuci.edu

Pepperdine mba at UCsb Mosher Alumni House 805.496.8798bschool.pepperdine.edu/programs/mba/santa-barbara/

santa barbara City College 721 Cliff drive805.965.0581 www.sbcc.edu

UC santa barbara552 University Road 805.893.8000 www.ucsb.edu

Westmont College955 La Paz Road805.565.6000www.westmont.edu


UCSB: Educating Tomorrow’s Leaders

iIt’s no secret the South Coast is crawling with Gauchos. The University of California Santa Barbara attracts students who have grown up in the area, but also has a tendency to make those who come for their higher education never want to leave. Executive Vice Chancellor, Gene Lucas, is no exception. Not only did Lucas spend his undergraduate years at UCSB, but also nearly his entire professional career.

The Executive Vice Chancellor’s office oversees academic planning and programming, the development and implementation of academic policy, and the academic personnel process. The EVC’s office has responsibility for all academic units, on and off-campus instructional activities, and instructional support programs, and maintains formal liaison with the Office of the President. Lucas is more than qualified for this job, having occupied a succession of academic administrative posts. He received his undergraduate degree from UCSB in 1973, completed his graduate degree then was lured back as an assistant professor in 1978. It wasn’t long before administration came knocking on his door. Subsequently asked to step in as Acting Executive Vice Chancellor, Lucas never imagined he’d be celebrating his 10th anniversary in this role come September.

The University’s close proximity to the Goleta Valley is more than an economic stimulant. In addition to the entertainment,

recreation and research contributions to the community, the stream of talent from the University plays a large role in the success of many high-tech companies in the area. To date, nearly 90 startups have come out of the University and put down roots in Goleta.

Home to five Nobel Prize winners (and an alumna who was recently recognized with a sixth Nobel Prize), the

University has been honored with a number of prestigious awards just within the last year.

“We are gaining more and more international recognition as time goes on,” said Lucas.

Some of these recent awards include being ranked in the top 10 of US News and World Reports public research universities in the US, 29th worldwide by

the Times Higher Education World University Rankings, and 33rd overall by the Academic Ranking of World Universities; 18th in Sciences, and 15th in Engineering. More recently, the UCSB was ranked 7th in the world according to the Dutch Leiden Rankings.

“The awards and research are interconnected”, said Lucas. “The awards come as a result of things that our faculty and our scholars are doing on campus; their research and publications.”

It is this same faculty and their students that are helping to generate ideas for local startups. To encourage this process, two

bY CorTne Y heberT

uc santa barbara

UCSB’s education abroad program

celebrates its 50th Anniversary this year!

2 0 1 2 E d I T I O N 29

to date, nearly 90 startups have come out of the University and put down roots in Goleta. UCsB is continuously recognized for its research and being home to five nobel Prize winners. additionally, alumni have

become national athletes, actors and patent holding engineers.

programs have been developed. The Technology Industry Alliances (TIA) helps faculty and scholars patent and license intellectual property, an important step for any entrepreneur. The Technology Management Program (TMP) focuses on training students, at both the undergraduate and graduate level, on business and entrepreneurship. Having these programs on campus gives students and faculty the opportunity to implement their ideas, and even create their own startup business.

With overlapping interests, it’s beneficial for the University, Chamber of Commerce and City to work together. Following the incorporation of the City of Goleta in 2002, the University gained both the opportunity and challenge of working with a new government agency. When the University began to conceptualize its Long Range Development Plan (LRDP), good relations with the City became imperative.

“Our relationships [with the City] have continued to improve over the years,” said Lucas. “We have worked closely with City staff on our Long Range Development Plan, and our communication has gotten much better.”

The University worked closely with the City of Goleta and Santa Barbara County to form agreements whereby the University provides resources to the community to help with public safety services and roadway intersection improvements. In return, the City and County have vowed to show their support for the plan as a whole to both the UC Regents and the California Coastal Commission.

“The value of UCSB in the area as a whole in terms of providing an economic engine for Goleta and Santa Barbara

has made the relationship better”, said Lucas. “People want to see us be successful so the community [can] be successful.”

Top row, left to right: Executive Vice Chancellor, Gene Lucas. Students showcase a variety of projects at the Technology Management Program’s New Venture Competition. Senior Tim Pontius during the 2011 Gaucho Men’s Soccer season; this year, four senior players were selected in the Major League Soccer Draft. Actor Benjamin Bratt, a UCSB alumnus, came back to participate in a panel discussing the social significance of the Law & Order franchise. Above: the UCSB mascot, Olé!


GOOd EATS IN GOLETAPlaces to tempt your appetite and please your palate

aNNa’S MarketPlace Bakery7018 Marketplace drive Goleta 805.968.5590Full-service bakery featuring decorated cakes, pastries, cookies and doughnuts. Espresso, Peets coffee, soft drinks and sandwiches also available. Mon – Sat: 6 am – 7 pm Sun: 6 am – 6 pm

Bacara reSort’S BiStro8301 Hollister Avenue Goleta805.571.4217 The Bistro offers sweeping ocean views with both indoor and al fresco dining on a seaside terrace. Only the purest and freshest ingredients are selected for The Bistro’s richly flavored Mediterranean cuisine, with an emphasis on regionally and locally grown produce and herbs. The Bistro uses wood-burning ovens to cure and smoke its own fish, meats and vegetables which results in an unforgettable meal. For hours visit www.bacararesort.com

BeacHSiDe Bar / café5905 Sandspit Road Goleta 805.964.7881A casual fine-dining restaurant specializing in fresh seafood located on the beach at Goleta Beach Park, the Beachside provides a sweeping view of the Pacific Ocean and pier. Located right next to the UCSB campus and SB airport, it serves lunch and dinner and offers a full service bar. Mon – Thurs: 11:30 am – 10 pm Fri – Sat: 11 am – 10:30 pm Sun: 11 am – 10 pm

cHili’S Bar & Grill6950 Marketplace drive Goleta 805.968.8585Home of the Baby Back Ribs!Mon – Thurs: 11 am – 11 pm Fri – Sat: 11 am – 12 pm Sun: 11 am – 10:30 pm

elePHaNt Bar reStauraNt521 Firestone Road Goleta 805.964.0779A full service, remarkable restaurant serving a wide variety of moderately priced, “elephant sized” entrees and drinks in a unique, safari-style atmosphere.Sun – Thurs: 11 am – 10 pm Fri – Sat: 11 am – 11 pm

tHe faculty cluB at ucSBUCSB, Santa Barbara 805.893.3096The Faculty Club is open to the UCSB campus, Goleta and

Santa Barbara communities. A full service, fine dining restaurant with a sweeping view of the lagoon and Pacific Ocean is a feast for the eyes. Also available are meeting room, indoor and outdoor banquet facilities and guest rooms. Mon – Fri: 11:30 am – 2:30 pm for lunch. Evenings and weekends for special events.

tHe GooDlaND kitcHeN231 South Magnolia Avenue Goleta 805.845.4300A grab-and-go eatery in Old Town Goleta, specializing in delicious, locally-sourced, and affordable meals. Food is prepared in small batches, and utilizes produce from local farmers to provide an exceptional culinary experience.Mon – Fri: 8 am – 2:30 pm

HolliSter BrewiNG coMPaNy 6980 Marketplace drive Goleta 805.968.2810An exciting brewpub in Goleta featuring hand-crafted beers made on the premises, an innovative, fresh menu with appetizers, salads, pizzas, burgers, fish tacos, paninis, daily specials, and more. Full bar, wine list and seven TV’s to catch up on sports. Daily: 11 am – 11 pm

JerSey Mike’S 7034 Marketplace driveGoleta805.685.1122Fresh sliced, authentic Northeast Style Sub Sandwiches on fresh baked bread. The authentic taste is served Mike’s Way™—with lettuce, onions, tomatoes, oil, vinegar and spices.Daily: 10 am – 9 pm

dining guide

2 0 1 2 E d I T I O N 31

GOOd EATS IN GOLETAMarMalaDe café3825 State Street Santa Barbara805.682.5246When you enter a Marmalade Café you walk into a true neighborhood gem dedicated to great food and friendly, attentive service. Each restaurant is unique and features an eclectic menu of American fare. Menu includes: soups, salads, pastas, steaks, seafood, sandwiches, breakfast items, and more. There is something for everyone.Mon – Thurs: 7:30 am – 9 pmFri: 7:30 am – 10 pmSat: 8 am – 10 pmSun: 8 am – 9 pm

outBack SteakHouSe5690 Calle RealGoleta805.964.0599Features award winning steaks and prime rib in an Aussie atmosphere. In addition, this quality restaurant offers a variety of “tucker” (food) including chicken, shrimp, pork chops and fresh catch of the day. Sun – Thurs: 4 – 10 pmFri – Sat: 4 – 10:30 pm

tHree PickleS SuBS & SaNDwicH SHoP402 S. FairviewGoleta805.962.4608Unique West Coast sandwich shop with subs and sandwiches like you’d find in Chicago. Experience Chicago beef with au jus dipping sauce, secret spices and more! Mon – Fri: 11 am – 3 pm

wooDStock’S928 Embarcadero del NorteIsla Vista805.968.6969Winning numerous awards for its pizzas, Woodstock’s has made its mark by offering freshly made, hand-tossed pizzas that are loaded with high-quality toppings, and even offers gluten-free pizza. Winter Hours: Sun: 9:30 am – midnightMon – Thurs: 11 am – 1 amFri – Sat: 11 am – 2 am

Summer Hours: Sun: 11 am – midnightMon – Thurs: 11 am – midnightFri – Sat: 11 am – 1 am

Z’S taP HouSe5925 Calle RealGoleta805.967.0128Come visit us for one of our two happy hours each day, 4–7 pm or 10 pm until midnight where we offer great discounts on domestic and select draught beers and appetizers.Daily: 11 am – 2 am

ZiZZo’S370 Storke RoadGoleta805.571.8888Local, family-owned store with top quality espresso drinks and food. Offering “Grab and Go” sandwiches and salads, to delicious breakfast foods and pastries, to healthy alternatives. A cheerful, dedicated staff.Mon – Thurs: 5:30 am – 8:30 pmFri: 5:30 am – 9 pmSat: 6 am – 9 pmSun: 6 am – 7 pm

a World of Wine at miróOn a bluff overlooking the Pacific Ocean, Miró is named for the Spanish abstract impressionist, Joan Miró. In this four-star restaurant at Bacara Resort and Spa, the interior reflects the vibrant colors and imagination of this acclaimed artist; while the wine selection represents cultures from around the world.

The tremendous selection of world-class wines at Miró enhances the dining experience. Miró’s Wine Cellar, which, for seven years in a row, has been awarded Wine Spectator’s Best Of Award of Excellence, is sure to please any palette. Miró’s Wine Cellar houses an extensive collection of wines, upwards of 12,000 bottles featuring 1200 world-class labels that span 13 countries and 75 international appellations. The wine list has expanded over the years and now proudly represents the greatest wines produced in the world, as well as local California wineries.

One truly exceptional feature of Miró Restaurant is the 40-seat private dining room in the Wine Cellar, which contains a large portion of Bacara’s rare and prestigious red wines. Bacara’s Director of Wine Thamin Saleh and Chef de Cuisine David Garwacki will gladly customize wine pairings to accompany desired cuisine or a multi-course tasting menu.


on-GoinGFarmer’s MarketT h U r s d aY s , 3 – 6 P ms U n d aY s , 10 –2 P mCamino Real Marketplacewww.sbfarmersmarket.org

JULY & aUGUsTMusic at The RanchJ U LY T h r o U G h m i d - a U G U s T A six-week series held Tuesday evenings at Stow House. Bring a picnic and dine alfresco while enjoying live music by local musicians and dancing under the stars. Beverages including wine and beer are available for purchase. Hosted by the Goleta Valley Historical Society.www.goletahistory.org

38th annual Old Fashioned 4th of JulyJ U LY 4 T h Annual festival celebrated in a classic way, where there is something for everyone. Enjoy live music, classic cars, hayrides, pony rides, games, an art show, BBQ by Country Catering, ice cream, popcorn and more.www.goletahistory.org

Goleta Fireworks FestivalJ U LY 4 T h An evening of fun-filled entertainment for all ages, capped by a spectacular fireworks display. Family friendly and alcohol-free, the event takes place 4 - 9:30 pm at Girsh Park, located on the south side of the Camino Real Marketplace.www.goletafireworks.org

Elks Lodge 4th of July Family Fun FairJ U LY 4 T h Celebrating the American family with an all-day family fun fair. Enjoy BBQ food, music, bingo, pull-tabs, raffles, pony rides, and a children’s crafts area. Local arts & crafts will be on sale. Call for more information: 805.964.6858

community events

oCToberCalifornia Lemon Festival in Goletao C T o b e r 13 & 14 , 2 0 12Every October, thousands of people come to the Goleta Valley to attend an established local tradition. Organized by the Goleta Valley Chamber of Commerce and sponsored by local businesses, the Lemon Festival is the community event of the year. A two-day festival in Girsh Park that features live music and entertainment, games for the kids, arts & crafts, pie-eating contests, lemon delicacies, Safety Street, the Goleta Fall Classic Car, Motorcycle and Street Rod show and more. www.LemonFestival.com

noVemberSanta barbara International Marathon2 n d W e e K i n n o V e m b e rThis annual event starts in Goleta and ends in Santa Barbara. The Select Staffing Santa Barbara International Marathon is a USATF-sanctioned event and Boston Qualifier.www.sbmarathon.com

the whole family can enjoy events in Goleta year-round!

2 0 1 2 E d I T I O N 33

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Ellwoodbutterflies

bY JessiC a haro

e

MONARCH’S MIGRATION TO

Each fall, the western monarch butterfly population migrates southeast from the west side of the Rocky Mountains to various sites along the California coast.

Goleta is fortunate to be home to multiple monarch overwintering sites, the largest of which is Ellwood Main Monarch Aggregation Site, located along Devereux Creek on the city-owned Ellwood Mesa Sperling Preserve. During the first week of January 2012, the typical population peak, more than 50,000 monarchs were spotted at the Ellwood Main site.

In the morning and on cool days, the monarchs hang in large clusters on the eucalyptus trees, and can be seen basking in the sun and flying throughout the grove on warm afternoons. The monarchs are most active during their mating season in late January before they begin their migration northeast to the western Rockies.

In decades past, the Ellwood population peaked at 100,000. As recent as 2005, the monarch population at Ellwood Main was more than 54,000. The exact

reason for this change in population is unknown—theories include habitat destruction, exotic parasite predation and the loss of milkweed (the only food source for monarch caterpillars) because of drought.

The Ellwood monarch overwintering habitat is designated an Environmentally Sensitive Habitat Area (ESHA), and is protected by both the California Coastal Commission and the City of Goleta, which owns and maintains the grove.

In 2007, Goleta developed a docent program to provide Ellwood visitors with on-site educational opportunities. The docents enhance the visitors’ experience by sparking curiosity, helping visitors build observational skills, and providing information about butterfly biology, behaviors and migration. These community volunteers are present at the grove each Saturday and Sunday (weather permitting) from 10 a.m. to 3 p.m., and lead field trips for school and community groups during the week.

Jessica Haro is the Monarch Docent Coordinator.

The ellwood grove is accessible through the

2 0 1 2 E d I T I O N 35

Sperling Preserve at Ellwood Mesa

Parking Lot

UCSB

Calle Real

LosCarnerosRd

Glen AnnieRd. Exit

Glen

AnnieRd

CoronadoDr

Calle Real

Monarch Butterfly Viewing Area

The monarch butterfly groves in Goleta are a popular draw and an important triumph.

getting thereSperling Preserve at Ellwood Mesa Parking Lot. Follow the trail to the left which is marked by butterfl y signs.

if you’re traveling northbound on the 101, take the storke road/Glen Annie Road exit and turn left toward the ocean. Turn right on Hollister Avenue. After approximately 1.25 miles, you’ll see the Ellwood Mesa Parking Lot on the left.

if you’re traveling southbound on the 101, exit at hollister avenue and continue straight on Hollister for approximately ½ mile. Turn right into the Ellwood Mesa Parking Lot. Additional parking is available on the weekends at ellwood school.


CampUs poiNt beaCH is a perfect spot to watch surfers and kayakers. You can then pass by UCSB’s Marine Science Institute and explore the touch tanks or head to the campus for a little lunch out by the lagoon.

Coal oil poiNt aNd saNds beaCH are wonderful spots for building sandcastles, viewing tide pools and playing in the sand dunes. You may even see a few dolphins if you hang out long enough.

ellwood bUtterfly groVe (linked by trails to The Coronado Butterfly Preserve) comes to life between November and February with thousands of monarch butterflies making themselves at home in the blue gum eucalyptus trees. After you’ve had your fill of butterflies, you can walk out to the Elwood bluffs for some ocean views.

girsH park is a 25-acre outdoor park with open meadows, walking paths, athletic fields, basketball courts, a children’s play

area, a community meeting room, and group and family barbecue-picnic areas.

goleta beaCH CoUNty park , with its 1,500-foot pier, provides plenty of activities and nice long walks. Amenities include barbecue grills, picnic tables, a playground, bird watching, boating, fishing, horseshoes, volleyball, restaurant and restrooms. The bike path goes for miles and is an excellent option for bikers and runners to get a little exercise.

lake los CarNeros will keep children busy as they feed the ducks or look for frogs. On the grounds you will find a 25-acre lake with a walkway all around it. You can follow the trails to stow HoUse and the soUtH Coast railroad mUseUm, which offers fun miniature train rides for kids.

stow groVe park is filled with redwood and pine trees and has something for every age, including a softball field,

witH Be acHeS,

ParkS, tr ailS aND

PatHS, Goleta

Ha S activitieS

aND recre atioN

oPPortuNitieS

for e veryoNe

kiDSoutdoor fun for

goleta with kids

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volleyball courts, horseshoes, a playground, restrooms, barbecue grills and picnic tables.

tierra de fortUNa , also known as Dinosaur Park, is a sweet little park in Isla Vista with a gazebo and a fabulous dinosaur play structure perfect for preschool-age children.

At the end of the day, you may want to relax and take in some of the local entertainment and sports under the stars. Enjoy Music at the Ranch with the stow HoUse summer concert series or watch a movie at the west wiNd goleta driVe-iN. Attend a local game with the UCSB soccer team or the Santa Barbara Foresters baseball team.

And if you still have not had your fill of fresh air, then consider sleeping under the stars. If you drive west along the coast, you can find camping sites at el CapitaN and refUgio state beaches — just minutes away.

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Goleta is the business center of the County, home to many of the largest employers, a thriving high-tech sector, a regional shopping center, beautiful hotels, the regional airport and resident University of California Santa Barbara. Good jobs, quality public and private education, beaches, parks, a lake and a quiet, hometown feel, make Goleta a great place to live, whether you’re raising a family, starting your career or enjoying retirement.

The Goleta Valley Chamber of Commerce also focuses on business advocacy and business resources, the retail environment, housing, transportation, tourism and education. We do this from what we call a “virtual office”, meaning we don’t have a traditional brick-and-mortar building that you can walk into. Instead you can visit us on the web, contact one of our professional staff by email or phone, or attend one of our many events or meetings held in our members’ businesses in the community.

For over 60 years, the Goleta Valley Chamber of Commerce has been dedicated to representing local business to government, strengthening the local economy, promoting our community, providing business resources and networking, and pro-business political action.

Janie arnoldemily atkinshallie avolioellen berkmonique bunstoneLori buxtonamy Clemens

heidi Cougouleelyse CrevierKaren dicksonsergio Gonzalez del heglandsteve heslinmichael Kramer

John LofthusChristine Lebonmatt LogsdonJohn LofthusTeri mcduffieClara van meeuwenCassi noel

erin PearsonJessica reaKate schwabdan skidmoremichele Talkingtonmelissa TierneyTony Vallejo

Clara van meeuwendrew WakefieldLin Young

goleta chamber

a great Chamber of Commerce reflects the unique attributes of its community

AmbassadorsThe Goleta Chamber’s 30+ ambassadors

are our volunteer corps of business people who promote the Chamber,

connect members to Chamber products and services, volunteer at events and

mentor new Chamber members.

Chamber leaders gather with members of our panel of elected officials at the Inaugural Legislative Summit held last July. Left to right: Senator Tony Strickland, Steve Greig, Supervisor Doreen Farr, Mayor Pro Tem Edward Easton, Supervisor Janet Wolf and Chamber President & CEO, Kristen Miller.

Left to right: Christine LeBon, Teri McDuffie, Teri Brier and Deb Atkins at the 2011 Lemon Launch.

2 0 1 2 E d I T I O N 41

Thank You, Goleta.FLIR Systems – the world leader in design,manufacture and marketing of thermal imaging infrared cameras. Through the FLIR Giving Program, our employees donated approximately $250,000 to community organizations in 2012. Why? We love it here.

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G etting to Goleta is easy by air, road or rail.

Highway 101 runs directly through the valley and serves as the primary transportation artery. The Santa Barbara Airport is located in the Goleta Valley and is minutes away from all local hotels.

TransPorTaTionSanta barbara Municipal airport (Sba)500 Fowler RoadSanta Barbara, 93117805.967.7111www.flysba.com

By airalaska air1.800.252.7522www.alaskaair.com

american airlines / american Eagle1.800.433.7300www.aa.com

Frontier1.800.432.1359www.frontierairlines.com

united1.800.United1www.united.com

uS airways1.800.428.4322www.usairways.com

By railamtrak1.800.USA.RAIL (800.872.7245)www.amtrak.com

Goleta Station25 S. La Patera LaneGoleta, 93117

Santa barbara Station209 State StreetSanta Barbara, 93101

Santa barbara Metropolitan Transit district1020 Chapala St. Santa Barbara, 93101805.963.3366www.sbmtd.gov

LodGinGbacara Resort & Spa 8301 Hollister Avenue Santa Barbara, 93117 805.968.0100 www.bacararesort.com

best Western PLuS Pepper Tree Inn3850 State Street Santa Barbara, 93105 805.687.5511 / 1.800.338.0030 www.bestwesternpeppertreeinn.com

Canary Hotel 31 W. Carrillo Street Santa Barbara, 93110 877.468.3515www.canarysantabarbara.com

Circle bar b Ranch 1800 Refugio Road Goleta, 93117 805.968.1113 www.circlebarb.com

El Capitan Canyon11560 Calle RealGoleta, 93117866.352.2729www.elcapitancanyon.com

Fess Parker’s double Tree Resort 633 E. Cabrillo BoulevardSanta Barbara, 93103 805.564.4333 / 1.866.352.2729www.fpdtr.com

Hampton Inn 5665 Hollister AvenueGoleta, 93117 805.681.9800 www.goleta.hamptoninn.com

Holiday Inn5650 Calle RealGoleta, 93117805.964.6241www.hisantabarbarahotel.com

Hope Ranch Inn 4111 State StreetSanta Barbara, 93110805.967.2901 www.hoperanchinn.net

Hyatt Santa barbara1111 E. Cabrillo Boulevard Santa Barbara, 93103 805.882.1234 www.santabarbara.hyatt.com

Hotel Oceana202 W. Cabrillo BoulevardSanta Barbara, CA 93101805.965.4577www.hoteloceanasantabarbara.com

Inn of the Spanish Garden 915 Garden StreetSanta Barbara, 93101 805.564.4700 www.spanishgardeninn.com

Pacifica Suites 5490 Hollister Avenue Santa Barbara, 93111 805.683.6722 / 1.800.338.6722www.pacificasuites.com

Ramada Limited 4770 Calle Real Santa Barbara, 93110 805.967.5591 www.sbramada.com

Santa barbara Hotspots/ Hotel Reservations 36 State StreetSanta Barbara, 93101805.564.1637800.793.7666 www.hotspotsUSA.com

Super 8 Motel 6021 Hollister AvenueGoleta, 93117 805.967.5591 www.super8.com

ParKs and beaChesGaviota State Park10 Refugio Beach RoadGoleta, 93117805.968.1033www.parks.ca.gov

Girsh Park7050 Phelps RoadGoleta, 93117805.968.2773www.girshpark.org

Goleta beach Park5986 Sandspit RoadGoleta, 93117805.967.1300www.sbparks.org

Sperling Preserve / Ellwood MesaEnd of Hollister Avenue Goleta, 93117805.961.7500www.cityofgoleta.org

Stow Grove Park580 N. La Patera Lane Goleta, 93117805.961.7500www.cityofgoleta.org

Tucker’s Grove805 San Antonio Creek Road Santa Barbara, 93111 805.568.2465www.sbparks.org

For a complete listing of local parks visit the City of Goleta www.cityofgoleta.org, the Santa Barbara County Parks Dept. www.sbparks.org or the Isla Vista Recreation & Park District at www.ivparks.org.

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2 0 1 2 E d I T I O N 43

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anniversary

World-Renowned Health Company in the Heart of Goleta Celebrates

100th Anniversary

Patricia Bragg ND, PhD


ddDr. Paul C. Bragg, known as the pioneer of America’s Health movement, opened the doors to America’s first Health Food Store in 1912. By introducing both pineapple and tomato juice, Juice Therapy, and Honey nationwide, as well as having a Health Radio and TV Show interviewing celebrities about their health and happiness secrets, the Bragg name quickly became a household name, synonymous with “health.” As a result, many associate the Bragg name with their most popular product, Organic Apple Cider Vinegar.

In this, Bragg’s 100th anniversary, Patricia Bragg ND, PhD— dynamic speaker, author and health enthusiast—continues the Health Crusade started by her father, Paul C. Bragg, in the early 1900s. Dr. Bragg, known as the First Lady of Natural Health, has traveled the world over 13 times to spread her message of physical and spiritual wellbeing through thousands of television appearances, radio, and print interviews; her Healthy Lifestyle resonates with people of all ages, from all walks of life.

Although the Bragg family, their health books, and products have helped many celebrities over the years live a healthy lifestyle, including Santa Barbara’s own Katy Perry, Dr. Bragg is now on a mission to reach an equally important group: our youth. Dr. Bragg seeks to teach children the importance of eating more organic fruits and vegetables, and how organic farming plays an important role in environmentally–friendly, health plant foods. Dr. Bragg’s mission will be accomplished by the new Bragg Health Institute, a World Health Farm and Teaching Center; the incredible farm is located on over 120 acres of Goleta farmland. As a sign of its commitment to youth health, over the last few years the Bragg Health Institute has donated their delicious organic apples to local high schools such as Dos Pueblos, as well as financially supported the school’s theatre program. In order to expand their reach, the Bragg Health Institute plans to have the theatre students take part in a series of health videos that will eventually be shared nationwide.

With the positive impact that Dr. Bragg, her company and the Bragg health institute

has already had in the Goleta Valley, we wish them another 100 years!

2 0 1 2 E d I T I O N 45

Patricia Bragg, ND, PhD.Pioneer Health CrusaderHealth Educator, Author

Paul C. Bragg, ND, PhD.Originator Health StoresLife Extension Specialist

A Century of BRAGG Health Products, Proven to Promote & Enhance Health & Longevity.

Made with organic, natural ingredients of the highest quality, BRAGG Health Products exceed even the most strict manufacturing standards. The BRAGG Family of Health Products – produced and perfected over the past 100 years – includes: BRAGG Organic Apple Cider Vinegar with the “mother enzyme”, that contains amazing cleansing and healing qualities; BRAGG Liquid Aminos with 16 essential amino acids, (the protein building blocks of your body); and BRAGG’S award-winning Organic Extra Virgin, first cold pressed Olive Oil. Also includes BRAGG Natural and Organic Salad Dressings; Bragg Sprinkle (24 herbs & spices), and Sea Kelp Seasonings, first introduced in 1931. We are also excited to announce BRAGG’s six health drinks including our Original Apple Cider Vinegar & Honey drink. Based on Paul & Patricia’s original recipes, these are great healthy, delicious and refreshing drinks! (Two 8-oz. servings per bottle.)

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man of the yearDick Temple was honored as the 2011 Man of the Year. Dick is a long time Goleta resident. A former Delco employee, Dick spends a lot of time volunteering with his fellow Rotarians. Dick is pictured here with members of his family who came to support him on the night of the event.

THE FinEsT in gOlETa HOnOrED THis Fall

goleta’s finest

gOlETa TEEnThe Rotary Club of Goleta Noontime continued their Goleta Teen of the Year program, honoring a local high school senior for his or her involvement in the community. dos Pueblos High School senior Shandeep ahdi received the coveted award.

Ahdi was among 51 total applicants, only 17 of whom completed all of the requirements. From that group, five finalists were chosen. Ahdi demonstrated a strong background of community service and involvement. She volunteers with Santa Barbara Cottage Hospital and the Everybody Dance Now! organization and is active with the Hindu Temple Ventura County. At school, she maintains a 4.54 GPA and was a National Merit Scholar semifinalist. She is heavily involved in clubs on campus, including the American Red Cross, the Interact Club and the dos Pueblos Engineering Academy. Ahdi plans to pursue a degree in medicine and become a pediatrician.

Woman of the yearPatricia Fabing was honored as Woman of the Year. Patricia has a rich past of volunteer work and dedication to her community. Her day job is working at Friendship Manor, but outside of that she is a Rotarian, volunteer for the Goleta Lemon Festival, and much more.

Education Professional of the yearExecutive Director of Partners in Education, Michelle Magnusson was honored as the Education Professional of the Year. Partners in Education is a nonprofit organization with the mission of connecting businesses and individuals with schools and the organizations that serve them, to help improve public education. Michelle, a former teacher, has been a huge contribution to the organization. She receives her award from Kristen Miller, President & CEO of the Chamber.

non-Profit of the yearPathPoint was honored as the Non-Profit of the Year. With a focus on keeping those with disabilities a part of our workforce, PathPoint continues to work with companies to place workers in appropriate positions. Pictured are PathPoint employee’s Jaime Rutiaga, Bev Berry, Executive Director Alana Walczak, Patty Enger and Board Member Steve Fedde.

small Business of the yearPresident and founder of Santa Barbara Axxess, Karim Kaderali, accepts his award for Small Business of the Year. Santa Barbara Axxess has been in the area for 12 years. The books are sold through schools and other charitable organizations as a fundraiser. To date, Axxess has donated more than $750,000 to local schools.

These Honorees exemplify the best of the City

Other honorees include: Palius & O’Kelley, Small Business of the Year; Umesh Mishra and Primit Parikh of Transphorm, Entrepreneurs of the Year; Clark Sayre, Educator of the Year; Santa Barbara County

Search & Rescue, Volunteers of the Year; and Susie Murillo, Student of the Year.

2011 Goleta Teen of the Year, Shandeep Ahdi, with her brother, Hardeep Ahdi, the 2009 award recipient.

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the incident: On February 23, 1942, a large Japanese submarine identified as the I-17 surfaced at sundown off of Ellwood Mesa and fired its deck cannon

at the tidelands oil-production facilities clustered along the shore. Under the command of Capt. Kozo Nishino, the Imperial Japanese Navy submarine I-17 began firing at the coast at 7:15 p.m. Goleta locals reported 16 to 29 shells fired with at least three shells striking near the Bankline Company’s oil refinery. Rigging and pumping equipment at a well about 1,000 yards inland were destroyed, but no other damage was caused.

One shell overshot its target by three miles and landed on the Tecolote Ranch, where it exploded. Another landed on the nearby Staniff Ranch, failing to explode but leaving a crater 5-feet deep. Numerous other shells fell short of their targets, dropping into the sea, on the beach and into nearby cliffs. The submarine ceased firing around 7:35 p.m. and departed on the surface. It was observed exiting the south end of the Santa Barbara Channel at 8:30 p.m.

Though the shelling caused only minor damage, it sparked fears of invasion and internal subversion along the West Coast. The shelling was the first Axis attack on the continental United States in World War II and came only 2½ months after the attack on Pearl Harbor, which plunged the United States into the war.

The “Avenge Ellwood” logo was created in early 1943 for a war bond drive led by the 4th Santa Barbara War Savings Committee and the American Women’s Voluntary Services. The image was

used in newspapers, on posters and by local companies that had donated to the cause. The money raised went directly to the purchase of a bomber plane and fighter plane that would

boast the names “Flying Santa Barbaran” and “Ellwood Avenger.” As with many WWII propaganda posters, the artist is unknown and the image was not copyrighted.

Jim McNay, education coordinator, said the landmark exhibit “includes a fragment of a shell that was fired in the attack, period clothing and uniforms, newspaper clippings, film coverage and more.”

The exhibition was prompted by the anniversary of the shelling and research by Ken Hough, a Ph.D. candidate at UCSB.

In conjunction with the exhibit, the Goleta Valley Historical Society is collecting oral histories to enrich its collection.

“We encourage visitors to share their experiences of the attack and culture of the community during the aftermath,” Director Amanda De Lucia said. “We’ve begun to interview locals who were affected by the Japanese Internment following the shelling.”

The exhibit is on view now until December 30, 2012 in the History Education Center at Rancho La Patera.

The Goleta Valley Historical Society will host a series of complimentary lectures and events throughout the year. For reservations, contact the Goleta Valley Historical Society at 805.681.7216.

Dacia Harwood is the Event Coordinator for the Goleta Valley Historical Society.

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‘Avenge Ellwood!’ Exhibition Opens

history

BY DACIA HARWOOD

special display commemorates the 70th anniversary of the Ellwood shelling in Goleta

Goleta valley HiStorical Society


Goleta remains a beautiful and safe community, with family-friendly neighborhoods, that

values the environment, agriculture, and open space while providing housing, recreation and business opportunities.

The City of Goleta, incorporated in February 2002, includes an area of 26.4 square miles adjacent to Isla Vista and the Santa Barbara Airport. (An exact map of our footprint can be found on our website.)

Goleta is a general law city with a Council-Manager form of governance. The City Council has five members who serve four-year terms. The mayor is elected by the Council

Goleta remains a beautiful and safe community, with family-friendly neighborhoods, that values the environment, agriculture, and open space while providing housing, recreation and business opportunities.” –GOLETA STRATEGIC PLAN

City of Goletaannually to serve a one-year term. The City Manager is the chief administrative officer of the City and reports to the Council. A City Attorney reports directly to the Council.

Goleta has a full plate of priorities and goals with much to accomplish. The City Council has established a Strategic Plan which helps to guide the organization through a series of 13 broad-based goals and an extensive list of objectives. It is a living document designed to capture those important goals that directly get at the core mission and values of the organization. A copy can be found on the City’s website.

‘‘

VISIT THE CITY OF GOLETA AT www.cityofGoleta.orG TO:• Register for electronic notices of

items of interest (such as meeting notices, city jobs, and city news).

• Sign up for City Alert, the City’s system for notifying residents and businesses of important information. Alerts can be received via land line, cell phone, text message and email.

• Apply for a job, business license, or community grant.

• Learn about the City’s capital improvements, green initiatives, energy efficiency and much more

• Make a park reservation.

• Use City Assist to report a problem, register a complaint, and find answers to commonly-asked questions.

• Learn more about the Monarch Butterflies which visit the Ellwood Mesa each year between October and February.

city information

VISIT THESE OTHER CITY WEBSITES:

www.ProjectGoleta.comLearn more about the City’s Capital Improvement Projects.

www.SanJoseCreekProject.comLearn more about the San Jose Creek Project.

www.GoletaPrepareNow.orgPrepare your family for an emergency.

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CONTACT CITY HALL805.961.7500130 Cremona drive, Suite BGoleta, CA 93117www.cityofgoleta.org

ANONYMOUS TIP LINE805.961.7574

BUILDING INSPECTION REQUESTS805.961.7550

CODE ENFORCEMENT/ABANDONED VEHICLES805.961.7556

PUBLIC INFORMATION805.961.7507

PUBLIC WORKS REQUESTS805.961.7570

PARK RESERVATIONS805.961.7531

City of Goleta

*Check City Council Agenda to verify if an afternoon session is scheduled.

COUNCILMEMBERSMAYOREd [email protected]

MAYOR PRO-TEMPORERoger S. [email protected]

COUNCILMEMBERMichael T. [email protected]

COUNCILMEMBERMargaret [email protected]

Photos at right, top to bottom: Young Goletans look forward to the completion of the park in Old Town Goleta. The groundbreaking for the San Jose Creek Project kicked off the City’s largest capital improvement project to date. Community Resource Deputy Greg Sorenson works with the City’s neighborhood and business watch programs to keep Goleta safe. City staff celebrate the 10th anniversary of the City’s incorporation.

CONNECT WITH US

Facebook www.facebook.com/cityofgoleta

twitter @goletapio

youtube cityofgoleta1

COUNCILMEMBERPaula [email protected]

twitter @goletapio

CITY MEETINGSCity Council, Planning Commission and Design Review Board meetings are televised live on Goleta City TV on Channel 19/104.19 and are streamed live through the City’s website. Meetings are also rebroadcast at the times listed below and are available in the meeting archives on the City’s website.

CITy COuNCILMeetings: 1st and 3rd Tuesday of the month at 1:30 p.m.* and 6:00 p.m.

Rebroadcast on Tuesdays and Thursdays at 10:00 a.m. and 5:00 p.m.

PLaNNING COMMISSIONMeetings: 2nd and 4th Monday of the month at 6:00 p.m.

Rebroadcast on Tuesdays and Sundays at 10:00 a.m. and 5:00 p.m.

dESIGN REVIEW bOaRdMeetings: 2nd and 4th Monday of the month at 3:00 p.m.

Rebroadcast on Thursdays and Fridays at 10:00 a.m. and 5:00 p.m.

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PLACEHOLDER FOR

WILSON PRINTING AD

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CRM_GolMag_Feb12_fin.pdf 3/7/12 4:53:54 PM


Venoco is a local company, founded in 1992. The company

has a strong reputation as a reliable and safe operator, and has

continually been recognized by regulators for practices that exceed

safety and environmental compliance.

Venoco is a company of hardworking, focused and experienced people

who enjoy the challenges of the oil and natural gas industry, who are

dedicated to good corporate citizenship, and who appreciate the

beauty of the areas where we work.

We’ll see you around town!

Celebrating our 20th Year of Business

PHOTOS: Scott Gibson

www.venocoinc.com Corporate Office Regional Office 370 17th St., Suite 3900 6267 Carpinteria Ave., Suite 100 Denver, CO 80202 Carpinteria, CA 93013 (805) 745-2100

2012 Goleta Magazine

Documents

Transcript of 2012 Goleta Magazine