2012 ECM Training Guide

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UNITED WAY OF THE CSRA EMPLOYEE CAMPAIGN COORDINATOR MANUAL Issue: 2012

description

Everything you ever wanted to know about running a United Way campaign...and more.

Transcript of 2012 ECM Training Guide

UNITED WAY

OF THE CSRA

EMPLOYEE CAMPAIGN

COORDINATOR MANUAL

Issue: 2012

2

2012 Employee Campaign Coordinator Guide

Table of Contents

Page Welcome from our Campaign Chair 3

How United Way Helps 4

Job Description & Key Information 5

Steps to Running a Successful Campaign 6-10

Sample Campaign Meeting Agenda 11

Sample Messages and Letters 12-14

Best Practices 15-16

Educating & Showing the Impact 17

―FUN‖ Raisers in the Workplace 18-20

Frequently Asked Questions 21

Managing Objections 22

Saying Thanks 23

Candy Bar Appreciation Gifts 24

Setting and Achieving Goals 25

Employee Campaign Coordinator Timetable 26-27

Leadership Giving Societies 28

Donor Designation Policy 29

What Your Contribution Provides 30-31

The Caring Club® 32-34

Survival Tools (About United Way) 35-40

United Way Campaign Team 41

Notes 42-44

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July 24, 2012

Dear Friends:

Thank you for your commitment to our 2012 United Way of the CSRA campaign

supporting our community.

On behalf of United Way, I appreciate your leadership to plan, oversee and

implement your organization’s campaign. We could not do our work without

your help and collaboration. More individuals and businesses choose to make

their charitable impact through United Way than any other local non-profit

organization. We THANK YOU for entrusting your hard-earned dollars with us.

This manual is designed to provide you with ideas and strategies for conduct-

ing a fun and successful campaign in your workplace. It’s your passport to

making a difference and lasting change in our community. Additional copies

for your campaign teams are available.

United Way’s mission is all about making the CSRA a place where individuals

and families can thrive. You are the most valuable resource in making our

mission possible. Your enthusiasm, energy and determination will make the

2012 campaign a success. You believe in us, and we believe in you. Please don’t

hesitate to call United Way staff or volunteers who can provide additional

guidance or help along the way of your campaign process. Together, we can ac-

complish great things this fall as we share with everyone the way to “LIVE

UNITED!”

Mike Hogan

2012 Campaign Chair

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HOW UNITED WAY HELPS

What does it mean if someone gives to United Way of the CSRA?

Here is a quick snapshot to help explain how important a gift to

United Way is to our entire community.

It all starts with YOU!

YOU Help our Community

A gift to United Way is the most effective and efficient way to

help strengthen our 15-county region.

American Red Cross of Augusta Augusta Training Shop, Inc.

Boys & Girls Clubs of AUGUSTA Boy Scouts of America, Georgia-Carolina Council, Inc.

Child Enrichment, Inc. Christ Community Health Services

Columbia County Community Connections Communities in Schools of Burke County, Inc.

Easter Seals of East Georgia Family Counseling Center of the CSRA, Inc.

The Family Y Fireside Ministries

Friendship Community Center Girl Scouts of Historic Georgia

Hope House, Inc. Rape Crisis & Sexual Assault Services

Ronald McDonald House Charities of Augusta Safe Homes, Inc. The Salvation Army

Senior Citizens Council of Greater Augusta and the CSRA, Georgia, Inc.

Shiloh Comprehensive Community Center, Inc. The Speech and Hearing Center

St. Stephen’s Ministry of Augusta, Inc.

YOU Help our Local Nonprofits

YOU Help our Local Citizens

Your money stays here to help people in the CSRA.

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JOB DESCRIPTION & KEY INFORMATION

Employee Campaign Coordinators encourage co-workers to create a

stronger, healthier community by planning, coordinating and im-

plementing an effective United Way workplace campaign. Here are

some guidelines to help you along the way:

Prior to campaign:

Attend United Way Coordinator training

Meet with your United Way representative to

develop a campaign plan

Meet with your CEO and establish a

campaign goal

Recruit a committee and coordinate assignments

Organize an event to kick off the campaign; consider having refreshments, speakers and snacks

Promote and invite employees to the kick off event

During the campaign:

Hold the event to kickoff the campaign

Conduct a separate Leadership Giving event

Send reminder emails about the campaign

Offer special incentives for meeting deadlines or giving levels

Have special events (e.g. jeans day, bake

sales)

Issue progress reports to your employees and United Way representative

After the campaign:

Tabulate results and submit a United Way

envelope to your United Way representative

Consider giving a small trinket to thank your

committee, solicitors and employees who participated

Draft a thank-you letter or email from your

CEO to send to all contributors

Evaluate and make recommendations for next year’s coordinator

Key Dates and Contacts

2012 Campaign Kickoff Monday, August 27

Bell Auditorium 12:00 - 1:30 pm

Loaned Professional Program

August 20 - November 9

United Way Campaign Department

706.724.5544

Rina Powell ext. 8928 Stef Frickey ext. 8930 Kim Grimes ext. 8929

www.uwcsra.org

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10 STEPS TO A SUCCESSFUL CAMPAIGN

Call your United Way representative or Rina Powell at 706.724.5544

with any questions about your campaign. We’re here to help!

1. RECRUIT YOUR TEAM

Find co-workers to help you. Be sure to include people who are enthusiastic and

have a good relationship with their colleagues. Try to make the sure the team

represents the diversity of the work force (i.e. gender, ethnicity, job responsibili-

ties, etc.). Don’t overlook retirees-they would enjoy being included.

Include representatives from your management team to assist in soliciting man-

agement; communications department to help promote the campaign through

company communications, newsletters, and events; payroll department to assist

in processing the pledges and providing up-to-the minute results and reports on

your progress.

2. SET YOUR GOAL

Reviewing last year’s results is always helpful to determine your campaign’s

greatest area of potential. If the average gift amount was low, encourage more

employees to give through payroll deduction. If participation has been low, an em-

phasis on recruiting new donors might be wise.

Understanding your campaign’s untapped potential will help you set a goal that is

challenging, yet achievable. Remember to structure incentives and contests—

such as donated gift certificates or merchandise for a raffle—to encourage the de-

sired results for giving.

Increasing the number of leadership givers will also cause your totals to soar.

Consider setting a separate goal and providing incentives for contributions to the Community Impact Fund.

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3. INVOLVE YOUR CEO

Discuss your campaign plans with your CEO, obtaining necessary approval for ideas

such as day-off incentives for giving.

Schedule a company-wide kickoff and a leadership-giving meeting. Encourage your

CEO to attend and address employees. His or her attendance will provide a strong

endorsement.

Ask your CEO to send a letter, voicemail, or an email message to all employees.

When he or she invites them to join in a response to the needs of the community, the

message is a powerful one (see sample letter on pages 13-14). Also consider having

the CEO recognize your donors giving 25-years plus.

4. TRAIN CAMPAIGNERS Recruiting colleagues who are willing to ask co-workers for their pledges is a critical

part of every successful campaign. Be sure to meet with and train campaigners, pro-

viding the information and inspiration that will motivate them. Enlist one campaigner

for every 30-40 employees.

At the meeting:

*Show the United Way Campaign video.

*Familiarize campaigners by taking a virtual tour t h r o u g h

United Way of the CSRA’s web site. (www.uwcsra.org).

*Lead a short question-and-answer session with your

United Way representative.

*Feature a speaker from United Way’s network of

program speakers showing the impact your contribution

makes on our community.

* Tour a local funded program by the campaign.

Give,

Advocate,

Volunteer!

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5. TOURS & SPEAKERS

Tours are a great way for employees to experience Agency programs firsthand. Not

only are employees impacted by seeing personally how their contributions are mak-

ing a difference locally, but they also gain invaluable insight about the agencies’ goals

and outcomes, which are critical to understanding the purpose of each program.

Tour participants have the opportunity to meet people who have been given a ―hand-

up‖ from the programs, not a ―hand out‖, and who are once again productive mem-

bers of society.

Those who take tours return to the office inspired once they observe how the needs in

our community are being met by United Way funding. Encourage them to share their

experiences with other staff members during your internal campaign meetings.

If employees are unable to easily get away from the work site, another option is to

have a United Way or Agency representative speak to employees about the programs

that United Way supports.

6. ORGANIZE A LEADERSHIP MEETING

A strong campaign begins with strong leadership giving. Ideally the leadership cam-

paign should run in advance of your general United Way campaign. Announcing the

results during the campaign kickoff generates excitement, builds momentum, and in-

spires others to give.

Start the campaign with a meeting of management-level employees during which the

CEO asks employees to support United Way with leadership gifts of $500 or more. Be

sure that your leadership chair is a leadership giver, and that he or she plans a sepa-

rate event for potential leadership level donors.

Encourage your campaign team to talk about the campaign with co-workers to create

awareness and build excitement for your upcoming kickoff.

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7. START THE COUNTDOWN WITH PROMOTIONS

To build excitement and create awareness, use our resources.

Some great ideas for two or three weeks before kickoff are:

*Distribute the communication from your CEO to announce

the campaign company-wide.

*Compile stories about co-workers who benefited from—or

volunteer for—United Way funded programs. If employees are willing, share

their stories and feature them on some of your flyers, on voice and e-mail mes

sages, and/or on your company intranet.

*Listen. Then encourage questions. If you don’t know the answer, say so, and

call your United Way representative for help. Respond promptly.

8. ASK FOR THE PLEDGE

Do you know the number one reason people don’t give? THEY WERE NOT ASKED!

Present your colleagues with pledge forms, along with a brief reminder of United

Way’s values to the community and the thousands of people receiving help each

day.

Emphasize again that payroll deductions are the easiest way to give.

Ask employees to make a pledge.

Ask your co-workers to sign the pledge form and return it to you or take a moment

to complete the E-pledge, if applicable.

Remind employees that pledge forms and pledge amounts are confidential.

Don’t forget to ask those employees who will be away from the workplace on the

day of your event, so they can be included in campaign totals and drawings, if ap-

plicable.

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9. IMPORTANT LAST STEPS

Thank your supporters. One of the most important things you can do as a campaign

coordinator is thank all of the people who helped make the campaign a success. A

letter from your CEO to all employees and a personal note from you to your campaign

team will let people know their efforts are appreciated. Additional thank you ideas are

located in this guide. (See page 23.).

Report your results to your employees and to United Way. Knowing the results helps

employees feel good about the amount they’ve raised together.

Prompt, complete reporting to United Way also ensures that your company will get

the recognition it deserves, as we include your company in community campaign totals.

Talk to your United Way representative about ways to complete your campaign results so they can be reported promptly and funds can be disbursed to network of

local programs. Don’t forget to include Caring Club Members, Leadership Givers

and Designation information.

10. THEN THROUGHOUT THE YEAR...

Familiarize new hires with your company’s caring culture and explain your company’s

participation in the United Way Campaign. Ask for a pledge at the time of hire. (New

Hire packets are available through your Campaign Representative.)

Use your company’s email, employee newsletters, Intranet, or bulletin boards to

share stories about people who benefited from United Way’s network of funded pro-

grams.

Check United Way of the CSRA’s web site for updates in our campaign and commu-

nity.

Request to receive UWCSRA’s e-newsletter and be-

come a friend of our FACEBOOK.

DON’T FORGET TO COMPLETE

YOUR

CAMPAIGN ENVELOPE!

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Welcome and Introductions Employee Campaign Coordinator or Committee Member(s) 5 minutes

United Way Endorsement Employee Campaign Coordinator, CEO or designee 5 minutes (importance of United Way in the Community)

United Way Presentation Funded program representative, United Way 10 minutes (video, speaker, etc.) representative, Loaned Professional or Volunteer

Campaign Logistics Employee Campaign Coordinator or designee 5 minutes (procedures, incentives, timeframe)

Questions and Answers Employee Campaign Coordinator or United Way 5 minutes Representative

Total time 30 minutes

Topic Speaker Time

Topic Speaker Time

Sample Employee Campaign Agenda: 30 Minute Meeting

Welcome and Introductions Employee Campaign Coordinator or Committee Member (s) 2 minutes

United Way Endorsement Employee Campaign Coordinator, CEO or designee 2 minutes (importance of United Way in the Community)

United Way Presentation Funded program representative, United Way 7 minutes (video, speaker, etc.) representative, Loaned Professional or Volunteer

Campaign Logistics Employee Campaign Coordinator or designee 2 minutes (procedures, incentives, timeframe)

Questions and Answers Employee Campaign Coordinator or United Way 2 minutes Representative

Total time 15 minutes

Sample Employee Campaign Agenda: 15 Minute Meeting

SAMPLE CAMPAIGN MEETING AGENDA

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SAMPLE MESSAGES AND LETTERS

United Way is in the business of Community Impact—

improving lives by mobilizing the caring power of our

community. From quality early care and education for

our children to job training for low-income families to

promoting health education for the under and unin-

sured, United Way collaborates with many community

partners to identify and address critical needs. Please

support United Way; by doing so you help bring services

to our neighbors who might otherwise end up alone or forgotten.

United Way funds a continuum of services that address the needs of the entire

family. And by giving to United Way, you can continue to make a difference on is-

sues you care about while knowing that you’re helping all of your neighbors.

United Way pools your gift with those of other donors, leveraging these funds to

achieve greater impact within our community.

By giving to United Way, you ensure that thousands of people from neighborhoods

throughout the CSRA receive the support and assistance they need to lead safe,

healthy, and rewarding lives. United Way researches the issues and provides the

necessary vision and leadership to address the most pressing needs in our com-

munity. United Way invests your contribution in a thoughtful, effective plan for

making sure our community, families, and individuals are safe, healthy, and able to

reach their full potential.

United Way focuses on measurable strategies for getting to the root causes of

problems, preventing them before they start, and giving people more options for

the future. By giving to United Way, you make your community a better place to

Sample Email and Voicemail Messages:

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CEO Letter to Employees

I invite you to join me in making the greatest difference possible in our community.

By supporting the United Way campaign, we at (insert company) can help to make

our community a better place to live and work.

Your gift to United Way is invested right here in our community. Because United

Way is focused on the needs of our community, vital human services are providing

quality early care and education for our children, job training for low-income fami-

lies, and health education for those in need.

Please join me in pledging support to United Way. By helping our children, leading

our adults to self-sufficiency, and strengthening neighborhoods and communities,

we create a stronger future for our community.

CEO Letter to Leadership Donors

I invite you to support our company’s United Way campaign by making a leadership

pledge of $1,000 or more. By making this generous contribution, you raise the bar

and send a clear message to our employees about the importance of pledging to the

campaign. Our company and its employees have a long history of partnering with

United Way to improve the quality of life within our community.

United Way is focused on community impact and outcomes, improving lives by mobi-

lizing the caring power our community. United Way researches the issues and pro-

vides the necessary vision and leadership to address the most pressing needs in

our community. United Way invests your contribution in a thoughtful, effective plan

for making sure that our community, families, and individuals are safe, healthy, and

able to reach their full potential.

Please join me in setting high standards for our campaign. Thank you for creating a

stronger future in the CSRA.

SAMPLE LETTERS:

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CEO Thank You Letter (Generic)

I thank you for your generous pledge to our United Way campaign. Your gift exem-

plifies our company’s commitment to United Way and to our community. With your

pledge, vital health and human services will continue to reach our neighbors in need

and improve the quality of life in our community.

Thank you for being part of that worthwhile effort—caring people like you make our

company such a special place to work. Your contribution helped us raise (insert

number) for this year’s campaign (IF APPLICABLE: an increase of XX% over last

year).

Again, my sincere thanks for your participation in our campaign—your donation will

work to strengthen our community, making the greatest difference possible.

With appreciation,

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BEST PRACTICES

How to Increase Participation

A 10—15 minute presentation by United

Way at already scheduled group meet-

ings is the number one way to raise

awareness, educate, inform, and inspire

your associates. These can be coordi-

nated through your United Way repre-

sentative by calling 706.724.5544. We

can do multiple presentations during any

shift at any area workplace.

Have a special event or ―fun‖-raiser to

supplement your payroll deduction

pledges, raise awareness and build ca-

maraderie.

Provide incentives and prizes. Some-

times we all need a little dangling carrot

to allow us to take action.

FOOD ALWAYS DRAWS A CROWD. Pro-

vide refreshments at your United Way

meetings. Coffee, doughnuts, or fruit for

morning events; pizza at lunch; and

cookies or brownies at afternoon meet-

ings.

Communicate the support and endorse-

ment of CEO / upper management.

Establish friendly inter-department com-

petitions, such as an office pizza party

for the department that raises the most

or has the highest participation.

Have a pot-luck luncheon, office pool or

casual dress day to benefit United Way.

Find an associate who has been person-

ally affected by a United Way program

(either in receiving assistance or in vol-

unteering) who is willing to share his/her

experience. Personal testimonials, es-

pecially from peers, go a LONG way.

Incorporate United Way pledge forms

into your new employee orientation

packet and allow new hires to complete

a pledge form when they sign on.

In addition to presentations, conduct an

e-mail blitz throughout your campaign

highlighting the impact their United Way

gift makes. Post United Way announce-

ments and stories on bulletin boards, in

employee publications and staff lounges.

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How to Increase Participation

Stress giving via payroll deduction. It is the easiest way to give.

Encourage donors to increase their gift by 10% or $1 a

week over last year’s pledge. Promote giving at Leadership level when and

where appropriate. Structure incentives so they are based on giving

levels.

Easy Incentives & Prizes Sometimes the best incentives or prizes don’t cost much. Here are some low-cost/no-cost raffle items you can use if you’re working on a shoestring budget. Get them from your vendors, your own company, or local businesses. Casual dress days Extra paid vacation day “Sleep-in” or “Long lunch” passes T-shirts, sweatshirts, company gear Shares of company stock Special parking spot Restaurant gift certificates Sports/Show/Movie tickets Free oil changes Lottery Tickets Open/FREE vending machines Unused corporate frequent flier miles or hotel stays

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EDUCATING & SHOWING THE IMPACT

FEATURE A VIDEO

These days, it’s easy to create a short 30-second video with an iPhone or a FlipCam. Consider re-cording the CEO asking for support or featuring an agency tour that you have been on. You can also ask a fellow employee to share their reasons for supporting United Way.

INCLUDE STORIES

People love stories about people. When you send an email, newslet-ter, thank you, etc., include a short story about how a gift to United Way is helping someone in the community. Visit us online to find stories to include in your communi-cations (see a sample below).

ADD MORE STORIES

Request that a speaker from a United Way agency attend your kickoff event. Consider asking someone who has directly been helped or even an employee who has been impacted by United Way speak during your campaign.

SHOW THE IMPACT OF A GIFT

Give employees the opportunity to tour a United Way agency or par-ticipate in a volunteer project so they can see first-hand where their gift is going.

YEAR-ROUND EDUCATION

Show your employees how a gift to United Way is helping throughout the year. Communicate volunteer opportunities and current news through the company newsletter, intranet or by email.

SAMPLE STORY

A local restaurant hostess shared her testimony of how United Way of the CSRA 2-1-1 made a significant impact on her life. She had a co-worker named ―Kate‖ who was diagnosed with terminal cancer. With no family or known resources in the area, Kate was distraught about her future. Luckily, the hostess and other workers rallied around Kate to help her find respite. This desire to help led the hostess to the American Can-cer Society who referred her to United Way of the CSRA 2-1-1. Accurately assessing her situation and needs, the Information and Referral Specialist directed the caller to The Lydia Project where she received much needed resources and services. Ultimately, Kate’s health deteriorated and she was no longer able to work. She moved home to Florida where she could be cared for by her family. Because of her experi-ence with 2-1-1 in Augusta, the hostess was able to advise Kate’s family to contact their local 2-1-1 in Tampa for the resources and help she needed.

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RAISERS IN THE WORKPLACE

AUCTION. Encourage employees to

donate unique items of value to United Way’s Auction.

BAKE-OFF CONTEST OR SALE. Who

makes the best apple pie in your office?

Who’s got the best chocolate chip

cookie recipe? Find out by having a

bake-off and charge a ―donation‖ for

others to sample the entries and judge

the winners.

BABY PICTURE CONTEST. See who

can match the most staff members with

their baby pictures.

BENEFIT DANCE. Organize an outing

with co-workers and spouses to enjoy

music, dancing, and fun. Ask for a

cover charge.

BOWL-A-THON. Recruit some teams

and have a group bowling night, raising

money via entry fees or per pin dona-

tions.

CASUAL DRESS DAYS. Allow employ-

ees to dress down as incentives to

make a pledge. If your business al-

ready has a casual or jeans day each

week, try something different, such as

Silly Hat Day, Outrageous Socks Day,

or Favorite Sports Team Day.

AMERICAN IDOL CONTEST. Employees

and their family members perform dur-

ing this amateur hour!

CHILI COOKOFF CONTEST. Employees

cook their favorite recipe and enter it

into the contest. Participants pay to

sample all of the entries.

COIN WAR. Have departments com-

pete to see who can collect the most

loose change for United Way. Collect it

in large water jugs. Winning depart-

ment gets a pizza party and bragging

rights!

COOKBOOK. Collect recipes and help-

ful household hints from employees and

publish them with pictures from staff

members’ children. Sell them to bene-

fit United Way.

ICE CREAM SOCIAL. Perfect gathering

idea for a potential United Way cam-

paign presentation.

Wii COMPETITION. Allow employees

to compete in various Wii game compe-

titions and playoffs. Participants pay to

participate and winner gets bragging

rights or a small trophy.

“FUN”

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RAISERS IN THE WORKPLACE

HAT WARS. Want to see your manager

or co-workers in a crazy looking hat? Pay a fee to have someone wear one of these crazy hats for an hour. Person receiving the hat can get ―revenge‖ if they want to by paying a fee for their buyer to wear one of the hats the fol-lowing day. You can pay for more than an hour if you wish. Be creative with the hats and have fun. You can even use similar rules as the idea above.

WHERE IS____________? (Name of CEO

or a person in management) - BIG HIT! Create a life-size cardboard person and use a cut-out picture of a staff member (CEO) to put on the cardboard person. Employees can send this to anyone’s office with a note. $1.00 buys you the opportunity to send it, $2.00 will allow you to have it removed, $3.00 to also find out who sent it to you. At the end of the week, the cut out can be auctioned off.

ROOT BEER FLOAT SALE. This is a

welcomed activity for those hot sum-mer afternoons in July and August.

MIDNIGHT BREAKFAST. If your organi-

zation has a third shift, charge employ-ees for a midnight breakfast served by executives and other day employees.

OFFICE MINIATURE GOLF. Provide

putters and build a nine-hole course featuring slinkies, staplers, chairs and other creative obstacles. Participants sign up in teams of two, with or without a registration fee.

TRICYCLE RACE. Run a tricycle race

around your building or parking lot us-ing children’s tricycles. Entrants deco-rate their bikes and have that as a con-test also. Have the staff place money on the one they think is going to win. Cookout after race.

LOSE YOUR LOCKS. Have employees

volunteer to cut their hairor shave their heads if goals are met.

WHITE ELEPHANT SALE. Have items in

storage you don’t use? Gifts you never returned? Donate them to the sale or conduct a gift exchange. Your trash is someone else’s treasure!

“FUN”

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RAISERS IN THE WORKPLACE

YEAR ROUND ACTIVITIES Some companies are expanding their campaign and building awareness by holding an activity every month or two. Here are some great ―monthly‖ ideas. For more special days, check out www.holidayinsights.com.

JANUARY - the 19th is National Popcorn

Day. Why not turn your break room or conference room into a movie theater, show old movies or tele-vision shows, pop some popcorn and charge admission! Or, sell fresh– popped popcorn by the bag.

FEBRUARY - The obvious is Valentine’s

Day. Help your co-workers with their shopping by selling chocolates or flowers, with the profits going to United Way.

MARCH - the 23rd is National Chip &

Dip Day. Celebrate by inviting co-workers to make their favorite dip or salsa recipe. Charge a fee to sample the entries and $1 each for copies of the recipes.

APRIL- Try an Easter Egg Raffle. Fill

plastic Easter eggs with raffle num-bers. People buy eggs or ―chances‖ for springtime prizes such as potted flow-ers like tulips, daffodils, hyacinths and lilies.

MAY - the 15th is National Chocolate

Chip Day. Sponsor a baking contest. Votes are cast for the best chocolate chip recipe with dollars or change.

JUNE - An Ice Cream Social is a great

event, National Dairy Month. Set up an ice cream bar with a variety of favorite toppings. Charge employees by the scoop.

JULY - the 23rd is National Hot Dog

Day. Have a cook-out and play Hot Dog Trivia!

AUGUST - A Corn Roast is a great activ-

ity. Grill sweet corn and charge by the ear. Be sure to have plenty of salt and Wisconsin butter available!

SEPTEMBER - Challenge your co-

workers’ creativity, build team spirit and show your support by entering the United Way Community Parade!

OCTOBER - Purchase a large pumpkin

and charge per guess. Or ask a local business to donate pumpkins and have employees or departments carve and decorate them. Vote by placing money in a container for each pumpkin. Sell the carved pumpkins to raise more money.

NOVEMBER- Hold a ―Frozen Turkey

Bowl.‖ Use 2-liter plastic bottles filled with water for bowling pins and a fro-zen turkey as a ball.

DECEMBER - Employees bring in hand

made or purchased ornaments to hang on a tree. After ornaments are col-lected, a raffle is held. Names or num-bers are chosen until all ornaments are picked from the tree. Raffle tickets are sold for $0.25 each or five for $1.

“FUN”

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FREQUENTLY ASKED QUESTIONS

When should our campaign take place?

Most campaigns take place between early August and mid-November, but they can happen any time of the year when a com-pany’s employee base is largest.

How long should our campaign last?

Most campaigns can be wrapped up in two weeks or less. The goal is to distribute and collect pledge cards while United Way’s message is still fresh in employees’ minds.

When does payroll deduction start?

Payroll deduction usually runs from January 1 through December 31. Some companies use their fiscal year as their schedule for payroll deduction. United Way does not set your payroll schedule; it is a company deci-sion.

I am limited on time to devote to a

campaign. How can I work it into my

busy schedule?

Use your United Way representative exten-sively. He or she is there to help you every step of the way. Let him or her know your limitations and come up with a plan together to make it easier for you. Another way to ease the strain is to recruit a committee. As-sign tasks and assume a management role. Most importantly, start planning early. The earlier you start, the less you will rush at the last minute.

How can I reach employees with multi-

ple shifts and/or multiple locations?

Bring the campaign to them. Try using emails, voicemails and letters from the CEO to get the word out. Bring balloons with a United Way message to their desks or con-sider having a competition between loca-tions. Designate one room as the ―United Way room‖ and have participants play games on their breaks and turn in pledge forms for prizes. Use your company’s intra-net to provide information and results.

How can I make the campaign fun with

little to no budget?

There are many fun games and activities to make the campaign interactive and educa-tional. Ask employees to bring in food for a potluck; use ―flee at three‖ or ―sleep in late‖ coupons; parking spots; or even lunch with the CEO as incentives. You can also show the impact of United Way by inviting a speaker to your kickoff or encouraging em-ployees to visit an agency. Finally, icorpo-rate games and contests like bingo, United Way trivia, tricycle races hula hoop contests or office putt-putt.

Who decides where the donors’ dollars

go?

Local volunteers — people like you — invest the money United Way receives. Every year, United Way recruits and trains community volunteers who strategically invest donated funds to our member agencies. These vol-unteers learn the agency’s mission, assess the impact of their programs and organiza-tional strength and makes sure United Way dollars are invested wisely.

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MANAGING OBJECTIONS

Your potential donors may have questions or concerns regarding United

Way or your campaign. Your sincerity and personal commitment are the

best tools to use when responding to an objection.

I already give directly to XYZ charity.

Why should I give to United Way?

Giving is a personal decision, and it’s great that you’ve found an organization/cause with which you identify. One thing to keep in mind is United Way works across hundreds of causes, so when you make a gift to United Way, you are not only supporting one agency or one cause, but a variety of needs. I encourage you to take a look at United Way’s brochure to see the vast array of non-profits United Way supports.

Nobody I know uses these services.

With so many people receiving help through United Way, we’re all bound to know some-one who has been assisted through United Way. United Way agencies work across a broad spectrum of services including ser-vices related to health, children and seniors. When we give to United Way, we’re often helping people closer to home than we think. Take a look at United Way’s website, uwcsra.org, for a complete listing of United Way agencies and services.

I can’t give a lot so my donation won’t

have an impact.

Every dollar really does make a difference. The great thing about United Way is with so many people choosing to help, when we each give a little, it has a huge impact. I hope you will consider supporting our re-gion through United Way in a way that makes sense for you.

I’m concerned about scandals.

Every United Way is local and independent, including United Way of the CSRA. Our United Way has a local board of directors that makes decisions that are right for our region, and United Way of the CSRA has never experienced financial abuse. Another safeguard is the wide range of volunteers who give their time to help keep United Way so efficient. These volunteers monitor the management and performance of United Way and the agencies United Way funds.

My spouse gives at his/her company.

Why should I give to United Way?

Thank you for your spouse’s donation! Many couples choose to give at both work-places because they want to participate with their coworkers. It’s also a great way to support your individual companies.

United Way supports an organiza-

tion or a cause that I don’t like.

It’s important that you feel comfortable with your decision to donate. Although you may not care for one agency, United Way sup-ports more than 40 programs that serve people in our region. These programs help meet the needs of our community—from child abuse prevention to elderly care. Without the support of the community through United Way, many of these pro-grams would not exist.

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SAYING “THANKS”!

Saying “thank you” is one of the most important pieces of your

campaign. People want to feel appreciated when they have

done something positive. Here are a couple of ways to show

how important they are to the success of the campaign.

* Candy Gram - Pack of gum: Thanks for

―chewzing‖ to give! - Chocolate chip cookies: Thanks for

―chipping‖ in for United Way! - See more examples on next page.

* Leave a balloon at desks/chairs

* Ice cream social

* Thank you letter from the CEO or

management

* Pizza party

* Send an ecard

* Hold a special thank you breakfast

THANK YOU, Employee Campaign Coordinator for going above and beyond to make your campaign successful. Your tireless efforts are appreci-ated. You are helping to make our community stronger and healthier through United Way. Thank you!

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APPRECIATION GIFTS: C-A-N-D-Y!

Andes Mints— You’re worth a Mint to our United Way. We couldn’t do it without you!

Milky Way — Our gratitude for your help is WAY out of this world!

Extra Gum – Thanks for going the Extra Mile!

Riesen – Let me give you a Riesen to give!

M&M’s - you Mean so Much!

Lifesavers – Thanks for being a real Lifesaver.

Payday – It’s PAYDAY… Think United Way!

Reese’s – Like Peanut butter and Chocolate – we just go together!

Tootsie Roll – Thanks for the ROLL you play in the Campaign – or keeping things

Rolling.

Crunch Bar – Our agencies would be in a CRUNCH without your support

Babe Ruth – With your help, our campaign will be a grand slam!

Dove Promise – Your “Promise” meaning Pledge – will change lives.

Almond Joy — Thank you for helping us feel the Joy of changing people’s lives

Mounds – Thanks for the Mounds of work you’ve

put in on the campaign

Starburst – We’re Bursting from excitement or

Help us reach for the Stars.

Pixy Stix – Our programs STIX out from all the

rest because of what you do!

Orange Slices – Orange you glad you gave to

United Way!

Now and Laters – We want to thank you NOW and

LATER for giving.

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BE PREPARED

That’s the motto of the Boy Scouts. Develop a plan of action that ensures all associates

are educated about what United Way does and are asked to give. The plan should include

obtainable goals for your workplace to achieve and to measure the success of your ef-

forts.

Understand your campaign’s untapped potential.

Find areas where improvement is possible in your workplace campaign.

Set a participation goal.

To ensure that associates do not feel pressured, it is not recommended to set a 100% par-

ticipation goal. Set a dollar amount goal by reviewing last year’s average gift and set a

realistic monetary goal. Increasing participation will help you reach the monetary goal.

Set a goal of 100% ask.

Make sure that everyone receives a pledge form. The most effective way is through distri-

bution of pledge forms and brochures during United Way presentations at staff meetings.

.

Set a goal of 100% pledge form collection.

This ensures that everyone has at least CONSIDERED a gift to United Way and made a de-

cision. It DOES NOT mean they should be forced to give. Set a deadline for forms to be

returned and ensure that all pledge forms, even if not filled out, are collected.

Establish your campaign dates and develop a realistic plan

to achieve your goals.

It is recommended a workplace campaign runs and wraps up within two weeks. Choose

which of the best practices and ―fun‖ raisers works for your company. Schedule United

Way presentations in advance and plan the publicity efforts that will surround your cam-

paign.

SETTING AND ACHIEVING GOALS

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Employee Campaign Coordinator Timetable

This schedule provides a handy chart to use in planning your company’s campaign.

Getting Started Date Assigned To

• Meet with previous coordinator to review activities and results ___________ ___________

• Meet with United Way representative to discuss campaign strategies

and review materials ___________ ___________

• Meet with CEO to discuss campaign goals and obtain endorsement ___________ ___________

• Develop campaign strategy with Leadership Chair ___________ ___________

• Recruit campaign team ___________ ___________

Planning the Campaign

• Establish Campaign Timetable ___________ ___________

• Set goals to increase employee total, average gift, gifts to the

Community Impact Fund, leadership givers, and participation ___________ ___________

• Develop incentive plan to support objectives ___________ ___________

• Order campaign supplies from your United Way representative ___________ ___________

• Request incentives from vendors, employees, management-level

employees, etc. ___________ ___________

• Decide solicitation process (one-on-one, group, electronic) ___________ ___________

• Select dates and reserve rooms for: ___________ ___________

• Campaigner training

• Leadership meeting

• Employee meeting(s)

• Recruit campaign team ___________ ___________

• Plan kickoff event, activities, special events, and closing events ___________ ___________

• Plan publicity: newsletter, email, payroll stuffer, and posters ___________ ___________

• Develop CEO support letter and review with CEO ___________ ___________

• Schedule agency tours/fairs/speakers ___________ ___________

• Establish record-keeping/reporting process ___________ ___________

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Employee Campaign Coordinator Timetable Stay involved and monitor the campaign process and results.

Putting the Plan into Action Date Assigned To

• Conduct Campaigners’ training session ___________ ___________

• Schedule video, agency speaker, and time with your United Way

representative to answer questions ___________ ___________

• Display campaign activities and information in prominent locations ___________ ___________

• Send CEO endorsement letter ___________ ___________

• Conduct leadership and employee meetings (include CEO) ___________ ___________

• Conduct kickoff event (include CEO) ___________ ___________

• Conduct activities, special event fundraisers, etc. ___________ ___________

Wrapping up the Campaign

• Collect ALL pledge forms and check for completeness

(calculations, date, signature, etc.) ___________ ___________

• Sort forms or data by payment type: cash, checks, payroll

deductions, credit cards, bill at home requests, or securities ___________ ___________

Notify United Way of results. Submit pledge information to United

Way Rep. Give copy to Payroll. Attach cash/checks to forms or issue

company check ___________ ___________

• At closing ceremony or through memo or letter: ___________ ___________

• Thank, recognize, and reward employees

• Thank, recognize, and reward committee

• Publicize corporate/employee results

Conduct a campaign review session with Campaign Rep. and note

outcome ___________ ___________

• Organize your materials for next year’s campaign team ___________ ___________

Congratulate yourself for improving the quality of

life in our community and making your campaign FUN!

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LEADERSHIP GIVING SOCIETIES

At United Way of the CSRA, our focus is on making a positive impact on wide-

spread community issues. A healthier, safer community, for example, is instrumental in being able to attract new industries, thus increasing our economic base. An in-creased high school graduation rate means people who are better prepared to join the work force and an increase in the people who are self-sufficient. With an annual gift of $1,000 or more, members of The Quill Society and The Toc-queville Society recognize the many needs in our community and are committed to strengthening United Way’s ability to meet those needs.

LEADERSHIP GIVING SOCIETIES The Tocqueville Society $10,000 +

The Quill Society Platinum Quill $7,500—$9,999 Gold Quill $5,000—$7,499 Silver Quill $2,500—$4,999 Bronze Quill $1,000—$2,499

The Horizon Club

$500—$999

Consider having a separate meeting for your

employees who are potential Leadership Givers.

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United Way of the CSRA does not encourage designations, however, we

will process designations to 501(c) (3) health and human service non-profit

agencies as a service to our donors. Each designation must be $150 or greater

per agency in order to be processed. Each designation under $150 will be di-

rected to the Community Investment Fund.

Together, through United Way, we can make an impact that none of us can ac-

complish alone. With your support, we can make a difference in the community

where we live. We are here to help each of you have a successful and reward-

ing campaign. Please call us if you need any assistance.

DONOR DESIGNATION POLICY

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The impact of $1 a week…

will train a professional rescuer to respond to an emergency that could save your life.

provides a counseling session in which a young couple learns a new skill to stop their

argument before violence begins.

allows an additional person from the wounded warrior program to receive adapted

aquatics rehabilitation.

would mean a person living on the street could get a shower.

means that 17 people will receive a pack of hearing aid batteries.

The impact of $5 a week…

means a professional could reach out and offer support and help to save the life of

someone who has been contemplating suicide or is in a serious crisis or lifestyle change (relocation, foreclosure, job loss, postpartum depression, etc.).

provides 15 music books for violin students.

provides training experience such as: stocking shelves, inventory procedures, sales to

the public as well as maintaining a donor list. Mastery of these skills will lead to employ-ment and independence.

means that an individual with no transportation can receive a bus pass to go out and find

employment.

provides approximately 10 weeks of in-home Senior Companion service to a frail elderly

person.

WHAT YOUR CONTRIBUTION PROVIDES

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The impact of $10 a week…

provides a half hour of one-on-one consultation with families that have a loved one about

to deploy on how to utilize local services in the event of an emergency.

will train one volunteer to be a Kitchen Supervisor that could support a large scale feed-

ing operation in the event of a major disaster.

provides a full day Field Trip for one classroom to participate in a day of outdoor learn-

ing and fun.

provides three group counseling sessions where eight survivors of physical and sexual

abuse begin to develop healthy relationships. They learn to take emotional risk in a safe environment.

provides opportunities for senior citizens to participate in physical fitness activities

(walking and line-dancing) four times weekly which assists with improved mobility and range of motion.

The impact of $20 a week…

will register 208 youth for one year of character education programs.

provides the opportunity for 20 youth to become involved in the Smart Move Program

which address peer pressure, gang activity, drugs and alcohol.

will save five parents after-school care cost and provide support for those who are

working two jobs. This will keep their children safe and ready to graduate on time.

will provide one-on-one intervention from trained staff to 10 clients regarding advocacy

issues that can prevent them from becoming homeless or returning to the hospital.

provides out of state transportation to a domestic violence victim fleeing domestic vio-

lence for safety.

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THE CARING CLUB®

Local businesses want to say thank you for supporting your community through

United Way by offering special year-round discounts! By giving at least $150/year

($12.50/month) undesignated to United Way’s Community Investment Fund, you will

qualify to receive a personalized card.

1 Hour Optical, PC — 25% off eyeglass exams, 30% off frames, 10% off contacts and contact

lens fittings, 35% off lenses and lens treatments.

Adventure Crossing — Buy one get one FREE on any attraction package.

Amelia’s Buds & Blooms — 10% off all purchases and orders.

Anderson Photo, Inc. — 20% off studio session fees.

Anew Salon — $10 off any chemical service. $5 off shampoo, haircut, style, and blow-out.

Augusta Canal— Buy one Petersburg Boat One-Hour Tour, get second tour (of equal or lesser

value) FREE.

Augusta Entertainment Complex — 5-15% off tickets to select performances and events at

James Brown Arena, Bell Auditorium, and USC Aiken Convocation Center. Promotional code re-quired.

Augusta Training Shop, Inc. — 20% off on Refinishing Services.

Café 209 — FREE Tea with purchase.

California Dreaming —Complimentary basket of honey-butter croissants.

Coleman Lake Restaurant — FREE beverage with purchase of an entrée.

DJ Productions — 10% off all items and services.

Evoke — $65 for a one hour massage.

Eye Care One Laser Vision Center — 30% off all purchases.

The Family Y — 50% off Metro or Branch membership joiner’s fee.

Fehrman Investment Group — One hour of financial planning. No fee or obligation.

Fireside Outdoor Kitchens & Grills — 5% off furniture and grills. 10% off all other items

and services.

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Fosters Restaurant—$1 off any deli-case sandwich.

French Market Grille — One FREE dessert with purchase of an entrée.

Georgia Aquarium — Discounts on Adult, Senior or Child General Admission, Premium

Day Pass (10% OFF), and Planet Shark Combo Pass (10% OFF).

Goldberg’s Furniture Store — FREE delivery on purchases over $500.

Honeybaked Ham Co. & Café — Buy one sandwich and get one FREE.

J. Edward Enoch, P.C. — 20% off all services.

Jiffy Lube — 15% off all services.

Jump City — Buy one Open Jump and get one Open Jump FREE.

Kyoto — FREE drink with the purchase of an entrée or combination meal.

La Dolce Vita Salon — 10% off services provided by new stylists.

M.R.T. Muscle Restore Therapy — $15 off first visit and $10 off each visit thereafter.

Bring a friend and receive half off one time visit.

MTL Automotive — 10% off all major repairs.

Murphy & Robinson Opticians — 15% off eyewear and accessories.

Papa John’s Pizza — Buy one pizza at regular menu price and receive a FREE order of

breadsticks.

Poblano's Mexican Grill — Receive a FREE cheese dip when spending $15 or more.

Riverbanks Zoo & Garden —Discounts on Adult and Child Day Pass with Caring Club

card. Adult Day Pass: $9 (regular price $11.75) Child Day Pass: $8 (regular price $9.25)

Roly Poly Sandwiches — FREE drink with any purchase.

Salon West — 10% off services.

Shaffer Computer Services — 20% off up to $25 on computer services and upgrades.

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Sixth at Watkins — FREE beverage with any purchase.

Sonic — Buy one Breakfast Toaster or Sonic Burger and get one FREE.

Sticky Fingers — FREE peach cobbler with purchase.

Surcie Gifts, Inc. — $5 off purchase of $35 or more.

Symphony Orchestra Augusta — 10% off ticket purchases.

Thrifty Car Rental — 10% off all items and services.

Waynesboro Emporium — 10% off regular everyday sales.

Wedges & Woods — One large bucket of balls for medium bucket price.

William Mizell Ford, Inc. — $100 discount towards the purchase of a NEW or PRE-

OWNED vehicle.

Merchants as of July 17, 2012.

Prices, discounts and restrictions subject to change. Please visit

www.uwcsra.org for the most complete list of Caring Club® offers,

restrictions, and updates.

35

SURVIVAL

TOOLS

WHAT YOU NEED

TO KNOW ABOUT

UNITED WAY OF THE CSRA

36

QUESTIONS & ANSWERS Q: What does United Way do?

A: United Way of the CSRA raises funds to support over 40 health and human service pro-grams through our 23 partner agencies. With your help, United Way brings together the resources of our community – volunteers, funds, knowledge, and YOU – to help those most in need.

Q: I’ve never been helped by an agency. Why should I contribute?

A: While it is true some of the services provided by United Way funded programs are for the poor and those in need, there are many programs that provide necessary community services such as the afterschool programs of agencies like the Boys and Girls Clubs or the emergency services provided by the American Red Cross.

Q: I already support my favorite charity. Why give to United Way too?

A: The needs of the community are much broader than any one agency can handle. United Way partner agencies offer a comprehensive mix of programs and services to meet the diverse needs of our total community. Also, many contributors like the option of making one donation and having it spread among many diverse programs in the community.

Q: Why do some agencies charge a fee for their services?

A: United Way funds various programs offered by our partner agencies. Since we do not fund the entire operating budget of an agency, most seek other sources of revenue to cover their costs. United Way partner agencies operate without discrimination with most using fee scales based on ability to pay. By allowing some individuals to pay for the ser-vices, United Way partner agencies are able to stretch their United Way dollars to serve more people.

Q: Why doesn’t United Way include all organizations?

A: Although we work closely with 23 partner agencies, many organizations receive fund-ing through our donor choice program. Not all nonprofits want to be part of a single, com-munity-wide campaign. United Way only sends funds to agencies that provide health and human services and are 501(c)3 tax exempt as determined by the Internal Revenue Ser-vice. This does not include agencies that are primarily academic, animal welfare, cultural, grant making, political, recreational, or religious in nature.

Q: Can I designate to my favorite organization?

A: United Way honors designations to a number of local organizations but does not en-courage them. We believe that our citizen review panels do an effective job in allocating funds to our partner agencies from annual campaign funds. However, if you choose to designate, United Way will honor your wishes. An administrative fee is charged to process designated funds to agencies that are not partners with United Way. A $150 minimum des-ignation per agency is necessary for an individual to designate. Anything under $150 will be directed to the Allocations Process.

Q: Is my contribution tax deductible?

A: Yes, however there are some guidelines. Please consult your tax advisor for informa-tion on your specific situation.

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PROGRAM FUNDING ALLOCATIONS

Using contributions to the Community Investment Fund, United Way of the CSRA dis-tributes funding to 42 health and human service programs at 23 partner agencies. Program allocation requests are made bi-annually and include budget information as well as proposed impact of funds. Quarterly success stories, outcomes logic models, and annual total service reports are required under United Way’s partnership agree-ment. Partner agencies also submit annual IRS Form 990s and audits as per UW poli-cies. These funded programs are reviewed annually by groups of community volunteers to ensure appropriate usage of funds. Volunteers complete site visits and in-depth re-views of program accomplishments. Funding is targeted towards programs demon-strating an impact on the community. United Way’s funding policies are designed to ensure the greatest accountability for donors’ funds and the greatest impact on indi-viduals in our local community.

AMERICORPS*VISTA (VOLUNTEERS IN SERVICE TO AMERICA)

United Way’s AmeriCorps VISTA program, Project UNITE, is part of the national ser-

vice program designed specifically for the purpose of fighting poverty. United Way

serves as a regional intermediary agency and is assigned up to 22 AmeriCorps VISTA

members and AmeriCorps VISTA Summer Associates who serve full-time for up to

one year with area nonprofits in need of capacity building. AmeriCorps VISTAs help

build nonprofit human capacity, financial capacity, and social capacity in nonprofits

where they are assigned. Expenses provide support funds necessary for regional

program supervision and oversight. In 2011, this program served 21 nonprofit agen-

cies, engaged more than 4,225 volunteers in more than 36,800 hours of community

service, raised over $482,250 dollars of cash (grants, donations and fundraising) and

non-cash resources (in-kind goods and services) to support community nonprofits,

and identified numerous partnerships. The organization’s vision is to keep abreast of

community needs and identify resources and funding streams that assist in strength-

ening and building nonprofit capacity to deliver quality programs and services to per-

sons and families experiencing poverty in our service area.

UNITED WAY OF THE CSRA

COMMUNITY IMPACT

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2-1-1 INFORMATION AND REFERRAL PROGRAM The concept of 2-1-1 – an easy to remember 3-digit dialing code that connects peo-ple with professionally-delivered information and referral to health, community and human services – was born in Atlanta in 1997 through the leadership of the United Way of Metropolitan Atlanta. Locally, 2-1-1 has significant impact on the quality of life throughout the community. In 2011, United Way of the CSRA’s 2-1-1 information and referral specialists assisted 24,741 callers. In addition to assisting those call-ers, 2-1-1 provided support to specific agencies that offered direct service in the ar-eas of free tax preparation, and homeless prevention programs (rent and utili-ties). An important contribution by the 2-1-1 program is Community Voicemail (CVM). CVM helps low-income and homeless citizens in Richmond and Columbia counties without phones by providing them with a free phone number and voice mail service. This allows them to re-connect to the community for employment, housing, education and their support system. Another important contribution is ―2-1-1 On the Go‖. This program takes information and referral directly to those most in need-the homeless. 2-1-1 works closely with local homeless shelters to provide back-packs containing information, hygiene products and free local bus transportation passes to assist with seeking employment, accessing mental health treatment and pursuing other needed services. Providing a database of wide-ranging volunteer op-portunities assists non-profit agencies in every sector of the community in maintain-ing a supply of dedicated, enthusiastic workers and donors to fulfill the mission of their organization. It is there when people need it, a vital, proven part of the human service infrastructure.

BORN LEARNING

United Way’s Born Learning is a public engagement campaign that helps parents, grandparents and caregivers explore ways to turn everyday moments into fun learn-ing opportunities for children from birth through age 5. It is built on three corner-stones: awareness, education and action, and includes nationwide advertising, a wide array of research-based parent education materials along with community im-pact tools to help galvanize communities around early learning. Born Learning fo-cuses on ―everyday moments‖- things that parents and caregivers can do every day to encourage early learning. The upbeat radio and TV ads are designed to capture the attention of busy parents and direct them to the Born Learning website or United Way’s 2-1-1 line where they will receive user-friendly tools, tips and answers and referrals to many of the excellent parenting programs already available in our community. Additionally, parent education materials are available in pediatrician’s offices, hospitals, child care centers, and other agencies that serve small children.

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CHRISTMAS CLEARINGHOUSE

As co-administrator of the CSRA Christmas Clearinghouse, United Way collaborates with over 40 local non-profits, churches, schools, government entities and civic groups to provide holiday assistance. The mission of the Christmas Clearinghouse is to fairly distribute holiday assistance so that no family is helped by more than one agency until all needy families have been helped. Through the use of an online system, local non-profits, faith-based, government and civic organizations check the names of their appli-cants to ensure they are not being served by other organizations. By reducing duplica-tions, more individuals in need can be assisted with toys and food. The clearinghouse simultaneously reduces duplication and increases the resources available to serve in-dividuals and families that are in the greatest need in our community. The project in-cludes coordinating efforts to reach eight outlying counties. In 2011, over 16,000 indi-viduals in the CSRA received assistance through clearinghouse partners.

FAMILYWIZE PRESCRIPTION DISCOUNT CARD

United Way of the CSRA has partnered with FamilyWize to distribute free prescription discount cards to help people living and working in the CSRA save money. These free cards can be used by everyone in the community, not just people without insurance. They can even be used by people with health benefits, including Medicaid or Medicare. The FamilyWize card lowers the cost of medicine by an average of 30% or more for people without insurance or who take medications not covered by their plan. It’s easy. It’s just like a coupon you can keep using every time you need to fill a prescription. The FamilyWize card provides immediate savings on prescription medicines with no paper-work or forms to fill out. All you have to do is present a FamilyWize card at a local phar-macy to get the savings. Nearly 1,000 United Ways in all 50 states have helped to save more than $100 million on prescriptions in their communities. Individuals with internet access can go to www.uwcsra.org or to www.FamilyWize.org to print a card, look up drug prices and ob-tain a list of participating pharmacies.

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PROJECT SERVE DAY-OF-CARING

Every spring, through United Way’s efforts, volunteers from local companies go out to local non-profit organizations to complete projects ranging from painting and land-scaping to playground installation. Without the help of these generous volunteers, most of these agencies could not afford to have this much-needed work done. Volun-teers walk away with an increased awareness of community needs and an enhanced commitment to United Way’s work in the community. In 2012 nearly 300 volunteers completed projects at 18 local non-profit agency sites, saving these agencies countless dollars and allowing them to have an enhanced focus on program delivery.

OTHER GRANTS AND INITIATIVES

Through other special grants, initiatives and collaborations, United Way positions it-self as a community leader in addressing needs. These projects include additional federal, state, and local grants, special assistance, community engagement and a host of other projects. United Way seeks out collaborations with the corporate, non-profit, faith-based, government, civic and educational communities and continually engages new partners and strategies.

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UNITED WAY OF THE CSRA

CAMPAIGN TEAM

Rina Powell

Senior Director Resource Development Direct Line: 706.922.8928 Cell: 706.373.3531 [email protected]

Kim Grimes

Resource Development Manager Direct Line: 706.922.8929 Cell: 706.836.8372 [email protected]

Stef Frickey

Resource Development Manager Direct Line: 706.922.8930 Cell: 803.640.2266 [email protected]

Elvin Thompson

Combined Federal Campaign Coordinator Direct Line: 706.922.8932 Cell: 706.414.7976 [email protected]

Sharn Vericella

AmeriCorps VISTA Direct Line: 706.922.8946 [email protected]

Martina Wilson

Resource Development Assistant Direct Line: 706.922.8931 [email protected]

Erica Neet

Support Services Administrator Direct Line: 706.922.8925 [email protected]

Street Address

United Way of the CSRA 1765 Broad Street Augusta, GA 30904

Mailing Address

United Way of the CSRA P.O. Box 1724 Augusta, GA 30903

Web Address

www.uwcsra.org

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Thank you for your

support of United Way

and your commitment to help

meet the needs of our community!

WE COULD NOT DO IT WITHOUT YOU!