2011 SCAVA Conference
15
A Bird’s Eye View of Social Media 2011 SCAVA Conference Myrtle Beach, SC
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14-Sep-2014 -
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Business
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Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement. For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.
Transcript of 2011 SCAVA Conference
A Bird’s Eye View of Social Media
2011 SCAVA ConferenceMyrtle Beach, SC
Strategy: Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
Outbound Marketing
• Traditional Media• TV• Radio• Print• Telemarketing• Trade Shows• Direct Mail• Email
Inbound vs Outbound
• New• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
QUESTIONS?
