2011 Media Kit-Sergio
2
xFé magazine 3405 N Ware Rd McAllen, X 78501 (956) 664-0566 Sales@xemag.com 2 0 1 1 M E D I A K I T Inspiration, Ideas and Values or the Family Acentuando la Fé en el Valle de exas One o the rst expenditures that p eople in business tend to stop investing money in when money is tight or the economy is slow is advertising. While this is very understandable, should advertising be one o these rst expenses to be cut? I used the word investment instead o the word expense because advertising is truly an investment in uture business or your company. Yo u may own a restaurant, a retail business, or a service-related business such as a salon or auto repair business. Yo u may have an oce and be a dentist, chiropractor or lawyer. Tere are many types o bu sinesses that need representation to get their name and what they have to ofer out to the general public so that their busi- ness can grow and thrive in the existing economy. Tis is why I use the word investment. We have had readers over the years tell us that they look orward to each issue. Tey will pick it up and keep it by the phone because there may be businesses that are advertising where they may not need their services now, but they want to keep it on hand in case they need them in the uture . Having a mar- keting plan and investing in advertising will help to ensure that your name will be remembered not only now but also in the uture. Tings to look or when choosing your methods o advertising are the quality o the publication, the distribution areas, the quantity o publications being printed and the advertising cost. It is good to choose a publication that distributes to the areas you wish to reach but even better i the rates ofer you the abil- ity to do so at an afordable cost. Tis enables you to continue advertising or a longer period o time and ensures your ability to keep your name where it can be seen and noticed by uture customers. Tank you or your consideration, Samantha Martinez Editor - xFé magazine Advertising—Investment or Expense?
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Transcript of 2011 Media Kit-Sergio
8/7/2019 2011 Media Kit-Sergio
http://slidepdf.com/reader/full/2011-media-kit-sergio 1/2
xFé magazine
3405 N Ware RdMcAllen, X 78501(956) [email protected]
2 0 1 1
M E D I A K I T
Inspiration, Ideas and Values or the FamilyAcentuando la Fé en el Valle de exas
One o the rst expenditures that p eople in businesstend to stop investing money in when money is tightor the economy is slow is advertising. While this is
very understandable, should advertising be one o these rst expenses to be cut?
I used the word investment instead o the word
expense because advertising is truly an investmentin uture business or your company. You may owna restaurant, a retail business, or a service-related
business such as a salon or auto repair business. Youmay have an oce and be a dentist, chiropractor orlawyer. Tere are many types o businesses that needrepresentation to get their name and what they haveto ofer out to the general public so that their busi-ness can grow and thrive in the existing economy.Tis is why I use the word investment.
We have had readers over the years tell us that they look orward to each issue. Tey will pick it up andkeep it by the phone because there may be businessesthat are advertising where they may not need their
services now, but they want to keep it on hand incase they need them in the uture. Having a mar-keting plan and investing in advertising will help toensure that your name will be remembered not only now but also in the uture.
Tings to look or when choosing your methods o advertising are the quality o the publication, thedistribution areas, the quantity o publications beingprinted and the advertising cost. It is good to choosea publication that distributes to the areas you wish toreach but even better i the rates ofer you the abil-ity to do so at an afordable cost. Tis enables you tocontinue advertising or a longer period o time andensures your ability to keep your name where it canbe seen and noticed by uture customers.
Tank you or your consideration,
Samantha Martinez Editor - xFé magazine
Advertising—Investment or Expense?
8/7/2019 2011 Media Kit-Sergio
http://slidepdf.com/reader/full/2011-media-kit-sergio 2/2
.........................................................................................................Full PageFull Page (with bleed)Hal Page Horizontal (1/2)Hal Page Vertical (1/2)Quarter Page (1/4)Eighth Page (1/8)
8.25” x 10.75”8.5” x 11”
7.75” x 5.0625”3.8125” x 10.25”
3.8125” x 5.0625”3.8125” x 2.5625”
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• All advertising materials should be submitted as Adobe PDF les.
• We can also accept .eps, .ai, .jpeg and .ti les.
• For les created in Adobe Illustrator, fonts must be converted to outlines.
• All images should be CMYK and a minimum of 300 dpi.
• A 0.25” bleed should be applied to all full page ads.
1/2 PAGE3.8125” x 10.25”
FULL PAGE8.25” x 10.75”
FULL PAGE(with bleed)
8.5” x 11”
1/2 PAGE7.75” x 5.0625”
1/8 PAGE
3.8125” x 2.5625”
1/4 PAG3.8125” x 5
2011 Advertising Rates
Full Page $600 $550 $500
1/2 Page $350 $325 $300
1/4 Page $200 $185 $170
1/8 Page $120 $115 $110
1 Issue 3 Issue 6 Issues xFé magazine reaches almost 10,000 amilies, in the Rio Grande
Valley area.
xFé magazine can be ound in hundreds o locations includingchurches, schools, local businesses and hundreds o other loca-tions requented by amilies.
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