2011 Campaign Guide

Campaign Guide

MOVEMENT

LIVE UNITED

United Way...

GIVES YOU THE POWER TO BUILD A BETTER COMMUNITY.

!"#$%%&'$()*$+,-&%.-(,%/)-(*0%1'2%,*3&+%("%'00$*++%-++#*+%+#4,%'+%+#5+(')4*%'5#+*6%4,-30%4'$*6%*30*$%4'$*6%')0%"(,*$%&$"53*7+%(,'(%4")($-5#(*%("%'5+*)(**-+76%3".*$%&$"0#4(-8-(2%')0%

SETS HIGH STANDARDS.

/)-(*0%1'2%"9%:*)($'3%;3"$-0'%(,"$"#<,(32%+4$**)+%=>%&'$()*$%'<*)4-*+%("%*)+#$*%2"#$%*7&3"2**+%(,'(6%.,*)%(,*2%<-8*6%(,*2%'$*%<-8-)<%("%,-<,?@#'3-(2%&$"<$'7+%(,'(%#+*%(,*-$%

')0%*99*4(-8*32%&$"0#4*%$*+#3(+A

LINKS EMPLOYEES WITH RESOURCES.

/)-(*0%1'2B+%-)9"$7'(-")%')0%%$*9*$$'3%+*$8-4*%4')%3-)C%*7&3"2**+%%')0%7')'<*$+%("%8-('3%+*$8-4*+%@#-4C32%')0%*'+-32%52%0-'3-)<%D?E?E%-)%F"3C%:"#)(26%G==ADDEA/1H!%-)%I'$0**%')0%I-<,3')0%:"#)(-*+A%J,-+%,"(3-)*%&$"8-0*+%-)9"$7'(-")%'5"#(%4,-30%4'$*6%+*)-"$%+*$8-4*+6%0"7*+(-4%'5#+*%'++-+(')4*%')0%7')2%"(,*$%,*'3(,%%')0%,#7')%+*$8-4*+A

ENHANCES YOUR COMPANY IMAGE.

1,*)%2"#%+#&&"$(%2"#$%3"4'3%/)-(*0%1'26%-(B+%'%8-+-53*%+-<)%(,'(%2"#%'$*%')%'4(-8*%4"$&"$'(*%4-(-K*)A%J,*%$*+#3(%4')%4$*'(*%9'8"$'53*%-7&$*++-")+%'5"#(%2"#$%4"7&')2%'7")<%4#+("7*$+6%+#&&3-*$+6%')0%&"(*)(-'3%*7&3"2**+A

CAMPAIGNS IMPROVE EMPLOYEE MORALE AND TEAM BUILDING.

H%."$C&3'4*%*7&3"2**%4'7&'-<)%%5$-)<+%&*"&3*%("<*(,*$%'+%(,*2%."$C%(".'$0%'%4"77")%<"'3A%:#+("7*$+%%'3+"%$*4"<)-K*%(,'(%'%4"7&')2%(,'(%+#&&"$(+%/)-(*0%1'2%4'$*+%'5"#(%%-(+%4"77#)-(2%')0%-)%(#$)6%(,*-$%*7&3"2**+%')0%9'7-3-*+A

“66% of the children in Polk County schools in 2010/11 school year qualified for free/reduced meals”

Sherrie NickellL#&*$-)(*)0*)(%"9%F"3C%:"#)(2%L4,""3+6%%/)-(*0%1'2%M"'$0%N*75*$

Why Take Part?When you choose to support United Way,

you and your employees do not have to decide

between helping children, families, seniors, or

individuals in crisis. Your contributions meet those

needs and many more.

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I’M IN!...Are You?Your organization’s success impacts our community’s success

Employee Base

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3 ways a United Way campaign can improve the success of your organization

“32% of adults in Polk, Highlands, and

Hardee Counties have no health insurance.”

Dr. Daniel Haight ;+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8';+/<'-+6"$*'=%)/$4'T%C$>8'

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Building Blocks for a Better LifeCreating opportunities for a better life for all by focusing on:

Education Income Health Safety NetHelping Kids Succeed

in SchoolPromoting Financial Stability for Families

Improving People’s Health

Addressing Community Needs

Policy & Community Partners




Improve Child Care Quality

Increase School Readiness

Improve Academic Achievement

Maximize Income & Job Development

Increase Knowledge & Personal Responsibility

Increase Savings

Increase Access and Unilization

Increase Knowledge & Personal Responsibility

Reduce Avoidable Medical Interventions

Stabilize Short-Term Crisis

Provide Critical Community Service

UWCF provides school readiness and academic support for 17,973 children while single mothers work to support their families.

6,597 families were helped in 2010 to find and maintain financial stability. UWCF helps families to improve job skills, manage debt, build savings and improve earning power through certification and higher education.

UWCF provides medical and mental health services for 7,622 children and adults whether or not they have insurance.

Providing support to stabilize a family crisis is important to the well-being of a compassionate community.

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G0*'*()#.:#"A'()#.29/*('0.#,I,*#A('1)).#,("+/(#*'.1#=*'(,.(',"39$9J*('1)).#,("+/(#*'.1#=*'(,.(',"39$9J*('1)).#,("+/(#*'.1#=*'(,.(',"39$9J*("(=#9'9'(#*$",*/(,.(29.$*+,(-*",0*#<("(=#9'9'(#*$",*/(,.(29.$*+,(-*",0*#<("(=#9'9'(#*$",*/(,.(29.$*+,(-*",0*#<(

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OF CEU

OF CENTRAL FLORIDA FOCUSES ON THEBuilding Blocks for a Better Life

UNITED WAYEducationHELPING KIDS SUCCEED IN SCHOOL Partnering with communities and parents to improve school readiness and academic success.

Providing after-school tutoring, homework assistance and mentoring for at-risk youth.

How are we doing this? We provide opportunities to increase the percentage of children that enter school with the language skills they need to read. They also work to improve FCAT scores, attendance and promotion to the next grade for students grades K – 12.

What does it mean to you? Kids who enter school ready to succeed are more likely to graduate and become a stable, educated, reliable workforce.

IncomePROMOTING FINANCIAL STABILITY FOR FAMILIES Supporting basic needs while increasing

Helping hardworking families access resources to maximize income.

How are we doing this?knowledge and competency for families so that they can increase their savings and credit scores and improve their job skills.

What does it mean to you? Employees who

health and domestic problems. This keeps your workforce moving forward.

HealthIMPROVING PEOPLE’S HEALTH Increase access to and utilization of health services.

Increase knowledge and personal responsibility.

Reduce avoidable hospitalizations, institutionalization and incarceration

How are we doing this? We work to educate and improve health through preventative services while helping people improve health indicators such as blood pressure, weight and blood sugar levels. Programs also help people with addiction regain control of their lives.

What does it mean to you? A healthy workforce is on the job. And our services for people of all ages, including children and the disabled, are especially helpful to your employees who are parents or caregivers to family members in need.

Safety NetADDRESSING COMMUNITY NEEDS Short-term support and resources for initial stabilization of a crisis related to violent weather,

Emergency Food for the hungry and shelter for the homeless.

Counseling for individuals dealing with grief and mental issues that reduces the need for hospitalization/institutionalization.

What does this mean to you? When employees face a family crisis, the United Way is there to help them get back on their feet.

Leadership GivingUnited Way of Central Florida Community Partners

The United Way of Central Florida Leadership Giving Association was established in 1987 by volunteers to encourage and honor the generosity of individual investments of $1,000 or more. You can provide your employees the opportunity to join the Leadership Giving Association during the company workplace campaign.

NUMBERS OF MEMBERS

2010-2011 UWCF LEADERSHIP GIVING ASSOCIATION

Leadership Giving ($1,000 or more) 1,776

Democratie Society ($5,000 to $9,999) 47

Tocqueville Society ($10,000 or more) 60

*Young Leader’s Society 489

LEADERSHIP STEP-UP PROGRAMS

YOUNG LEADERS SOCIETY*

DEMOCRATIE SOCIETY

TOCQUEVILLE SOCIETY

1st Year $250 $1,250 $2,500

2nd Year $500 $2,500 $5,000

3rd Year $750 $3,750 $7,500

4th Year $1,000 $5,000 $10,000

!"#$%&'()#*+,,-#%./,'.&+'01'.%2'$%2+)3

“My family has always enjoyed giving to the United Way! I really hope Ellie enjoys giving back to her community and

finds philanthropic involvement as rewarding as we do!”

Christie Bassett4#/5'6#$%78'9:;##/'<#.)2='

>?6@'"#$%&'A+.2+)

TOP50 47 47 47

6060

489 489 489

ILLEILLE

“My family has always enjoyed giving to the United Way! “My family has always enjoyed giving to the United Way! I really hope Ellie enjoys giving back to her community and I really hope Ellie enjoys giving back to her community and

finds philanthropic involvement as rewarding as we do!”finds philanthropic involvement as rewarding as we do!”

Christie BassettChristie Bassett4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='4#/5'6#$%78'9:;##/'<#.)2='

>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)>?6@'"#$%&'A+.2+)

GIFTSCOMMUNITY PARTNER1. Publix Super Markets, Inc. . . . . . . . . . . . . . . $ 3,245,478.00

2. Mosaic Company . . . . . . . . . . . . . . . . . . . . . $ 1,383,483.00

3. Geico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $362,111.00

4. Polk County Public Schools . . . . . . . . . . . . . . . $165,167.00

5. CF Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . $154,029.00

6. State Farm Insurance . . . . . . . . . . . . . . . . . . . $124,112.00

7. City of Lakeland . . . . . . . . . . . . . . . . . . . . . . . $111,608.00

8. Watson Clinic, LLP . . . . . . . . . . . . . . . . . . . . . $109,475.00

9. ITW/QMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $80,296.00

10. Highlands County Public Schools . . . . . . . . . . . . $77,246.00

11. Lakeland Regional Medical Center . . . . . . . . . . . $75,507.00

12. Ledger Media Group . . . . . . . . . . . . . . . . . . . . . $72,984.00

13. Pepperidge Farm, Inc. . . . . . . . . . . . . . . . . . . . . $69,504.00

14. Board of County Commissioners Polk Co. . . . . . . . $60,037.00

15. SunTrust Banks, Inc. . . . . . . . . . . . . . . . . . . . . . $55,955.00

16. Winter Haven Hospital . . . . . . . . . . . . . . . . . . . . $52,957.00

17. JC Penney . . . . . . . . . . . . . . . . . . . . . . . . . . . . $43,786.00

18. Saddle Creek Corporation . . . . . . . . . . . . . . . . . . $40,262.00

19. Wells Fargo . . . . . . . . . . . . . . . . . . . . . . . . . . . . $38,333.00

20. City of Winter Haven . . . . . . . . . . . . . . . . . . . . . $37,666.00

21. Watkins Associated Industries . . . . . . . . . . . . . . $36,520.00

22. Citizens Bank & Trust . . . . . . . . . . . . . . . . . . . . $35,964.00

23. Federal Express Corporation . . . . . . . . . . . . . . . . $35,658.00

24. Wal-Mart Stores, Inc. . . . . . . . . . . . . . . . . . . . . . $35,319.00

25. Allen & Company of Florida, Inc . . . . . . . . . . . . . $32,885.00

26. Polk County Sheriff’s Office . . . . . . . . . . . . . . . . $30,966.00

27. Alan Jay Automotive Family . . . . . . . . . . . . . . . . $30,684.00

28. United Way of Central Florida . . . . . . . . . . . . . . . $29,964.00

29. Bank of America . . . . . . . . . . . . . . . . . . . . . . . . $27,545.00

30. ButterKrust Bakery . . . . . . . . . . . . . . . . . . . . . . $26,408.00

31. United Parcel Service . . . . . . . . . . . . . . . . . . . . $25,953.00

32. Polk State College . . . . . . . . . . . . . . . . . . . . . . . $25,609.00

33. Clark, Campbell, Mawhinney & Lancaster, P.A. . . $24,314.00

34. Hudson Pump & Equipment . . . . . . . . . . . . . . . . $23,021.00

35. McDonald Construction Corporation . . . . . . . . . . $21,886.00

36. Target Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . $21,860.00

37. Lakeland Automall . . . . . . . . . . . . . . . . . . . . . . $21,700.00

38. Arrmaz Custom Chemicals Inc. . . . . . . . . . . . . . . $21,601.00

39. Clerk of Courts – Polk County . . . . . . . . . . . . . . . $21,572.00

40. CCC Group, Inc. . . . . . . . . . . . . . . . . . . . . . . . . $20,478.00

41. Florida Southern College . . . . . . . . . . . . . . . . . . $20,458.00

42. Lykes Bros. Inc. . . . . . . . . . . . . . . . . . . . . . . . . $20,034.00

43. Moretrench Services . . . . . . . . . . . . . . . . . . . . . $20,000.00

44. Florida Hospital . . . . . . . . . . . . . . . . . . . . . . . . $19,421.00

45. AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19,241.00

46. Enterprise Rent-A-Car . . . . . . . . . . . . . . . . . . . . $18,517.00

47. BCI Engineers & Scientists, Inc. . . . . . . . . . . . . . $18,277.00

48. Atlanticblue . . . . . . . . . . . . . . . . . . . . . . . . . . . $17,038.00

49. Lockheed Martin Financial Services . . . . . . . . . . $16,393.00

50. Southern Wine & Spirits . . . . . . . . . . . . . . . . . . . $16,343.00

These companies are taking the lead in the LIVE

UNITED movement. They see the importance of the building blocks for a good

life: education, income, and health and they invest

in creating better lives and stronger communities

through United Way.

Left to Right: Deric Feacher, Dale Smith seated,

and Donna Sheehan – City of Winter Haven

TOP502010

Community PartnersCommunity PartnersCommunity PartnersCommunity Partners

COORDINATORRole & Responsibilities

THANK YOU for serving as the Employee

Coordinator (EC) for your organization’s United Way campaign. You have been recognized as a leader in

your workplace and this is your opportunity

to make a difference in our community!

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The Employee Coordinator ensures the workplace achieves a pre-established goal through:

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# /223.$'%&'()*+49*.;#,5,+'#,3-1(',,#:9(#-*+4/8/-*4,"#/.#49,#=(+;-1*8,#%*3-*/6.?

Throughout the Workplace Campaign, the Employee Coordinator takes on these responsibilities:

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The Campaign Coordinator oversees all Campaign strategies, which include:

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F(.(+#*.7#5(1).4,,+#49*.;"?

Employee Appreciation Breakfast

March 11, 2011.

EMPLOYEE

Notes

COORDINATOREMPLOYEE

Meet with your United Way Representative

Obtain CEO endorsement & support

Recruit a campaign committee

Recruit a Leadership Chair

Secure a corporate gift or corporate match commitment

Request management’s involvement in kickoffs, rallies, special events and/or presentations

Develop your time line

Develop a Campaign Plan: Set a Goal Determine Strategy Set or secure incentives Establish/continue leadership giving program Arrange agency speaker and/or tours Plan special events

Plan your kickoff event

Send regular e-mail communications to notify staff of United Way activities

Send letter from top executives to all employees

Calculate results to include total dollars, number of donors, number of employees, and number of leadership givers


Thank everyone with events, letters, etc.

Campaign Checklist

Task Date Completed

Throughout your campaign, utilize the online Campaign Toolkit. Your Resource Development Manager is also an excellent source of support

and information. Don’t be shy about asking for help. Use this checklist to help you plan your campaign.

United Way of Central FloridaPO Box 1357

Highland City, FL 33846PH (863) 648.1500FAX (863) 648.1535

United Way of Central FloridaHighlands County Division

PO Box 3860Sebring, FL 33871PH (863) 453.3401FAX (863) 453.3405


Obtain CEO endorsement & support

Recruit a campaign committee

Recruit a Leadership Chair

Secure a corporate gift or corporate match commitment

Request management’s involvement in kickoffs, rallies, special events and/or presentations

Develop your time line

Develop a Campaign Plan: Set a Goal Determine Strategy Set or secure incentives Establish/continue leadership giving program Arrange agency speaker and/or tours Plan special events

Plan your kickoff event

Send regular e-mail communications to notify staff of United Way activities

Send letter from top executives to all employees

Calculate results to include total dollars, number of donors, number of employees, and number of leadership givers


Thank everyone with events, letters, etc.

2011 Campaign Guide

Documents

Transcript of 2011 Campaign Guide