Heraldmedia kit2011-‐2012

table of contents

about usdemographicsdistribution mapcirculation

display advertisingmeasurements

online & mobile advertising

additional optionsmarketingspecial sectionsadditional publications

advertising productioncontact informationpolicies

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about

advertising

extras

policies

abou

t us

As the world of both print and online news publication constantly changes, the Herald is

evolving to ensure we are offering the best options for both our readers and advertisers.

With more than 85 years of experience serving the WKU community, we know our

audience. Providing the WKU community with the area’s most comprehensive source of

campus news, sports and entertainment remains our goal.

Whether people pick up a copy of the Herald on Tuesdays and Fridays at one of 60 on-‐

campus or off-‐campus locations, read wkuherald.com or follow the news on their phone,

the Herald keeps the community abreast of the latest news, sports and campus events.

We have received national recognition because of the high standards of professional

journalism and effective advertising our staffers produce. In Fall 2010, both the Herald

and wkuherald.com won National Pacemaker Awards, the highest honor in college

journalism.

In spring 2011 we released a WKU Herald iPhone and Android application. We continue

to modify the visual style for our print publication and update wkuherald.com to stay at

the forefront of the media industry. We are fully prepared to offer integrated advertising

and marketing options unlike anything ever available before.

Developing a partnership with the Herald is the single best way to connect to the WKU

community and its more than 25,000 students, faculty and staff, plus parents and alumni.

Let our advertising sales and creative departments create and execute an effective

campaign for you today!

2

demographics

4,323

4,78116,122

living on-‐campus

living off-‐campus

WKU faculty and staff

Student data population source: 2011 WKU Fact Book

Source: 2011 Alloy+Media Marketing College Explorer Survey;college student refers to subjects 18-‐24 and 25-‐34 years old.

12,4098,494

female

male

17,8273,076

undergraduate

graduate

20,903total enrollment 2010-‐2011

Projected spending among college students during the 2011-‐12 school

year is $417 billion.

College students have 11+ hours a day of uncommitted, discretionary time.

Technology is used by college

students 11+ hours during an average day.

Food accounts for 46% of all discretionary spending by college students.

3

about

off-‐

cam

pus l

ocat

ions

on-‐c

ampu

s loc

atio

ns Welcome Center in Kentucky MuseumMcCormack HallFacilities Management, Parking Structure No. 1Diddle ArenaParking Structure No. 2 Houchens-‐Smith StadiumCreason Lot Bus StopPearce-‐Ford Tower Food CourtMeredith HallPreston CenterHealth ServicesTate Page HallRansdell HallMass Media & Technology Hall

1234567891011121314

15161718192021222324252627282930313233

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3536373839

Student Publications CenterAcademic ComplexDowning University Center (2) Minton HallBates-‐Runner Hall (Bate Shop)Southwest HallNortheast HallGrise Hall (2)College Heights FoundationWetherby Administration BuildingIvan Wilson Center for Fine ArtsHelm LibraryJava City (Cravens Library)Potter HallGarrett Conference Center (2)Cherry HallCollege High Hall

Environmental Sciences and Technology BuildingComplex for Engineering and Biological SciencesThompson ComplexSnell HallSouth Campus (2)Campbell Lane Bus StopCenter for Research and Development

Alive CenterBowling Green Medical ClinicCity HallGraves-‐Gilbert ClinicGreenview Hospital lobbyMedical Center OutpatientMedical Center ERPapa John’s, Russellville RoadService One Credit Union, Campbell LaneSpencer’s Coffee HouseTextbook DepotUniversity Textbook SupplyWarren County Public LibraryVillage Manor, Westen Avenue

Herald Delivery Location

Outdoor Bin

4

distributionADAMS ST.

KENTUCKY ST.

KENTUCKY ST.

STATE ST

CENTER ST.

14th ST.

14th ST.

14th ST.

.

COLLEGE ST

14th ST

CHESTNUT ST.

MIMOSAALLEY

NORMAL DR.

UNIVERSITY BLVD.

UNIVERSITY BLVD.

CREASON DR.

RUSSELLVILLE RD.

NASHVILLE RD.

NASHVILLE RD.CAMPBELL LANE

REGENTS AVE.

31-W BYPASS

VisitorParking

FutureGreek Villiage

AVENUE OF CHAMPIONS

CABELL DR.

COLLEGE HEIGHTS BLVD.

HILLTOP DR.

ALU

M

NI DR.

Diddle South Lot& Visitor Parking

Pearce FordLot

Diddle NorthLot

MintonLot

MimosaLot

Park Street Lot

Minton Circle

Adams Street Gravel Lot

Kentucky Street Lot

14th Street Lot

Hub Lot

College HillLot

HonorsLot

ChestnutLot

HonorsLot

SouthLot

GatedHilltop

HelmLot

South LawnLot

PolandLot

University Blvd.Lot

Normal Lot

Creason/EgyptLot

Jones JaggersLot

Russellville RoadLot

Diddle WestLot

BarnesLot

RegentsLot

VisitorParking

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21

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6

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9

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5

The newspaper is free.

copies are distributed

at about

locations on-‐campus

and

locations off-‐campus.

The Herald is

published on

Tuesdays and Fridays

during the Fall and

Spring semesters.

8,000

40

15

circulation

Advertising Rates (per column inch)

Volume Discount Contracts

Advertising Deadlines

$5.75$6.00$6.25$8.50

prepaid rate

billed campus rate

billed local rate

agency rate

Tuesday’s Paper4 p.m. Thursday

Friday’s Paper4 p.m. Tuesday

display advertising

inches per column inch total investment*

20050080012001600

xxxxx

=====

$5.25$5.00$4.75$4.50$4.25

$1,050$2,500$3,800$5,400$6,800

6

* ask your sales representative about how to create an integrated advertising plan for the school year to equal your total investment

Full

Page

6 columns

x

21 inches

=

126 column

inches

Half Page

Horizontal

6 columns

x

10.42 inches

=

62.52 column

inches

Half Page

Vertical

3 columns

x

21 inches

=

63 column

inches

Quarter Page

Horizontal

6 columns

x

5.15 inches

=

30.9 column

inches

Quarter Page

Vertical

3 columns

x

10.42 inches

=

31.26 column

inches

Eighth Page

Horizontal

6 columns

x

2.51 inches

=

15.06 column

inches

Eighth Page

Vertical

3 columns

x

5.15 inches

=

15.45 column

inches

Calculating Ad Costs

Rate x Total Column Inches + Additional Options = Total Cost

broadsheet measurements

Measu

rem

ents

Mechan

ical

1 columns = 1.52”

2 columns = 3.16”

3 columns = 4.81”

4 columns = 6.45”

5 columns = 8.10”

6 columns = 9.75”

7

advertisin

g

clas

sifie

d ad

vert

ising

$6$.30

Line Classified Rates

$7.25Display Classified Rates

Classified Art

Classified Deadlines

8

adve

rtisi

ng

online and mobile

$25$100$300

a day

a week

a month

$20$75

$250

a day

a week

a month

wkuherald.com statistics:

140,6621:59516,871

unique visitors

average time on site

page views

iPhone App Android App Website

wkuherald.com

Android & iPhone App

Aug. 1, 2010-‐ May 31, 2011

9

The online home for the College Heights Herald, wkuherald.

com, is an important source of news, information and

entertainment for WKU alumni, parents, faculty students and

the Bowling Green community.

Last  Chance!Talisman

Before packing up& heading home

Reserve your 2011

It’s free!On Topnet, under Student Services

Inserts

$45 .......per thousand $75 .......per thousand $90 .......per thousand

Single Sheet Multi-‐Fold 20 Plus Pages Min. Insert Amount: 5,000Max. Insert Amount: 8,000

Max. size: 12”x 10”; anything larger must be folded.

A 10% volume discount is available for insertion order totalling 24,000 inserts per semester. Must be done in advance to receive full discount.

The Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance.

Inserts must be scheduled two weeks in advance and delivered one week prior to insertion to:

The Henderson Gleaner455 Klutey Park

Henderson, KY 42420

Herald is not bound by this request. No full page ads will be accepted on page 2 or 3. Please note that the A Section back page is available only on select Fridays.

Premium Placement Page 2 or 3 Back Page

5% 10%

Color Rates

$45 $90 $150 One Spot Color Two Spot Colors Full Color

Last  Chance!Talisman

Before packing up& heading home

Reserve your 2011

It’s free!On Topnet, under Student Services

additional options

Puzzle Sponsorship

$75 $200 $500Week Month Semester

10

The Sudoku and Crossword puzzles are new this year to the Herald. Advertisers can take advantage of a captive audience by placing ads within the puzzle areas featured on page 5A. All puzzle ads are 3 col.

advertising deadlines.

www.facebook.com/wkuheraldwww.facebook.com/chhsports

@wkuherald @wkuheraldnews @wkuheraldsports

College Heights Herald

Social Media

marketing

11

Marketing Partnership

Ask how we can communicate your message through multiple

mediums for greater visibility and response. Our contract advertisers can participate in our marketing activities at no additional cost, by simply supplying the materials.

T-‐Shirt Tuesday, Weekender Deal, Paper Distribution in Residence Halls, Postering,

You’ve Been Caught Readership Promotion,Event Sponsorships, Hawking

and other special events!!

Throughout the year the Herald uses

many integrated marketing techniques to effectively reach

the WKU community. Our goal is not only to connect with our

audience and increase readership, but to also get better results for you -‐ our advertisers.

extras

12

Fall

Tabloid Measurements

special sectionsPublication

FootballHomecomingBasketballHoliday Stress Busters

Circulation

8,00010,0008,0008,0005,000

Ad Deadline

Aug. 25, 2011Oct. 4, 2011Nov. 10, 2011Nov. 17, 2011Dec. 6, 2011

Publication

Aug. 30, 2011Oct. 17, 2011Nov. 15, 2011Nov. 29, 2011Dec. 12, 2011

FOR A LIST OF this year's WINNERS SEE PAGE 8

SpringPublication

Housing GuideSpring Graduation Best of WKU

Circulation

8,000

8,0005,000

Ad Deadline

Feb. 28, 2012

April 26, 2012May 1, 2012

PublicationMarch 13, 2012

May 4, 2012May 7, 2012

RatesBy Circulation

FullHalfQuarter

5,000$175$125$75

8,000$200$150$90

10,000$250$175$125

premium placement an additional 20%

Deck the Hill

A College Heights Herald guide for the holidays

Section B • November 30, 2010

JULIA WALKER THOMAS/HERALD

Ornaments hang on a tree decorated by the WKU chapter of Habitat for Humanity at the Kentucky Library & Museum. See story, page 11b.

College Heights Herald Homecoming Special Section October 22, 2010Section A

WKU Homecoming 2010

Hous

ing G

uide

CO

LLEG

E H

EIG

HT

S H

ER

ALD S

PEC

IAL S

EC

TIO

N

MA

RC

H 2

011

STRESSBUSTERS

College Heights Herald Special Section

December 2010

Full Page

10.375 x 9.1948inches

Half Page Horizontal

10.375 x 4.2679inches

Half Page Vertical

5.12x

9.1948inches

Quarter Page

5.12 x 4.2679inches

extr

as

Topper Extraadditional publications

13

Deadline DateAug. 25, 2011 Sep. 6, 2011 Sep.13, 2011Sep. 27, 2011Oct. 18, 2011Nov. 1, 2011Nov. 10, 2011

Publication DatesAug. 30, 2011Sep. 9, 2011 Sep. 16, 2011Sep. 30, 2011Oct. 21, 2011Nov. 4, 2011Nov. 15, 2011

General RatesFullHalfQuarter

$200$150$90

premium placement an additional 20%

The Herald’s sports section expands into a tabloid section for home football games or season previews and is inserted into the regular

edition of the paper. In addition to the Herald’s top-‐notch reporting, it includes in-‐depth features, analysis and information every

Hilltopper fan needs before heading to the game. Additional copies of are printed for distribution at select home sporting events.

View of the Hill

General RatesFull pageThird page verticalHalf page horizontalQuarter page

$825$415$525$340

Advertising in the Herald’s summer publication, a View of the Hill, is an effective way to reach WKU’s incoming students and

parents before they arrive. This 8 ½ x 11 glossy, full-‐color magazine has a circulation of 7,000, while more than 3,000 are mailed

to incoming students’ homes in mid-‐July. The remaining copies are distributed on campus and in the community.

premium placement an additional 20%

Premium Placement Back page (1/2 page)Inside front & back cover

30%25%

DeadlinesAd sakesAd materials

April 15, 2012April 29, 2012

extraTOPPER

Your source for WKU sports • September 24, 2010

a publication of college heights herald sports

Freshman Stutsman starting as WKU setter, page 4

JULIA WALKER THOMAS/HERALD

TRIAL BY FIRE

a publication of college heights herald sports

extraTOPPER

Your source for WKU sports • October 15, 2010

Kerusch ready for showtime, page 4

Curtain Call

a publication of college heights herald sportsVOLLEYBALL: SKINNER IS WKU'S MVP, page 5 • FOOTBALL: DON'T QUESTION WILLIE, page 6

extraTOPPER

Your source for WKU sports • October 22, 2010

Outerbridge fi lls niche for Lady Tops, page 4CHRIS FRYER/HERALD

A step above

a publication of college heights herald sports

FOOTBALL: WKU-IU PREVIEW, page 5 • VOLLEYBALL: STUCKEL SOLVES SERVING WOES, page 10

extraTOPPER

Your source for WKU sports • September 17, 2010

OBITUARY FOR THIRD DOWN

THUNDER

Willie Taggart's rebuilding project, page 4

TIM HARRIS/HERALD

HomeImprovement

page 2

FIND IT INSIDE

FRIDAY'S

Advertisers requiring prior approval of an ad will receive proofs Wednesday or Friday morning prior to publication via the creative@wkuherald.com email. All proofs must be returned to the Herald by 2 p.m. that day. Changes may be made by phone, email or fax. If the Herald does not receive changes by 2 p.m. we assume that all information in your ad is correct and meets your standards. 14

The Herald creative staff is made of a team of highly talented students. For our advertising clients are creative services are free. If you need creative help with anything from logo design, effective copy, clean and professional artwork to complete advertising campaigns contact your sales representative and ask how we can help.

We accept ads on Macintosh formatted CDs or via e-‐mail at advertising@wkuherald.com. All camera-‐ready artwork must be created to size, fonts embedded and images must be high resolution. Contact your sales representative or our creative department for online ad specifications.

File Formats AcceptedPDF files are preferred

EPS, JPEG and TIFF are accepted

Native files from CS5 (or earlier) are accepted but must be packaged with all supporting

links and fonts.

File Formats NOT AcceptedMicrosoft Word

Microsoft Publisher Microsoft Power Point

Microsoft ExcelAdobe Pagemaker

GIFHTML

A camera-‐ready ad is created to the correct size it will appear in the paper, meets all of the technical requirements and includes all supporting documents and fonts needed to print.

Spot color ads must be created using an acceptable spot color formula. Ask your sales rep for a list of color formulas.

To ensure reproduction of all artwork within B&W ads, all photographs and graphics should be at least 180 dpi and Grayscale.

For color ads, all photographs and graphics should be at least 300 dpi and CMYK. DO NOT save color ads as RGB.

If an ad is created in Illustrator, fonts must be converted to outlines.

Submit ads in the exact size they are scheduled to run. Failure to do so will force creative staff to shrink, enlarge or distort the ad to fit the reserved space.

Compress all ads submitted by e-‐mail.

Electronic Ad Submission

Ad Proof Schedule

Helpful Hints

advertising production

Advertising Manager

Advertising Advisor

Creative Director

Herald Editor

Director, Bob Adams

Creative/Marketing, Katie Clark

advertising@wkuherald.com

(270) 745-‐6284

(270) 745-‐6285

creative@wkuherald.com

editor@wkuherald.com

(270) 745-‐6278

(270) 745-‐3055

(270) 745-‐2653

College Heights Herald

Western Kentucky University

1906 College Heights Blvd. #11804

Bowling Green, KY 42101-‐1084

Phone: (270) 745-‐2653

Fax: (270) 745-‐2697

www.wkuherald.com

contact in

form

atio

n

polic

ies

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hera

ld p

olic

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gene

ral r

ate

polic

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clas

sifie

d ad

The Herald may make rate changes, with a 30

day notice in advance. If so, you may cancel an

agreement with no penalty.

Promotions may be offered not listed in the rate card.

All rates are non-‐commissionable, net rates.

Master Card and Visa are accepted.

Advertising statements and tearsheets are mailed at

Accounts not paid within 60 days will be submitted

for collection.

Ads exceeding 19” in depth will be considered a full

page and will be billed accordingly.

If you have a question or if there is a discrepancy

with your statement, please contact the business

cred

itNew advertising accounts will prepay until credit is

established

The Herald will extend credit to new accounts

at request under the following conditions: the

advertiser must have an established history of

satisfactory credit purchases and the advertiser

must keep their account current.

A credit application must be completed and will be

evaluated based upon the credit sources listed by

the advertiser. Please allow 30 days for approval.

advertiser the status of their credit application.

While the application is being processed, the

advertiser is required to prepay prior to insertion.

Advertisements can include a logo depending on

size.

only, except for established clients.

Tearsheets will be provided by request only. Please

request tearsheets when purchasing.

canceled after the deadline.

The Herald does not print adoption, research/

advertisements.

Advertisements placed in the “Help Wanted” or

“For Rent” categories cannot discriminate.

For acceptance of mail-‐order advertising, a sample

must accompany the insertion order.

The Herald reserves the right to refuse an

advertisement it deems objectionable for any

reason.

No paid advertisement is accompanied by news

stories or free notices.

The Herald will not publish advertising that

encourages irresponsible drinking and/or the illegal

All political, “closing” and “going out of business”

advertising must be prepaid.

The Herald is not responsible for factual errors,

quality of artwork or grammatical and/or

typographical errors in an ad submitted by the

advertiser.

It is the responsibility of the advertisers to notify

published.

that materially affect the value of the

advertisement.

full responsibility with the advertisers.

All advertisements are accepted and published upon

the representation that the agency or the advertiser

is authorized to publish the entire contents and

subject matter thereof. In consideration of the

acceptance of such advertisements for publication,

the agency or advertiser assumes liability for any

claim based upon the contents or subject matter of

such advertisements, including, without limitation,

claims or suits for libel, violation of rights of

privacy, plagiarism and copyright infringement.

All ad changes and cancellations must be made

before the advertising deadline. Ads cancelled after

the deadline will be charged full amount of the ad’s

space.

Advertising having the appearance of news must

be labeled as “Paid Advertising.”

The Herald will not knowingly accept any

advertisement that is defamatory, promotes

academic dishonesty, violates any federal, state or

local laws or encourages discrimination against any

individual or group on the basis of race, sex, sexual

orientation, color, creed, religion, national origin or

disability.

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Publication

Days

Tuesday

Friday

Deadlines

4 p.m. Thursday

4 p.m. Tuesday

Regular Edition

Regular Edition & Special Section

Regular Edition & Topper Extra

Special Section Only

May 2012

Aug. 29

Sep. 5

Oct. 6-‐7

Nov. 23-‐25

Dec. 12-‐16

Jan. 23

March 5-‐9

May 7-‐11

Important Dates

Fall Semester Begins

Labor Day (no class)

Fall Break (no class)

Thanksgiving (no class)

Finals

Spring Semester Begins

Spring Break (no class)

Finals

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