THE CAPE MAY COUNTY HERALD MEDIA KIT -...

Vol. 50 No. 25 Copyright 2016 Seawave Corp. All rights reserved. June 22, 2016 PUBLISHED EVERY WEDNESDAY BY THE SEAWAVE CORP.1508 Route 47, Rio Grande NJ 08242-1402

Weekly FeaturesAutomotive ......................................A 4 7Celebrations/Births .........................A 5 8Classifieds .........................................A 4 4Community Calendar .....................A 1 2Entertainment Calendar .................A 3 0Movies ...............................................A 1 0Obituaries .........................................A 5 5Opinion .............................................A 5 6Real Estate ........................................A 5 3Religion .............................................A 1 3Spout Off ..........................................A 1 6Tides/Fishing.....................................A 4 1What’s Cooking?..............................A 2 0

Plan your dining andentertainment fun with

family and friends. Page A21

Do The Shore

Upcoming event highlights to plan your Summer fun!

Page A30

This Weekend!

Get the latest newsin local sports.

Page A15

Sports & RecreationFishing

Fishing seems to be heating up.

Page A41

Business Bulletins

Local business & organization updates.

Page A14

Early DeadlinesFor July 6 Edition

RIO GRANDE – So that Cape May County Herald employees can observe the Fourth of July the following early deadlines will be in place for the July 6 edition.

DoTheShore Advertising: June 28th by noon Health and Wellness: June 28th by noon Herald Advertising: June 29th by noon Legal Advertising: June 29th noon Editorial: June 29th at 5pm Classified Display Ads: June 30th at 5pm Classifieds: July 1st at 10am

Herald Building will be closed July 2nd, July 3rd, and July 4th.

Congress Grants WASP Flier’s Wish, A Place at Arlington

By AL CAMPBELL

“Injustice anywhere is a threat to justice everywhere.” -- Martin Luther King, Jr.

CREST HAVEN – Freeholder E. Marie Hayes presented a proclamation to Linda Harmon of Ocean City June 14 attesting to what she did, not only for her late mother-in-law, Elaine D. Harmon, but for other members of the World War II Women’s Airforce Service Pilots (WASP), a congressional act, then President Barack Obama’s signature on a law that permits them to be buried at Arlington National Cemetery with full military honors.

Harmon, 95, of Silver Spring, Md., died April 21, 2015. Her death was a month after then-Secretary of the Army John McHugh re-scinded the right for WASP members, of which there had been about 1,000 during the war, to be buried at Arlington National Cemetery. Dwindling space was the reason.

Harmon’s cremains are in her daughter’s Silver Spring home, awaiting final placement.

“They messed with the wrong family,” said Harmon. “My niece started a petition online.” That action commenced a groundswell of over

(Page A4 Please)

USCG Photo by Chief Warrant Officer John EdwardsCapt. Owen Gibbons, commanding officer Coast Guard Training Center Cape May, salutes Rear Adm. David Throop, commander Coast Guard Force Readiness Command, during the change-of-command ceremony, June 17, 2016. Gibbons relieved Capt. Todd Prestidge as commanding officer in charge of the Coast Guard’s sole accession point for enlisted members.

(Page A6 Please)

CG Training CenterCommand Changes,Tradition Continues

CAPE MAY – The Coast Guard’s only basic training facility, and one of the largest military bases in the region, held a change-of-command ceremony, June 17.

Capt. Owen Gibbons relieved Capt. Todd Prestidge as commanding officer of Training Center Cape May.

Rear Adm. David G. Throop, the commander of Coast Guard Force Readiness Command in Norfolk, Va., presided over the ceremony.

Prestidge was the commanding officer for the Coast Guard’s only enlisted accession point for more than three years.

During that span, he was responsible for the initial training of nearly 20 percent of the Coast Guard’s over 40,000 current active duty and

(Page A4 Please)

(Page A8 Please)

Board OKs FundsFor The Arc’sHistoric Building

By AL CAMPBELL

CREST HAVEN – A Historic Preservation Trust Fund grant to The Arc of Cape May County was approved June 14 by freeholders to restore the exterior of the Joseph Falkinburge House in South Dennis.

Per the resolution, the amount is not to exceed $200,000.

Miss NJ Crowned;Miss CMC WinsMcCollum Award

OCEAN CITY – Miss Seashore Line Brenna Weick, 22, of Mantua won the title of Miss New Jersey 2016 June 18 at Ocean City Music Pier.

According to a report on NJ.com, Weick will advance to the Miss America Pageant which will be held in Atlantic City in September.

As Miss New Jersey, Weick, a graduate of High Point University in North Carolina, will be able to promote her platform, A World of Dif-ference-Navigating the Cyber Sphere, to raise awareness about the dangers of cyber bullying.

(Page A8 Please)

(Page A6 Please)

(Page A6 Please)

Father’s Day Reunion Honors VeteransBy JOHANNA HOVIK

SEA ISLE CITY – Father’s Day was an extra special day for the Mannion/Mahon family June 19. About 190 family members joined coming as far as China for their 31st annual family reunion.

Not only was the family happy to be united,

but nine of its members were honored with handmade quilts from South Jersey Quilts of Valor. All nine veterans of wars received a spe-cial “thank you” quilt for their service which ranged from Korea to Vietnam and Afghanistan.

Liz Barrett of South Jersey Quilts of Valor, a national program honoring veterans for ser-

Photos by Johanna HovikNine family members and veterans are honored June 19 at the 31st annual family reunion in Sea Isle City. From left: John Cook, Ed Moore, Frank Boyd, Tim Murphy, Jill Cumberbatch (standing in for Greg Cumberbatch), Marty Mannion, Katy Mannion Campbell, Dan Campbell

Opinions? We’ve Got ‘Em

Jim Davis of Avalon supports a light-rail system and expanded transit service. Justin Sgalio of North Wildwood questions a school’s decision to cancel Flag Day. Bruce Allen of Del Haven believes Trump is creating national insecurity.

Editor Al Campbell urges young county resi-dents to help make changes here. Publisher Art Hall asks, “Want a $1 Hot Dog for $2?” Judith Coche shares summer success tips. Matthew Maher reflects on his father’s words. These begin on page A56.

Donald B. KravitzMiss New Jersey 2016 Brenna Weick, 22, of Mantua tests the waves in Ocean City June 19 after winning the state crown the prior evening at the Music Pier.

Revamped Shakespearian PlayFilmed at St. Agnes Mission Church

By KAREN KNIGHT

CAPE MAY POINT – A “contemporized” ver-sion of “Romeo and Juliet” played out June 16 when cast, crew and film director descended on St. Agnes Mission Church to film medieval scenes for a music video written by Juliet.

Stewart Raffill and Diane Kirman, husband and wife team with ties to the area, are filming “First Kiss,” written by 16-year-old Izabella

DeNaples, of Scranton, Pa. for an English-class project.

The poem, which was put to music by Right Touch Studios, of Northfield, tells the tale of what some might call the “greatest love story and the greatest tragedy.”

“In the poem, the girl is saying that her mom has told her the boy she is interested in is wrong for her,” explained Kirman, whose

Borough Awaits Eco-Park Permits;Trooper Station Upgrade Gets OK

By CAMILLE SAILER

WOODBINE – The Borough Council met June 16. Municipal Engineer Bruce Graham gave a briefing on the progress of Phase I of the municipality’s Eco-Park under county Open Space funding of $480,000 at the site of the elementary school.

“We’ll be enlarging the multi-purpose field behind the school, improve the playground there, as well as drains and sidewalks. We’ll also be turning a ‘bio-retention basin’ into a real rain garden,” explained Graham.

“The next step is permitting, and the most time-consuming permit will be that from the Pinelands Commission. They are usually most concerned with storm water run-off and drain-age, and I think we’re good in that category. We’re not putting in any bathrooms, so we don’t have that issue.

“Stockton graduate environmental students who helped do some research regarding the site did not find any endangered or threatened species so we are expecting that won’t be an issue either. The site encompasses about seven acres and eventually we may need to clear

about two acres,” continued Graham.Mayor William Pikolycky asked Graham if,

when applying for permitting, he intended to include the entire project or just Phase 1. That

The Cape May County Herald delivers proven results with a large portfolio of products, allowing advertisers to generate more revenue by leveraging our large

reach of Cape May County and tapping into our influential audience. Serving residents and visitors since 1967, we are the leading media for Cape May County.

THE CAPE MAY COUNTY HERALD MEDIA KIT

1508 Route 47, Rio Grande Cape May County, NJ 08242Phone: (609) 886-8600 Fax: (609) 886-1879

Vol. 50 No. 25 Copyright 2016 Seawave Corp. All rights reserved. June 22, 2016 PUBLISHED EVERY WEDNESDAY BY THE SEAWAVE CORP.1508 Route 47, Rio Grande NJ 08242-1402

Weekly Features

Automotive ......................................A 4 7Celebrations/Births .........................A 5 8Classifieds .........................................A 4 4Community Calendar .....................A 1 2Entertainment Calendar .................A 3 0Movies ...............................................A 1 0Obituaries .........................................A 5 5Opinion .............................................A 5 6Real Estate ........................................A 5 3Religion .............................................A 1 3Spout Off ..........................................A 1 6Tides/Fishing.....................................A 4 1What’s Cooking?..............................A 2 0

Plan your dining andentertainment fun with

family and friends. Page A21

Do The Shore

Upcoming event highlights to plan your Summer fun!

Page A30

This Weekend!

Get the latest newsin local sports.

Page A15

Sports & RecreationFishing

Fishing seems to be heating up.

Page A41

Business Bulletins

Local business & organization updates.

Page A14

Early DeadlinesFor July 6 Edition

RIO GRANDE – So that Cape May County Herald employees can observe the Fourth of July the following early deadlines will be in place for the July 6 edition.

DoTheShore Advertising: June 28th by noon Health and Wellness: June 28th by noon Herald Advertising: June 29th by noon Legal Advertising: June 29th noon Editorial: June 29th at 5pm Classified Display Ads: June 30th at 5pm Classifieds: July 1st at 10am

Herald Building will be closed July 2nd, July

3rd, and July 4th.

Congress Grants WASP Flier’s Wish, A Place at Arlington

By AL CAMPBELL

“Injustice anywhere is a threat to justice everywhere.” -- Martin Luther King, Jr.

CREST HAVEN – Freeholder E. Marie Hayes presented a proclamation to Linda Harmon of Ocean City June 14 attesting to what she did, not only for her late mother-in-law, Elaine D. Harmon, but for other members of the World War II Women’s Airforce Service Pilots (WASP), a congressional act, then President Barack Obama’s signature on a law that permits them to be buried at Arlington National Cemetery with full military honors.

Harmon, 95, of Silver Spring, Md., died April 21, 2015. Her death was a month after then-Secretary of the Army John McHugh re-scinded the right for WASP members, of which there had been about 1,000 during the war, to be buried at Arlington National Cemetery. Dwindling space was the reason.

Harmon’s cremains are in her daughter’s Silver Spring home, awaiting final placement.

“They messed with the wrong family,” said Harmon. “My niece started a petition online.” That action commenced a groundswell of over

(Page A4 Please)

USCG Photo by Chief Warrant Officer John EdwardsCapt. Owen Gibbons, commanding officer Coast Guard Training Center Cape May, salutes Rear Adm. David Throop, commander Coast Guard Force Readiness Command, during the change-of-command ceremony, June 17, 2016. Gibbons relieved Capt. Todd Prestidge as commanding officer in charge of the Coast Guard’s sole accession point for enlisted members.

(Page A6 Please)

CG Training CenterCommand Changes,Tradition Continues

CAPE MAY – The Coast Guard’s only basic training facility, and one of the largest military bases in the region, held a change-of-command ceremony, June 17.

Capt. Owen Gibbons relieved Capt. Todd Prestidge as commanding officer of Training Center Cape May.

Rear Adm. David G. Throop, the commander of Coast Guard Force Readiness Command in Norfolk, Va., presided over the ceremony.

Prestidge was the commanding officer for the Coast Guard’s only enlisted accession point for more than three years.

During that span, he was responsible for the initial training of nearly 20 percent of the Coast Guard’s over 40,000 current active duty and

(Page A4 Please)

(Page A8 Please)

Board OKs FundsFor The Arc’sHistoric Building

By AL CAMPBELL

CREST HAVEN – A Historic Preservation Trust Fund grant to The Arc of Cape May County was approved June 14 by freeholders to restore the exterior of the Joseph Falkinburge House in South Dennis.

Per the resolution, the amount is not to exceed $200,000.

Miss NJ Crowned;Miss CMC WinsMcCollum Award

OCEAN CITY – Miss Seashore Line Brenna Weick, 22, of Mantua won the title of Miss New Jersey 2016 June 18 at Ocean City Music Pier.

According to a report on NJ.com, Weick will advance to the Miss America Pageant which will be held in Atlantic City in September.

As Miss New Jersey, Weick, a graduate of High Point University in North Carolina, will be able to promote her platform, A World of Dif-ference-Navigating the Cyber Sphere, to raise awareness about the dangers of cyber bullying.

(Page A8 Please)

(Page A6 Please)

(Page A6 Please)

Father’s Day Reunion Honors VeteransBy JOHANNA HOVIK

SEA ISLE CITY – Father’s Day was an extra special day for the Mannion/Mahon family June 19. About 190 family members joined coming as far as China for their 31st annual family reunion.

Not only was the family happy to be united,

but nine of its members were honored with handmade quilts from South Jersey Quilts of Valor. All nine veterans of wars received a spe-cial “thank you” quilt for their service which ranged from Korea to Vietnam and Afghanistan.

Liz Barrett of South Jersey Quilts of Valor, a national program honoring veterans for ser-

Photos by Johanna HovikNine family members and veterans are honored June 19 at the 31st annual family reunion in Sea Isle City. From left: John Cook, Ed Moore, Frank Boyd, Tim Murphy, Jill Cumberbatch (standing in for Greg Cumberbatch), Marty Mannion, Katy Mannion Campbell, Dan Campbell

Opinions? We’ve Got ‘Em

Jim Davis of Avalon supports a light-rail system and expanded transit service. Justin Sgalio of North Wildwood questions a school’s decision to cancel Flag Day. Bruce Allen of Del Haven believes Trump is creating national insecurity.

Editor Al Campbell urges young county resi-dents to help make changes here. Publisher Art Hall asks, “Want a $1 Hot Dog for $2?” Judith Coche shares summer success tips. Matthew Maher reflects on his father’s words. These begin on page A56.

Donald B. KravitzMiss New Jersey 2016 Brenna Weick, 22, of Mantua tests the waves in Ocean City June 19 after winning the state crown the prior evening at the Music Pier.

Revamped Shakespearian PlayFilmed at St. Agnes Mission Church

By KAREN KNIGHT

CAPE MAY POINT – A “contemporized” ver-sion of “Romeo and Juliet” played out June 16 when cast, crew and film director descended on St. Agnes Mission Church to film medieval scenes for a music video written by Juliet.

Stewart Raffill and Diane Kirman, husband and wife team with ties to the area, are filming “First Kiss,” written by 16-year-old Izabella

DeNaples, of Scranton, Pa. for an English-class project.

The poem, which was put to music by Right Touch Studios, of Northfield, tells the tale of what some might call the “greatest love story and the greatest tragedy.”

“In the poem, the girl is saying that her mom has told her the boy she is interested in is wrong for her,” explained Kirman, whose

Borough Awaits Eco-Park Permits;Trooper Station Upgrade Gets OK

By CAMILLE SAILER

WOODBINE – The Borough Council met June 16. Municipal Engineer Bruce Graham gave a briefing on the progress of Phase I of the municipality’s Eco-Park under county Open Space funding of $480,000 at the site of the elementary school.

“We’ll be enlarging the multi-purpose field behind the school, improve the playground there, as well as drains and sidewalks. We’ll also be turning a ‘bio-retention basin’ into a real rain garden,” explained Graham.

“The next step is permitting, and the most time-consuming permit will be that from the Pinelands Commission. They are usually most concerned with storm water run-off and drain-age, and I think we’re good in that category. We’re not putting in any bathrooms, so we don’t have that issue.

“Stockton graduate environmental students who helped do some research regarding the site did not find any endangered or threatened species so we are expecting that won’t be an issue either. The site encompasses about seven acres and eventually we may need to clear

about two acres,” continued Graham.Mayor William Pikolycky asked Graham if,

when applying for permitting, he intended to include the entire project or just Phase 1. That

The Cape May County Herald’s print and digital media offer custom solutions designed to fit your business strategy. We have everything you need to start promoting your brand, products or services in print and online to target your market efficiently and effectively.

The CMC Herald provides 73% market penetration in CMC1

PRINT The Cape May County Herald is a free-issue newspaper serving Cape May County. We have the largest circulation of any newspaper in the county and have garnered countless awards for excellence in editorial content and graphic de-sign. The Herald provides the most comprehen-sive coverage of Cape May County and offers the best value for advertisers using print media to reach our community.

DIGITAL

The Cape May County Herald is the #1 lo-cal digital network in the region with over 155,000 unique visitors each month. Reach a broad audience and target precisely with Cape May County Herald’s digital media.

1508 Route 47, Rio Grande • Cape May County, NJ 08242 • Phone: (609) 886-8600 Fax: (609) 886-1879 www.CapeMayCountyHerald.com


Print

Herald Peak Season Readership1104,775

81,240Herald Average

Readership1

1Sources: 2015 CVC Audit/2015 Herald Records

Cape May County Herald MECHANICAL INFORMATION

ADVERTISING DEADLINESDo The Shore/Section

Ad deadline - 5 p.m. Wed. Legal Advertising - Noon Thur.

ROP - 3 p.m. Friday Classified Display Ad - 5 p.m. Fri.

Classified Advertising - 11 a.m. Mon.

ROP NEWS, PHOTOS & CALENDAR ITEMS

- 5 p.m. Thurs.

Check with your advertising consultant to confirm, since deadlines sometimes need to be changed to accommodate holidays or special issues.

5 Columns x 5”7.5”x 5”

7 Columns x Quarter10.5 x 3.75”

4 Columns by Half5.937”x 7.7”

2 Columns x 5”2.875” x 5”

3 Columns x 5”4.437” x 5”

2 Columns by Half2.875” x 7.7”

4 Columns x 4”5.937”x 3.75”

3 Columns x 4”4.437” x 3.75”

4 Columns x 5”5.937”x 5”


3 Columns x 12”4.437”x 12.25”


Full Page10.5” x 15.5”

112" Half Page10.5” x 7.7”

56"4 Columns x Full5.937” x 15.5”

64"5 Columns x Full7.5” x 15.5”

5 Columns x 10.5”7.5” x 10.25” 55"

4 Columns x 12”5.937”x 12.25” 48"

4 Columns x 10.5”5.937”x 10.25” 44"

1 x 4”1.375”x 3.75”

40" 36" 32" 28" 25" 24" 20"

16" 16" 15" 12" 10"2 Columns x 4”2.875” x 3.75” 8"

2 Columns x 3”2.875” x 3.25” 6"2 Columns x 2”2.875” x 2” 4"

4"1 x 3”1.375”x 3.25” 3"1 x 2”1.375”x 2” 2"

3 Columns x 3”4.437” x 3.25” 9"

Herald Column Widths(7-COLUMN FORMAT)

1 column ................................................13/8”

2 columns ..............................................27/8”

3 columns ............................................ 47/16”

4 columns ...........................................515/16”

5 columns ..............................................71/2”

6 columns .............................................N/A7 columns ...........................................101/2”

PREMIUM PLACEMENT: Special Charges may apply for premium placement or requested positions. See rate sheet or contact your advertising consultant.

COLOR: See rate sheet for appropriate charges.

SUPPLIED ART WORK: All art work should be supplied at 200 dpi or greater for grayscale or CMYK images. Jpeg, eps, tiff, pdf, psd, Illustrator documents are acceptable pieces of art work. WE DO NOT ACCEPT CAMERA READY ARTWORK. WE DO NOT ACCEPT PUBLISHER FILES.

SUPPLIED AD: Email all ads by Friday at 3:00pm to [email protected]. Emailed ads must be done as a PDF to the size and color of the ad that you reserved for that issue. WE DO NOT ACCEPT ADS AS RGB FILES, All Full Color Ads Must Be Done In CMYK and submitted as a PDF file. Contact the graphics department with any questions about ad specifications 609-886-8600 ext 38.


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80"

The Cape May County HeraldStandard Advertising Rates for ROPRates are NET, per insertion

All Inclusive Multi Media Advertising Packages &

Program Discounts Are Available

Open >4x* >13x* >26x* >52x*Shape Col-Ins Width Depth Price Price Price Price Price7 x 16 112 10.5 15.5 $1,825 $1,704 $1,582 $1,399 $1,2175 x 16 80 7.5 15.5 $1,321 $1,233 $1,145 $1,013 $8814 x 16 64 5.937 15.5 $1,063 $992 $921 $815 $7097 x 8 56 10.5 7.7 $937 $875 $812 $718 $625

5 x 11 55 7.5 10.25 $882 $823 $764 $676 $5884 x 12 48 5.937 12.25 $807 $753 $699 $619 $5384 x 11 44 5.937 10.25 $711 $664 $616 $545 $4745 x 8 40 7.5 7.7 $677 $632 $587 $519 $452

3 x 12 36 4.437 12.25 $609 $568 $528 $467 $4064 x 8 32 5.937 7.7 $543 $507 $471 $417 $3627 x 4 28 10.5 3.75 $480 $448 $416 $368 $3205 x 5 25 7.5 5 $433 $404 $375 $332 $2893 x 8 24 4.437 7.7 $417 $390 $362 $320 $2784 x 5 20 5.937 5 $361 $337 $313 $277 $2414 x 4 16 (H) 5.937 3.75 $305 $285 $265 $234 $2042 x 8 16 (V) 2.875 7.7 $305 $285 $265 $234 $2043 x 5 15 4.437 5 $291 $272 $253 $223 $1943 x 4 12 4.437 3.75 $234 $218 $203 $179 $1562 x 5 10 2.875 5 $197 $184 $171 $151 $1313 x 3 9 4.437 3.25 $197 $184 $171 $151 $1312 x 4 8 2.875 3.75 $158 $147 $137 $121 $1052 x 3 6 2.875 3.25 $123 $115 $106 $94 $822 x 2 4 (H) 2.875 2 $83 $78 $72 $64 $561 x 4 4 (V) 1.375 3.75 $83 $78 $72 $64 $561 x 3 3 1.375 3.25 $63 $59 $55 $48 $421 x 2 2 1.375 2 $47 $44 $41 $36 $32

* Indicated rates apply only:a) to clients contracted for specified minimum ad size and prescribed minimum insertions;b) for the contracted ad size or smaller ads. For larger ads, next-column-left rates apply.

* For premium or requested placement:a) Add 10% for premium placement.b) Color charges also apply, after premium is calculatedc) Color charges and/or minimum size may be required for certain positions.

* Non-standard sizes & shapes: Rate charged will be the rate for the standard ad size which could contain the requested size/shape.Example: The open rate for a 3x6 (= 18 col-ins) would be $417, the open rate for a 3x8.

Actual (Mechanical)

The Cape May County Herald2008-2009 Advertising Program Rates

Effective for all advertising insertions after November 1, 2007Nominal (Rounded)

Color

for Standard Ad Sizes (All rates are NET)

N/A

$350

$250

$200

$150

$100

Open >4x* >13x* >26x* >52x*Shape Col-Ins Width Depth Price Price Price Price Price7 x 16 112 10.5 15.5 $1,850 $1,724 $1,597 $1,411 $1,2295 x 16 80 7.5 15.5 $1,346 $1,253 $1,160 $1,025 $8934 x 16 64 5.937 15.5 $1,088 $1,012 $936 $827 $7217 x 8 56 10.5 7.7 $962 $895 $827 $730 $6375 x 11 55 7.5 10.25 $907 $843 $779 $688 $6004 x 12 52 5.937 12.25 $900 $836 $773 $682 $5954 x 11 44 5.937 10.25 $736 $684 $631 $557 $4865 x 8 40 7.5 7.7 $702 $652 $602 $531 $464

3 x 12 39 4.437 12.25 $685 $636 $587 $518 $4524 x 8 32 5.937 7.7 $568 $527 $486 $429 $3747 x 4 28 10.5 3.75 $505 $468 $431 $380 $3325 x 5 25 7.5 5 $458 $424 $390 $344 $3013 x 8 24 4.437 7.7 $442 $410 $377 $332 $2904 x 5 20 5.937 5 $386 $357 $328 $289 $2534 x 4 16 5.937 3.75 $330 $305 $280 $246 $2162 x 8 16 2.875 7.7 $330 $305 $280 $246 $2163 x 5 15 4.437 5 $316 $292 $268 $235 $2063 x 4 12 4.437 3.75 $259 $238 $218 $191 $1682 x 5 10 2.875 5 $222 $204 $186 $163 $1433 x 3 9 4.437 3.25 $222 $204 $186 $163 $1432 x 4 8 2.875 3.75 $183 $167 $152 $133 $1172 x 3 6 2.875 3 $148 $135 $121 $106 $942 x 2 4 2.875 2 $108 $98 $87 $76 $681 x 4 4 1.375 3.75 $108 $98 $87 $76 $681 x 3 3 1.375 3 $88 $79 $70 $60 $541 x 2 2 1.375 2 $72 $64 $56 $48 $44

$75

$50

$25

Nominal (Rounded) Actual (Mechanical) Color

$150

$100


Print




Scheduling Deadline: 10 business days prior to publication dateDelivery Deadline: At least 5 business days prior to publication date

Delivery Address:Engle Printing1100 Corporate Blvd.Lancaster, PA 17601Carol Bowles717-892-6066

Insert Guidelines - Finished size – The finished size of a multi-paged insert must be no smaller than 7.5”x10.5” and no larger than 11” x 17.” Advance samples are appreciated and may be required. Folding – Supplemental folding should be avoided unless necessary to satisfy maximum dimensions. Quarter-folded inserts must be expressly authorized, in writing, by Herald Newspapers. Inserts which are unnecessarily quarter-folded and are not pre-authorized may be rejected. It should be noted that charges will be based on the page count as-inserted; thus, unnecessary folds add unnecessary charges. Wastage Allowance/Handling - Advertiser is responsible to ensure the quantity of inserts provided is appropriate for the scheduled inser-tion quantity. A 2% wastage allowance is encouraged to ensure insertion of ordered quantity. Charges will be based on the quantity or-dered/inserted, regardless of wastage. Except by express, written agreement, our contracted printing facility will dispose of excess inserts. Packaging Instructions – Inserts must be adequately packed, secured and protected from damage. Multi-paged inserts should be packed in turns of no more than 50 copies per turn. If boxed, inserts must be packed to avoid bent or ripped pieces. Each box must con-tain the same quantity. Boxed weight must not exceed 40 pounds. All boxes must be clearly labeled “Herald Newspapers, (Total Quantity), (Insertion Date)”.

Pallet (Skid) Loading and Labeling Instructions – Place cardboard on pallet before stacking inserts. Stacked bundles/boxes must not overhang the edge of the pallet. All palletized loads must have a topper and be banded or plastic wrapped. Pallets must be clearly labeled “Herald Newspapers, (Total Quantity), (Insertion Dates).”

Herald Newspapers and our contracted printing facility reserve the right to refuse, and be held harmless for refusing, inserts which arrive damaged, improperly secured, or in any other way do not meet insert specifications or delivery requirements. No assurances, returns, credits or other compensation will accrue from such circumstances.

Receiving Hours:Monday - Friday 8 am - 5 pm

Insertion Rates Insertion Quantity Contract Discounts Pages* >40,000 > 25,000 > 10,000 Total Media Contract Value Discount Single $40.00 $42.50 $45.00 $100,000 25% < 4 $42.50 $45.00 $47.50 $75,000 20% < 12 $45.00 $47.50 $50.00 $50,000 15% < 24 $47.50 $50.00 $52.50 $25,000 10% > 24 $50.00 $52.50 $55.00 $10,000 5%* Pages = layers of paper, as inserted Please note: We do not zone

Over 74% of Cape May County residents prefer receiving adver-tisements, flyers and coupons in the Cape May County Herald!

Source: Circulation Verification Council 2013

Inserts

All Rates NET Line Rate - $5.65 per line(net)

Display Rate - $29.95 per column inchOnline Video linked to display or in-column ad $25

Tear Sheet Fee - $3“New Today” Banner appears on all first

run in-column ads at a rate of $3.50

Deadlines (We are a Wednesday Publication)In-column ads Mondays by 11am

Display ads – Space Fridays by 5pmCamera ready artwork to arrive by Monday 11am

Holiday Deadlines of Fridays by 10 am for all ads when a holiday falls on

a Monday or Friday

Column widths1 – 1 3/82 – 2 7/8

3 – 4 7/164 – 5 15/16

5 – 7 ½6 – 9

7 – 10 ½

Classifieds

Specialty Publications Specialty Publications - Throughout the year, we highlight a variety of specialty topics, representing a unique advertising

value for reaching targeted audiences. These may be stand-alone publications or special pages in the Cape May County Herald.

Each publication is based on the focus of the specialty topic. They vary in size, color and design.

January: Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - .................................... January 6 Benchmarks - ...................................................... January 13 Home & Garden - ............................................... January 20 Clip & Save Coupons ......................................... January 27Kidsville News - .................................................. January 27

February: Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ..................................February 3 Wedding & Special Events Guide - .....................February 10 Benchmarks - ....................................................February 10 Home & Garden - .............................................February 17 Clip & Save Coupons - .......................................February 24Kidsville News - ................................................February 24

March: Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ..................................... March 2 Benchmarks - ......................................................... March 9 Home & Garden - .................................................March 16 Easter Church Pages - ................................... March 16 & 23 Clip & Save Coupons - .......................................... March 30Kidsville News - ................................................... March 30

April:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ........................................April 6 Pet Appreciation Month .................................. Begins April 6Benchmarks - .......................................................... April 13 Home & Garden Guide - ...........................................April 6 Home & Garden - ...................................................April 20 Our Community Life - ................................................April 27Clip & Save Coupons - .............................................April 27Kidsville News - ......................................................April 27

May: Do The Shore Section - .............................................Weekly Health & Senior Lifestyles - ........................................ May 4 Coast Guard - ............................................................ May 4Benchmarks - ...........................................................May 11 Home & Garden - ....................................................May 18Wildwood Days - .................................................... May 25 Clip & Save Coupons - ............................................ May 25Kidsville News - ...................................................... May 25 June:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ........................................ June 1 Benchmarks - ............................................................ June 8 Home & Garden - ....................................................June 15 Do The Shore Magazine - .............................. Begins June 17Clip & Save Coupons - ............................................. June 29 Kidsville News - ...................................................... June 29

July:Do The Shore Magazine - ........Delivery Dates every Friday Thru Sept. 2 Do The Shore Section - ..............................................WeeklyDining & Entertainment Guide - ................................... July 1 Health & Senior Lifestyles - ......................................... July 6 Benchmarks - ............................................................July 13 Home & Garden - .................................................... July 20 4-H Fair - ................................................................. July 20 Clip & Save Coupons - ...............................................July 27Kidsville News - ........................................................July 27

August:Do The Shore Magazine - ........Delivery Dates every Friday Thru Sept. 2 Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - .....................................August 3 Back to School Promotion - .........................Begins August 10 Benchmarks - ....................................................... August 10 Home & Garden - ................................................ August 17 Stone Harbor Merchants Day Sale - ......................August 24 Clip & Save Coupons - .......................................... August 31Kidsville News - ................................................... August 31

September:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ............................... September 7 Autumn in the Wildwoods - ............................... September 7 Benchmarks - ................................................. September 14 SIC Fall Family Festival– ................................. September 14 Home & Garden - ...........................................September 21 Clip & Save Coupons - .................................... September 28Kidsville News - ............................................. September 28

October:Do The Shore Section - .............................................Weekly Health & Senior Lifestyles - ....................................October 5 Victorian Weekend - .............................................October 5Benchmarks - ..................................................... October 12Pink Edition of Health & Wellness:Breast Cancer Awareness Section - ....................... October 12Home & Garden - .............................................. October 19 MT Harvest Festival - .......................................... October 19 Clip & Save Coupons - ........................................October 26Kidsville News - .................................................October 26

November:Do The Shore Section - ..............................................Weekly Health & Senior Lifestyles - ................................November 2 Veterans Salute - ................................................November 9 Benchmarks - ....................................................November 9Home & Garden - ...........................................November 16Home for the Holidays - .....................November 16, 23 & 30 Christmas in Stone Harbor - .............................November 23 Christmas in Cape May– .................................November 23 MT Hospitality Night – ....................................November 30 Clip & Save Coupons - .....................................November 30Kidsville News - ..............................................November 30

December:Do The Shore Section - ..............................................Weekly Home for Holidays - .............................December 7, 14, & 21 Health & Senior Lifestyles - ................................. December 7 Benchmarks - ................................................... December 14 Christmas Church Pages - .......................... December 14 & 21 Home & Garden - ............................................ December 21 Merry Christmas/Happy New Year Pages - ... December 21 & 28Clip & Save Coupons - ..................................... December 28Kidsville News - ............................................... December 28

Coast Guard Community Festival Events...Page 26

• Support Resources• Prevention Tips • Cancer Education

Information On Keeping Your Body Healthy & Beautiful

Inside & Out

By Gia Gallone

Since its inception fourteen years ago, the Survivors of Cancer, Inc. organization has helped hundreds of Cape May County residents in their struggles with cancer. Jimmy Kane, former owner of the Red Garter, was a key player in the organization’s founding and mission.

Beginning in the spring of 2002, Jimmy enlisted the aid of volunteers, cancer survivors and others whose lives had been touched by cancer. Jimmy’s goal was to raise funds, through various events, to aid and assist in the fight against the devastating disease

Survivors of Cancer, Inc.: A Local Fight Against Cancerof cancer and donate all monies collected to Cape May County cancer patients in treatment. Today, this is S.O.C. Inc.’s mission statement. The first S.O.C., Inc. fundraiser was held in August of 2002 at Westy’s Irish Pub in North Wildwood, and now S.O.C., Inc. holds at least two fundraising events per year supporting cancer patients in Cape May County.

On May 9, 2015, S.O.C., Inc. held its “Welcome Summer” Beef and Beverage at Flip Flipz Bar & Grill in North Wildwood. Gary and the Kid provided live entertainment to the event’s 225 attendees.

On August 8, 2015, S.O.C.,

Inc. held its 14th Annual Summer Fundraiser at the Bay Club in Wildwood. The local community and its businesses came out in full force to support S.O.C., Inc. with an overwhelming total of 645 people attending the event. Per tradition, Jerry Boyle, Entertainment Chairman of S.O.C., Inc., served as Master of Ceremonies, introducing many local entertainers who have helped support the organization in years past. S.O.C., Inc. thanks the Bay Club staff for their generosity, support and contribution to making the event a success.

“Overall, we had a really successful year,” said Dolly

McGee, Correspondence Secretary of S.O.C., Inc. “We have 20 really dedicated officers and volunteers that work very hard. We are a close knit organization and most of us are either cancer survivors or have lost family

or friends from cancer.”S.O.C., Inc. also sells

beautiful cancer awareness bracelets hand crafted by the organization’s committee itself. Bracelets are available in two sizes: wrist, which costs $10, and

ankle, which costs $12. The bracelet’s bright crystal beads and silver ribbon charm allow you to show your support for anyone struggling with cancer in a stylish way. It is often referred to as the “Colors of

Cancer” bracelet. For more information, call Laura at (609) 729-2189.

The organization continues to work tirelessly in innovating new fundraising concepts and

Continued on page 24

Photos from S.O.C., Inc.’s 14th Annual Summer Fundraiser at the Bay Club.

See Schedule of Events on page 19

1Weddings & SPECIAL EVENTS

Weddings

Photo by Kaitlin Noel Photography

& SPECIALE V E N T S

Choosing Hairstyles for your Bridesmaids

ProcessionalOrder

Shopping for your

Dream Gown

2015

Selecting Your

Venue

The Herald Your Cape May County Connection

www.CapeMayCountyHerald.com • 609.886.8600

Home & garden

DINING

Eat, Drink & Do The Shore

2015

Photo Taken at Two Mile Landing

RESTAURANTguide




ONLINE DISPLAY SIZESSupplied images for online articles and profiles should be at least 800x600

Accepted Files: PNG, GIF, JPGCustomized placements: (e.g. Billboards, Corner Peels) are available upon request

Digital Specs

WIDE SKYSCRAPER Dimensions: 160x600

HALF PAGE Dimensions: 300x600

MEDIUM RECTANGLE Dimensions:

300x250

LEADERBOARD Dimensions:

728x90

MOBILE BANNER Dimensions: 320x50

Get a half page ad for one full day and receive dedi-cated, consistent placement on CapeMayCountyHerald.com’s most visited pages. Keep your message right in front of the customer all day long to increase your brand awareness, engagement and visibility.Dimensions: 300x600

HALF PAGE SPONSORED AD

CUSTOMVideo content can be produced

in many formats, including:On Screen Animation

(tour of a website or app)Slideshow

(Photos and Images animated with narration and music)

Series (multiple episodes on the same subject

matter or featuring the same businesses)Mini-Documentary

(behind-the-scenes style with interviews)And many more…



VideoThe Herald produces video content of commercial and editorial nature. We can produce a high-quality video of your local business for use on your website, landing page or social media page. Video makes a powerful addition to our digital promotional products as well, including Social Media Plugs, Sponsored Content articles, and Web Advertising Campaigns.

SHORT-FORM30-60 seconds

Live video at your businessBackground music

Voice-over narration by our staff or your spokesperson

Logo and/or title on screen

LONG-FORM2-5 minutesLive video at your businessUp to 2 stock video clipsBackground musicVoice-over narration by our staff or your spokespersonOn screen talent availableBasic on screen animation of logo, title, or other appropriate on screen graphicsScript reviewed with client before production

Contact us to discuss your video project and develop a timeline and price quote.



PRESS RELEASE/ SPONSORED CONTENT ARTICLEYou want to get the word out, and an arti-cle in the Herald is a great way to do just that. Ensure publication with a Sponsored Content placement in print and online. Submitted articles are checked for spelling and grammatical er-rors, and may be edited to meet journalistic standards and/or the reserved space in print.Enhance your article with: • Additional 150 words - $25• Image (photo/logo) - $25

SPOTLIGHT ARTICLEHighlight that something special about your business with a Spotlight article on-line and in the Herald or Do The Shore Magazine. We will write the article and collect the images. Spotlight articles are given premium placement in print and online, and our graphic artists enhance the look to ensure you get the attention your business needs.

Up to 400 words with a large image. Limit - one per issue.

PICTURE STORYSometimes, short and sweet is the best recipe. A Picture Story is a great way to give a summary of your business, critical contact info, and an image that readers will recognize when they’re in the area. Promoted in print and online.

Up to 90 words, photo, graphically enhanced. Limit - one per issue.

COLUMN MENTIONHerald media often feature topical arti-cles such as Where To Dine this Mother’s Day and 10 Things To Do In Wildwood this Weekend. Readers also look for-ward to recurring columns such as Island Hopping, offering a literary tour around Cape May County’s vibrant summer attractions. Have your busi-ness included and bolded in print and online (a great SEO value!)

FEATURED CALENDAR LISTING (PER WEEK)The calendar of events has long been a popular feature of Herald media, but with so many events listed, how does your event stand out?

A Featured Calendar Listing includes bold, blue text and prominent positioning at the top of the date grouping in print. It also puts your event in rotation with other fea-tured events online in the featured section above the basic listings.

SOCIAL MEDIA PLUGTap into the Herald’s ever-growing social media audience! We will post a photo, message, and/or link and tag your busi-ness profile page for even greater expo-sure. Great for timely announcements, events, sales & specials, or just a friendly reminder of the great things your busi-ness is up to. 5,000 - 10,000+ reach.

HERALD ARTICLE & SOCIAL MEDIA PLUGA powerful combo! Reach the full Her-ald audience with your article in print, online, and shared via our social media channels.Up to 350-word press release/article with image included.

ENTERTAINMENT GRID LISTINGThe Entertainment Grid is the #1 source for live music, DJ activities, and night-life. Printed in the Herald and in Do The Shore(during the summer months) and featured prominently on DoTheShore.com, If it’s happening, it’s on The Grid.

$125 $350

$150 $150

$10 $125

$300 $129


1508 Route 47, Rio Grande • Cape May County, NJ 08242 • Phone: (609) 886-8600 Fax: (609) 886-1879

CONTEST CAMPAIGN BUNDLEPeople love contests! We can help you run one! A valued prize and the right promotion can go a long way towards building your email mailing list, website users, Facebook likes, and customer foot traffic. This bundle includes the contest entry mechanism, a dedicated contest webpage, 40,000 web ad impressions over 2 weeks and a social media plug.

MOBILE AD CAMPAIGNMobile banner ads catch readers on the go. Mobile Internet traffic is growing exponentially and people turn to their smart phones for instant access to infor-mation. We recommend a minimum of 10,000 impressions per week. Sched-uling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more often. *Requires a mobile-op-timized website to link to or a mobile-optimized Herald digital product such as a Custom Landing Page.

WEB AD CAMPAIGNWeb banner ads are an effective way to grab a reader’s attention and link them to more information. Our designers create eye-catching graphics which entice click-throughs to your website, social media page, or other digital destination. Sched-uling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more often.

MOBILE CAMPAIGN BUNDLETackle the mobile digital space with a mobile-optimized custom landing page and 20,000 mobile banner ad impressions over 2 weeks. Perfect for promoting a new app, a digital coupon, online reservations, Internet sales and more! Add on additional impressions to increase and/ or extend exposure.

DIGITAL CAMPAIGN BUNDLEReach Cape May County and beyond with a comprehensive digital adver-tising campaign bundle. This includes a custom landing page built for your event or business and 40,000 web ad impressions over 2 weeks to drive traffic to you. Add additional impressions to increase and/ or extend exposure.

DO THE SHORE BUSINESS PROFILE PAGEWhether you have a world class web-site or nothing more than a Yelp listing, our Business Profile Pages are a great value to your digital presence. We link your Herald digital content (articles, spotlights, picture stories, etc.) to your profile, creating a destination that’s all about you. Contact info, flattering imagery, and more makes this a great value on the web!

EVENT PROMOTION PACKAGEMaximize attendance to your next event with an Event Promotion Package. In-cludes up to 200-word press release/ar-ticle with an image in print and online, shared via social media, and 2 weeks of Featured Calendar Listing in print and online.

CUSTOM LANDING PAGEIt’s not always easy to update your website. You may have an expensive service provider, a rigid design, or maybe you just don’t have the time to get into it every time you run a pro-motion. A Custom Landing Page is an extension of your digital advertising campaign, giving your customers exactly what they are looking for when they click on your ad or follow a link in your article. We build a simple web page with info and links relevant to your campaign, designed to match your other media and/or brand.


$625$200

$499

$299

$299$299

$499

$200 300x600 ad20,000 impressions, 2 weeks

$100 300x250 ad20,000 impressions, 2 weeks

BASIC DIGITAL MEDIA BUNDLEThe Basic Digital Media Package gives you everything you need to start promoting your brand, products or services. This pack-age is great for timely business announcements, events, sales & specials, or to promote the great things your business is up to. This includes a sponsored content article featured online and in print, a 24-hour half-page web ad and a social media post (5,000 - 10,000+ reach).

VIDEO DIGITAL MEDIA BUNDLEPeople love videos! We can help you produce one. Actively cap-ture the attention of your target audience online and engage with potential customers who were unreachable before.Promote a product or service, event, mini-opening or announce-ment in an engaging way with a 1-minute video and a social me-dia post (5,000 - 10,000 + reach).

CONTEST DIGITAL MEDIA BUNDLERunning a contest can be fun for you and your customers if planned and executed correct-ly. It can also help generate some exciting buzz for your biz. Promote a contest, sweep-stakes, coupon or offering and build your brand awareness, email list, Facebook likes, and customer foot traffic. This package includes a dedicated custom contest landing page, sponsored content article (featured in print and online), 2 social media posts (10,000+ reach), and a 3-week half page web ad (30,000 impressions).

VIDEO

People love videos! We can help youproduce one. Actively capture theattention of your target audienceonline and engage with potentialcustomers who were unreachablebefore.

Promote a product or service, event,mini-opening or announcement in anengaging way with the SeawaveDigital Video Package.

What's Included:

$499

1-Minute Video (YouTube Syndication)Social Media Post (5,000 - 10,000+ reach)

PREMIUM DIGITAL MEDIA BUNDLEWhether you want to show-case your business, promote a new product/service, or an-nounce an upcoming event, marketing is most effective when all pieces of digital media come together. This package dedicates all digital resources to your campaign to produce and distribute your content efficiently and effectively. Boost your brand awareness and increase your online exposure with our wide variety of digital media. In-cludes a custom landing page, sponsored content article, video, social media post and 24-hour half page web ad.



$299

$499

$799

$999

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