2010 Warthog Racing Prosposal For Sponsorship

2010 Relentless Media Group - In Association With Warthog Racing and IMS Marketing

Warthog RacingConfidential/Proprietary

2010 Supercross/Motocross Race Team

Warthog Racing Warthog Racing The Most Unique Team in the The Most Unique Team in the

SportSportSponsorship Opportunities

Presented By:

Bryant Hayward

International Motor Sports (IMS) Marketing

November, 2010


Presentation Contents


Distinctive Team Vision


Summary of Team Programs

The race team, referred to as The Warthog Racing Academy, exists to give highly talented but under-resourced kids a chance to live their dreams and rise to the top of the sport, with the help of The 2010 AMA/MX Sports Team of the YearThe 2010 AMA/MX Sports Team of the Year – Warthog Racing

Helping the Underdogs

One of the most important aspects of Warthog Racing is that riders give back by participating in Children’s Hospital Visits Program. They perform an unbelievable Free Style Motocross shows and then spend the day giving gifts and attention to the children. This is truly an amazing program.

Bringing Joy to Sick Children

Warthog Racing provides sponsors with a great platform to brand and improve sales resulting from the team’s extensive media coverage, fan goodwill, partner advertising tie-ins, and off-track promotions.

Enhancing Sponsor Brands & Sales


Reason for Being – Team Beliefs Warthog Racing Warthog Racing was started over six years ago as an experiment in the sports of Supercross and Motocross, built on the idea that benevolence and philanthropy, when balanced with solid business principles, would create a better tomorrow for all participants.

Through various Warthog Racing programs, talented kids with limited resources receive the chance to purse their dreams as professional racers.

The program is simple but effective: Warthog Racing and its partners provide a variety of resources to “privateerprivateer” racers, the young menmen and womenwomen who struggle to make it from race to race.

The not-for-profit organization accomplishes its goals by unifying volunteers and sponsors in a collective effort known simply as the Warthog Nation.

Born as Wonder Warthog Racing in 2003, it has now raised and distributed over $2 million in targeted resources to privateer racers. In addition, thousands of volunteer hours have been donated in support of the idea that helping kids transform their talent into exceptional achievement is important.

Sponsors have received substantial business value through their investments in the programs designed and implemented by Warthog Racing.


Innovative Privateer Support

The 2010 team will include the now proven Warthog Racing AcademyWarthog Racing Academy, a program designed to help deserving privateers on a large scale. The Warthog The Warthog Racing AcademyRacing Academy will supply a platform for 20 select privateers to contest the Supercross series. In addition, the program will include the support of 20 men and women during the Motocross season.

The Warthog Racing Academy The Warthog Racing Academy provides the transportation and set-up of an provides the transportation and set-up of an impressiveimpressive, state-of-the-art pit area for each rider’s bike, , tools and support equipment. The riders will pit beneath the rig’s front-side canopy and the 1600 square foot world class tent, which also serves as a hospitality area for the riders, families and sponsor representatives. Catered meals, race entry fees and support personnel will be provided by the team.

We offer all of our team sponsors the opportunity to donate products for consumption and endorsement by, and for the betterment of, the riders in the Academy. This program has consistently garnered outstanding media focus on the sponsors, privateers, and the overall team.

Slots in The Warthog Racing AcademyThe Warthog Racing Academy are allocated by the board and based on previous results, character evaluation, and performance at team tryouts. For the 2010 season, the Warthog Racing AcademyWarthog Racing Academy includes a 15 week school that is one of the most rigorous, demanding, and effective training programs devised for the sport.


Children’s Hospital Visit Program

Extending the Big Air Kid's Fair at Loma Linda Children's Hospital

Every January for the past seven years, Steve Bauer, co-founder of Warthog Racing, has taken a handful of top Supercross stars and some industry friends to visit the patients, families, and staff at the Children's Hospital in Loma Linda, CA. The group is joined by Jeff Tilton, Ronnie Renner, Myles Richmond and Tommy Clowers, who do a ramp-to-ramp freestyle demo on the hospital grounds that has to be seen to be believed! Afterward, the riders spend hours touring the hospital, signing autographs and handing out motocross swag to patients, family, and hospital staff.

It's the feel good event of the year for all involved, and we're honored that the hospital allows us to meet these brave kids and their families.

For 2010, Warthog Racing is extending this magnificent program to 6 more cities during the Supercross series. It will be the highlight of everybody’s season. The kids, sponsors, riders, and industry supporters will be part of something uniquely meaningful while garnering real business value by linking heartfelt caring and compassion to the sponsor’s brand.


Reasons to Support This Team


High Impact ProgramsThe Children’s Hospital Visit program, Training Academy tie-ins, promoter and sanctioning body relationships, as well as complementary partner strategies differentiate Warthog Racing’s approach

Privateer FocusedFans and customers root for team riders as symbols of the “everyday working man” and value their hard earned results

Reasons to Support This Team

Alignment with andDeCal Works will promote team sponsors to its large customer base and include them in 2010 advertising campaigns. In addition, Zoo Racing, a 501(c)(3) charitable organization, can provide unique tax benefits.


Sponsor Benefits - At The Event

Benefits to Corporate sponsors include:

1. An environment that is perfect for providing first class hospitality – great for conducting business with customers and entertaining friends and family.

2. A team that is the largest in the sport’s history. By definition, it projects a focus on teamwork and goodwill -- positive attributes for any sponsor, which also resonates with the fan . . . your current and potential customers

3. Exposure to high quality impressions in a desirable demographic

4. Creates a stunning advertising opportunity with an extraordinary semi tractor/trailer

5. Positioning as an active and engaged brand in the sport. Fan goodwill translates directly into product sales

2010 Relentless Media Group All rights reserved - In association with Warthog Racing

6. Association with an original and inventive team that is truly innovative in nature.

7. A unique platform from which to market and advertise -- one not available in other sports

Brands like:

have grown exponentially as a direct result of their Motocross-based marketing

8. An ownership group that is 100% focused, passionate, committed, and financially vested – maximizing the value of your sponsorship investment

Sponsor Benefits - Continued


Sponsor Benefits

The Team transporter will be seen by over 1.5 million spectators attending live events across the USA and Canada. It will garner an

additional estimated 33 million impressions during transit, with further exposure during telecasts on CBS, Speed Channel and

various cable networks across the country.


Title Sponsor Package - Logo Placement


Title Sponsor Package - Hospitality


Title Sponsor Package - Promotion included


Background - AMA Supercross

Supercross, the premier off-road motorcycle racing series in the world, has long been recognized as the ‘King of Action Sports.’ The sport of Supercross has propelled itself into a key-influencer of lifestyles, entertainment and even fashion. Supercross features a high degree of glamour and star-power while maintaining its rugged roots and unparalleled athleticism.

16 U.S. races and 1 International race

Televised on both CBS Sports and SPEED TV to over 22 million households first run and repeats in 2010

Races are staged in the finest major league Stadiums

Supercross can be a full day of activities with a pit area open to the public throughout the day, riders available for autograph sessions, interactive sponsor displays and entertainment.


Supercross, the premier off-road motorcycle racing series in the world, has long been recognized as the ‘King of Action Sports’. Thesport of Supercross has propelled itself into a key-influencer of lifestyles, entertainment and even fashion. Supercross features a highdegree of glamour and star-power while maintaining its rugged roots and unparalleled athleticism.

Highlights• 16 US races plus 1 Canada race.• Season runs January through May.• More than 750,000 live event attendees.• Average attendance of 50,000+.• Races televised on CBS and SPEED TV.• Races are staged in the finest major league Stadiums.• Primary Target: Males 18-34.• More than 720,000 live WEBCAST listeners.• More than $5-million in local television and radio advertising.• 1,839,500 pieces of printed marketing materials.

• Supercross Fan Demographics

• 14.4 Million reported Supercross Fans in 2006.

• Sex: 71.1% Men and 28.9% Women.

• Age: 21.3% 18-24, 25.2% 25-34, 25.7% 35-44, 15.7% 45-54, 27.7% 55 & over

• Education: 43.7% High School, 29.2% Some College, 10% College Graduate, 1.5% Some Post Graduate, 3.4% Post Graduate Degree

• Income: 86.7% $25,000+, 72.7% $35,000+, 49.7% $50,000+, 28.9% $75,000+, 14.3% 100,000+

• Average HH Income: $64,161

• Family: 53.2% of HH have children 17 & under (30% more likely than national average).

Background - AMA Supercross

Demographic


Media Buzz Around Supercross

“Supercross is without a doubt one of the most exciting sports going right now. You get drama, great athletes, family atmosphere and high adrenaline action each time out. But the best thing about the sport is the attitude of its to competitors. I’m not sure I’ve ever seen a sport where the athletes are as collectively concerned about its image as supercross riders are. That kind of thinking guarantees growth and sends fans home happy.”

-Chris Palmer, ESPN the Magazine

“Supercross has become NASCAR on two wheels.

Venues can’t provide enough seats.”

Mark Armijo, Arizona Republic

“Supercross today is the fastest growing sport in motor racing. Only NASCAR, which had a head start, can compete with it. The personality cult is making it popular with young and old alike.” Shav Glick, Los Angeles Times


2010 AMA Supercross Event

ScheduleDate City Venue

January 9, 2010 Anaheim, CA Angel StadiumJanuary 16, 2010 Phoenix, AZ Chase FieldJanuary 23, 2010 Anaheim, CA Angel StadiumJanuary 30, 2010 San Francisco, CA AT&T ParkFebruary 6, 2010 Anaheim, CA Angel StadiumFebruary 13, 2010 Anaheim, CA Angel StadiumFebruary 20, 2010 Indianapolis, IN Lucas Oil StadiumFebruary 27, 2010 Atlanta, GA Georgia DomeMarch 6, 2010 Daytona Beach, FL Daytona International RacewayMarch 13, 2010 Toronto, ON Rogers CentreMarch 20, 2010 Dallas, TX Cowboys StadiumMarch 27, 2010 Jacksonville, FL Municipal StadiumApril 10, 2010 Houston, TX Reliant StadiumApril 17, 2010 St. Louis, MO Edward Jones DomeApril 24, 2010 Seattle, WA Qwest FieldMay 1, 2010 Salt Lake City, UT Rice-Eccles StadiumMay 8, 2010 Las Vegas, NV Sam Boyd Stadium


Anaheim, CA


Atlanta, GA


Seattle, WA


Total Pit Attendance 255,994

Average Pit Attendance 18,285

Total Live Event Attendance 778,866

Average Live Event Attenance 45,816

Supercrossonline.com Pageviews 6,811,078

Supercrossonline.com Unique Users 919,423

Supercrossonline.com Visits 1,349,549

Supercross LIVE! Total Listeners 512,748

Supercross LIVE! Live Listeners 272,081

Supercross LIVE! Archive Listeners 240,667

Total Number of CBS Broadcasts 9

Average CBS Rating 0.86

Total Number of Households 8,752,000

Average Number of Households per CBS Broadcast 972,444

Total Number of Speed Broadcasts 94

Average Speed Rating 0.11

Total Number of Households 7,546,000

Average Number of Households per Speed Broadcast 80,277

Total Number of Marketing Materials Produced 1,915,500

Total Number of SX Ads within Industry Publications 44

Total Number of Television and Radio Spots Purchased 28,835

Total Media Value of Television and Radio Spots $5,361,269

Total Number of Television Spots Purchased 16,190

Total Media Value of Television Spots $3,340,269

Total Number of Radio Spots Purchased 12,645

Total Media Value of Radio Spots $2,021,000

Supercross Fast Facts


Background - AMA Motocross

Motocross is an off-road motorcycle race run on natural terrain with few man-made obstacles. Individual motocross races are referred to as “motos”. Each motocross event consists of timed qualifiers and two main event motos. Motocross features some of the world’s greatest athletes competing in what has been described as the most physically demanding sport in existence. 12 U.S. races

Televised on SPEED TV with over 10 million households in 2007

Races are staged in outdoor settings

Like Supercross, Motocross can be a full day of activities with a pit area open to the public throughout the day, riders available for autograph sessions, interactive sponsor displays and entertainment.


For more information contact:

Bryant Hayward

International Motor Sports Marketing 408 761-3828

[email protected]

Thank you!

2010 Warthog Racing Prosposal For Sponsorship

Sports

Transcript of 2010 Warthog Racing Prosposal For Sponsorship