IN ASSOCIATION WITH

BRIDGE THE GAP (Financial Literacy Training For Kids)

Presented By

Financial literacy skill is a necessary prerequisite for navigating todays complex world.

The younger generation need to understand how to apply knowledge in making effective and informed money management decisions, before—not after—they are faced with life-changing decisions

It’s more important than ever to inform them on the value of saving and delayed gratification so they’re well equipped with meeting their most important needs when it arises.

Insights

FIDELITY BANK PLC over the years has committed to several sponsorship and CSR programmes in supporting children. Most notably through ‘The Fidelity Helping Hand Programme’, supporting child education.

The launch of the SWEETA ACCOUNT specially designed for children between 0-17, to promote a savings culture amongst children and parents towards securing the future of their wards is the strongest indication towards promoting financial literacy and securing the future of the Nigerian child.

Hands on Financial Literacy Training In contrast with just being observers of daily

experiences or learning in the classroom, in our community, children are in the forefront of decision making through active participation in spaces that mimic real life scenarios.

Children can work in the Bank as cashiers, finance advisors or platform managers. Where they’re exposed to various banking and financial operations

Children will be showed how to open an account, why its important to save and the general importance of financial literacy towards securing a brighter future

They can visit the bank as regular customers, to make a deposit, withdrawal or transfer.

They will be exposed to these different scenarios, taught and trained in a fun and friendly environment

We believe the ‘BRIDGE THE GAP ‘Financial Literacy Training’ is a unique platform for Fidelity bank to create a truly long lasting experience with this market segment, create awareness and engagement with its unique product and convert participants into brand loyalist and advocates.

FIDELITY BANK AND THE NIGERIAN CHILD

Bridge The Gap Financial Literacy Training

• Bridge The Gap Financial Literacy Training is leveraging The Mindscape Children Museum platform to drive its vision of Bridging Learning , social and cultural knowledge gaps for Children between the ages of 3-15 years whilst connecting them with their communities.

Mindscape Children Museum provides

thoughtfully designed and dynamic spaces, exhibits and program in science, the arts,

history and culture for children, their families

and schools to explore, discover learn

and create.

BRIDGE THE GAP Grow &

Connect Through Play

SPONSORSHIP OFFER AND INTEGRATION (Unique marketing activity)

Association rights with project inclusive naming rights. Brand/product integration with experiential learning activity. (Aspects

of the activities can be customised to highlight brand attributes) Venue (Bank) branding opportunity Leveraging of project for promotion and publicity.

Sponsorship PackageTo receive the benefits below, we are requesting that _FIDELITY BANK NIGERIA___ sponsors the Mindscape Museum children’s day fair by choosing one of our sponsor packages below. Or connect with us to create a package that suits you and your company best.

BENEFITS GOLD SILVER BRONZEAssociation rights for project inclusive naming rights

Product Placement with experiential learning opportunity

Brand visibility across all communication material

Merchandizing opportunity at the foyer of the venue

Brand mention in post event opportunities

PRICE 5Million N2Million N1Million