2010 Presentation

© 2009 OKI Data Americas, Inc All rights reserved.© 2009 OKI Data Americas, Inc All rights reserved.

WELCOME

STAPLES ADVANTAGE

© 2009 OKI Data Americas, Inc All rights reserved.

Agenda

• Introduction – President & National Sales Director

• Differentiating OKI Recap

• Differentiating Training & Involvement for 2010

• Differentiating Marketing for 2010

• Differentiating Incentives for 2010

• Questions & Answers

© 2009 OKI Data Americas, Inc All rights reserved.

Introduction

Asahi Takabumi President & Chief Executive Officer Americas

Mario Pallotta National Sales Director Canada

Daniel Wehlauer Regional Sales Manager Western Canada

4© 2009 OKI Data Americas, Inc All rights reserved.© 2008 OKI Data Americas, Inc All rights reserved.

A Tier One OEM Equipment Manufacturer

With a Worldwide Reputation

OKI is 2nd Largest Colour Printer Manufacturer In the World!

Who Are We?


Recognized By

6© 2009 OKI Data Americas, Inc All rights reserved.

Working With.


Tank-Tough® Impact Printhead• Optical SENSOR closed-

loop feedback system• Tungsten carbide

printhead pins• Samarium cobalt

magnets• OKISMART

paper handling

Digital LEDTechnology• 17 years of LED

experience• Light-Emitting

Diode array• No moving parts• Consistent dot

placement registration• Industry’s only

5-year warranty

Single Pass Color®

Digital Technology• Worldwide leader• 7th generation technology• Four digital LED arrays• Four in-line print stations• Straight paper path• From postcards to

banners

Differentiating - Technology Leadership


1-800-OKI-DATA(1-800-654-3282)

Differentiating - Customer Service and Support

• 1-800-OKIDATA – Toll-free– 24/7, 365 days a year– Live agents in North America

Four support websites

okiprintingsolutions.com/us

bpx.okidata.com

Hewlett Packard 5.3 mins

Brother 6.5 mins

Lexmark 8.1 mins

Comparable:


Differentiating – Standing Behind Our Products

Standard Overnight ExchangeExchange orders placed by 3:00 PM (ET) Monday-Friday will arrive the

next business morning by 10:00 AM (local)*. Advanced Overnight ExchangeWith this option, orders placed by 11:00 PM (ET) Monday-Friday will

arrive the next business morning by 10:00 AM (local)*.

Onsite ExchangeTechnician onsite to assist with the exchange which includes the de-

installation, packaging and installation of the replacement exchange unit.

Standard Onsite ServiceOnsite requests received by 1:00 PM (ET) Monday-Friday will be

scheduled for the next business day.* Same Day and Rapid ResponseWe can customize service options to suit your needs should you require

same day response to an onsite request. bpx.okidata.com


Differentiating Staples & OKI in:


DIF

TRAINING & INVOLVEMENT FOR 2010

Differentiating


Differentiating Training & Involvement for 2010

•Training−Sales Training Sessions

› Bi-Monthly −New Product Launches−Cross Training / Specialty Training

› Vertical Markets› Technology

•Involvement−Staples/OKI DAY

› Monthly ( Every 2nd Friday)■ Buddy Calls – Appointment with Key End Users■ OKI Focus Days – Incentives & Promotions for One Day


DIF

MARKETING & PROMOTIONS FOR

2010

Differentiating


Differentiating Marketing for 2010

•Advertisement−Press Releases

› Key Account Relationships−Business In Vancouver

› Banner Specials−Direct Marketing Coordination

› Vertical Market Solutions−Salesforce.com Blitz

•End User Engagement−Key Account Appreciation

› Dinners & Packages−Shows & Open House

› Catalogue Launch (3rd February)› End User Open House


Differentiating Marketing for 2010 Quarterly (Promos December 2009)


Differentiating 2010 CALENDAR

January February March April

15th STAPLES/OKI DAY 12th STAPLES/OKI DAY 12th STAPLES/OKI DAY 9th STAPLES/OKI DAY

20th TRAINING 3rd CAT LAUNCH 22nd TRAINING

NEW PROMO NEW PROMO

$2010% KICK OFF - Catalogue Launch - End User Open House - Business Vancouver

- Business Vancouver

May June July August


20th TRAINING 20th TRAINING

NEW PROMO

- Key User Appreciation - End User Open House - Business Vancouver

- Business Vancouver

- Salesforce.com Blitz

September October November December


20th TRAINING 22nd TRAINING 7th OKI AWARDS

NEW PROMO

- End User Open House - Business Vancouver - Key User Appreciation - End User Open House

- Salesforce.com Blitz - Business Vancouver


DIF

INCENTIVES‘I AM OKI $2010%’

Differentiating


Differentiating Incentives for 2010

Sell Over $2,000pm of OKI Hardware and Receive a 10% Rebate Rep Spiff

$2,000.00 Hardware = $200.00 to Sales Rep

$5,000.00 Hardware = $500.00 to Sales Rep

$10,000.00 Hardware = $1,000.00 to Sales Rep

$20,000.00 Hardware = $2,000.00 to Sales Rep

$100,000.00 Hardware = $10,000 to Sales Rep

- This Program does not effect any current bonuses structures set in place

- Programs are Calculated on a Monthly Basis

- No Limit to Program Bonus Potential

- Staples BC must maintain a minimum hardware sales of $120,000 pa

Thank You

Q & A

2010 Presentation

Business

Transcript of 2010 Presentation