2008 Sales Proposal

CJSC Sony Electronics

52” Line up2008 2H2008 1H

• 200Hz• WCG-CCFL

• RGB-LED L/D• DRC-MFv3• 100Hz PRO

• 100Hz• WCG-CCFL

52

46

40

52

46

40

55

46

4055X4500

Z4500

W4500

52W4000

•CCFL

•FHD•WCG-CCFL

V4000

46

40 32

52

46

40 32

37 26

Nov

Oct

Dec

Sep

SKD

SKD

X3500

W3000

CBU

CBU

CBU

46” Line up2008 2H2008 1H

• 200Hz• WCG-CCFL

• RGB-LED L/D• DRC-MFv3• 100Hz PRO

• 100Hz• WCG-CCFL

52

46

40

52

46

40

55

46

40X4500

Z4500

W4500

52W4000

•CCFL

•FHD•WCG-CCFL

V4000

46

40 32

52

46

40 32

37 26

Oct

Oct

Nov

Sep

SKD

SKD

X3500

X3000

W3000

CBU

CBU

CBU

40” Line up2008 2H2008 1H

• 200Hz• WCG-CCFL

• RGB-LED L/D• DRC-MFv3• 100Hz PRO

• 100Hz• WCG-CCFL

52

46

40

52

46

40

55

46

40X4500

Z4500

W4500

52W4000

• CCFL

•CCFL

•CCFL

•FHD•WCG-CCFL

V4000

U4000

L4000

46

40 32

52

46

40 32

37 26

40 32

26

40 32

26 19

Oct

Oct

Nov

Oct

Oct

Sep

SKD

SKD

CBU

SKD

X3500

X3000

W3000

S3000

P3000

CBU

CBU

CBU

32” Line up2008 2H2008 1H

• CCFL

•CCFL

•CCFL

•CCFLV4500

V4000

U4000

L4000

32

37 26

52

46

40 32

37 26

40 32

26

40 32

26 19Sep

Oct

Sep

CBU

SKD

CBU

CBU

S3000

P3000

52W4000 •FHD•WCG-CCFL46

40 32SKD

U3000

26” Line up2008 2H2008 1H

• CCFL

•CCFL

•CCFL

•CCFLV4500

V4000

U4000

L4000

32

37 26

52

46

40 32

37 26

40 32

26

40 32

26 19Oct

Oct

Sep

CBU

SKD

CBU

CBU

S3000

P3000

U3000

Product StrategyP

rem

ium

Fun

ctio

n

Design Premium

X4

W45

V4U4

+40 = ALL Full HD

“Midnight Blue”

“Piano Black”“Draw the Line” Design

Z4

L4

W4

Key Point;

Strengthen Full HD Line Up

2008 Autumn - WinterNew Technology

“Core Line-up”with cutting edge technology

World’sFirst

World’sNo.1

Introduce World’s First/No1 technology

2008 Autumn-Winter

BRAVIA is World’s No.1

Movie Quality

=World’s First x4 Frame Rate

0/200 sec 2/200 sec 4/200 sec

Newly Created Newly Created Newly Created

1/200 sec 3/200 sec

Motionflow 200Hz

Original Contents

0/100 sec 1/100 sec 2/100 sec

IBR

MotionflowSony

Competitors HFR

e.g. SamsungIBR

Backlight Blinking

Advantage Point

* IBR : Image Blur Reduction

IBR+ 100Hz

For X4 series

For Z4 series

For W45 series

Motionflow Variation

Motionflow with

IB Reduction

IB Reduction (Imaging Blur Reduction) algorithm reduces the blur that is generated when the original image is captured with a camera.

Unlike other companies (Samsung, Sharp) high frame rate function, new frames based on blur-reduced images, is further improving the clarity of moving images.

Sony’s Unique “IB Reduction”

= Clearer Motionflow!!= Clearer Motionflow!!

• Motionflow PRO : Motionflow + Backlight Blinking

• Backlight Blinking technology eliminate both flicker and image lag.

Advantage to Competitor’s 100Hz

“IBR” +“Backlight Blinking”

Motionflow 100Hz PRO

= RGB LED + Local DimmingRGB LED Local

Dimming

Colour space(EBU, xv value)

115% 148%Dynamic Contrast 1,000,000 : 1 1,100,000 : 1

RGB TechnologyWorld’sFirst

Competitors

2008 Autumn - WinterNew Series

X4 series

Product Concept

Designed as BRAVIA’s global flagship model. The transparent lines are arranged on the left and right sides, creating a perfect floating appearance.

Creating perfect picture quality for professional customer.

“Motionflow Pro” with IB reduction Full HD model.

Sales Points

1. RGB Dynamic LED 1. RGB Dynamic LED * For 55”/46”* For 55”/46”

2. Motionflow PRO 100Hz 2. Motionflow PRO 100Hz * For 55”/46”* For 55”/46”

3. BRAVIA ENGINE 2 PRO3. BRAVIA ENGINE 2 PRO

55 52 46 40 37 32 26 19

X4 series

Sterling Silver

Sterling Silver

Obsidian Black

Ruby Red

KDL-55X4500

55 52 46 40 37 32 26 19

Ship; Nov.

KDL-46X4500 Ship; Oct.

KDL-40X4500 Ship; Oct.

Z4 series

Product Concept

Z4500 is designed with “Sleek shape” that incorporates both screen and speaker, and it has achieved a highly sophisticated floating design. Enhance the beautiful movie picture.

New motion blur reduction, Motionflow 200Hz model with Full HD.

Sales Points:

1. 1. ＭｏｔｉｏｎＭｏｔｉｏｎ flow flow 200Hz 200Hz 2. BRAVIA Engine 2 2. BRAVIA Engine 2 3. 3. WCG CCFLWCG CCFL

55 52 46 40 37 32 26 19

Z4 series

Sterling Silver

Obsidian Black

Ruby Red

55 52 46 40 37 32 26 19

KDL-52Z4500 Ship; Dec.

KDL-46Z4500 Ship; Nov.

KDL-40Z4500 Ship; Nov.

Sterling Silver

W45 series

Product Concept

Sleek shape design that incorporates both screen and speaker. The ripple design creates an aura of softness.

Enhance the beautiful movie picture to the public.

Entry motion blur reduction model with Full HD.

Sales Points:

1. 1. ＭｏｔｉｏｎＭｏｔｉｏｎ flow flow 100Hz 100Hz 2. BRAVIA Engine 2 2. BRAVIA Engine 2 3. 3. WCG-CCFLWCG-CCFL

55 52 46 40 37 32 26 19

W45 series 55 52 46 40 37 32 26 19

KDL-52W4500 Ship; Oct.

KDL-46W4500 Ship; Oct.

KDL-40W4500 Ship; Oct.

V4 series

Product Concept

V4000 series is designed to incorporate the Draw the Line concept.

V4000 series creates a gentle atmosphere with a soft mood light at the top of the rounded frame.

55 52 46 40 37 32 26 19

V4 series 55 52 46 40 37 32 26 19

KDL-52V4000 Ship; Sep.

KDL-46V4000 Ship; Sep.

KDL-40V4000 Ship; Sep.

KDL-37V4000 Ship; Sep.

KDL-32V4000 Ship; Sep.

KDL-26V4000 Ship; Sep.

U4 series

Product Concept

U4000 series’ design theme is a loop. A rounded oval frame surrounds the entire screen and speaker housing, creating an aura of calm and casualness.

55 52 46 40 37 32 26 19

U4 series 55 52 46 40 37 32 26 19

KDL-40U4000 Ship; Sep.

KDL-37U4000 Ship; Oct.

KDL-32U4000 Ship; Oct.

KDL-26U4000 Ship; Oct.

L4 series

Product Concept

The L4000 series features a ripple-shaped speaker located below the screen.

The series also incorporates the Draw the Line concept for an improved floating design.

55 52 46 40 37 32 26 19

L4 series 55 52 46 40 37 32 26 19

KDL-40L4000 Ship; Oct.

KDL-32L4000 Ship; Sep.

KDL-26L4000 Ship; Oct.

KDL-19L4000 Ship; Oct.

World’s Slimmest ZX1

BRAVIA creates New Trend in Market

OLED XEL-1

Thank you