2008 ICF Annual Report

2008 Annual Report

Advancing the Art, Science, and Practice of Professional Coaching

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InternatIonal CoaCh FederatIon

w w w . c o a c h f e d e r a t i o n . o r g

www.CoaChFederatIon.org

Dear ICF MeMbers anD FrIenDs,It has always been rewarding to be a coach, but there

has never been a more exciting time than the present. The

increase in awareness around the value and contribution

of professional coaching, the various levels of growth our

association has experienced in the last year and the path

we are on as we move forward support an even brighter future.

Within the confines of this annual report, you will have the opportunity to

review our collective accomplishments of 2008 firsthand. Despite the uncertain-

ties of the global economy, the coaching profession appears to be on the rise.

Our membership numbers reinforce that, as does the ever-increasing number of

coaches who hold an ICF Credential.

As you read this annual report, you will notice the association’s strong

commitment to our core purpose of advancing the art, science and practice of

professional coaching. Reinforcing the core purpose is of the utmost importance

to our association and work continues to support it in all that we do.

In 2008, many efforts were made to continue to make our association, of

currently more than 17,000 professional coaches in 94 countries, a truly interna-

tional association.

• The ICF opened two Regional Service Centres in Brussels and Sydney.

• Three micro Web sites of Coachfederation.org launched in French,

German and Spanish.

• The first in-person official Board meeting and Leadership event to take

place outside of North America convened in Switzerland in June 2008.

• More than 1,500 individuals from 51 countries attended the ICF Annual

International Conference in Montréal.

• Seven international chapters of the ICF were awarded with an ICF Chapter

Award including chapters from Korea, Italy, Turkey, and the United States.

• Two international businesses in the United Kingdom and Canada were

honored with the ICF International Prism Award.

• Members of the ICF Board of Directors attended Chapter

meetings around the world.

• Outreach and dialogue continued with other associations to advance

professional coaching, including a joint meeting with the European

Mentoring and Coaching Council (EMCC) Executive Committee in Geneva.

• The ICF continued to see more recognition in some of the world’s most

prestigious news outlets including Wall Street Journal, The New York Times,

Forbes.com, European CEO, European Business Review and New European Economy.

• The ICF attracted, on average, 400 new members per month and achieved

a retention rate of over 76 percent.

• An additional 37 new coaching programs were accredited.

• The ICF Code of Ethics was reviewed and updated for approval in 2009.

• Work began on five-year membership growth and other ICF

branded events strategies.

• Virtual Education offerings were expanded for a total of 17 sessions in 2008.

• Nearly 30 Chapter Leadership Webinars were conducted.

• The ICF granted 1,043 Credentials for a total of 4,598 credential

holders for the year.

• Launched the ICF Research Portal on the ICF Web site, which became

the most visited section.

Also in 2008, huge strides were made in our contribution to coaching

research with the ICF Global Coaching Client Study. More than 2,100 past and present

coaching clients from over 60 countries responded to this study. In addition, the

ICF introduced the much anticipated Research Portal on its Web site to serve as

a public resource for coaching research.

Substantial accomplishments were also made toward enhancing our

credentialing system using the International Organization Standardization (ISO)

standard as a framework including the formation and work of a Role Delineation

Task Force and distribution of a job analysis survey which was completed by

2,028 individuals. Recommendations from a Test Specifications Task Force as

well as the Item Writing Task Force resulted in the creation of over 300 draft test

questions for assessing coaching which are currently undergoing review. All of

this was accomplished by 50 volunteers who participated on these various task

forces as subject matter experts.

As president, I had the distinct privilege of working with members, volun-

teers, leaders and staff throughout the past year. We are a committed, caring and

creative community of professionals that make a difference in the world. Looking

toward the future, I am secure in the knowledge that we will continue to reach

higher levels of achievement and success as this profession continues to grow.

Thank you for all that you have done, and will continue to do, to further ad-

vance the art, science, and practice of professional coaching throughout our world.

Kind regards,DIane brennan, Mba, MCC2008 ICF PresIDent

Message from the 2008 ICF President


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Leaders of the ICF willingly accept accountability for change and have

the courage to act accordingly. Together, as an association community, we will

dramatically illustrate the infinite power of professional coaching.

Cordially, Gary e. boyler ICF exeCutIve DIreCtor

table oF Contents

Global Leadership ............................................... 32008 ICF Board of Directors

Continuing the Tradition ................................ 5ICF Past Presidents

2008 ICF Global Committees .............................. 6Committee Highlights

Strategic Overview of ICF ................................. 7Prioritized Strategies and Accomplishments

Tremendous Growth on a Global Scale ............................................... 10Membership and More

Growing Global Demand for the Credential ............................................ 13Enhancing the ICF Credential

Expanding Our Knowledge on Coaching ......................................................... 14Work in Research

Diversity, Knowledge & Community at 2008 ICF Conference ..................................... 15Moments from Montréal

2008 Award Winners ........................................... 16Honoring Their Dedication to Coaching

ICF Leaders Outreach Around the Globe .............................................. 18Highlights from 2008 Travel

Additional Milestones of the Year 2008 ....................................................... 20

Financial Overview ........................................... 22

Working Toward Our Envisioned Goal ................................................. 24

observations from the ICF executive DirectorevolvInG DesPIte unCertaIn tIMes

Despite today’s somewhat daunting economic climate,

the ICF continues to make substantial progress in terms of

established strategic goals and 2008 was not by any means

an exception to the rule in terms of maintaining a clear

focus on the future.

The organization is well positioned to make even more of a difference in

these challenging times by consistently demonstrating flexibility that promotes

both creativity and innovation.

Our coaching community is faced with an enormous amount of change. In

order to constantly and effectively respond to new situations, the ICF must be

exceptionally pliant to satisfy developing needs based on the appropriate alloca-

tion of resources while moving well beyond established comfort zones.

Innovation that arises from flexibility includes active listening to the

experiences of both the current and past volunteer leadership. In a majority of

instances, these individuals have personally benefited from interacting with our

diverse, global membership. Each has enjoyed the shared, practical knowledge

of peers and colleagues as well as the harmony which results from working in

tandem to advance the art, science and practice of professional coaching.

According to the Jim Kane, author of The Loyalty Switch, in the current

environment where people have more choices than ever before where to spend

their time, money and effort, organizations must nurture virtually unbreakable

relationships in order to remain strong, relevant and effective.

When an organization is able to understand and demonstrate those loyalty

building behaviors, lifelong relationships result with unwavering, enthusiastic and

boundless support, Kane unequivocally states.

Loyalty is based on relationships, whether human or virtual. The six factors

which affect loyalty include integrity, competency, recognition, proactivity, savvy

and chemistry.

While the ICF achieved a number of benchmarks in 2008, it must marshal

all of the passion of its worldwide body of affiliates to continue advocating on

behalf of the profession, underscoring its value and the beneficial contributions

made to society through coaching.

The existing member value equation remains viable but we need to be open

to new audiences and ways of doing things to further enhance the benefits of our

growing global constituency.

Exercising the ability to be flexible will generate new ideas, unleash creativ-

ity and tap into a whole new world of innovation. The end result will be increased

stakeholder loyalty and an especially vibrant fellowship of coaches.

The new calendar year is well underway. Working collectively, shoulder to

shoulder, we can continue to make strategic inroads not only in 2009 but the

years ahead as well, in both favorable and more demanding periods of time.

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Group; approved the creation of a brand development task

force; made the ACC credential renewable; approved changes

to the Ethical Conduct Review Process; and approved the

recommendations of the global Ethics & Standards Committee

of the three year review of the ICF Code of Ethics.

Board members also participated in multicultural training;

began work on an overall growth strategy for the organization;

initiated dialogue on the future of ICF Branded Events, ap-

pointing a task force; and had a joint meeting with the EMCC

executive committee.

There were also many firsts in 2008 for the global Board:

the association’s first non-North American President-Elect,

Karen Tweedie, PCC, took office; the initial annual review

of the strategic plan was conducted in January 2008; and the

inaugural international face-to-face Board meeting was held

in Geneva, Switzerland in conjunction with the ICF European

Coaches Conference in June.

The leadership exhibited by the 2008 Board was especially

noteworthy; the result of this Board’s strategically oriented

work will continue to direct our association for many years to

come. The ICF would like to take a moment to thank the fol-

lowing Board members whose terms expired in 2008 for their

continued dedication and support of the ICF:

• Kay Cannon, MBA, MCC

• Ginger Cockerham, MCC

• Pauline Fleming, MCC

• Michelle Payne, MCC

Global leadership2008 ICF boarD oF DIreCtors

Using a knowledge-based leadership approach, the global

Board of Directors serves as the governing body of the ICF.

The 2008 global Board was made up of a diverse group of 16

coaching professionals from eight countries, including: Aus-

tralia, Belgium, Canada, France, Ireland, Italy, Norway, United

Kingdom and the United States.

The global perspective of the Board was reflected in the

actions they took throughout 2008 to continue to advance the

art, science and practice of professional coaching.

Early in the year, the Board selected three priorities from

our strategic plan for the association to focus on in 2008.

These were:

InCrease the CoMPetItIve branD aDvantaGe that the ICF CreDentIal oFFers;InCrease ICF MeMbers’ ProFessIonal DeveloPMent InCluDInG eDuCatIonal anD networkInG oPPortunItIes; anDaCquIre Iso 17024 CoMPlIanCe For the CreDentIalInG ProGraM.

You can read more about the levels of accomplishment

of each of these priorities on page 7.

With these priorities in mind, much was accomplished

during the eight Board meetings that took place in 2008 (three

in-person and five via teleconference): the Board authorized

the ICF Global Coaching Client Study; funded next steps to

enhance our globally independent credentialing system;

approved changes to the by-laws; approved the concept of

the Organizational Partner Council and Education Advisory

Brennan recognizes exiting Board members.

Brennan welcomes 2009 incoming ICF President.


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2008 Global board of Directors

Diane Brennan, MBA, MCC

United States, President

Karen Tweedie, PCC

Australia, President-Elect

Kay Cannon, MBA, MCC

United States, Past President

Ginger Cockerham, MCC

United States, Vice President

Daniele Darmouni, MCC

France, Vice President

Garry Schleifer, PCC

Canada, Vice President

Giovanna D’Alessio, MCC

Italy, Secretary/Treasurer

John Annesley, PCC

Australia, Director

Philip Brew, MCC

United Kingdom, Director

Sylviane Cannio, PCC

Belgium, Director

Ira Dressner, PCC

United States, Director

Pauline Fleming, MCC

Canada, Director

Tom Hatton, PCC

Ireland, Director

Marilyn O’Hearne, MCC


Michelle Payne, MCC


*Not pictured below.

Lene Rønning-Arnesen, PCC

Norway, Director

2008 ICF Board of Directors

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The rich history of the ICF is kept alive through the as-

sociation’s former leaders, especially its past presidents. Since

the organization was established in 1995, 12 coaching profes-

sionals have served as president of the ICF. The work of these

dedicated individuals will continue to reverberate long after

they are gone. Thank you for your continued support of the

coaching profession!

Continuing the tradition

kay Cannon, Mba, MCCunited statesICF President // 2007

PaM rICharDe, MCCunited statesICF President // 2006

steve MItten, MCCCanadaICF President // 2005

barbara walton, MCCunited statesICF President // 2004

juDy FelD, MCCunited statesICF President // 2003

bobette reeDer, MCCunited statesICF President // 2001-2003

Darelyn “Dj” MItsCh, MCCunited statesICF President // 2001

Dr. MarCIa reynolDs, MCCunited statesICF President // 1999-2001

john seIFFer, MCCunited statesICF President // 1998

jeFF raIMunited statesICF President // 1997

Cheryl rICharDson, MCCunited statesICF President // 1996

sanDy vIlas, MCCunited statesICF President // jan. 1996 - july 1996


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2008 Global ICF Committees 2008 Committee highlights

Nearly 100 volunteers from diverse backgrounds and 26

countries joined together in 2008 to form nine global ICF

Committees. These dedicated individuals selflessly gave sig-

nificant amounts of time and energy to move the association

forward and to further advance the art, science and practice of

professional coaching throughout the world. The output of the

2008 ICF Committees is immeasurable.

The ICF would like to take this opportunity to thank each

individual who was a part of a 2008 ICF Committee and more

specially recognize the leadership of these important entities.

ConFerenCe eDuCatIon steerInG CoMMItteeChair – Jeff Staggs, MCC, United States

CreDentIalInG anD ProGraM aCCreDItatIon CoMMItteeChair – Tracy Stevens, MCC, United States

Vice Chair – Patricia Mathews, MCC, United States

ethICs anD stanDarDs CoMMItteeChair – Jeanne Erikson, PCC, United States

Vice Chair – Philip Potdevin, PCC, Colombia

FInanCe CoMMItteeChair – Giovanna D’Alessio, MCC, Italy

MarketInG CoMMItteeChair – Joan Cook, MCC, United States

Vice Chair – Michael Weitz, PCC, Israel

MeMbershIP anD CoMMunIty CoMMItteeChair – Pat Obuchowski, PCC, United States

Vice Chair – Jerry Wistrom, PCC, United States

noMInatInG CoMMItteeChair – Kay Cannon, MCC, United States

reGulatory CoMMItteeChair – Ed Modell, PCC, United States

researCh anD eDuCatIon CoMMItteeChair – Krissy Jackson, ACC, Switzerland

Vice Chair – Sue Zablud, ACC, Australia

• Regulatory chapter liaison: The ICF Regulatory Com-

mittee continued to monitor activity around the world that

could impact the regulation of the coaching profession. The

Committee established a network of 48 ICF Regulatory Liai-

sons, with 23 appointed by ICF Chapters outside United States

and 25 liaisons appointed by chapters in the United States.

• Consolidation of credentialing processes:

The Credentialing and Program Accreditation Committee

began a comprehensive review and reorganization of ICF

Credentialing policy language to create a document that is

up-to-date, comprehensive, and organized in such a way that it

becomes useful for staff, members, leadership, and the public.

• Updated ICF Code of Ethics: The Ethics and Standards

Committee finalized its review of the ICF Code of Ethics and

presented a revised code to the ICF Board of Directors for

approval.

• New overall financial strategy: The Finance Committee

developed an overall financial strategy in support of the ICF

long-term strategic plan and for the well-being of the ICF.

This strategy included building the reserves to meet the level

of 6-months of operating expenses by 2012, building capital

reserves for special projects to $50,000, the annual interna-

tional conference to realize 15 percent profit by 2014, reach

a 40/60 percent split of revenues coming from membership

dues and other revenue sources by fiscal 2015, and non-dues

revenue producing projects capable of delivering a return on

investment of at least 10 percent within two years and a recur-

ring surplus thereafter of at least 15 percent per annum.

• Work begun on chapter leadership forum: Two

Global Leadership Forums, one during the European Coaches

Conference in Geneva and another during the ICF Annual In-

ternational Conference in Montreal, were held during 2008 for

ICF Chapter leaders. The Membership and Community Com-

mittee began preparing a recommended to create an annual

ICF Global Leadership Forum for chartered chapter leaders

whereby they would attend a two-day best practices seminar.

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ICF DeFInItIon oF CoaChInGThe ICF defines coaching as partnering with clients in a

thought provoking and creative process that inspires them to

maximize their personal and professional potential.

Coaching is an ongoing relationship which focuses on

clients taking action toward the realization of their visions,

goals or desires.

Coaching uses a process of inquiry and personal discovery

to build the client’s level of awareness and responsibility and

provides the client with structure, support and feedback.

The coaching process helps clients both define and achieve

major goal areas, both professional and personal, faster and

with more ease than would be possible otherwise.

PrIorItIzeD strateGIes anD aCCoMPlIshMents oF 2008

As a knowledge-based organization, the ICF continues to

be guided by the strategic plan that was developed in late 2006.

Following a review of the strategic plan, three prioritized

strategies were selected for focus in 2008. These strategies,

taken directly from the strategic plan, were selected by the

global ICF Board of Directors in January 2008. The strategies

were:

Increase the competitive brand advantage

that the ICF Credential offers;

Increase ICF members’ professional

development including educational and

networking opportunities; and

Acquire ISO 17024 compliance for

credentialing program.

InCrease the CoMPetItIve branD aDvantaGe that the ICF CreDentIal oFFers

While a substantial amount of progress has been made on

this key goal, a great deal of ongoing work has been initiated

to not only increase and meet the growing demand for ICF

Credentials but further ensure the effectiveness of the process

so it is readily recognized as both globally credible and cutting

edge. A great deal remains to be done.

By December 31, 2008: 1,472 of 1,487 credentialing ap-

plications have been processed (99 percent), with 1,043 (70

percent) granted a credential.

Some 601 press clips, with a circulation of over 192 million,

specifically mentioning the ICF Credentials were captured in

The ICF is the largest worldwide resource for business and

personal coaches, and the source for those who are seeking a

coach. We are a nonprofit, individual membership organiza-

tion formed by professionals worldwide who practice business

and personal coaching.

ICF Core PurPoseTo advance the art, science and practice of professional coaching.

bIG auDaCIous GoalCoaching is an integral part of society and ICF members rep-

resent the highest quality in professional coaching.

ICF Core values• Integrity: We uphold the highest standards both

for the coaching profession and our organization.

• Excellence: We set and demonstrate standards

of excellence for professional coach quality,

qualification and competence.

• Collaboration: We value the social connection

and community building that occurs through

collaborative partnership and co-created achievement.

• Respect: We are inclusive and value the diversity

and richness of our global stakeholders. We put

people first, without compromising standards,

policies and quality.

2008 Committee highlights (cont.)

strategic overview of ICF

• Research and Education work: The Research and

Education Committee created a Peer Review Template which

would allow them to review ICF Research Portal item submis-

sions more efficiently. With the assistance of the ICF Regional

Service Centres, ICF Virtual Education sessions began being

offered in local time zones for both Europe and Asia-Pacific.


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2008, an increase of 95.8 percent over 2007. Of the 1,102 clips,

with a circulation of over 335 million, mentioning ICF from

January through December 2008, 54 percent made reference to

ICF Credentials.

Increase ICF members’ professional development includ-

ing educational and networking opportunities.

A number of objectives were completed over the course of

2008 in terms of increasing the value of ICF member educa-

tional and networking opportunities.

Since its introduction in March, 2008, the ICF Research

Portal was viewed an incredible 60,379 times, with the Case

Study section of the portal receiving 54,449 visits through

December 2008.

A total of 807 CCEU applications for new educational

sessions were approved in 2008, representing an average of 68

additional offerings per month. This volume represents a 30

percent increase over the 2007 calendar year.

With the previous Virtual Community transitioned to

ICF Virtual Education at the beginning of 2008, a total of 17

sessions have been delivered to 562 attendees, averaging 33

participants per call. Topics varied from presentations on the

impact of credentialing which looked at results of the ICF

Global Coaching Study to presentations on Emotional Intel-

ligence, coaching teams and groups, leadership, and business

development.

Nearly 30 Chapter Leadership Webinars were offered in

during 2008 with attendance documented at between 12 to 20

chapters per session. Presentations were scheduled for differ-

ent time zones. Topics included fundraising, recruitment and

retention and leadership development.

A Global Leadership Forum was held in Geneva, Switzer-

land with 33 chapter leaders in attendance followed by another

one in Montréal preceding the Annual Conference which

attracted 68 chapter leaders from more than 20 countries.

These forums allowed for leaders to network and listen to

presentations on coaching practices from ICF leaders from

around the world.

In Geneva, ICF 2008 President Diane Brennan, MBA,

MCC, and 2008 ICF President–Elect Karen Tweedie, PCC,

briefed the group about the opening of Regional Service

Centres in Europe and Asia Pacific, efforts to enhance the

credibility and value of the credentialing program and an

overview of expanded chapter leadership support. John

Blakey, ACC, Director of Brand Development for the UK ICF

Chapter, shared best practices concerning successful self-

funding activities which have not only increased financial

resources but invigorated his chapter. A contingency of 10 new

ICF members from India, led by Satya Murty Dharanipragada,

ACC, presented their colleagues with “The Vision of ICF

Indian Chapters and Challenges to Indian Coaching,” which

showed the impressive growth of ICF in terms of membership

and new chapters in India.

In Montréal, Ginger Cockerham, MCC, facilitated a

Chapter Best Practices Panel which included Jerry Wistrom,

PCC; Bernie Siegel, PCC; Colleen Bracken, PCC; and Pauline

Fleming, MCC. The panel spoke to attendees on several topics

Cockerham with members of the Montréal Chapter Best Practices Panel.

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The number of visits to Coachfederation.org totaled 1,191,754

in 2008 with an average visit time of six minutes, two seconds,

compared to 1,012,744 visits in 2007. Translated microsites proved

popular in their introductory year with 28,404 visits to the Spanish

site; 28,574 to the French site; and 27,273 to the German site.

aCquIre Iso 17024 CoMPlIanCe For CreDentIalInG ProGraM

In order to meet the growing global need for the ICF

Credential, the ICF continued in 2008 to further refine its

credentialing system and work toward compliancy with

the International Organization for Standardization (ISO)

standards for bodies operating certification of persons. This

initiative will increase the ICF’s capacity to satisfy demands for

our credentials while streamlining processes to be much more

customer-centric and less labor-intensive.

For the purposes of the ICF, the ISO standard serves as

a framework for a credentialing program that meets globally

recognized standards and procedures of operation. ISO com-

pliance does not dictate the specific content or prerequisites

required to be granted a credential; rather it provides guidance

which promotes the operation of a consistent, objective and

credible program.

During 2008, substantial progress was made in this

important area, including the work of the Role Delineation

Task Force, distribution of a job analysis survey which was

completed by 2,028 individuals, recommendations from the

Test Specifications as well as the Item Writing Task Forces

which resulted in the creation of over 300 draft test questions

currently undergoing review.

Along with the work of the various task forces, conversa-

tions and learning were also taking place with other groups

who are interested in the path that ICF is taking toward

enhancing the credential. This includes meetings with ACTO

and GSAEC, the ICF Assessor Team, credential applicants, the

ICF Credentialing Committee and input and direction from

the ICF global Board of Directors.

including leadership development, member retention and

non-dues chapter revenue. Neil Scotton, ACC; Kathryn Pope,

PCC; and Kish Modasia, ACC, of the UK ICF Chapter, pre-

sented Coaching as an Integral Part of Society. Dharanipragada

offered an update on the Vision of ICF Indian Chapters which

he presented earlier in Geneva.

Substantial changes were made to Coaching World to en-

hance the overall design and content of the monthly member

newsletter. Over 10 bylined articles were introduced along

with top rated 2007 conference presenters in addition to an

Ask the Board feature and regular human interest features.

Readership of the newsletter increased 30 to 50 percent per

issue in comparison to 2007, an 18 percent increase.

Attendance at the ICF Annual International Conference

was 1,511 individuals from 51 countries who had 66 differ-

ent breakout sessions from which to choose. The three Super

Sessions were simultaneously translated into both French and

Japanese. Education sessions were centered on seven areas of

focus: Coaching & Leadership; Coaching & Organizations;

Science & Coaching; Mind, Body, Spirit Connection; Impact

in the World; Wisdom Circles for Core Competencies; and

Wisdom Circles for Marketing, Branding and Building Your

Own Business. Presenters of the highest rated educational ses-

sions were invited to submit an overview of their presentation

to be featured in Coaching World newsletter throughout 2009.

strategic overview of ICF (cont.)

Blakey shares self-funding practices on behalf of the UK ICF Chapter.


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here Is a suMMary oF ProGress In 2008:• Engaged more than 50 volunteers to

assist as subject matter experts;

• Conducted a global job analysis survey of the work that

coaches do with 2,028 responses;

• Verified that the Core Competencies

still serve as the basis for the work of coaches;

• Began the creation of a formal body of knowledge;

• Engaged a wide global audience of individuals,

organizations, and subject matter experts to provide input;

• Initiated the construction of a psychometrically

sound set of questions to be used to assess coaching; and

• Creation/use of a credible and legally defensible

process for creating a credential.

In addition, the Credentialing Committee began work

on updating, revising, and collating overall credential policy

documents into a single manual.

Great progress has been made, however several decisions

are pending regarding the future of the credentialing program.

As these deliberations are finalized the association will con-

tinue moving toward the destination that has been set by the

ICF Board; having a credentialing program that truly holds

global credibility and provides permanent value; that is a cut-

ting edge, competitive and robust system capable of handling

a growing demand; and operate utilizing globally recognized

standards for objectivity, validity, reliability and security.

The ICF has experienced a 645 percent increase in

membership since 1999. Over the last four years, the ICF has

increased its membership by 16 to 18 percent per year.

Throughout 2008, an average of 400 new members world-

wide joined the ICF each month. In January, ICF membership

stood at just over 13,400 members. By December, membership

had surpassed the 16,000 member mark in over 90 countries.

The retention rate for the year was over 76 percent.

The countries represented by ICF members are located all

over the world, from Argentina to Vietnam. In 2008, members

from several new countries joined our association, including

Belarus, the Congo, Estonia, Malawi, Paraguay and Togo.

To support the continual growth of the ICF membership, 11

new chapters and 10 Special Interest Groups (SIGs) were cre-

ated in 2008.

New ICF Chapters:

• Alaska Chapter;

• Davangere, India Chapter;

• ICF Gauteng Chapter (RSA);

• ICF Indian Coaches

Association Chapter;

• ICF Latvia;

• ICF Mexico Centro Chapter;

• ICF Nepal Chapter.

• Midlands, South Carolina Chapter;

• Ranebeenur, India Chapter;

• Shimoga, India Chapter; and

• Tokyo Chapter.

tremendous Growthon a Global scale

ICF Membership by Region

Europe/Middle East26%

Mexico/Caribbean/Central-South America

2%

United States48%

Canada11%

Africa1%

Asia Pacific12%

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total) mentioned ICF Program Accreditation.

New tools and services were utilized by the ICF marketing

staff to further outreach to publications around the world. Seven-

teen press releases were sent to media outlets worldwide in 2008.

In addition to press releases, the ICF reached out through

personalized media pitches to specific members of the media

on a global scale. A special effort was made in creating contact

with non-North American entities.

new ICF sIGs: • Business Development and Marketing SIG;

• Conflict Coaching SIG;

• Equine Experiential Coaching SIG;

• Gestion D’Enterprise Personnelle

(Francophone)/Management of Personal Business;

• Global Health Care Coaching Alliance SIG;

• Japanese Speaking Coaches SIG;

• Leadership Coaching SIG;

• Quarterlifers SIG;

• Sales Skills for Coaches; and

• Wellness Coaching SIG.

InForMInG the worlD about CoaChInGThe word continues to spread about coaching in all

facets of the media. In fact, nearly 14,000 articles on the

subject were published in 2008 alone, with a potential reach

of more than one billion people!

The ICF was specifically mentioned in 1,102 clips in

2008. This number is up 52 percent over 2007. The combined

circulation of each of the publications that mentioned the ICF

in 2008 surpassed 335 million. Of those clips: 601 (55 percent)

mentioned the ICF Credential with a potential reach of nearly

200 million readers. This number is also up from 2007—at an

astonishing 96 percent! Seventeen percent of the clips (183 in


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otF reCoMMenDatIons realIzeD In 2007, the Organizational Task Force was formed to

assist the ICF Board and staff in the development of options,

policies and plans to offer an equitable and flexible choice of

affiliation models to meet the needs of individual members,

entities, and alliances with a clear framework of policies,

structures and accountabilities in the ICF global operating

environment. The final recommendations of the task force that

year included many changes and initiatives addressing mem-

bership and chapter structure, ICF Partners, and the creation

of Regional Service Centres.

reGIonal servICe CentresMeeting its goal of launching two ICF Regional Service

Centres by the end 2008, the ICF opened virtual Regional

Service Centres (RSCs) in EMEA (Europe, Middle East,

Africa) and in Asia-Pacific on October 1, 2008. These popular

centres are greatly improving the level of customer service for

chapters and members in these regions while expanding the

ICF’s global presence.

Both centres are operating with enhanced outreach in

their respective regions. Shortly, after they opened, they

became involved in the recruitment, promotion and facilita-

tion of Virtual Education calls in times zones which are more

convenient to members in Asia-Pacific and EMEA.

Further, these centres will help

satisfy the unique needs of potential

new ICF members who now have the

opportunity to speak with an ICF repre-

sentative in their own time zone during

their own business hours.

Isabelle Maes operates the RSC-

EMEA based in Brussels. Fiona Toy

heads the RSC-Asia-Pacific in New

South Wales, Australia. Both Maes

and Toy visited ICF Headquarters in

September 2008 for a weeklong orienta-

tion with staff. As part of ICF global

outreach, Maes met with ICF European

leaders in Prague in December.

A larger advertising budget in fiscal year 2009 resulted in

increased advertising in a number of publications, especially

in European countries. Some of the publications the ICF

advertised in include:

• European Business Review: (circulation–over 64,400)

this journal is targeted for senior strategic managers, research-

ers, academics, libraries, public policy makers, and senior

government and industry consultants.

• European CEO: (circulation– over 45,200) this publication

is tailored for CEOs and other decision-making executives

who serve on the boards of Europe’s leading companies; and

• New European Economy: (circulation– over 38,000) this

periodical provides in-depth coverage of strategic commercial

management decisions and their impact on corporate bottom

lines across Europe.

• choice: (circulation–over 2,500 ) this magazine is dedicated

to the coaching industry.

The ICF continues to enjoy exposure in some of the

world’s most prestigious publications as it continues to be

increasingly recognized as an important resource for global

media outlets.

• Business Day (South Africa);

• CNN.com (United States);

• The Daily Telegraph (UK);

• Diario Expreso (Peru);

• European Business Review (Europe);

• Financial Times: New Delhi (India);

• Forbes.com (United States);

• Franchise Wire (New Zealand);

• New Straits Times (Malaysia);

• Philippine Daily Inquirer (The Philippines);

• The New York Times (United States);

• USA Today (United States);

• The Wall Street Journal (United States);

• Washington Post (United States); and

• Yahoo! Canada (Canada); etc.

Isabelle Maes

Fiona Toy

13




According to data from the ICF Global Coaching Study

conducted in late 2006, more than half (52 percent) of all

coaches indicated their clients expect them to be credentialed.

In 2008, nearly two-thirds (62.5 percent) of coaching clients

throughout the world indicated that they had awareness of

their coach’s level of coach specific certification or credential

prior to entering into a formal coaching relationship, accord-

ing to the ICF Global Coaching Client Study. Among all ICF

coaches, 32.6 percent indicated that they are currently pursu-

ing an ICF Credential (2008 ICF Marketing Survey).

Credentials have grown by 113 percent over the past two

years to 4,598 credentials in 2008, up from 2,158 in 2006.

Some 601 media clips specifically mentioning ICF Creden-

tials were captured in 2008, an increase of 95.8 percent over

2007. Of the 1,102 clips mentioning ICF from January through

December 2008, 54 percent made reference to ICF Credentials.

enhanCeMents MaDe to CreDentIalInG ProGraM In 2008:• All credential applications are now accepted year-round.

• The ACC credential was determined to be valid for

three years and renewable, with

additional requirements.

• ACC applicants (submitting a port-

folio application) are now required

to document 10 hours of work with a

qualified mentor coach.

• A full inventory of all credentialing

tasks was completed and staff responsi-

bilities reassigned to maximize efficien-

cies, productivity and improve overall

customer service.

• Communication with all credential

Growing Global Demand for the Credential

applicants was initiated on a three-week cycle to inform each

of current status.

• A total of 19 new assessors were added to the roster with an

additional 62 still in training.

• Significant progress was made in streamlining the program

accreditation process and the backlog of programs was elimi-

nated in 2008.

ICF CreDentIalInG ProGraM enhanCeMent workIn order to meet the growing global need for the ICF

Credential, the ICF continued in 2008 to further refine its

credentialing system and work toward compliancy with

the International Organization for Standardization (ISO)

standards for bodies operating certification of persons. This

initiative will increase the ICF’s capacity to satisfy demands for

our credentials while streamlining processes to be much more

customer-centric and less labor-intensive.

For the purposes of the ICF, the ISO standard serves as

a framework for a credentialing program that meets globally

recognized standards and procedures of operation. ISO com-

ICF Test Specification Task Force members and ICF staff.

ICF Role Delineation/Job Analysis Task Force members and ICF staff.


14



expanding our knowledge on CoachingICF Global CoaChInG ClIent stuDy

In 2008, the ICF conducted a companion study to the

landmark 2007 ICF Global Coaching Study. Two global firms

conducted the research for the ICF Global Coaching Client

Study: PricewaterhouseCoopers’ International Survey Unit

(ISU) and the Association Resource Centre, Inc.

ICF member coaches and non-ICF coaches all over the

world contributed to this important research endeavor by in-

viting their clients to participate. Initially, PwC completed five

focus groups attended by a total of 40 actual coaching clients

in New York, Toronto, Los Angeles, Sydney and London. The

information obtained from these groups contributed greatly

to the implementation of a global online survey of coaching

clients. A total 2,165 clients from 64 countries participated in

online survey which was offered in English, French, German,

and Spanish for maximum global participation.

We intend for the 2008 study to produce relevant data,

such as region specific and/or country specific data, for chap-

ter and member use.

Initial findings from the study were released during

the Annual Business Meeting held during the International

Conference in Montréal. Geoff Thacker (Association Resource

Centre) attended the conference and helped promote the study

to coaches on site. The Final Report is scheduled to be released

during the first quarter of 2009.

ICF researCh Portal — a MuCh antICIPateD MeMber beneFIt

In March 2008, the ICF launched its much anticipated ICF

Research Portal on Coachfederation.org. The portal houses a

growing collection of research and studies on coaching in one

central location for ICF members and the public.

The ICF Research Portal contains both ICF produced and

non-ICF produced items, including: articles, case studies,

journals, reports and industry links.

Response to the portal was especially enthusiastic among

members. From its debut through December 31, 2008, the

main page of the ICF Research Portal was viewed 60,379

times. During this same time period, the Case Study section

proved to be the most popular section of the portal; as it was

viewed 54,449 times.

The ICF will continue to develop and supplement the con-

pliance does not dictate the specific content or prerequisites

required to be granted a credential; rather it provides guidance

which promotes the operation of a consistent, objective and

credible program.

During 2008, substantial steps were made toward ISO

compliance, including the work of the Role Delineation

Task Force, distribution of a job analysis survey which was

completed by 2,028 individuals, recommendations from the

Test Specifications Task Force as well as the Item Writing Task

Force which resulted in the creation of over 300 draft test

questions which are currently undergoing review.

Additionally, the Credentialing Committee began work on

updating, revising and collating overall credential policy docu-

ments into a single manual, communication levels between ICF

Headquarters and credentialing applicants improved through

the implementation of regular three-week status updates.

MetrICsFor 2008, 1,472 of 1,487 (99 percent) applications received

were processed, with 1,043 (70 percent) granted a credential

and 35 (2 percent) denied. The total number of 2008 applica-

tions received represents a 5 percent increase over 2007.

The total number of ICF Credential holders by December

31, 2008 was 4,598 including:

• 2,539 ACCs (55 percent);

• 1,426 PCCs (31 percent); and

• 633 MCCs (14 percent).

Credential testimonies gathered throughout 2008 for Web

site, Coaching World. The ICF Marketing Department reached

out to members who renewed their credentials in 2008. Testi-

monials were collected from 142 ICF Credentialed members

and then displayed on the ICF Web site and in Coaching World

to encourage others to renew or apply for a credential.

15




More than 1,500 coaches from 51 countries came to

experience four days of exciting networking opportuni-

ties, world-renowned speakers, a wide range of educational

sessions, and multicultural cuisine and entertainment at the

ICF Annual International Conference in Montréal, Québec,

Canada, November 12–15.

Coaches from all backgrounds, educational levels, and

specialties gathered at the colorful Palais des congrés de

Montréal in the city’s center to learn, grow and ultimately

deepen the impact of professional coaching around the world.

The 2008 conference was unmatched in global reach, with 79

speakers from 16 countries presenting views from five conti-

nents—Europe, Africa, Asia, Australia, and North America.

Super sessions, translated in both French and Japanese, were

led by world-renowned keynote speakers Dr. Vandana Shiva,

Dr. Peter Senge, and Matthieu Ricard.

The second day’s super session included the ICF Annual

Business Meeting during which 2008 ICF President Diane

Brennan, MBA, MCC, gave a “year in review” presentation

highlighting ICF accomplishments for the year, including

tent available in the Research Portal, adding documents, espe-

cially non-English language items, to make even more research

available to ICF members and the public. Prior to being consid-

ered for possible inclusion in the ICF Research Portal, all items

are first evaluated by the Research Reviewing Subcommittee

(RRS), a group whose composition is chosen by the leadership

of the ICF Research and Education Committee (R&E).

what PeoPle saID about the PoPular ICF researCh Portal

“The opening of the ICF Research Portal was much an-

ticipated – many coaches and potential clients are interested in

documented cases. Now there is a central place where coach-

ing research can be located and utilized by interested parties,”

said Diane Brennan, MBA, MCC, 2008 President of the ICF.

“It is a fantastic repository of coaching research that makes

a big step towards the strategic goal that states - ICF will be the

source of the most credible and trusted industry information,”

said John Blakey, ACC, 2008 Director of Brand Development

UK ICF Chapter.

expanding our knowledge on Coaching (cont.)

Diversity, knowledge & Community at 2008 ICF Conference

Brennan addresses attendees before the keynote presentation.


16



The following indi-

viduals, chapters, and or-

ganizations were honored

with ICF Awards during

the Montréal conference.

InternatIonal ICF PrIsM awarD

The prestigious

International ICF Prism

Award recognizes

organizations that have

enhanced excellence and

business achievement

through their commit-

ment to coaching as a

leadership strategy.

• British Broadcasting

Corporation (BBC)

• SYSCO Food Services of Canada

ICF PresIDent’s awarDEach year, the ICF

President selects an

individual for this award

based on his/her exem-

plary work to promote

coaching.

• Neil Scotton, ACC,

2008 UK ICF Chapter

President

ICF ChaPter awarDsSeven international chapters of the International Coach

Federation were awarded with an ICF Chapter Award during

the Global Leadership Forum in Montréal.

The winning chapters were awarded in two categories: Lo-

cal Spirit, Global Presence–Community Activism Award and

Finding Our Voice—Marketing/PR Award.

strong growth in members and credential holders. ICF Trea-

surer Giovanna D’Alessio, MCC, presented the 2008 Treasurer’s

Report in which she outlined ICF’s fiscal successes and future

challenges. Also during the Annual Business Meeting 2008

ICF award winners were recognized for their work to move the

profession of coaching forward in their part of the world.

Chapter leaders from over 20 countries joined together

November 12 for the ICF Global Leadership Forum which pre-

ceded the ICF Conference’s official opening. The forum allowed

for leaders to network and listen to presentations on coaching

practices from leaders like them from around the world.

From the whimsical “Le Magie du Canada” opening recep-

tion to the sophisticated “Global Rendezvous” closing gala and

everything in between, the 2008 ICF Conference gave unparal-

leled opportunities for coaches to receive the level of expanded

education and conversation they need to develop and grow in

the profession. And as always, the ICF Annual International

Conference set the stage for meaningful and powerful con-

nections between dedicated coaches who are committed to

advancing the art, science, and practice of professional coach-

ing on a global scale.

Conference attendees provided strong positive feedback

on the evaluation survey for both the Super Sessions and the

Educational Breakout Sessions. Eighty percent of conference

attendees were “satisfied” (either somewhat or extremely) with

their conference experience. Seventy-two percent of conference

attendees said they would attend a future ICF Annual Interna-

tional Conference based on the educational programming.

2008 award winners

Conference attendees dance at the closing Gala event.

Brennan with Liz Macannof the BBC.

Brennan with Andrew Millerand Cassandra Gierden of SYSCO

Food Services of Canada

ICF President’s Award recipient Neil Scotton.

17




Coaches from this chapter assisted in preparing entrepre-

neur candidates through coaching sessions. This partnership

became an example for Endeavor Global and will be replicated

in 11 other country offices; and

• (Small Chapter) Heartland Coaches ICF Chapter—

Kansas City, Missouri, USA: this chapter focused on raising

the awareness and visibility of their chapter and the coaching

profession as a whole. They contributed to an article in the

Kansas City Star, had a panel of three coaches on a local radio

talk show and awarded a $5,000 service grant to a local HIV/

AIDS service provider during International Coaching Week.

FInDInG our voICe—MarketInG/Pr awarDRecipients of the Finding Our Voice—Marketing/PR Award

have created a successful marketing/PR campaign in their

communities.

• (Large Chapter) ICF Chicago Chapter—Chicago, Illi-

nois, USA: this chapter expanded the awareness of coaching in

Chicago through various printed publications (members were

featured in various publications, like Crain’s Chicago Busi-

ness magazine and Chicago Wellness), radio programs (a local

radio show regularly mentions the chapter’s scheduled events),

alliances (with various local professional organizations) and

networking (members attended various networking meetings

and events to introduce people to the CCF);

• (Medium Chapter) Federazione Italiana Coach—It-

aly: in 2007, this chapter organized and implemented the first

“Coaching Equality Week” as a week of training, meetings,

and conversations between FIC coaches and local institutions,

associations, universities and schools. This event developed

a culture around coaching and has created an innovative

network of parties willing to provide pro bono coaching with

other parties; and

• (Small Chapter) ICF Korea Seoul—Seoul, South Korea:

this chapter promoted coaching in Korea through various activi-

ties, including weekly coaching columns in Joong Ang (a Korean

newspaper); filmed various nationwide television shows about

coaching; as well as various volunteer coaching initiatives.

loCal sPIrIt, Global PresenCe–CoMMunIty aCtIvIsM awarD

Recipients of the Local Spirit, Global Presence–Commu-

nity Activism Award have established a significant coaching

presence in their communities. Each award category presents

three awards, depending on chapter size (small, medium and

large). In 2008, there was a tie for the large chapter category

for this award.

• (Large Chapter) ICF Metro D.C. Chapter—Wash-

ington, D.C., USA: this chapter offered pro bono coaching

opportunities to community-based nonprofit groups (such as

Leadership Arlington, A Wider Circle, Greater DC Cares, and

Operation Homefront) and provided innovative and engag-

ing coaching awareness programs (aimed at the corporate and

association/nonprofit markets) that show the return on invest-

ment (ROI) of professional coaching;

• (Large Chapter) ICF NYC Chapter—New York City,

New York, USA: this chapter provided various community

outreach and services in New York during 2008. Some of their

largest projects this year included: the “Out to Work” Career

Fair, E-Book for American soldiers overseas, career coaching

for students, and career counseling at the Hispanic Alliance

for Career Enhancement (HACE). As a result of these events,

plans for future collaborative events are in the works;

• (Medium Chapter) ICF Turkey Chapter—Turkey: this

chapter established a coaching presence and provided pro

bono coaching to a global nonprofit organization, Endeavor.

2008 award winners (cont.)

ICF Chapter Leaders at the Global Leadership Luncheon in Montréal.


18



ICF leaders outreach around the Globe

ICF leaders and staff members traveled all over the world

in 2008 for various meetings and conferences, representing the

coaching profession on behalf of the association and its many

members. These travels were of great importance, allowing the

ICF to reach out to its members and the public in a meaning-

ful and personal way while telling the world about coaching

and the ICF.

Included in the travel agenda were three face-to-face

global Board of Directors’ meetings; the first ICF Global Lead-

ership Forum outside North America; and conferences and

events in Australia, the Czech Republic, Denmark, Ireland,

Norway, Peru, Slovakia, the UK and the US.

january• The global ICF Board of Directors met in Miami, Florida,

USA, January 17–19 for the initial annual strategic plan review

and first director’s meeting of 2008.

aPrIl• 2008 ICF President Diane Brennan, MBA, MCC, President-

Elect Karen Tweedie, PCC, and ICF Assistant Executive Direc-

tor Magdalena Mook met with the ICF European Leaders

group in Copenhagen, Denmark. While there, they were also

part of an open meeting held by the local chapter for all area

ICF members and coaches in the surrounding communities.

Board member Lene Rønning-Arnesen, PCC, joined them

for one day in Denmark. While in Copenhagen, Brennan also

spoke at the University of Copenhagen, Copenhagen Coach-

ing Center and the Danish Nurses Organization.

• Tweedie attended the ICF Victoria Chapter’s 300th Member

Celebration and professional development event. Tweedie

participated in a panel discussion addressing key points about

integrating coaching into the corporate world; what corpo-

rate clients are looking for from a coach; and mega trends in

coaching.

May • Brennan along with ICF Executive Director Gary Boyler and

Director of Credentialing and Program Accreditation George

Rogers attended the Coach Training Schools’ Conference

sponsored by the Association of Coach Training Organiza-

tions (ACTO) in San Diego, California, USA. They partici-

pated in roundtable discussions with representatives from 17

coach training programs from Canada, Europe and the US.

june• The ICF hosted the first Global Leadership Forum outside

of North America in conjunction with the ICF European

Coaching Conference (ECC) in Geneva, Switzerland. Chapter

leadership representatives from 20 countries attended this

event. The global Board held its second face-to-face Board

meeting of the year in Geneva prior to the ECC. Brennan,

Tweedie, Boyler, Mook and other members of the ICF Board

attended the ECC.

• Brennan traveled throughout Europe visiting the United

Kingdom, Czech Republic and Switzerland. Her European

travels began with a speaking engagement in Oxford for

the OCM Conference sponsored by the Oxford School of

Coaching and Mentoring. There she presented a case study on

coaching with a chief executive of a hospital organization in

the United States. In London Brennan met with 2008 ICF UK

Chapter President Neil Scotton, ACC. She went on to Prague

to a ICF Prague/Czech Republic Chapter meeting arranged by

Marta Anna Petrasova, PCC, ICF Chapter President, with the

chapter leaders, members and individuals interested in learn-

ing more about coaching and ICF as a community.

Brennan and Tweedie meet with ICF European Leaders.

19




• Ginger Cockerham, MCC, ICF Vice President, and Boyler

were special guests at the ICF Washington DC/Metro Chapter

annual meeting with over 200 attendees.

• Boyler attended the initial focus group for the ICF Coach-

ing Client Study held in the New York offices of Pricewater-

houseCoopers.

• Mook traveled to the United Kingdom for the UK Chapter’s

Corporate Day which focused on coaching in organizations.

She also attended the final client focus group for the ICF

Coaching Client Study with PricewaterhouseCoopers.

july • Brennan participated as a workgroup facilitator at the Global

Convention of Coaching (GCC) in Dublin, Ireland. Over 60

coaches from 16 countries engaged in an intense weeklong

process and in conclusion created a declaration for coaching

along with summaries for each workgroup topic. The declara-

tion aligns with ICF’s strategic mission and our effort to

outreach to other organizations as we work toward advancing

coaching as a profession. While in Dublin, Brennan also con-

nected with the ICF Ireland Chapter.

auGust• Global ICF Board Member Sylviane Cannio, PCC, spoke

about Coaching Cases at the launch celebration of ICF Peru.

oCtober • Brennan attended the first McLean Hospital /Harvard Medical

School Conference, a two-day event that put evidence-based

coaching and a call for coaching research on the world map.

• Global ICF Board member Philip Brew, MCC, attended the

UK ICF Chapter event Make a Difference that focused on

how coaches can make a difference in areas of local com-

munity, global community, education and sustainability. Sir

John Whitmore, 2007 ICF President’s Award winner, was the

keynote speaker.

noveMber• The global ICF Board held their final face-to-face meeting

prior to the ICF Annual International Conference in Montréal,

Québec, Canada. Brennan, Tweedie, Mook, Boyler and 2008

ICF Secretary/Treasurer Giovanna D’Alessio, MCC, had meet-

ings with representatives of ACTO, GSAEC and the EMCC

during the Annual Conference.

• D’Alessio spoke at the third Conference about Coaching in

Slovakia, a joint effort of the Slovak Association of Coaches

and the ICF Chapter in Slovakia.

• Global ICF Board Member Ira Dressner, PCC, addressed

attendees at the first ICF Norway Conference in Oslo.

• Brennan spoke at the OD Coaching Corner, held by the

University of Pennsylvania, on the topic of coaching and

behavioral change.

DeCeMber• Brennan, Tweedie and Mook met with the ICF European

Leaders group in Prague, Czech Republic. Mook and Brennan

presented a session on ethics in coaching during the EMCC

meeting. While in Prague, Brennan and Tweedie held a ses-

sion on trends in organizational coaching for HR specialists.

The event was organized by the ICF Czech Chapter.

ICF leaders outreach around the Globe (cont.)

Cannio with ICF Peru members.

D’Alessio addresses coaches in Slovakia.


20



eleCtIons For 2009 ICF boarD oF DIreCtors In March 2008, ICF bylaws were updated to reflect several

changes, including a change in the selection of officers for the

organization. According to the revised bylaws, officers—three

vice-presidents and secretary/treasurer—were elected by

eligible Board members from their peers.

ICF Credentialed members continued to enjoy the privi-

lege of voting for future ICF leaders on the Board including

the President-Elect and Directors.

Seventeen candidates from five countries submitted ap-

plications to serve on the Board of Directors in 2009, reflective

of the great international make up of ICF’s membership. After

a month of intense deliberation, the 2008 ICF Nominating

Committee proposed a slate of six ICF Credentialed coaches

from three countries to fill the open president-elect and direc-

tor positions on the 2009 global ICF Board of Directors.

For the first time in ICF history, a European candidate,

Giovanna D’Alessio, MCC, was elected as ICF President-Elect

to serve as the organization’s president in 2010.

CoaChFeDeratIon.orG enhanCeMentsThe ICF continued to enhance its online presence in 2008

with improvements to its official Web site, Coachfederation.

org, while preparing for a major site redesign in early 2009.

Web site enhancements were largely directed by member feed-

back to the ICF Marketing Survey in early 2008.

To honor their commitment and contributions of former

ICF leaders, a Past President’s page was added in March, which

lists a history of the organization’s presidents with photo-

graphs, brief bios, contact information, lessons learned, words

of wisdom and more for each former president.

To better serve our global membership, three language

microsites of Coachfederation.org were developed in French,

German, and Spanish. These were the greatest language prefer-

ences indicated by the ICF Marketing Survey. These microsites,

which launched in August, provide translation of key docu-

ments and information and will be expanded in the future.

During 2008, each microsite received over 27,000 visits

each – Spanish: 28,404; French: 28,574; German: 27,273.

InternatIonal CoaChInG week 2008The ICF celebrated International Coaching Week February

3–9, 2008. During this annual celebration of the coaching pro-

fession, ICF Chapters and members across the world hosted

special events to create awareness and demonstrate the value

of working with a Personal, Business or Executive Coach.

Coaches offered a variety of activities and pro-bono

services in their communities during the week, including free

coaching sessions, lectures and workshops. This was the tenth

year International Coaching Week has been celebrated, origi-

nating in 1999 by Coach Jerri N. Udelson, MCC, from Santa

Fe, New Mexico, USA.

International Coaching Week is celebrated the first week

of February each year.

CoaChInG worlD uPDatesThe ICF made its monthly e-newsletter Coaching World

available to the public in April, displaying a link to each new

issue prominently on the home page of Coachfederation.org

and no longer requiring members to enter login/password

information to access the newsletter.

In addition to going public, features such as more bylined

articles from members, an Ask the Board column, and more

photographs and graphics were included. All the while, staff

looked ahead working on further redesign and enhancement

for 2009.

MarketInG surveyThe in-house ICF Marketing Survey was conducted dur-

ing a 21-day period in February and March, resulting in 692

responses from ICF members. The survey polled members on

their usage of various ICF marketing materials and services.

Results guided many initiatives throughout the year such as

the three new language microsites of Coachfederation.org and

user-friendly enhancements to the ICF Online Community,

Coaching World, and more.

orGanIzatIonal Partner CounCIlIn 2008, the ICF began first-stage development of the ICF

Organizational Partner Council, a unique group to be com-

prised of corporations, organizations and government institu-

tions utilizing and promoting coaching everyday.

By serving on this council, organizations will have the distinct

opportunity to influence Business and Executive Coaching and

additional Milestones of the year 2008

21




additional Milestones of the year 2008 (cont.)offer direction, insight, and creativity to enhance the coach-

ing culture of the future. Through this assembly, the ICF will

expand communications and outreach to top tier business and

organizational outlets to build ICF’s corporate reputation and

elevate the practice of coaching into the mainstream by show-

casing best practices with documented return on investment.

ICF FounDatIonIn January 2008, the ICF Board authorized the Execu-

tive Committee to work with staff to establish the first formal

Board of Trustees for the Foundation, including developing

the job descriptions and charge for the Board. The Foundation

exists as a separate nonprofit entity from the ICF and exists

exclusively for education, research and charitable purposes in

professional coaching.

the 2008 boarD oF trustees InCluDeD:Kay Cannon, MCC – President

Karen Tweedie, PCC – Treasurer

Ginger Cockerham, MCC – Vice President

Barbara Walton, MCC – Vice President

InCreaseD ChaPter webInarsIn 2008, the ICF offered 29 Webinars to Chapter Leaders.

These best practice Webinars helped assist chapter leaders with

retention, recruitment, strategic planning, knowledge-based

decisions, revenue generation and leadership skills. Plans are

in place to include the Regional Service Centres in facilitating

more chapter leader Webinars and Virtual Education calls that

are scheduled during their region’s business hours. Webinars

are archived on the ICF Web site in the Virtual Education sec-

tion. Audio recordings are provided for most calls.

CoDe oF ethICs revIseDTo remain fair and objective, the ICF must maintain a

Code of Ethics that not only protects the public, but also clari-

fies and educates both the public and coaches about the ethical

implications of coaching.

In 2008, the Ethics and Standards Committee completed

the scheduled three-year review and update to the 2005 ICF

Code of Ethics. The 2008 Code, approved by the ICF Board of

Directors, effectively reflects our global membership, clarifies

ethical choices, and addresses concerns of coaches working

within organizations. One specific improvement is the addi-

tion of definitions for client, sponsor, coaching, professional

coaching, and ICF professional coaching. The revised version

of the Code truly reflects the complexity of our profession.

The 2008 Ethics and Standards Committee was made up

of a team of coaches from all over the world including Europe,

Asia, North America and Latin America.

euroPean CoMMunICatIon auDIt ConDuCteDIn an effort to evaluate how effective communications

from the ICF are in certain geographic areas, an outside

vendor was hired to review materials and provide recommen-

dations.

In MeMorIaM

MICHAEL R. GOLDSTEIN, MCC

President and Founder

of COACH2000 Inc.

Died April 15, 2008.

SUSAN RACE, PCC

Founding member of the

Philadelphia Area Coaches

Alliance (PACA) ICF Chapter

Died August 5, 2008.


22



Financial overview

FIsCal year 2009 (enDInG MarCh 31, 2009)

Pending Audit

All figures shown Are in usd.

For Fiscal Year 2009, the ICF realized net income of $533,595

which becomes the annual contribution to reserves.

Other points of interest include the following:

NET INCOME FOR FY 2009

WAS $41,806 MORE THAN FY 2008.

Although the results for the Annual International Conference

revenue were down ($67,407) versus budget, the shortfall was

made up by savings on budget Conference expenses such as

Food and Beverage, Speaker Honorarium and Expenses, and

Exhibit Sales Commissions, and the overall gain from the

Conference was $88,170.

MEMBERSHIP INCOME

ExCEEDED BUDGET BY $295,268.

PROGRAM INCOME

ExCEEDED BUDGET BY $24,065.

With net income projected to be $533,595, the reserve balance

will be approximately $1,860,414. This is pending any changes

resulting from the audit.

To insure financial stability and be appropriately prudent, the

ICF needs to achieve a reserve equal to six months operat-

ing expenses. The association has yet to achieve this amount,

currently equivalent to $2 million, and requiring an additional

contribution of $139, 586.

FY09 YTD Revenue by Source

Administrative(Interest)24,896

2%

FY09 YTD Expense by Source

Membership2,636,551

59%

Conference 20081,205,468

28%

Programs509,082

12%

Administrative499,530

13%

Committees451,274

12%

Membership562,650

15%

Conference1,117,299

29%

Programs485,017

13%

Research & Development206,533

5%

Regional Service69,561

2%

Web/Tech89,943

2%

PublicRelations364,749

9%

Total Revenue for FY09: $4,380,144.22

Total Expenses for FY09: $3,846,594.68

All figures shown are in USD.

FY09 YTD Revenue by Source

Administrative(Interest)24,896

2%

FY09 YTD Expense by Source

Membership2,636,551

59%

Conference 20081,205,468

28%

Programs509,082

12%

Administrative499,530

13%

Committees451,274

12%

Membership562,650

15%

Conference1,117,299

29%

Programs485,017

13%

Research & Development206,533

5%

Regional Service69,561

2%

Web/Tech89,943

2%

PublicRelations364,749

9%

Total Revenue for FY09: $4,380,144.22

Total Expenses for FY09: $3,846,594.68

All figures shown are in USD.

23




working toward our envisioned Goal

In 2008, the ICF continued to expand

our global reach and achieve unprec-

edented growth and recognition in all

regions of the world.

Many milestones were reached this

year due to our dedicated and talented

members and volunteer leaders. As we

look toward the future, there are still

a number of challenges and opportu-

nities to address through our global

coaching community. Our passionate

and engaged membership will continue

to meet those challenges and seize

opportunities to make coaching an

integral part of society.

Collectively, with a strategic

knowledge-based approach, we can

continue to advance the art, science

and practice of the coaching profession

and reach ever higher levels of

accomplishment and success.


24



your ICF staFFGary E. Boyler Executive Director

Magdalena Mook Assistant Executive Director

Jessica GentryAdministrative Assistant

CreDentIalInG anD ProGraM aCCreDItatIonGeorge Rogers Director of Credentialing & Program Accreditation

Wesley Bullock Credentialing and Program Accreditation Coordinator

Brittany Clark Credentialing and Programs Training Coordinator

Sherrie Harvey Credentialing Coordinator

Meaghan Thomas Credentialing Coordinator

MarketInG/PublIC relatIonsAnn BelcherMarketing Manager

Kristin HogueMarketing Coordinator

Amy W. RichardsonMarketing Coordinator

MeetInGs anD eventsDenise StenzelDirector of Meetings and Events

Jackie BurtonEvent Coordinator

MeMbershIP Don WhittleDirector of Membership

reGIonal servICe Centre ManaGersIsabelle MaesFiena Toy

researCh anD eDuCatIonMark RuthResearch and Education Manager

salesJosh CaseySales Account Executive

Annual report designed by Adam MartinMartin Design Studio, LLC // www.amartindesign.com

International Coach Federation Headquarters

2365 Harrodsburg Rd, Suite A325Lexington, KY 40504

Phone: 888.423.3131 (toll-free) +1.859.219.3580 Fax: +1.859.226.4411

E-mail: [email protected]

ICF Regional Service Centres (RSCs)

Asia-Pacific

Phone (within Australia): 02 4340 8848 Phone (outside Australia): +61 2 4340 8848

Fax (within Australia): 02 4340 2122 Fax (outside Australia): +61 2 4340 2122


EMEA (Europe, Middle East, Africa)

Tel: +32 53 39 34 52Fax: +32 53 39 37 19


2008 ICF Annual Report

Documents

Transcript of 2008 ICF Annual Report