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Business Process Management and Service Oriented Architecture

Foundation for Your Business

Ovidiu Achim

Principal Technology Sales Consultant

3rd Nov, Oracle Day

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Oracle Fusion Middleware

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Strategy and Software for modeling, automating, managing and optimizing

business processes across organizational divisions, systems and applications

Business Process

Management

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Customer Relationship Management

Sales and Marketing

Production Planning

Manufacturing Inventory & Logistics

Finance & HR

Organizational Units

Real-world business processes span organizations, systems and applications.

Pro

cesses Product Configuration

Order Management

Warranty & Returns Management

SFA Product LMSInv

MGMTB2B

product SCM product DB ERPCRMERP MES

Enterprise Infrastructure Services(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)

The Value of Business Process Management

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The Benefits of BPM

Know the current status and outcome of your

processes & business

Better, faster and more cost effective than your

current alternative

Efficiency Visibility Agility

Metr

ics

Re

sults

Adapt quickly to changing business

conditions

• Utilization, capacity

• Throughput, speed

• Quality, yield, exceptions

• Financial

• Organizational

• SLA failure rate

• Rate of non-compliance

• Speed to create & change processes

• Time to market

• Reduced Cost

• Improved productivity/ROI

• Effective resource utilization

• Better quality / service

• Managed, lower risk

• Compliance

• Financial accountability

• Lower capital reserves

• New revenue growth

• Market share growth

• Increased competitiveness

• Market leadership

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Oracle BPM Guiding Principles

„B‟ is for Business

Flexibility is a MustEnterprise

Grade

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Oracle BPM Suite 11g LaunchA major milestone

Oracle goes “ALL-IN” on BPM on a Royal Flush of

1. Huge R&D investment over the last 2 years to evolve AquaLogic

BPM, unify best-in-class features with proven technology stack

2. Product synergies between BPM & other Fusion Middleware products

3. Enormous demand for BPM amongst Oracle customers

4. Customers ready to adopt BPMN 2.0 standard

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Feature Summary

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Business-friendly

Modeling

Process Analysis

Productive Work

Management

Driving Business Process Improvement

Built for Change

Enterprise Grade Foundation

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BPM Studio 11gR1

Empower Business to drive BPM

• Business analyst

and developer

profiles

• Business and IT

collaboration via

Business Catalog

• Comprehensive

model types

• Leverages standard

skill sets

• Zero-code

BPMN Modeling & Simulation

Business Rules

Rich Form Editor

Zero-code

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Process Composer 11gR1

Empower Business to drive BPM

• Web-based design expands

use to all of the business

• Involve business users in

process and rules modeling

• Collaborate with all stake-

holders leveraging role based

access

• Customization within specified

constraints

• Deployment ready changes

leveraging business catalog

• Approval workflows

BPMN Modeling & Customization

Business Rules

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Social BPM - Modeling Space

Collaboration within modeling community

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Business-friendly

Modeling

ProcessAnalysis

Productive Work

Management

Driving Business Process Improvement

Built for Change

Enterprise Grade Foundation

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Out-of-box Process Analytics

• Out of the box dashboards for real time monitoring

• Create custom BAM dashboards

• Define business indicators

• Define KPIs, specify measurements and actions

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BPA – Analysis and Reporting

Process to Data

Process to Application

Process to IT Systems

Process to Roles

Role utilization

Critical Success Factor

Business Performance

• Capture relationships between processes and related artifacts

• Alignment of processes with business strategy.

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Business-friendly

Modeling

ProcessAnalysis

Productive Work

Management

Driving Business Process Improvement

Built for Change

Enterprise Grade Foundation

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Social BPM - Process Spaces

Collaborative Work Environment

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Social BPM - Process Instance Space

Collaboration in the Context of a Process Instance

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Organize and Prioritize Work

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Business-friendly

Modeling

ProcessAnalysis

Productive Work

Management

Driving Business Process Improvement

Built for Change

Enterprise Grade Foundation

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Rules driven Flexible Processes

Business Rules

Engine and Repository

End User Workflow Routing

Approval /Task Routing Rules

Rule-Driven Processes

Activity guide player manages

screen flow – it seamlessly

navigates the user from the

screen for one Level 2

process to anotherand

updates the case screens to

show task status

Level 1

Process

Phase 1 Phase 2 Phase 3 ..

Level 2

Processes for

each phase

Activity guide player

(using human workflow)

PendingOffer contractPhase 3

PendingCustomer acceptancePhase 2

CompleteCustomer registrationPhas e1

Sales Process: Case 12000

Case Status

Activity guide player manages

screen flow – it seamlessly

navigates the user from the

screen for one Level 2

process to anotherand

updates the case screens to

show task status

Level 1

Process

Phase 1 Phase 2 Phase 3 ..

Level 2

Processes for

each phase

Activity guide player

(using human workflow)

PendingOffer contractPhase 3

PendingCustomer acceptancePhase 2

CompleteCustomer registrationPhas e1

Sales Process: Case 12000

Case Status

Dynamic Binding

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Flexibility to Handle Unstructured Processes

End-users can reassign, re-route,

delegate Tasks

End-users can also add participants anywhere in Task

routing flow

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Business-friendly

Modeling

ProcessAnalysis

Productive Work

Management

Driving Business Process Improvement

Built for Change

Enterprise Grade Foundation

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SOA Provides Enterprise Grade Platform

Unified SCA Runtime

BusinessRules

BPEL

Policy Enforcement

MediatorHuman

Workflow

Service and Events Bus

Common JCA-based connectivity infrastructure

BPMN

Optimized binding

SOA

•Single model, single run-time

•Integration, services and event infrastructure

•Unified administration and policy management

•Extreme performance and scalability

BPM

•Process modeling and execution

•Process analytics

•Business friendly

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BPMN

HumanWorkflow

Mediation

BusinessRules

ExternalService

Drill-downinto

Process Audit

End-to-End Flow trace and Instance Tracking

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Unified Error Hospital

Unified Fault management

Correct and Resubmit

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Unified Policy Management

Security Policies

Custom Assertions

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Differentiators

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Complete

Easy-to-Use

Unified

BPM Suite 11g – Unique Value PropositionBPM Without Barriers

Easy-to-Use:

• Easy for business and process analysts –BPMN 2.0, Process Composer

• Easy for end users to collaborate and innovate – Process Spaces

• Easy for process owners to control processes – dynamic changes

Complete:

• All aspects of BPM – Modeling, Rules, BAM, Analytics

• All flavors of BPM – System-, human-, document-, decision-centric

Unified:

• One model and execution platform

• One security layer

• One administration & management tool

BPM Suite 11g

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Simple to Sophisticated is a ContinuumNo Trade-off between Ease-of-Use and Complete

Seamless Evolution

Rapid time to deployment leveraging

zero-code wizards

No barriers – go as deep as required, leveraging same

technologies we use to build our applications

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Unified - Enterprise Grade Platform

Efficiency:

• Lowest operational costs

Pooling and sharing of resources

BPM Processes

Packaged App

SOA Service

C/C++/ COBOL

Legacy

Agility:

• Outperform with speed and flexibility

Simplification:

• Best foundation for entire software stack

Application Grid

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Testimonials

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“Oracle BPM 11g is a true enterprise scale BPM platform with

best of breed capabilities in process modeling, execution and

BAM. Oracle BPM 11g is built on a scalable architecture

which helps enterprises build complex BPM solutions

meeting their transformation needs. The User interface and

social BPM capabilities are best of breed and provide the

business users with a very short learning curve and rapid

adoption. We see the making of a next generation BPM in

Oracle BPM 11g that meets the stringent balance between

business and IT audience.”

Vinaykumar S Mummigatti, VP - BPM Practice, Virtusa Corporation

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“Oracle BPM 11g is unique in its ability to both

model and execute BPMN 2.0 processes, and

customers we work with recognize its power. No

other tool can match its ability to easily integrate to

SOA components, databases, rich internet

applications, business rules, Business Activity

Monitoring (BAM) and BPEL processes.

Integration is out of the box and incredibly fast.”

Dan Atwood, Sr. BPM Architect, Avio Consulting

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“The usability and ease to get started are impressive. … BPM Studio sets itself apart from pure play BPMN 2.0 tools by being seamlessly integrated inside a holistic SOA / BPM toolset.”

“Oracle Business Process Management Suite 11g is a big step forward for business process

management. The unified process foundation that unifies BPEL with BPMN 2.0 removes complexity

and enables managing all types of processes efficiently without compromise.”

Partner Feedback

“Our end-customer feedback is great: the native BPMN 2.0 runtime, the out-of-the-box integration with SOA Suite, WebCenter Suite, and the web-based Process Composer have helped us and

our customer to better focus on delivering business value to the end-users.”

Hajo Normann

Architect, HP

Geoffroy de Lamalle, Owner, eProseed

Mark Peterson

Sr. BPM Architect

SSG

©2010 Oracle Corporation 38

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“Oracle BPM 11g is a game-changer. It gives business

analysts and executable process developers a common

process model based on the BPMN 2.0 standard. It

provides advanced human task support with features

like Process Spaces, custom ADF forms and

screenflows, activity guides, and ad hoc workflow. It

provides advanced business rule support as well. And it

provides browser-based tooling that lets business users

modify processes and business rules without developer

assistance..”

Bruce Silver, Independent Analyst, Author, and BPM Evangelist

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Summary

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BPM 11gR1 Summary

BPMN 2.0 modeling & simulation

Web-based Process Composer

Model is the executable (Zero Code)

Business catalog driven collaboration

Social Process Spaces

Ad-hoc and collaborative processes

Rich process analytics

Unified BPM & SOA runtime server

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BPM 11 Tutorial Book

http://snipurl.com/bpm11packt

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