Contextual, Predictive, Personalized:The Future of Enterprise Driver Safety with Smart

Mobility Applications

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Presenter:

Asaf Eldad

Vice PresidentStrategic Business Development

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What is GreenRoad?

GreenRoad is an industry leader in providing comprehensive solutions for fleets and mobile workforces to improve driver safety while reducing overall organizational risks and costs.

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In this presentation, we’ll cover:

● New fleet management models● Upcoming trends affecting fleets and mobile

workforces● How you can start preparing your company for these

changes

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Our idea of transportation is changing,and so is the way we work.

Connected vehiclesCar sharing

Infotainment units Employee sharingRidesharing

Smart mobility

Trend 1:Connected vehicles are becoming standard.

80%of new vehicles will be connected by 2020

- Pierre Audoin Consultants

What are connected vehicles?

Connected vehicles communicate with other

vehicles (V2V), with the cloud, and with the

transportation infrastructure (V2I) to help drivers

make data-driven decisions.

By 2020, all new vehicles hitting the market in

the U.S. will be connected vehicles (study by

Pierre Audoin Consultants & BearingPoint).

Connected vehicles are becoming the standard.

The emergence of connected vehicles is due to the

price reduction of data communication tools and the

emergence of IoT devices. Cars are now the main

driver behind IoT, which is the fastest growing segment

of technology (GHB Intellect).

Infotainment units are bridging the gap between connected cars and mobile devices.

“The car is the ultimate mobile

device.” -Jeff Williams , Apple

COO

Infotainment units are bridging the gap between connected cars and mobile devices.

The popularity of infotainment units means that we’ll begin to see apps

developed specifically for drivers, rather than mobile devices, making them safer

and more user-friendly.

It also means fleet solutions will start being able to leverage infotainment units to

implement company-wide technology from the cloud, rather than manually

installing hardware in each vehicle.

• More comprehensive data on vehicles to better hone technology

• Improved safety• Contextual awareness • Machine learning,

paving the way for autonomous vehicles of the future

What does this mean for fleets and field workforces?

What does this mean for fleets and field workforces?

Connected cars will be able to send 25 gigs of data to the cloud every hour about

routes, speed, road conditions, climate, wear and tear, maintenance and more

(Quartz Media).

Fleets can use that data for deep learning and analysis to improve margins (e.g.

by predicting maintenance needs) and better manage fleets.

What does this mean for fleets and field workforces?

Mobile workforce providers will extend offerings to infotainment, so you can expect

routing, dispatch, etc. to be provided to the driver via the infotainment unit.

There will also be overall better driver safety capabilities, thanks to driver-friendly

apps coded specifically for cars, accessed through the infotainment unit and

activated by voice. Again, this means easy setup without hardware installation,

saving time for fleet IT teams and meaning less time vehicles are sitting in the shop.

Infotainment Is Not Ideal for Fleets Yet, But Will Be Soon

Infotainment Is Not Ideal for Fleets Yet, But Will Be Soon

Current BYOD (bring your own device) policies leave room for stolen data, if

employees lose their devices. It is also difficult to stop employees from turning

them off or changing the password.

Infotainment units shift IT teams from managing the physical vehicles and

hardware themselves to centralized, cloud-based management.

Once connected vehicles are adopted by fleets, infotainment units will hold the

power.

Trend 2: Vehicle ownership is becoming

less necessary (and less desirable) thanks to

mobility-as-a-service.

Shared mobility has become a multi-billion $ industryR

ides

har

ing C

ar sharin

g

(Just announced shared car service)

How does this apply to fleets? These models are extending their services to serve both consumers and companies.

For example, nearly 25% of ZipCar users are business members (2014

Zipcar study).

Shared mobility for mobile workforces

• Field Service Delivery• Engineering• Consulting• Sales• Deliveries (Google Shopping Express)

• Transit between campuses• Contingency pool• Employee usage of corporate cars

Shared mobility works for workforces that need a simple method of transit and only spend part of their work day on the road, like:

This is just the beginning...why stop at sharing cars?

Perhaps in the future, two companies who are not in competition could even

share employees who are serving the same customers in same area. This is just

one idea — the possibilities are endless.

Benefits of carsharing

Reduced number of fleet vehicles at companies

Corporate car sharing has been found to decrease the need for at least 33,000 privately owned vehicles in North America. – Zipcar case study

It has reduced the number of fleet vehicles in U.S. companies by at least 35% (Enterprise).

Benefits of carsharing

Lowered cost of milage reimbursement

The cost companies must pay their employees for reimbursed miles can drop by 25% from $.50 per mile to $.36 per mile (Enterprise).

Benefits of carsharing

Better for the environment

CO2 emissions dropped as much as 65% per vehicle and 89% of assessed emission when employees used carsharing services (Enterprise).

Trend 3: “Grey fleets” are growing in popularity, but can pose silent risks to companies.

What is a grey fleet?

Traditional boundaries of fleets are starting to blur, making way for new

options for mobile workforces.

Grey fleets are fleets that utilize carsharing with their employees’ vehicles,

meaning the vehicles used by the fleet are not owned by the employer.

Instead, the vehicles are privately owned by employees, who the company

reimburses for mileage.

What is a grey fleet?

Grey fleets are already in use by many companies in Europe.

● In Europe, there are 14 million grey fleet vehicles, making up 40% of work

vehicles in total (European Transport Safety Council).

● 62% of businesses allow private car usage for work-related activities, not

including commutes (Lex Autolease).

● In the UK, the public sector alone has 1.5 billion miles annually driven by

grey fleet vehicles, making up more than half of total public sector miles

driven (Fleet Alliance).

Risks of grey fleets• Liability if accident occurs• Lack of management visibility, as you can’t install

fleet-tracking hardware in vehicle• Duty of care falls on company• Mileage costs add up, especially when workers

inflate claims to make more money• Can be bad for environment as employee

vehicles may be older

Safety in grey fleets

Safety in grey fleets

● Every week, there are 200 road incidents involving someone on the clock that

cause injury or death in the UK (RAC Foundation).

● Road accidents are the number one cause of work-related accidental death in

the UK (Health and Safety Executive).

● Up to one-third of all traffic accidents involve someone driving for work

(Occupational Road Safety Alliance).

Accidents cause a severe financial strain on businesses who must pay for

damages and reparations for any injuries and deaths. Businesses also pay in

terms of lost time and productivity, for both injured employees and employees

who spend their time going through insurance and other post-accident

paperwork.

Fleet management is no longer just about managing vehicles

Safety goes far beyond liability and savings. Driver safety also impacts growth

margins and customer demand of your product or service.

Employers must recognize existence of these up-and-coming fleet trends, and

begin to manage against the risks associated with these trends, such as grey

fleets.

While there aren’t many tools on the market for this right now, you can expect to

see more in the near future.

Buckle up: Smart mobility is coming!

Connected vehicles, carsharing, infotainment unites...these new technologies are

bringing more options for how we work than in the past.

Eventually, our workplace cultures will have to shift to fit these new ways of

working, but a large cultural shift is never easy — so start asking yourself some of

the following questions now to prepare yourself for the future.

Buckle up: Smart mobility is coming!

● How are my employees going to be getting around in the future of my

company?

● Where are there opportunities for improvement in my company in terms of

driver safety, our effects on the environment, our overall efficiency and

productivity, etc.?

● What technology exists that could help us leverage those opportunities?

● What can I start doing today that will make those opportunities a reality for my

company in the future?

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For more details, view the full webinar:

Webinar link:

https://attendee.gotowebinar.com/recording/2341945

854515930892

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Questions?

Visit us at www.GreenRoad.com

Information: info@greenroad.com

Partnerships: Asaf.Eldad@greenroad.com