4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014

4C The Future with

Cloud Wi-FiDr. Kaustubh Phanse

VP Product Design

#futureof

Cloud-managed business Wi-Fi – infrastructure and

managed services – will reach $653 Million in 2014 and

$2.5 Billion by 2018.

IDC Insight Report, March 2014

‘Risk-On’ attitudes and modern technology key to business

growth in the digital era.

The 2014 Gartner CEO and Senior Executive Survey, April 2014

3

CEO

• Accelerate business growth

• Key technology drivers: Social,

Mobile, Analytics, Cloud (SMAC)

COO

• Internal efficiency and cost cutting

• Data-driven decision making

• Staff casting, remote operations, …

CIO

• Information, Intelligence, Insights,

Innovation

• Relentlessly evangelize innovative

technology

• Security, compliance & brand

protection

CISO CMO

• Brand awareness

• Customer engagement

• Customer loyalty

• Incentives

Moretization of Wi-Fi

Cloud-based

Management

MSP-ready

Guest

Engagement

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


Comprehensive Enterprise Wi-Fi Portfolio

Automatic

Device Classification

Comprehensive

Threat Coverage

Reliable

Threat Prevention

Accurate

Location Tracking

Best Wireless Intrusion Prevention

Automated

Compliance Reporting

Cloud-based

Management

MSP-ready

Guest

Engagement

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


MSP-ready

Guest

Engagement

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


Cloud-based

Management

The AirTight Cloud

Massively Scalable and Viable Cloud Operations

Hierarchical

Management

Plug-n-Play,

Fault-Tolerant

Template-based

Configuration

AIRTIGHT CLOUD

SERVICES

S I G N I N

Username

Password

Single Sign-On

Access

RESTful

Web APIs

Scaling easily across tens of thousands of sites

Cloud-based

Management

MSP-ready

Guest

Engagement

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


MSP-ready

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


Guest

Engagement

Cloud-based

Management

Social

Guestbook Loyalty Click-through

SMS Payment

…

Guest Wi-Fi AccessCRM, Marketing, Loyalty

Guest Management

& Analytics

Framework for 3rd Party Integration

Connect Engage

AirTight BrandBuilder™

1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers

Custom branded workflow in minutes!

19

Monthly ROI

30X

Annual Revenue

25%

Eclub Signup

12.5%

Roosevelt’s at 7 Eatery and Alehouse

98113

128

147

0

20

40

60

80

100

120

140

160

January February March April

Customers who stay 30-45 minutes

Cloud-based

Management

MSP-ready

Guest

Engagement

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


MSP-ready

Secure Wi-Fi

Access

AirTightMojo Studio

Single Sign-On


Cloud-based

Management

Guest

Engagement

Wi-Fi

Analytics

Wi-Fi Analytics

Presence Analytics

• Total Foot Traffic

• Passers-by vs. Inside

• Dwell Time

Loyalty Analytics

• New vs. Repeat Visitors

• Visit Frequency

• Visit Recency

Engagement Analytics

• Conversion and Bounce Rates

• Guest Wi-Fi User Demographics

• Guest Wi-Fi User Profiles

Wi-Fi Usage Analytics

• Device Types

• Data Traffic

• Session Duration

Instant Insights

Cloud-based

Management

MSP-ready

Guest

Engagement

Secure Wi-Fi

Access

Wi-Fi

Analytics

AirTightMojo Studio

Single Sign-On


Secure Wi-Fi

Access

AirTightMojo Studio

Single Sign-On


Cloud-based

Management

Guest

Engagement

Wi-Fi

Analytics

MSP-ready

MSP-ready

Mobile App Ecosystem

Nano

BrandBuilder Insights

WizShark

Customer Management

Recurring Revenue

Training & Certification

AirTightMojo Studio

Single Sign-On

Single Pane to Manage Customers

Powered by AirTight’s RESTful

Web APIs and SSO

Get things done quickly and

simply!

Mobile (Web) App Ecosystem

Nano

BrandBuilder Insights

WizShark

AirTight Nano

Plug-n-Play with any

AirTight AP modelReportingWi-Fi Analytics

External Rogue

Authorized

WIPS & ComplianceOptimal Radio

Configurations

2.4 GHz 5 GHz

Network ConfigurationsCustom Captive PortalPrivate & Guest Wi-Fi

Networks

AirTight Nano

Cloud-based

ManagementMassively scalable

Extensible

Hierarchical management

Template-based configuration

Viable

MSP-ready

Hassle-free, recurring revenue

App ecosystem

Free training and certification

Single Sign-On (SSO)

Customer management

Guest

Engagement Guest Wi-Fi

CRM integration

Social login

Brand building

Wi-Fi monetization

Suite of Wi-Fi platforms

Controller-less

Software configurable radios

Business Wi-Fi features

Secure Wi-Fi

Access

Best WIPS

Wi-Fi

AnalyticsPresence analytics

Demographics

Loyalty analytics

Location analytics

User profilesAirTight

Mojo Studio

Single Sign-On


34

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slideshare.net/airtight

@Airtight

#futureof

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Kaustubh PhanseVP of Content and Product DesignAirTightNetworks4C: The Future With Cloud Wi-Fi –NexGenCloud 2014Wednesday, December 3,2014:11:30 AM -11:50 AMKaustubh Phanse brings 12+ years of technology and product innovation in the field of wireless networks, mobile computing, and cloud services to his role as the VP of Content and Product Design at AirTight Networks. In this role, he drives the strategy for UI/UX design, mobile web apps, and innovative cloud Wi-Fi services. Previously, Kaustubh has served as the company's Principal Wireless Architect and Chief Evangelist. He is frequently invited to speak at leading industry conferences such as RSA, Interop, Mobile Connect, Info Security Summit and CSI.

4C The Future with

Cloud Wi-Fi@AirTight

Booth 1119

#futureof

4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014

Technology

Transcript of 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014