16-1 (what is the role of marketing communications)

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Role of - Nikunj G Katkoria - NIT Surat

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Transcript of 16-1 (what is the role of marketing communications)

Page 1: 16-1 (what is the role of marketing communications)

Role of

-Nikunj G Katkoria- NIT Surat

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Firms attempt

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Inform

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Persuade

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Remind

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Represents the voice of the company

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Companies show consumers

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Product is used

How

When

WhereWhom

Why

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Consumers can learn

Who makes the product

What the company stand for

What the brand stand for

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Consumer can getan incentivefor trial or use

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MarketingCommunicationObjectives

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Brand Equity

Loyalty

Awareness

Familiarity

AssociationsImage & Personality

Availability

Preference

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Closing the gap

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So this is the role of marketingCOMMUNICATION


BA230-Marketing Communications Sales Promotion. The Integrated Marketing Communications (IMC) Mix Integrated Marketing Communications Mix Public Relations.

BA230-Marketing Communications Sales Promotion. The Integrated Marketing Communications (IMC) Mix Integrated Marketing Communications Mix Public Relations.

INTEGRATED MARKETING COMMUNICATIONS LECTURE 1: MARKETING COMMUNICATIONS IN CONTEXT.

INTEGRATED MARKETING COMMUNICATIONS LECTURE 1: MARKETING COMMUNICATIONS IN CONTEXT.

What is the role of marketing Communications ?

What is the role of marketing Communications ?

Marketing & Communications Manager role Responsibilities ... · − Devise and implement effective marketing campaigns in collaboration with individual UK and ... Email completed

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Integrated marketing communications and their role …...*Corresponding author: smakotina@mail.ru Integrated marketing communications and their role in economy and education Nadezhda

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Integrated Marketing Communications and the Role of Public ...

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Integrated Marketing Communications Chapter 14 Integrated Marketing Communications Chapter 14.

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What is the role of marketing communications

What is the role of marketing communications

Ch16 role of marketing communications

Ch16 role of marketing communications

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17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.

17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.

Role of Marketing • Marketing Strategic Role of Marketing ...

Role of Marketing • Marketing Strategic Role of Marketing ...

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MA Marketing Communications and Branding › courses › files › marketing...changing role and perception of marketing communications and branding within the context of changing

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HR Supporting Role in Marketing Strategies · Parameters for a Marketing Communications Plan MARCOMM Branding Print & Media advertising Printed marketing pieces Social Media PR Inspired

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Chapter 14: Integrated Marketing Communications … 14.doc · Web viewWhat's Ahead The Marketing Communications Mix Integrated Marketing Communications The Changing Communications

Chapter 14: Integrated Marketing Communications … 14.doc · Web viewWhat's Ahead The Marketing Communications Mix Integrated Marketing Communications The Changing Communications

16 1 (what is the role of marketing communications)

16 1 (what is the role of marketing communications)

What is the role of marketing communications?

What is the role of marketing communications?