1. 1. What is the role of marketing communication? -A.Tejitha Reddy IIT Hyderabad
2. 2. Marketing communications are the means by which firms attempt to inform , persuade , and remind customers about the products and brands they sell. Marketing communications are the means by which firms attempt to inform , persuade , and remind customers about the products and brands they sell.
3. 3. Represents the voice of the Company and its brands
4. 4. Means by which firm can establish a dialogue and build relationships with consumers.
5. 5. It can show How and Why a product is used by Whom , When , Where.
6. 6. Consumers can learn who makes the product and what the brand stands for.
7. 7. Consumers can get an incentive for trial or use.
8. 8. Allows companies to link their brands to other people , places , events , brands , experiences , feelings, and things.
9. 9. Contribute to brand equity by establishing the brand in memory and creating a brand image
10. 10. Drive sales and even affect shareholder value
11. 11. Marketing communications are the means by which firms attempt to inform, persuade, and remind consumersdirectly or indirectlyabout the products and brands that they sell. Marketing communications represent the voice of the brand and are a means by which it can establish a dialogue and build relationships with consumers. By strengthening customer loyalty, marketing communications can contribute to customer equity. Marketing communications also work for consumers when they show how and why a product is used, by whom, where, and when.
12. 12. Disclaimer: Created by Tejitha Reddy Ajjuguttu, IIT Hyderabad, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com Contents: Marketing Management ,A South Asian Perspective !6th Chapter