ROLE OF MARKETINGCOMMUNICATIONS

The Role of MarketingCommunications

Marketing communications are the means by which firms attempt to inform, Persuade, and remind consumers (directly or indirectly) about the products and brands that they sell.

ChangingMarketing

Communications Environment

Marketing Communications’

Prime Contributions

• Brand Equity• Sales

Brand EquityA brand is a logo, symbol, or name

associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity.

Brand Equity

Brand Awareness

Perceived Quality

Brand Loyalty

Brand Identity

Brand Association

Created by Vignaesh Muthukumaar,

IIT Kanpur, during an internship with

Prof. Sameer Mathur, IIM Lucknow,

www.iiminternship.com