1581739_634873570923912500.ppt
Transcript of 1581739_634873570923912500.ppt
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Name Roll No
Komal Bhandare 45
Sneha Wagh 39
Aparna puradkar 24
Deepali Vinherkar 38
Vidya wagh 40
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A textile is the largest single industry in India
accounting for about 20 per cent of the total industrial
production. It provides direct employment to around 35
million people. Textile and clothing exports account for
about 31.1 per cent of the total value of exports from
the country and 19 per cent of the total share of
exports. There are 1,850 textile mills with a spinning
capacity of about 37 million spindles. While yarn is
mostly produced in the organised mills, fabrics are
produced in the decentralized power loom and
handloom sectors as well. The Indian textile industrycontinues to be predominantly based on cotton, with
about 65 per cent of raw materials consumed being
cotton.
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Mill Sector
There are 1850 mills in the country of which 284 are
composite mills and 1438 spinning mills.
Handloom Sector
The handloom industry is the largest decentralized
economic activity providing large-scale rural
employment to nearly 12 million people. It is also the
biggest cottage industry after agriculture.
The De-Centralised Power loom Sector
Decentralized power loom sector is characterized by
mechanized production of fabrics but with no yarn
production at the factory.
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Mafatlals
Wadias
Piramals
Raymond Ltd:
Birlas
The Lalbhais
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A vision finds form...
A dream conquers reality...
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Incorporated in1925,Thane
Headquarters Mumbai, Maharashtra India
Key peopleGautam SinghaniaChairman& Managing
Director
Indias largest branded fabric and fashion retailer
In 1958, the first exclusive Raymond Retail showroom,
King's Corner, wasopened at Ballard Estatein Mumbai
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1925 - Setup of The Raymond Woollen mill in the area around Thane
creek.
1944: Lala Kailashpat Singhania took over The Raymond Woollen
Mill. The mill was primarily making cheap and coarse woollen
blankets, and modest quantities of low priced woollen fabrics.
1950 - Setup of a new manufacturing activity for making indigenous
engineering files known as JK Files & Tools. This has now become
the largest facility of its kind in the world.
1958 - The first exclusive Raymond Retail showroom, King's Corner,
was opened in 1958 at Ballard Estate in Bombay.
1964 - Setup of a new Combing Division. This was followed by a
phase of vertical integration, facilitating in the processing of multi-
fibres and technology improvements to make blended fabrics.
1968 - Raymond setup a readymade garments plant at Thane. The
readymade garments division of Raymond has since then grown
rapidly. Raymond has now become the leader among readymades, in
India, achieving a business turnover of over Rs. 2000 million.
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1979 - A new manufacturing facility was set up at Jalgaon, to meet theincreasing demand for worsted woollen fabrics.
1980: Dr. Vijaypat Singhania took over the reins of the company. He injected
fresh vigour into Raymond, transforming it into a modern, industrial
conglomerate.
1986 - Launch of "Park Avenue", the premium lifestyle brand providing a
complete wardrobe solution to the men who like to dress well & be current on
styles & fashion.
1990 - The first showroom abroad for Raymond in Oman.
1991 - A new manufacturing facility was set up at Chhindwara, near Nagpur.
1995: Superfine pure wool collection under the Lineage Line (Super 100S to
Super 140S).
1996: The Renaissance Collection made of Merino wool blended with polyester
and specialty fibers (Super 100S to Super 140S).
1996: Raymond's denim; focusing on quality, innovation and the creation ofexclusive products that have always caught the eye of some of the world's
leading denim wear brands. Its designs have always kept pace with the
changing styles and cuts found in every youngster's closet. With a 40 million
meters capacity, Raymond today ranks amongst the top 2 producers of ring
denim in India
1999: The Chairman's Collection of Super 150S made from Merino Wool and
Cashmere followed by Super 160S to Super 190S.
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1999: Launch of "Parx", a premium casual wear brand bringing customers arange of semi-formal and casual clothes.
2000: Mr. Gautam Hari Singhania is appointed Chairman and Managing
Director of Raymond Limited.
2000: Launch of "Be:", exclusive prt line of ready-to-wear designer clothing
for men and women.
2002: Acquisition of ColorPlus.
2003: Setup of 'Silver Spark Apparel Ltd.' for manufacturing suits and formaltrousers catering largely to export markets.
2004: Super 220S fabrics under the Chairman's Collection.
2005: Setup of state-of-the art jeanswear facility 'Everblue Apparel Ltd.' near
Bangalore.
2005: Setup of state-of-the art facility 'Celebrations Apparel Ltd.' for the
manufacturing of formal shirts.
2005: Raymond achieved a rare feat and a historical milestone with the creationof the world's finest worsted-suiting fabrics from the finest wool ever produced
in the world- The Super 230s made up of 11.8 micron of wool.
2005: Launch of 'Expressions' an exquisite collection of all wool and polywool
suiting specially crafted using exotic fibres like Cashmere, Angora, Mohair,
Bamboo, Casein.
2006 Set of Raymond's third worsted unit at Vapi in Gujarat. Raymond now has
3 state of the art units with a combined capacity of 31 million meters of worstedfabric.
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2006 Launch of design studio in Italy for cutting edge design capabilities for
exports and domestic brands.
2006: Set up of world class carded woollen unit, Raymond Fedora Ltd, inJalgaon.
2006 Set up of greenfield shirting unit at Kolhapur producing high value cotton
shirting. This facility is set up as part of the company's JV with Gruppo
Zambaiti.
2006 Set up of J.K. Talabot Ltd - JV with MOB, France for the manufacturing of
files and rasps.
2006 Launch of Zapp! our kidswear brand with first store in Ahmedabad. 2007 Entered into Joint Venture to retail premium brand GAS in India.
2007 Launch of new brands for womens wear.
2008 Launch of 'Raymond Finely Crafted Garments' readymade apparel under
Raymond brand.
2008 Launch of 'Neckties & More' - New format store for accessories.
2008 Launch of 'Neckties & More' - New format store for accessories.
2009 Vapi Phase II commenced commercial production.
2009 Super 240s fabric launched a world record.
2011 launch of 'Makers' brand in the value for money fabric segment.
2011 600th The Raymond Shop outlet opened.
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The Raymond Shop is a premium retail store offering
complete wardrobe solutions to the discerning manthrough its range of fine fabrics for suits, jackets,
trousers, shirts & finely crafted garments from
Raymond, contemporary range of ready-mades from
Park Avenue, stylish casual wear for occasions beyond
work romper, smart casuals from Color Plus andluxury formals from Manzoni.
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Raymond Ltd. Raymond Apparel
Ltd.
Color Plus Fashions
Ltd. Silver Spark Apparel
Ltd.
Ever Blue Apparel
Ltd. Celebrations
Apparel Ltd.
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J.K. Helene CurtisLtd.
J.K. Investor
Trade (India) Ltd.
JK Files (India)
Ltd.
Ring Plus Aqua
Ltd. Trinity India Ltd.
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Raymond UCODenim Pvt. Ltd.
Raymond
Zambaiti Pvt.Ltd.
J.K. Ansell Ltd.
J.K. TalabotLtd.
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1. TEXTILES
2. ENGINEERING
3. AVIATION
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It all began with a small but significant order from Fiji for Rs.
7,000 worth of Raymond fabrics.
Today, Raymond is the largest exporter of worsted fabrics
and readymade garments to over 58 countries including
Australia, Canada, USA, the European Union and Japan.
Government of India award for outstanding exportperformances, Raymond has continued to win a number of
export awards.
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renowned menswear designers today style their latest
collections from Raymond- the fabric in fashion
In the St. Eriks Fair in Sweden, a sizeable order was wonand executed and ever since exports have never looked
back.
The fact that Raymond makes world-quality fabrics is evident
in the global acceptance the brand has achieved.
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FABRICS
GARMENTS
BLANKETS
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AMERICA
ASIA
AUSTRALIA
EUROPE
FAR EAST
MIDDLE EAST
WEST ASIA
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Customers today the world over, are looking at one-stop shops
that can fulfill all their needs.
WORSTED
Largest manufacturer of worsted suiting.
Capacity of 31 million meters.
3 integrated world-class plants in India.
TAILORED CLOTHING
Manufacturer of fine tailored formal suits,
jackets and trousers.
Capacity of 1.0 million suits, jackets and
2.0 million trousers annually.
DENIMManufacturer of specialty ring denim, fashion &
colour denim.
Capacity of 47 million meters.
JV with UCO NV Europes largest producer of
denim fabric.
Manufacturing units in - Europe and Asia.
JEANSWEARManufacturer of high fashion Jeanswear.
Capacity of 1.5 million pairs of jeans per
year.
Integrated garment design, sewing and
washing operations.
DRESS SHIRTS
Manufacturer of formal shirts.
Capacity of 1.8 million shirts per year.
Technical collaboration with Flex, Japan.
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SHIRTINGS
Manufacturer of fine cotton and
linen shirting fabric.
Capacity of 21.6 million meters.
JV with Gruppo Zambaiti, Italian
high fashion cotton textile group.
DRESS SHIRTS
Manufacturer of formal shirts.
Capacity of 1.8 million shirts per
year.
Technical collaboration with Flex,
Japan.
WOOLLEN OUTWEAR
Manufacturer of Outerwear fabric, Carded woollen shawls and Blankets.
Capacity of 1.7 million meters.
SHIRTINGS
Manufacturer of fine cotton and linen shirting fabric.
Capacity of 21.6 million meters.JV with Gruppo Zambaiti, Italian high fashion cotton textile group.
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Seasonal products-Apparel which are targeted towards aparticular season (either Feb-June or Aug-Dec) in a particular
year. Life of these products is very short (5 months) as it goes
out of fashion after a season. These are products in which a lotof effort time goes in the ideation phase and are critical from a
brand recall perspective
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Never-out-of-stock (NOS) product:
Apparels that are purchased by
consumers across seasons, like white shirts.
These products arenever out of stock as consumer demands it
continuously and company needs to be
very efficient (low cost of production &
close to source).
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Flash Products: Apparel products which are used to
cater to an
immediate or opportunistic demand seen in the market.
Flash products can also be used by apparel players for
risk mitigation say in case if their exiting designs in
market are not selling, then they can tweak that range tolaunch a different category in the same season. This
category is normally not more than 10-15% of product
portfolio for an apparel Manufacturer Composition of
product across these three categories is an important
determinant of margin profile for an apparel player.Seasonal products have higher margin but given that
this involves introducing a new product range in the
market, it also can result in higher inventory write downs
something that the industry witnessed in CY12.
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On the other hand, NOS products have a more predictable
demand but a
relatively low margin. Company plans to increase share of NOS
in product portfolio over next 3-4 years, which will reduce
volatility in earnings as the prospects of inventory write-
downs go down.
Raymond and Accenture have rationalized the supply chain with
scientific forecasting technique, making supply chain more
flexible and responsive based on market signals (lead
metrics like advance booking and sales velocity, lag metrics
like fulfilment rate in warehouse and customer demand
fulfilment). It has also done more formal product
segmentation even as vendor base rationalization to increase
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Date Rating Target price Closing price
30-Jan-12 525.00 -333.2508-Feb-11 Buy 264.85
08-Feb-11 470.00 -264.85
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Brand positioning There is no celebrityas a brand ambassadorin Raymond's
The company positioning the brand
through their special advertisements. Company's brand-building strategies
and the role of advertising in making a
brand successful.
All the advertisement of Raymond willmake a Sentiments or an attraction in
the customers mind.
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STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
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Raymond Made-to-Measure has won the 'Most Innovative Store Design'
from ET Retail Awards 2011.
Raymond has won the 'Most Trusted Apparel Brand 2011' Award from
Economic Times Brand Equity.
The Business world Most Respected Company Award 2011 in the Apparel
& Textile category.
Raymond has been ranked 20th in "The Brand Trust Report, India Study,2011".
Images Fashion Awards 2009 - Most Admired Textile Brand of the Year
Reader's Digest - Platinum Trusted Brand, 2008
Lyrca Images Fashion Awards 2008 - Most Admired Textile Brand of the
Year
Lyrca Images Fashion Awards 2008 - Most Admired Suiting Brand of the
Year
CNBC Consumer Award 2007 - The Best Branded Readymade Garmentand Textile
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Park Avenue
PARK AVENUE has won the Most Preferred MensApparel Brand under the Lifestyle category in the
NORTH EAST CONSUMER AWARDS 2011.
Park Avenue has been ranked 36th 'Most Trusted
Personal Care Brand 2011' in Economic Times BrandEquity.
Images Fashion Awards 2011 - Most Admired Mens
Formalwear Brand of the Year
Images Fashion Awards 2009 - Most Admired
Menswear Brand of the Year
Lyrca Images Fashion Awards 2008 - Most InnovativeLycra Brand of the Year
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JK Files (India) Ltd. EEPC (Engineering Export Promotion Council) India "Export
Excellence Award 2011-2012" for Hand Tools Exports in the
category of Large Enterprise
EEPC (Engineering Export Promotion Council) India "Star
Performer Award Year 2008-2009" for the highest engineering
exports in Hand Tools (Large Enterprise)
INTERNATIONAL BUSINESS
DHL & CNBC TV18 International Trade Awards 2006-07 -
'Outstanding Exporter Award' in the engineering category
HR
ACCOR Services - (International Leaders and India'sForemost in Employee Benefits, Motivation and Loyalty
Solutions) - Presented the "GLOBAL HR EXCELLENCE
AWARDS 2007-08" for the Outstanding Contribution to the
Cause of Education at the Asia Pacific HRM Congress
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PRODUCT
Product
-Raymond
-Raymond Premium Apparel
-Park Avenue
-Color Plus
-Parx-Makers
-Notting Hill
PRICE
-Ranging from Rs100 up to
Rs 20,000
-Attracts all sections of people
PLACE
MaharashtraIn eastern partTamil NaduIn northern part
UttaranchalIn western part
In India Raymond shops arelocated at In southern part:
PROMOTION
Raymond The CompleteMan
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Raymonds supply chain presentation to investorsby the Raymond's Strategy Office Vice President Mr.
B Madhukumar highlighted the importance of the
supply chain in the apparel business and the
tangible benefits that it will likely derive from its
initiatives on this front. Key takeaways from this
investor interaction:
Foresee incremental margin benefit of ~3% in
apparel business on the back its supply chain
initiativeRaymond supply chain initiative with Accenture is focused on optimisinginventory with minimal impact of its market share or brand perception.
The company expects an incremental margin of ~3% in its apparel
business, the full benefit of which will likely be visible in FY14. This will,
on our forecasts, translate to an annual savings of ~INR290mn (applying
the incremental margin to FY14F sales estimate) and a payback period
of less than 12 months. Important to note that part of the payment toAccenture is performance linked
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Apparel business supply chain a critical but a very complex
component of the business
The apparel business supply chain is fairly complex and a critical
component of the business. Generally it takes 220-275 days between
ideation and first delivery which will be potentially reduced by ~ 40days
for Raymond post exercise with Accenture. For example, the idea
generation to predict fashion and design for next year autumn will
start
now. Once design & type of fabric is frozen, other decisions
pertaining to source of fabric, trims (including threads & buttons),vendors to
manufacture, warehousing, packaging and logistics need to taken.
The presentation highlighted the unique challenges that exist with
respect to identifying a reliable vendor.
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A unique feature of the Raymond's supply chain is the
launch of Extranet -e-commerce channel.
Introduction is to connect the companys marketing and
sales teams with its external business partners like dealers,agents, franchisees in the textile business division. Through
this they believe they can speed up and improve the
distribution channels across the country
The company is one of the largest integrated manufacturers
of worsted fabric in the world and has 60% market share in
India.
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The Raymond Group has alwaysemphasized on the continuous andconsistent up gradation of manpower inorder to fully embrace the rapid changesin the textile industry.
It has always fostered a growth-orientedenvironment enabling all its employees tofully realize their potential.
Corporate Learning & OD plays animportant role in the overall developmentof The Raymond Group.
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Feels like Heaven,
Feels like