12 toursim trendz

Wednesday, April 12, 2023 Dr. Nimit Chowdhary

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Tour Guiding Series

Tourism trendz

Dr. Nimit Chowdhary Professor

Indian Institute of Tourism and Travel Management


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Tour Guiding Series

Trendz

• General trends

• Products and services

• Investment and finance

• Human resources

• Marketing

• Safety and security


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Tour Guiding Series

General Trends

• The cruise industry will experience explosive growth.

• An older, better-educated population in Europe and North America will increasingly seek ecotourism and cultural travel products.

• "Slow cities" and "slow food" trends will expand from Italy to much of Europe.

• London, New York, Sydney and Dubai will be the leading tourism poles through the end of the decade.


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Tour Guiding Series

General Trends

• Non-residents will pay significantly higher entry fees to tourist attractions than those paid by locals (Venice, Petra, Bath, etc.).

• Tourism Satellite Accounting will be adopted by several developing countries but ignored by the U.S., China, Japan, Russia and most Western European countries.

• Prayer rooms and compasses will be installed on most passenger aircraft serving the Islamic world.


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Tour Guiding Series

General Trends

• Antarctica will become an ecotourism tourism destination complete with hotels, restaurants and full-service tours.

• Shopping, from mega-malls to folk craft centers, will increasingly become a critical feature for tourism destinations.

• Rides on private spacecraft will become a recreational outing for the wealthy.

• Mega-resorts (Las Vegas, Orlando, Sun City, etc.) will do what no one thought possible: get bigger.


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Tour Guiding Series

General Trends

• Cruise ships will sell condominiums, becoming ocean-going resorts.

• In spite of organized international efforts to fight them, sex and drug focused tourism will flourish.

• Airlines, travel agents and tour operators will ally themselves with financial institutions to offer consumer travel loans.

• Western tourists will shun countries with immense tourism potential but "rogue" leaders (Zimbabwe, Libya, Iran, North Korea, etc.).


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Tour Guiding Series

General Trends

• MGM Mirage will beat out rivals Hilton, Harrah`s and Bally`s to become the undisputed leader of the casino industry.

• National economies in Cuba, Egypt, Spain and Thailand will become dangerously dependent on tourism.

• `Rave` tourists will travel further abroad in search of the perfect party (BringItOn! Travel, Like Hiptrips, Experienceibiza, etc.).


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Tour Guiding Series

General Trends

• Enormous infrastructure projects will significantly expand automobile accessible tourism options (Channel Tunnel car lane, Bahrain-Qatar causeway, etc.).

• China will be the first country to receive 100 million international arrivals in a 12-month period, sometime around 2018 - France will follow within 2-3 years.


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Tour Guiding Series

Products and services

• Hotel rooms, increasingly equipped as offices with full-size desks, computers and advanced communications technologies, will minimize the need for business centers.

• Expansion of Europe`s high-speed train network will eliminate short haul flights.

• Hotel meeting and dining areas will be designed less formally in an attempt to attract the casual business traveler.

• Small super-luxury boutique inns will take market share from Four Seasons, Ritz Carlton and Fairmont.


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Tour Guiding Series

Products and services• Hub airports will install capsule-cocoon hotels in

terminal facilities.• Hotel and restaurant facilities will be designed

for an aging population with lower rise steps, more handrails and wider doors.

• Travel guidebooks will become highly specialized and more frequently consulted - primarily on the web.

• The distinction between business and leisure hotels will erode as business clients seek fitness and entertainment activities and vacation guests demand advanced telecommunications IT.


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Tour Guiding Series


• "100% Satisfaction Guaranteed" will replace "Let the Buyer Beware".

• Growth in demand for home food delivery will outpace all other food service segments.

• An aging population and growing infatuation with healthful living will bring a wave of European holistic spas and `health-tels` to North America and Asia.

• A new wave of budget conference & exhibition hotels will be built to meet the convention needs of cost conscious companies.


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Tour Guiding Series


• European and Japanese new-build hotels will be obliged to design larger guest rooms closer to North American standards.

• Restaurant groups will operate F&B outlets wherever people gather (Laundromat bars, espresso counters at service stations, etc.).

• Center-city urban resorts will challenge sun, sand & sea vacation villages in the leisure market.


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Tour Guiding Series


• Credit card check-in/check-out, F&B vending machines, self-cleaning bathrooms and self-serve laundries will eliminate most human contact in budget hotels.

• Luxury resorts that once shunned children will welcome them with a expanded array of activities and tailored dining options.


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Tour Guiding Series

Investment and finance

• Hotel real estate assets will be increasingly concentrated in the portfolios of fewer investors, particularly private equity funds.

• Intense competition for hotel operating contracts will push management fees as low as 1% of gross, 5% of IBFC and $4 per reservation.

• Airlines will continue to rack up significant losses as they struggle to deal with high fuel costs, new security requirements, an onslaught of no-frills carriers and brutal competition from `open skies` agreements.


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Tour Guiding Series


• Following the big American sell off of the 1980s and 1990s, hotel companies will be repatriated to the U.S. (Westin, Ramada, Renaissance, etc.).

• Airline alliances of the 20th century will evolve into acquisitions as weaker players struggle to survive (Air France-KLM, American-TWA, etc.).

• By the end of the decade, a score of management companies will control the world inventory of branded hotel rooms.


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Tour Guiding Series


• Hotel feasibility studies will become an unprofitable commodity for hospitality consulting firms.

• Hotel operating companies will sell their remaining equity in real estate to free up capital for expansion of management contracts.

• Per room hotel acquisitions in Europe will reach stratospheric new records (i.e. Savoy Group).


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Tour Guiding Series


• Franchising will experience explosive growth as hotel companies strategically reposition to get out of the hotel business and into the business of hotels (i.e. Radisson, Choice, Cendant, Holiday Inn, etc.).

• Fewer new-build hotels in Europe and North America, more existing property renovations.


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Tour Guiding Series

Human resource

• Critical shortages of skilled staff will encourage hospitality corporations to develop or outsource proprietary training centers.

• The introduction of new technologies in the upscale tourism industry will not replace the human element in service delivery - to the contrary, it will gain importance.

• Unionized hotel and restaurant workforces will trade scheduling and task flexibility for job security and quality-of-life benefits.


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Tour Guiding Series

Human resource

• Tourism and hotel management schools will move out of the classroom and out of the library, onto the web and into the field.

• Powerful unions, a shorter workweek and reluctance to taper social benefits will maintain Europe's standing as the world's most expensive tourism destination.

• Middle Eastern countries enforcing employment quotas for nationals will experience reduced productivity and higher labor costs.

• Airline employees will accept significant wage and benefit cuts to prevent their employers from going bankrupt.


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Tour Guiding Series

Marketing

• The Internet will become the dominant distribution channel for all travel and tourism products eliminating most intermediaries.

• Understanding customers as people - their likes, dislikes, habits, interests and hobbies - will become critical to establishing competitive advantage in hospitality marketing.

• Customer retention will replace customer acquisition as travel agencies` strategic objective.

• Homogenization of airline services will render them commodities while lodging products will continue to focus on differentiation.


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Tour Guiding Series

Marketing

• Data warehousing and data mining will provide one-to-one and relationship-marketing opportunities never imagined.

• Print media advertising will move onto the Web.• Increasingly value-conscious customers will

demand more and better product information.• Consumers will increasingly expect to negotiate

hotel and airline rates.• Cross-sector strategic alliances between food

service, lodging, travel and entertainment companies will prove to be effective marketing formats.


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Tour Guiding Series

Marketing

• Better understanding of psychographic consumer behavior will lead to more precise identification of customer segments and sub-segments.

• Hotel revenue management systems will become more sophisticated and be relocated from the reservations department to sales & marketing.

• Revenue management tactics will be applied to pricing in restaurants, amusement parks, golf courses, tour buses, cinemas, convention centers and sports stadiums.


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Tour Guiding Series

Marketing

• As marketers increasingly distinguish between loyalty and satisfaction, frequent use programs will become more elaborate.

• Hotel companies` PMS standardization will result in the transfer of database and data warehousing responsibilities to CRS for greater operational and marketing efficiency.


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Tour Guiding Series

Marketing

• Market share and product profitability will be replaced by customer share and customer profitability as measures of marketing effectiveness in the hotel industry.


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Tour Guiding Series

Trendz… Tourism control

intelligenceSafety and security trends

• Consumers will systematically consult travel health sites before checking ticket or room availability.

• Security concerns in the Holy Land encourage religious tourists to make pilgrimages to sites in Ethiopia, Cuba, Greece, Italy and Morocco.

• Crime and terrorism will render some traditional tourist destinations unsellable.

• Customer credit cards will replace coded key cards in most hotels.


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Tour Guiding Series

Safety and security

• As marketers increasingly distinguish between loyalty and satisfaction, frequent use programs will become more elaborate.

• Hotel companies` PMS standardization will result in the transfer of database and data warehousing responsibilities to CRS for greater operational and marketing efficiency.


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Tour Guiding Series

Safety and security

• Market share and product profitability will be replaced by customer share and customer profitability as measures of marketing effectiveness in the hotel industry.

• Guest room safes will be enlarged to accommodate standard laptop computers.

• Advanced encryption technology will make on-line payment genuinely secure.


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Tour Guiding Series

Safety and security

• International hotel companies will refuse management contracts and franchises for hotels without in-room sprinkler systems.

• Terrorism fears will keep Israel, Indonesia, Iraq and India off the mainstream tourist circuit for the foreseeable future.

• To improve energy and water conservation, hotels will install usage meters and levy charges for consumption.

12 toursim trendz

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Transcript of 12 toursim trendz