11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10...
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Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics Planning & Deploying Lead Nurturing
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This week's episode looks at email lead nurturing, a major tactic in marketing automation. Email lead nurturing is the deployment of a custom designed email drip campaign based on the action a website visitor takes. The presentation introduces 11 critical steps for marketing automation success utilizing email lead nurturing. Specifically, we look at opt-in content organization based on your sales funnel, logical sales funnel paths, best practices, email timing, analytics and testing. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74587/11-Steps-for-Online-Lead-Nurturing-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
Transcript of 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10...
![Page 1: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsPlanning & Deploying Lead Nurturing
![Page 2: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
11 Steps to Nurture Leads
![Page 3: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Step #1
Inventory all Content Residing Behind a Form
![Page 4: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Step #2
Organize Content by Category, Persona or Problem it Solves
![Page 5: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Step #3
Divide Each Category/Persona/Problem
Content Group into:
Top of the Funnel (TOFU)
Middle of the Funnel (MOFU)
Bottom of the Funnel (BOFU)
![Page 6: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Step #3
• TOFU
Whitepaper, Guide, How-to, Cheat Sheet
• MOFU
Video, Webinar, eBook
• BOFU
Demo, Trial Offer, Brochure, Assessment, Executive Summary
![Page 7: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Step #3
![Page 8: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Step #4
Identify Content Gaps
Create New Content
![Page 9: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Step #5
Write Emails for TOFU Content Suggesting MOFU Content
![Page 10: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Step #6
Write Emails for MOFU Content Suggesting BOFU Content
![Page 11: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
Step #7
Write Emails for BOFU Content Suggesting more BOFU Content and/or the Call
![Page 12: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/12.jpg)
Twitter: #Kuno - @CPollittIU
Step #8
Write Short/Enticing Subject Lines
![Page 13: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/13.jpg)
Twitter: #Kuno - @CPollittIU
Step #9
Develop a Schedule/Timing
![Page 14: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/14.jpg)
Twitter: #Kuno - @CPollittIU
Step #10
Track the Campaign
![Page 15: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/15.jpg)
Twitter: #Kuno - @CPollittIU
Step #11
Let the Analytics Guide Your Campaign Testing &
Adjustments
![Page 16: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/16.jpg)
How to Manage & Close Internet Leads
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU
![Page 17: 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.us/reader035/viewer/2022081505/5554c50fb4c90503388b50ab/html5/thumbnails/17.jpg)
Twitter: #Kuno - @CPollittIU
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