Download - 11 Steps for Online Lead Nurturing [Episode 7] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsPlanning & Deploying Lead Nurturing


11 Steps to Nurture Leads


Step #1

Inventory all Content Residing Behind a Form


Step #2

Organize Content by Category, Persona or Problem it Solves


Step #3

Divide Each Category/Persona/Problem

Content Group into:

Top of the Funnel (TOFU)

Middle of the Funnel (MOFU)

Bottom of the Funnel (BOFU)


Step #3

• TOFU

Whitepaper, Guide, How-to, Cheat Sheet

• MOFU

Video, Webinar, eBook

• BOFU

Demo, Trial Offer, Brochure, Assessment, Executive Summary


Step #3


Step #4

Identify Content Gaps

Create New Content


Step #5

Write Emails for TOFU Content Suggesting MOFU Content


Step #6

Write Emails for MOFU Content Suggesting BOFU Content


Step #7

Write Emails for BOFU Content Suggesting more BOFU Content and/or the Call


Step #8

Write Short/Enticing Subject Lines


Step #9

Develop a Schedule/Timing


Step #10

Track the Campaign


Step #11

Let the Analytics Guide Your Campaign Testing &

Adjustments

How to Manage & Close Internet Leads

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Slides are available at

http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides