100 years TMW Changes of content, style and communication

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Donhauser CIMUSET 2009 1 100 years TMW Changes of content, style and communication

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100 years TMW Changes of content, style and communication. Predecessors. „Kunst- und Wunderkammer“ of the Habsburg‘s Collection of models by the Jesuite University The „physikalisches Kabinett“ in the Hofburg The „k. k. National-Fabriksprodukten-Kabinett“ - PowerPoint PPT Presentation

Transcript of 100 years TMW Changes of content, style and communication

Page 1: 100 years TMW Changes of content, style and communication

Donhauser CIMUSET 2009 1

100 years TMWChanges of content, style and communication

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Predecessors„Kunst- und Wunderkammer“ of the Habsburg‘sCollection of models by the Jesuite UniversityThe „physikalisches Kabinett“ in the HofburgThe „k. k. National-Fabriksprodukten-Kabinett“The collection of tools by Georg AltmütterThe collection of machine modelsThe collection of models of the „K. k. Landwirtschafts-Gesellschaft“ in ViennaThe „K. k. historische Museum der Österreichischen Eisenbahn“The „K. k. Postmuseum“The „Museum der österreichischen Arbeit“The „K. k. Gewerbe-hygienische Museum“The „K. k. technologische Gewerbe-Museum“

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Laying of the cornerstone 1909Cause: 60th anniversary of emperor Franz Josef‘s regnancy

driving force: Wilhelm Exner

To pay tribute to the ancestorsTo teach the youthTo serve the economy

Guidelines for expert consultants 1909:

„By presenting the contents of the museum more vividly

average people should be enabled to

understand the construction, the mode of operation and the effect of

technical installations

in order to adopt their nature“.

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Building and openingThe contest:

The pre-project by Emil von Förster Otto Wagner

Rudolf Tropsch

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The winning projectHans Schneider

Primary mistakes: no workshops no storage rooms !

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Some impressions of the building

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Donhauser CIMUSET 2009 10Refining fire

Fire fighting Braiding

Violin making

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Lavoisier

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Coal mine

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The communication was organized quite one-dimensional,based on the idea of a straight-lined progress in technology

Example:series of axle-bearings showing the linear development

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Change of content, style and communication starting with the 1950ties:

Hands-on gallery was dismantled, replaced by some sceneries

Start of a series of 161 temporary exhibitions until the 1990ties:

• 1964: 40th anniversary of the Austrian broadcasting company• 1968: 50th anniversary of the museum• 1969 and 1971: Space flight to the moon

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Until 1992: some changes in the galleries

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... before it was closed

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The phase of renovation

A new annexe on the western side

A new conception: the team

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The idea of an annexe failed due to missing money

To gain more exhibition space two actions were taken:

A new entrance on the basment level

The two domes were elevatedup to the second floor

Four new galleries were built

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Exhibitions during theclosing phase

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Reopening in 1999

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Nature and Knowledge Experiments

Heavy industry Images of Technology Energy

Process engineering Music Product engineering

Information technology Temp.Exh. Everyday life

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Solution for the railway collection:Plans for a new annexe and IMAX theatre

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The well directed usage of Science Centre elements like hands-on or other communication strategies like science shows within a ‘conventional’ exhibition with historical artefacts opens a new way of visitor oriented presentation.It might help to bridge the gap between these two cultures of displaying technology and science.

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A broad variety of programs:

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Changes 6 months later ...

unchanged

Musical instruments moved

Industrial production cancelled

Every day life moved

Transportation

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2 new galleries

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A new beginning in 2007:break down (a third time) and...... a compromise

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100 years: the festival program

€39,90

100 days:

Exhibition

Interventions by artists

100 hours nonstop opening