100 days competition
14
The Most Unique Cape Town Campaign Ever
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An astonishing Cape Town activation campaign giving away 1 great prize every day for 100 days and ending on 1 December 2011 with one lucky winner winning ALL 100 prizes again.
Transcript of 100 days competition
The Most Unique Cape Town Campaign Ever
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Meet CapeTownMagazine.com & CityMob.co.za
As Cape Town’s largest internet magazine in three languages and the home of Cape Town’s favourite daily deals, we’re mates.
Together we provide locals and internationals alike, with the best this beautiful city has to offer; from news, reviews and interviews to great deals on must-do local experiences.
HELLO!
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“Together we reach almost 20 000 people daily, 17 000 people weekly, and 30 000 people monthly through our newsletter subscribers, 130 000 people are fans of our Facebook pages, and we talk daily to our 15 000+ Twitter followers.
HELLO!
…JOIN US
“ In preparation for Summer 2011 we’ve been working on a campaign aimed at connecting fans of Cape Town with the best local businesses and experiences, on a GRAND scale.
So, as one of Cape Town’s top 100, we want your business to be a part of the year’s most exciting city activation.
“Only 100 partners can join“
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INTRODUCING…
“100 DAYS TO SUMMER
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> One city > 100 days > 100 experiences > 100 daily winners
+> One grand prize winner> Wins all 100 prizes on 1 Dec.> One unforgettable summer
INTRODUCING…
“100 DAYS TO SUMMER
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> One city > 100 days > 100 experiences > 100 daily winners
+> One grand prize winner> Wins all 100 prizes on 1 Dec.> One unforgettable summer
INTRODUCING…
“100 DAYS TO SUMMER
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> One city > 100 days > 100 experiences > 100 daily winners
+> One grand prize winner> Wins all 100 prizes on 1 Dec.> One unforgettable summer
…WHAT TYPE OF PRIZES?
“100 unique experiences turned into a superb prize
[samples:] Outstanding 3 to 5 star hotels | Limousine rides |Craft beer for a month | High Tea for four | Horseback safari | Spa
treatments | Boutique accommodations| Champions League bar tab for R1000 | Canon Shooting for the kids | Sky Dives | Padi Dive
Courses | Harley rides | VIP club nights | Boat cruises | Shooting with guns | Big Five Wine Safari | Snorkeling with seals | Artisan coffee for a year | Overnights in the winelands | Shark diving | Cooking courses
| Unique wine & dines
For the real prizes: www.100daystosummer.co.za
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Only 100 partners can join“
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Real marketing is about facilitating word-of-mouth. Nothing else.That’s what we do.
Full leverage of the 100 Days to Summer Campaign:
1. Your product out to locals, tourism industry and media for summer 2. A joint-marketing push building up to summer to a phenomenal reach3. Cross-media reach: site, newsletters, Facebook, Twitter, mobile and daily deals4. Editorial in weekly newsletter building up to the day of your prize5. Editorial in weekly newsletter announcing your winner the week after6. Activation of your prize via Facebook and Twitter prior to your giveaway day7. Activation of your prize via Facebook and Twitter on the day8. Leverage the 100 Days to Summer campaign across your own channels9. Full year benefit of the growth of CapeTownMagazine.com due to this campaign10. Full leverage of Grand Prize exposure with visuals & editorial
…THE OPPORTUNITY
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Mobile
Website
Search Engine
30,000
monthly
newsletter
subscribers
100 000 – 250 000
unique readers per month
(English, Dutch, German)
Info on-the-go
10% of readership
comes from mobile
Top rankings
People looking for things
in Cape Town find
CapeTownMagazine.com
17,000
weekly
newsletter
subscribers
15,300
Followers
over 4 feeds
&
6,300
people like this in
three language
pages
REACH - CAPETOWNMAG
“ 1. This is an incredible build up to summer - never seen before2. We’re spending R250 000 to do this for and with you3. You are the key prize on 1 of the 100 days 4. You are part of the incredible grand prize5. We connect you; online, mobile, Twitter and Facebook6. You are part of the weekly newsletter in the week of your prize7. The campaign costs you 2 prizes and R500.8. We’re going to 30 000 subscribers for our weekly AND monthly newsletter 9. Your hard times of winter are almost over and you want to kick ass this summer10. You searched for ‘things to do in Cape Town this weekend’ in Google too.11. We will have 50 cars driving around Cape Town with our logo 12. Over 100 posters in 100 venues are supporting the campaign 13. Over 5000 flyers will be distributed in key geographical areas14. We have over 6000 people on Facebook that we talk to every day15. [Before start] 5000 people are subscribed to our weekly newsletter already 16. We tweet to over 15 000 Twitter followers every day17. We have 29 000 people subscribed to our newsletters that we reach 3 times18. We reach between 100 000 and 300 000 people per month19. You benefit from the CityMob reach of 19 000 daily - every day for 100 days20. As an essential+ partner you are featured every week again – 52 weeks. 21. You’d also like to receive a weekly newsletter with one thing you would not want to miss.22. You also know you can help to “unclick the clique-iness” in Cape Town23. You can really leverage off this campaign through your own channels too24. Because we’re worth it for doing this25. Because you’re worth it.
“JOIN US BECAUSE
We do:CapeTownMagazine.com bears the full cost of the entire marketing campaignthroughout all channels which is R250 000.
You do:1. For existing partners a nominal R1000 cost fee*2. Two great prizes – 1 for a daily prize + 1 for the Grand Prize*
Not yet a CapeTownMagazine.com partner ?Our packages start from R1800 once off plus R350 a month inclusion fee: Call Marcus or Lourens today on 021 – 4 222 444 for all informationor mail us immediately at [email protected] for more info.
*Share the 100 day ‘promotion’ across your own channels and you get R500 rebate on 10 December.*The nicer the prize the bigger the buzz and the more amazing the campaign.
…SO LET’S DO THIS!
Remember only 100 partners can join.Let’s make this something everyone will never forget.
Contact CapeTownMagazine.com Taryn Jacobs | Lourens de Groot | Marc Zandhuis
on 021-4222444 or mail [email protected]
LET’S DO IT
