10 Things for a Likeable 2018
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Transcript of 10 Things for a Likeable 2018
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10 Things for a Likeable 2018
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The “Big 5” of Social Media in HK | Landscape
Monthly Active Users of
Social Media Platforms
Source: Q3 2017 Results of Facebook, Twitter, LinkedIn, WeChat (Tencent), Weibo;
We are Social’s Guide to Digital and Social 2017
LinkedIn Advertising Platform; Facebook Audience Insight, Nov 2017;
5.5M
4M
2.5M
2.6M
1.6M
1.2M
1.2M
0.72M
0.55M
2,072M
980M
1,500M
800M
530M
376M
330M
178M
200M
“Big 5”
In HK
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The Ever-growing Video on Social | Content
% of video continued to grow
So do varieties in video format
But video length did NOT grow
40% YoY Growth
Of Video Content*
Play to brand’s strengths
with creative videos
Bit-sized video
still preferred
*Source: Socialbakers;
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Evolution of Live & Native Video @ LinkedIn | Content
No longer a one-person thing
More for KOL collaborationNative video arrives at LinkedIn
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Enhanced User Generated Content | Content
Following Hashtagon Instagram brings brands more opportunities to curate and ride on user generated content (UGC)
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Enhanced Social Experience via AR | Content
Messenger bot maintains constant conversation with customers, builds relationship and drives business results
Augmented Reality on social mediahelps brands excel in creative and interactive storytelling, enhanced live experience, product experimentation and O2O connection.
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Bots: Next-gen Social CRM in AI era | Engage
Messenger bot builds relationship with customers, creates O2O connection, make payment convenient and drives business results
Brand Content Hub O2O Connection Payment Integration
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Mini Programs: The Next E-commerce Breakout | Engage
WeChat Mini Programsmakes e-commerce more convenient than ever removing the hazards of registration, downloading apps and building scales.
Merchants
by Influencers
Group Deals for
As few as 2 people
Order in Mini Program
Pickup in Restaurant
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Social x WhatsApp | Engage
WhatsApp for Businessopens another window for brands to tap into the traditionally “dark social” sphere, and provides another platform to build audience and maintain relationships.
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Listening Going beyond Words| Insights
Visual Listeningbrings an additional layer of insights for brands to understand consumers, to track behaviours and identify edges
Popular Colors Packaging
Sentiment
Co-mentioning items
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Social Profiling | Insights
Competitor Intelligence & Benchmarks
Activation & Acceleration
Awareness & Perception
Social Engagement
3rd Party Channels Branded Channels
Social Survey
An insight approach to effectively & strategically
Consolidate, Manage, Research & Strengthen
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