10-Slide Pitch Deck Template
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A Business Plan in 10 Slides The Pitch Deck This template has been designed to describe all aspects of the venture (not just the ones you know about or are excited by) and serves as both a prototype your vision and communicate it to others. The pitch deck is the first comprehensive prototype of a new venture, and so should be created, shared, and in other ways treated as a work in progress (and slides are easier to revise or abandon than a lengthy written document). Its general outline addresses most of the questions investors will have about your business, in the order they will ask them—thus the order of the slides is critical. Use this template to create two decks: the pitch deck to present from and an annotated pitch deck to leave behind. This second deck should be self-contained and self-explanatory. Keep it simple: be concise but also comprehensive. Where possible, try to use images or charts to convey your message. Personalize your deck—remove the instructions, change the titles, change the master slide— but keep the original order and focus of the slides. NOTE: The grey boxes in this template provide guidance and instruction, and can be deleted as you compile your pitch deck.
Transcript of 10-Slide Pitch Deck Template
ABusinessPlanin10Slides
ThePitchDeckThistemplatehasbeendesignedtodescribeallaspectsoftheventure(notjusttheonesyouknowaboutorareexcitedby)andservesasbothaprototype yourvision andcommunicateittoothers.
Thepitchdeckisthefirstcomprehensiveprototypeofanewventure,andsoshouldbecreated,shared,andinotherwaystreatedasaworkinprogress(andslidesareeasiertoreviseorabandonthanalengthywrittendocument).Itsgeneraloutlineaddressesmostofthequestionsinvestorswillhaveaboutyourbusiness,intheordertheywillaskthem—thustheorderoftheslidesiscritical.Usethistemplatetocreatetwodecks:thepitchdecktopresentfromandanannotatedpitchdecktoleavebehind.Thisseconddeckshouldbeself-containedandself-explanatory.Keepitsimple:beconcisebutalsocomprehensive.Wherepossible,trytouseimagesorchartstoconveyyourmessage.Personalizeyourdeck—removetheinstructions,changethetitles,changethemasterslide—butkeeptheoriginalorderandfocusoftheslides.
NOTE:Thegreyboxesinthistemplateprovideguidanceandinstruction,andcanbedeletedasyoucompileyourpitchdeck.
ValidationVision
TheProblemSolution,&
value
TechnologyAssumptions
MarketAssumptions
BusinessAssumptions
TheDeliverables
Team
Milestones
Resources
Summary&NextSteps
TheIdea(asapitch)
OverviewofPitchDeckTemplate
YourCompany(orProject)Here
Yourcompanynameandcontactinformationhere:
• Includeallnames/emails/phonenumbersofthefoundingteam• Includecompanywebsite(ifestablished)
TheIntroduction– ElevatorPitch
Page § 4
• Inapproximately140charactersorless,describewhatthecompanydoes,forwhom,andwhyitsimportant (i.e.,valuabletothatcustomer).
• Youcanalsoverybriefly mentionanysignificantaccomplishments/milestonesreachedsofar,e.g.havelicensetopatent,proofofconceptcompleted,prototypecompleted,testedwithnamebrandcustomers,etc.Thiscanattractinterestfortheremainderofthepresentation.
Problem,Solution&ValueProposition
Usethisslidetodefinethreethings:
Theproblemareyousolving
• Describetheproblem yourventurewilladdress,usingasclearandcompellinglanguageaspossible.Besuretoclearlyidentifywhohastheproblem(consumerorcustomer)andhowbadly.
Yoursolution
• Describeyoursolution intermsofthebenefitsitprovidesfortheconsumerand/orcustomer(avoiddescribingthetechnicalfeaturesofyoursolutionhere).
Yourvalueproposition
• Thevalueproposition representshowyou(andthecustomer)willmeasurethevalueofyouroffering.Beasspecific(andifpossible,quantitative)asyoucanabouttherelativevalueofyoursolution:isit5%betterthanexistingalternatives,50%,500%?Andbywhatmeasure:isitfaster,better,orcheaper?
TheMarket
Usethisslidetodefinethreethings:
Yourconsumer(and/orcustomer)• Clearlyidentifywhoyourcustomerisandhow
manyofthemthereare(theparticularmarketsegmentyouarepursuing).
ThePrice,RevenueModel,andVolume• Howmuchtheywillpay(price),howtheywill
pay(revenuemodel)andhowmuchtheywillbuy(lifetimecustomervalue).
Howyouwillreachthem• Howyouwillcommunicateyourofferingand
value(i.e.,yourgo-to-marketstrategy).
Technology
Usethisslidetodefine:Whatisyoursolution?• Whatisyourtechnology?Whatdoesitdo?Howdoesitdoit?
Describeyoursolutionwithoutdisclosinganypatentableortradesecretinformation.
• Whatmakesthissolutioneffective,unique,and/ordefensiblefromcompetitors?DescribeanyIP(patents,provisionalpatents,ortradesecrets). Describeanydistinguishing(orinimitable)valueofyourtechnologyovercompetingsolution.
Willitwork(andwhen)?• Describethe“readiness”ofyourtechnologyandhowlongit
maytaketoreachcommercialscale.Canyoumakeit(atscale)?• Whatdoesitcost?Whatisthesupplychain(i.e.,whowill
provideanycriticalelementsofyourcoretechnology?)
FinancialProjections
** All $ are in 000
Year1 Year2 Year3 Year4 Year5
revenue(000s) $62.5 $129.6 $336 $960 $1,600
customers 500 1200 3000 4000 5000
units/customer 5 6 7 15 20
price $25 $18 $16 $16 $16
expenses(000s) $85 $650 $250 $335 $750
headcount 10 14 15 27 34
COGS $18 $17 $15 $14 $14
CAC $325 $250 $200 $100 $50
netincome(000s) ($22.50) ($479.6) $ -85 $ 625 $850
Whatarethe3factors(max)thatwilldrivechangesinyourrevenueandexpensesoverthenextthreeyears?
Canyoucontrolthem?
Describehowyourcompanywillmakemoneysolvingthecustomer’sproblem.Makesuretoanswerthefollowingquestions:
• Howmuchwillyoumake?• Howmuchwillitcost?• Whenwillithappen?
Inasingletable,showhowmuchyouexpecttogetpaidforeachunityousell,howmuchitwillcosttomake,andhowmanyyouwillsell.Inthiscase,keepitsimple:identifythethreemostimportantfactorsdrivingyourrevenueprojectionsandthethreemostimportantfactorsdrivingyourcostprojections.
Assumption/Hypothesis $5 $50 $500 $5,000
EarlyStageDeliverablesForyourvisionofthisventuretowork,whathastobetrue?
Listalloftheassumptionsyouhavemadeinspecificallydescribingyourvision.Eachoftheseassumptionsrepresentsanuncertainty.
Somearemoreuncertainthanothers,andsomearemorecriticalthanothers(i.e.,iftheyprovefalse,youwouldfailcompletely).
Listyourassumptionsandthenprioritizethemintermsofhowcriticalandhowuncertaintheyarenow.
Identifythemajoruncertaintiesyouwouldtackleinthenextstageofdevelopingthisventure.
Thisisaprivateslide,notforpresenting,butyoushouldkeepitintheslidedeckandrecordeverytimeyourecognizealoominguncertainty.
Milestones
Yourmilestonesrepresentthemostimportantactivitiestoaccomplishduringthenextphasethatwillreducetheuncertaintiessurroundingyourbusiness.
Notethat,toaccomplisheachmilestone,you’ll needtherightcapabilitiesandsufficientinvestment.ThusthemilestonesshouldbereflectedintheTeamandSummaryslides.
Typicalmilestonesmightbe:
• Completingatechnicalprototype• Interviewing20customerstocreateanMRD• Gettingafirstcustomercommitment• Shippingyourfirstproduct(orgettingyourfirst
10,000users)Don’tlisteveryactivity,butrathergroupthemintoasetofmilestonesthatyouwillaccomplishinthisround.
TheTeam
TheAdvisoryBoard
Picture Name(orTBD) Relevantskillsandexperiences
Picture Name(orTBD) Relevantskills&experiences
Describeyourcurrentandplannedmanagementteam.NOTE:Don’tputsomeoneonyourteamjusttofillaspot.Listonlythepeoplewhoaremovingforwardwithyourventure.OtherwiselistTBDandbepreparedtoexplainwhatkindofpersonyouneed.
Describeyourcurrentadvisors.Don’tlistadvisors youhavenotgottenpermissiontolist.Instead,ifyou’remissingkeyadvisors,listthebackgroundsandexperiencesyouthinkwillbevaluable.
Foreachofthefoundersandadvisors,describetheskillsandexperiencesthataremeaningfultotheventure
Foreachofthefoundersandadvisors,describetheskillsandexperiencesthataremeaningfultotheventure
SummaryandNextSteps
Onthisslide,summarizeyourventureasyoucurrentlyenvisionitaswellasitscurrentstatus:• Beclearinwhatyouareplanningtodointhelong
run• Beequallyclearinwhatyouareplanningtodoin
theshortrun.• Beclearinwhatyouareaskingforfromthis
audience.Ifyouarepitchinginternalexecutives(oroutsideinvestors),tellthemwhatfundingyouneedandwhatyouwilldowithit.Ifyouarepitchingtopotentialadvisorsoremployees– beclearaboutwhatyou’reaskingofthem.
(Optional)AppendixSlides
Todevelopyourconceptfurther,youmaychoose toincludetheaccompanyingslidesinanappendix:1. Describethe4Ps:product,price,promotion,
andplace ofyourmarketingplan.2. Describethecurrentandemerging
competition,usetheaccompanyingCompetitiveLandscapeMatrix todefinethecriticalfeaturesthatyourcustomerscareabout,andthedifferences(basedonthesefeatures)betweenyourofferingandthecompetition’s.
3. YoumayalsowanttoaddaUserScenario(s)slidetodescribethetypicalcustomer,theirpreferences,andhowtheywouldusethisproduct.
Theslidesareoptional andshouldonlybeincludediftheywillhelpyoudevelopyourconcept.
(Optional)Product,Price,Promotion,Place
“P” Description
ProductWhatistheproduct (tangible)orservice(intangible)orcombinationthatyouareoffering.Ifthereisaproductmix,describethedifferencesamongthemix.
Price Whatistheprice thecustomerwillpayfortheproduct/service?Whatistheperceivedvaluepropositionthatjustifiesthatprice?
Promotion
Whatisthepromotion plan?Whatarethemethodsofcommunicatingtherelevantinformationabouttheproducttoeachofmanydifferentparties(includingcustomer,distributors,etc.):advertising,directmail,word-of-mouth,publicrelations,coupons?
PlaceWhatisyourplace?Placedescribesyourdistributionstrategy:wherewillcustomersgetaccesstoyourproducts/services?Howwillyoudistributeyourproductstotheselocations?
(Optional)CompetitiveLandscapeFeature
3Feature
5Feature
1Feature
2Feature
4Feature
N
üYourCompany/Project
Competitor1
Competitor2
Competitor3
Competitor4
CompetitorN
ü ü ü ü ü
üü ü
ü ü
üü ü ü
ü ü ü
üü ü▪ Listanydirectcompetitorsaswellascompetingalternatives(includingthestatusquo).Doyourresearchhere.Whoarethey?
Listthem.Whatmakesyoudifferent?Describeit!Whatgivesthecompanyanadvantage?Describeittoo!▪ Dependingontheproductandcompetitorsitissometimeseasiertodepictthecompetitivelandscapeintermsofspecific
featuresthataddsubstantialvaluecomparedtoyourcompetitors.Thiscanbeshowneasilybycarefulconsiderationtotherowandcolumnheadingsintheillustratedtable.
(Optional)UserScenario(s)
AUserScenario describesatypicalcustomer(or2or3),theirdemographics,andwhattheyarelookingtodowithyoursolution(i.e.,whatistheirproblemandhowyoursolutionwillsolveit?)
Thesedescriptionsarenarratives,notbullets,anddemonstratethatyouunderstandthetypicalcustomerandtheirneeds(betterthananyoneelsedoes).
