Typography, Placemaking and Signs Pt IV: Typography Case Studies
10 key rules of Typography
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10 key rules of Typography @coursebirdie @abhshksingh
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Transcript of 10 key rules of Typography
10 key rules of Typography
@coursebirdie @abhshksingh
Hello, I’m Abhishek!
Co-Founder of Coursebirdie @coursebirdie | @abhshksingh
Art of typography is one of the most basic skills every designer should
master.
It’s one thing that can make or break the design.
“Typography is the craft of endowing human language
with a durable visual form.”
Robert Bringhurst
10 key rules of Typography
Use Professional Fonts
Fonts Size
12 - 15 point size for print 15 - 25 point size for web
Avoid Goofy Cartoon fonts
Line Spacing
Line spacing should be 120 – 145% of the point size
Line Length
Average line length should be 45–90 characters (including spaces)
Always use kerning
Text Alignment
a) Use centered text sparingly. b) Keep it left.
“Use Curly Quotation Marks”
Use Ampersands sparingly
Apostrophes
Make sure apostrophes point downward.
’
Text Colour
a) less color is more effective b) keep body text dark grey rather than black c) for printed documents keep black
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