Chapter 6 - Rules in Typography

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  • 7/23/2019 Chapter 6 - Rules in Typography

    1/32

    NM@068 ]\XCJVNXD\

    % XNJ@ ACGXCQL]LCI

    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    >

    NM@068

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    Vpk`q li }|xcjvnxd|

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    NM@068 ]\XCJVNXD\

    % XNJ@ ACGXCQL]LCI

    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    6

    Cfb`a}lu`q

    Cfb`o}le

    Xnmn nodlv fnf lil+ x`knbnv q`dnvpqi|n mnxn}2

    G`ij`inkl b`ilq'b`ilq popvni fnjl gpon}nlx

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    g`ijdnqlkoni v`onni }nlxcjvnel)

    G`i`i}poni ocgxcqlql }`oq |nij q`qpnl pi}po v`onk`}no

    G`i`i}poni o`fck`dfnanni mni bpjn o`gpmndfnanni gpon}nlx fnjl

    q`q`fpnd }`oq l}p)

    N} }d` `im ce }dlq adnx}`v+ q}pm`i}q qdcpkm f` nfk` }c2

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    m`qlji

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    c M`elil}` }d` v`nmnflkl}| nim k`jlflkl}| ce }|x`ena`q ecv a`v}nli }`t}

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    NM@068 ]\XCJVNXD\

    % XNJ@ ACGXCQL]LCI

    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    1

    5)> POPVNI GPON]NLX

    5)>)> X`ij`inkni

    Q`ilv on jvnelo mni x`va }noni g`gxpi|nl pil}

    popvni |nij pilo)

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    qndnbn |nij f`o`vbn mnkng flmnij x`va`}noni dnvpq

    g`gndngli|n)

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    qlq}`g popvni lil)

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    xlan+ @g mni bpjn @i)

    5)> ]\X@ G@NQPV@G@I]

    5)>)> Li}vcmpa}lci

    Jvnxdla m qlji nim xvli}lij dnu` n pil~p`

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    ]dlq g`nqpv g`i} pil} lq qlgxk + nim l} lq

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    xcli}+ xlan+ @g nim nkqc @i)

    Qnlr xcli}#Xcli} qlr`

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    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    =

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    @ijknim pq`m l} li >4 liad ' :6 xcli}q

    > liad ' 5 xlanq

    > xlan ' >6 xcli}q

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    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    0

    Xcli} lnknd pil} popvni |nij }`vo`alk ml mnkng

    x`va`}noni mni mpiln jvnelo)

    Ln o`flnqnni|n mlo`inkl q`fnjnl >#:6) G`ijlop}

    popvni q`f`invxcli} q`xn}p}i|n k`fld o`alk mnvl l}p)

    Q`anvn }`xn} ln nmnknd 8)8>14 pi}po qn}p lial+ }`}nxl

    pi}po o`jpinni xvno}lonk g`v`on |nij f`vocgpilonql

    g`ijnijjnx :6xcli}qngn m`ijni qn}p lial)

    Qnlr }nlx flnqni|n nmnknd mnvl = dlijjn 14 ecv ni liad+ fp} ecv

    xvna}lank pq`+ }d`| nqqpg` :6 xcli} `~pnk }c ni liad)

    ]|x` qlr` v`jpknvk| evcg = }c

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    NM@068 ]\XCJVNXD\

    % XNJ@ ACGXCQL]LCI

    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    5

    Qnlr xcli} pi}po gpon}nlx mlpopv m`ijni

    o`}lijjlni ni}nvn jnvlqni nqa`im`v n}np jnvlqni anx

    m`ijni jnvlqni m`qa`im`v)

    Znknpxpi }lijjl gpon}nlx q on}n nxnflkn

    g`ijjpinonixcli}|nij qngn+ }`}nxl ln gpijoli noni

    f`vf`rn mnvl q`jl k`fnv mni f`vjni}pij o`xnmn f`i}po

    mni b`ilq gpon}nlx }`vq`fp})

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    qlglknv xcli}+ fp} }d` zlm}d gn| mlee`v m`x`imlij ci

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    T'd`ljd} kli`

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    Fnq`kli`

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    ]LG@Q I@Z VCGNI

    NI]L^P@ CKLU@ ACGXNA]

    Gpon}nlx mljl}nk q`knkpi|n mlpopv mnvl 6 dlijjn :6

    xcli}) ]nlx ni}nvn = dlijjn 5 xcli} mljpinoni pi}po

    }`oq x`vpimnijni+ }`oilonk n}np x`i`vnijni knibp}

    }`i}nij q`qpn}p x`vonvn l}p)

    : dlijjn >8 xcli}nmnknd qnlr |nij q`knvnq pi}po

    }`oq) >> dlijjn 66 xcli} nmnknd pi}po qpfd`nm mni

    ankkcp})

    ]nlx xnxnvni nmnknd 64xcli}n}np k`fld f`qnv mnvl

    l}p+ pi}po }nbpo p}ngn mni qpfd`nm)

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    NM@068 ]\XCJVNXD\

    % XNJ@ ACGXCQL]LCI

    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    :

    ]d` qlr` ce n mljl}nk }|x`ena` lq icvgnkk|

    `txv qq`m evcg 6 pi}lk :6 xcli}) ]|x` f`}z``i = }c 5

    xcli} pq`q ecv k`jlqkn}lci }`t}+ }`adilank cv m`}nlk`m

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    xcli} nv` ecv qpfd`nm nim ankkcp})

    ]d` mlqxkn| }|x` lq 64 xcli}q cv fljj`v }dni

    d`nmkli` nim qpfd`nm)

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    = }c 5 xcli}

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    64 xcli} 5)>)1 Xlan

    Xlan mni njn}` nmnknd popvni |nij gnqld

    mljpinoni) Xlanlnknd pil} popvni f`vqngnni >6xcli}

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    }lijjl }nlx)

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    mni 5 xlan f`vqngnni > lial) N}pvni xlan xnmn g`qli

    }nlx n}np x`gxvcq`qni x`von}nni $zcvm xvcq qqcv,

    lnknd >6 xcli} }lijjl }nlx) Xcli}mni xlan ngn} x`i}lij

    o`xnmn x`ia`}no mni qlq}`g x`i|ngxnl gnokpgn})

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    NM@068 ]\XCJVNXD\

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    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

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    4

    5)>)1 Xlan

    Xlan nim njn}` lq }d` g`nqpv g`i} }dn} lq

    f`lij pq`m) Xlan lq g`nqpv`g`i} pil} `~plunk`i} }c >6

    xcli} li zlm}d) Ci` xlan lq >6 xcli}q)

    Njn}`v`e`vq }c }d` }|x` cv pil} ce g`nqpv`g`i}

    }dn} lq qlr` 0' xcli}) Xvli}`v nim nmu`v}lq`v pq` pil}

    qlr` ce njn}` }|x` }c g`nqpv` }d` nmu`v}lq`g`i}q

    zlm}d)

    Xlan lq pq`m }c qdcz zlm}d qxna` vn}` >6 xcli}+

    zd`v` >6 xcli} lq `~plunk`i} }c ci` xlan nim 5 xlanq

    nv` `~plunk`i} }c > liad) Xlanq vpk` n} }|x`zvl}`v cv

    zcvm xvca`qqcv lq >6 xcli} ecv }|x` d`ljd}) Xcli} nim

    xlan lq `t}v`g`k| lgxcv}ni} }c xvli}`v nim q|q}`g

    liecvg`v)

    5)>)= @g mni @i

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    q`x`v}l xlan) Xlan nmnknd popvni mnkng o`nmnni kli`v$kpvpq,) Nmnond ln g`ijpopv }lijjl+ k`fnv n}np

    o`mnkngni3 @g lnknd popvni xnmn vpnij q`jl `gxn}

    qngn)

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    jvnelo) Ln q`f`invi|n pi}po g`ij`}ndpl oc}no q`jl

    `gxn} qngn }nlx) Q`fnjnl aci}cd 15 xcli} `g mlpopv

    15 xcli}+ n}np lial xnmn q`}lnx qn}nd) @g >6 xcli}+

    n}np qn}p xlan xnmn q`}lnx fndnjlni g`vpbpo q`fnjnl

    >xlan `g)

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    mnvl o`k`fnvni @g) @i xnmn 15xcli}+ n}np lial }lijjl

    nmnknd qngn m`ijni o`}lijjlni 15 xcli} @i xnibnij

    mni >4xcli} @i k`fnv)

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    E n a p k } | c e @ m p a n } l c i 6 8 > 6

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    )= @g nim @i

    Qcg`}lg`q }d` zcvm @g lq }d` qng` pq`m nq

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    @g

    @i

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    >8

    5)6 BNVNO NI]NVN NFBNM $K@]]@VQXNALIJ,

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    uckpg`, xnimnijni gn}n |nij q`k`qn xnmn eljpvn n}np

    kn}nv |nij }`vmnxn} ni}nvn f`i}po dpvpe)

    5)6 K@]]@V QXNALIJ

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    `nad k`}}`v nim adnvna}`v epia}lci)

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    kcjlank nim aciqlq}`i} nq }dlq g`}dcm ani xvcmpa` n

    ul`z cv acgxk`}` ecapqlij ce }d` `|`)

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    cvm`v }c ul`z acgecv}nfk` ngcij k`}}`vq n} eljpv` cv

    fnaojvcpim f`}z``i k`}}`vq qdnx`)

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    NM@068 ]\XCJVNXD\

    % XNJ@ ACGXCQL]LCI

    ADNX]@V 0 2 VPK@Q LI ]\XCJVNXD\

    E n a p k } | c e @ m p a n } l c i 6 8 > 6

    @ M 6 6 6 2 F n a d ` k c v c e @ m p a n } l c i $ D c i q , N v } % M ` q l j i @ m p a n } l c iH D n o A l x } n P i l u ` v q l } l ] ` o i c k c j l G n v n

    >6

    5)6)1 K`}}`v qank`

    ]c elim mlq}nia` f`}z``i k`}}`vq }dn} epkelk ulqpnk

    i``m+ l} gpq} eckkcz }d` q|q}`g ce qxna` mlq}nia +

    zdlad znq m`}`vgli`m

    ]dlq mlq}nia` lq mlee v`i} fnq`m ci q}vco` k`}}`vq?

    klo` u`v}lank q}vco` cv dcvlrci}nk }dn} lq nmbna`i}+ nim

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    Apvqlu` q}vco` nkqc i``mq qxna` mlq}nia` akcq`v

    }dni mlq}nia` pq`m n} u`v}lank cv dcvlrci}nk q}vco`)

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    }cpad`q }d` k`}}`vq }dn} dnq }d` qng` q}vco`)

    5)1 FNQ@MNI DNIJLIJ

    5)1)> Fnq`

    Dpvpe apvqlu` mlv on }lijjl q`mlol} f`vfnimlij

    nfbnm |nij g`gxpi|nl q}vco` kpvpq)

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    }lijjl)

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    18

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