10 Google+ Tips for Every Small Business Owner
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10 Google+ Tips for Every Small Business Owner
Jesse Stay - http://profiles.google.com/jessestayhttp://stay.am/gplusdummies
(c) 2011 - Stay N’ Alive Productions, LLC
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Want More?http://stay.am/staynewsletter
(c) 2011 - Stay N’ Alive Productions, LLC
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Why Google+?The future of Google+ is
Google!
(c) 2011 - Stay N’ Alive Productions, LLC
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Tip 1Business Starts With People!
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Image credit: Robert Scoble
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Business Starts With People!
Open the covers!
Use your CEO, Community Manager to show the “inside story”
Be the news
Hangouts
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Michael DellCEO, Dell, Inc.(c) 2011 - Stay N’ Alive Productions, LLC
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Business Starts With People!
Create circles for your notable employees
Build up and promote your employees
Use rel=”author” tags on your company blog - link back to employee Google+ Profiles
Encourage employees to circle each other, create their own lists
Use Google Apps for Business
(c) 2011 - Stay N’ Alive Productions, LLC
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Tip 2Google+ Pages - Your Secret Weapon in Search
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Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon
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Google+ PagesYour Secret Weapon in Search
(c) 2011 - Stay N’ Alive Productions, LLC
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Google+ PagesYour Secret Weapon in Search
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Tip 3Give Your Website Authority!
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Image credit: South Park
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Google+ Badgeshttp://google.com/+/business
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Author Tags(c) 2011 - Stay N’ Alive Productions, LLC
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Link Your +1 Buttons(c) 2011 - Stay N’ Alive Productions, LLC
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Tip 4People are the New SEO!
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People are the New SEO(c) 2011 - Stay N’ Alive Productions, LLC
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People are the New SEO(c) 2011 - Stay N’ Alive Productions, LLC
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Tip 5Developers! Developers! Developers!
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Image credit: Business Insider
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Developers! Developers! Developers!
Integrate Badges, +1s,Good SEO technique
Use Google+ APIs tobuild social experiences
Bring social connectionsinto website experiences
Good
Fast
Cheap
(c) 2011 - Stay N’ Alive Productions, LLC
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Social ExperienceWashington Post Social Reader
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Tip 6Bringing Home the Bacon
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Bringing Home the BaconAsk questions
Know your audience
Use calls to action!
Pictures, videos, animated gifs bring attention (the bacon)
Measure, Measure, Measure!
Circle people! Build Relationships.
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Tip 7“Hang Out” With Customers
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“Hang Out” With Customers
Show off your skillz
Open the covers
Bring influentials together
Join other Hangouts!
24/7 Hangouts
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Tip 8Know Your Audience!
(c) 2011 - Stay N’ Alive Productions, LLC
Image credit: Yukihiro Fukuda, National Geographic
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Know Your Audience!
Art forms like photographers, artists, programming, creative people
Not typically “your mom”
Opportunities for new audiences
Your existing audience will discover through search
(c) 2011 - Stay N’ Alive Productions, LLC
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Tip 9Build Your Audience
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Build Your Audience
Circle others
Relationships! Relationships! Relationships!
Write interesting content
Engage!
(c) 2011 - Stay N’ Alive Productions, LLC
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Tip 10Sell! Sell! Sell!
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HashtagsOrganizing the Community
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Contests(c) 2011 - Stay N’ Alive Productions, LLC
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Social Ads(c) 2011 - Stay N’ Alive Productions, LLC
Social Extensions and Social Display Ads
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Social CRM(c) 2011 - Stay N’ Alive Productions, LLC
Building Relationships Through Google+
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Want More?http://stay.am/staynewsletter
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Any Questions?
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