Examen Conceptos Básicos Google Adwords. Respuestas Google Adwords 2013
10 Quick Google AdWords Tips
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Transcript of 10 Quick Google AdWords Tips
10 QUICK GOOGLE ADWORDS TIPS
By Linda Galaziou
TIP #1
v Create multiple Adgroups so that each adgroup has a common
theme. Keywords in each adgroup should be relevant and close to
each other.
TIP #2
v Use broad match modifier instead of broad match keywords. This
help you have more control and relevant searches.
TIP #3
v Use the top spender keyword inside the adtext of the adgroup.
This will help you increase the CTR of ad text as it will be bold when
a user searches for this term.
TIP #4
v Use the top spender keyword inside the display URL of the adtext.
This will also increase CTR and ad relevance to the search query.
TIP #5
v Make sure that you lead users to the proper destination URL. The
landing page should be relevant to the search query.
TIP #6
v Check often the quality score of your keywords and if it is low, try
to increase it.
TIP #7
v Check often the search terms report. This will help you discover
new keywords that should be added to your account as well as
negative ones that should be excluded.
TIP #8
v Add exact match keywords instead of having only broad match
keywords. Sometimes, this well help us decrease your CPC.
TIP #9
v Try a Google AdWords experiment 50-50 if you can’t decide
which is the proper destination URL from the beginning. After a
while, you will be able to decide which one converts the most.
TIP #10
v Use a shared budget for your campaigns if you don’t know how
much each campaign is capable of spending at the beginning. Check
after a while and allocate the budget appropriately.