Google Maps Tips, Tricks & Tactics
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Transcript of Google Maps Tips, Tricks & Tactics
![Page 1: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/1.jpg)
Map CrusherGet your business found online.
![Page 2: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/2.jpg)
Google’s Universal SearchIncludes videos, images,
videos, and maps.
![Page 3: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/3.jpg)
Geographic Searches
Google: What’s going to be more relevant to you --a. a dentist located in Sydneyb. a dentist located in Melbourne?
IP Address
User Search: Dentist Melbourne
It gives an indication as to where you are.Through your IP address, Google will tailor the search results to your location. That way, they get to serve the user the most relevant information.
![Page 4: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/4.jpg)
Google Places helps business get found online.
![Page 5: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/5.jpg)
GOOGLE PLACES
It’s in prime position
Indicator ofa Google Places
listing
![Page 6: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/6.jpg)
Map results are pushing down
the organic results below the fold.
![Page 7: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/7.jpg)
Users don’t scroll very far down the page; hence, it’s important to get
Google Places right.
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Getting Down to Business
![Page 9: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/9.jpg)
Claim your listing (or add a new one)Claim your listing and fill out all the information needed.
![Page 10: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/10.jpg)
Use your domain emailUse an email account under your business domain.
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Use your business nameRepresent your business the way it appears offline. No funny business: which means no marketing taglines, as well as unnecessary descriptions & keywords.
Success
![Page 12: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/12.jpg)
Use real addressUse an accurate address for your business location. Avoid placing a pin marker on a spot where your business doesn’t physically exist.
![Page 13: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/13.jpg)
Select appropriate categoriesSelect at least one category which depicts what your business is -- not what it does or what products it sells. Save those for your description.
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Load out as much info as you canImportant info such as hours, different contact details, as well photos and videos.
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Verify your listingEither via phone or mail.
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HOW IT LOOKS LIKE
Real Address
Domain Email
Fitting Category
Accurate Location
![Page 17: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/17.jpg)
THE ALGORITHM
What does Google take into account
when it’s deciding on
what to serve up?
> Address & Service Areas- Where is the person searching from an IP perspective?
> Coupons- You can offer discounts to people who come to your place’s page.
> Reviews- Encourage your clients to write you one.
> Citations, Yellow Pages, Yelp, & TripAdvisor
- www.whitespark.ca/local-citation-finder/search/
![Page 18: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/18.jpg)
Tool:Whitespark
Search:Dentist Melbourne
Citations
![Page 19: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/19.jpg)
Claim your listing.Encourage reviews.
Build citations.
Need help? Visit:www.melbourneSEOservices.com
ACTION PLAN
![Page 20: Google Maps Tips, Tricks & Tactics](https://reader033.fdocuments.us/reader033/viewer/2022042601/554d0545b4c9052c5a8b481d/html5/thumbnails/20.jpg)
Want to learn more about how your business can benefit from Google Places?
Visit:www.melbourneSEOservices.com