Effective Facebook Landing PagesFor a more focused advertising

Starbucks’ Blonde Roast campaign

• Customers were given a free cup along with their regular coffee.

• Each cup contains a simple message to brighten your friend’s day.

• When they ran out of cups, they decided to launch a Facebook application where people can send cards with the same content

• The application was simple and direct with its elegant green button to get you started.

Coke – Welcome Page

• The tagline “Like Coke? There’s a button for that!” has led a lot of fans to immediately like the page.

• The landing page changes according to the country you’ve specified.

Intel - Ultrabook

• Intel’s Ultrabook Convertible gets its own landing page for promotion.

• The page has a shared button on top and an embedded YouTube video ad which allows visitors to know more about the product.

• More video links are shown on the right to keep viewers engaged in learning more about Intel Ultrabook.

The Harry Potter Gift Guide

• The gift guide allowed fans to choose from a wide array of Harry Potter merchandise

• The animated book adds an extra taste of magic, attracting more purchases.

College Humor – Fired

• This landing page is straightforward with its simple “watch now” video.

• The tagline “Watch this instant with your Facebook credits” is simple yet direct and easy to follow.

Scholastic – The Face Literacy Initiative

• The goal of this page is to encourage parents and adults to buy books for their children to be read at home or school.

• With well managed and detailed text and visuals, visitors are convinced that reading should not be limited to the classroom.

CHOW.com

• With a well designed landing pages, users can instantly browse content such as videos, recipes, news, etc.

Volkswagen – Think Blue

• The welcome message precedes button that will take you directly to the championship itself.

• The graphics tie in with the name of the contest and show the dreams of every participant at the top.

Obeo

• With its simple yet effective design, the Obeo land page offers special promotions which attracted a lot of visitors to like their page.

• There are also some content available to those who would like to know more about Obeo products.

Jack Daniels

• This land page has an interesting design which features real profile pictures on the background.

• Its bold tagline “Share your love for Jack”, attracted many page likes.

Kevin