QR CODES&

THE SHARING CODEThe bridge to your social links

Ubiqua - Our services

Mobile CONTENT:

MOBILE APPS & WEBAPPS

Tech Marketing:1.Promotions engine2.Digital signage3.Augmented Reallity

Web & web tools:1.Web development2.Web service development

Mobile CHANNEL:1.SMS gateway2.Bluetooth3.Over The Air

Mobile Background

5.000 millions

20%

Source: Google - Ipos Media CT. 2011

7.000 millions

Use of Social Networks

connects every day through a mobile device

91%Internet users

are active at least in one social network

55%Users

+ sophisticated:

+ Networks

+ Uses

+ Points of accessInfography The Cocktail Anlysis 2012

QR Codes- Introduction

· Bidimensional codes for storing information

· “Quick Response”

· Created in 1994 by Denso Wave

· Permits interaction Offline Vs. Online

1. Mobile site2. Proposal3. Size4. Placement5. Url6. Look7. Tracking8. Test9. Diffusion10. Updates

10 best practices with QR codes

Not recommended:- flash content

- heavy images

- Overloaded sites

Mobile Site

Mobile content:

Proposal

Set an objective previously:

QR= Quick response

Information :

- Relevant

- Additional

DON’T make users waste their time!

Size

The ideal size:

Distance of lecture x 1/10(minimum 1.25cm x 1.25cm)

Placement

easy scanning

don’t make it difficult for users

don’t introduce more barriers

URL

Ignorance of QR’s:

- What do they are?- How do they contribute?- How can we access to the info?

Recommendation: provide url

- for those who doesn’t know it- for those who doesn’t have a QR scanner

Look

Different Look and feel

Adapted to the brand

Important: keep vectorial size

Tracking

Monitoring is done through one and only short URL per code

Stats:- nº scans- moment scanning- kind of device/platform i2.gd/thesharingcode

Test & diffusion

Previously check that the code:- works properly- is scannable- use different scan providers

Diffusion without limit:

- printed- business cards- posters- t-shirts- coasters- candy bars- jewelry, ...

Updated

You can edit the content at the middleof the campaign:

- update data- change images- ...

Without changing the QR code

TheSharingCode

The bridge to your social sites:

Mobile landing + Short url + QR code

- Socialize the QR code- Add as many links as you want- Track your visitors- Customize your landing adhoc

Exemples TheSharingCode

Informativesessions

Mini pizzascookbook

Interaction with Social Networks

Thanks for your attention