1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.
-
Upload
jake-coleman -
Category
Documents
-
view
215 -
download
0
Transcript of 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.
![Page 1: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/1.jpg)
1
Three On-Demand Wins Stations in an On-Demand World
Dennis Haarsager, May 20, 2006
![Page 2: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/2.jpg)
2
Average Station Metro Cume
0
5
10
15
20
25
30
35
2000 2001 2002 2003 2004
VHF n=78UHF n=138
February Nielsen estimates
![Page 3: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/3.jpg)
3
February 17, 2009
Analog TV Broadcasting 1939-2009
![Page 4: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/4.jpg)
4
![Page 5: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/5.jpg)
5
What’s a GM to do?
![Page 6: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/6.jpg)
6
401(k)/TIAA-CREF
Seminar Next Door
![Page 7: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/7.jpg)
7
Our Digital Strategy: 1995
![Page 8: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/8.jpg)
8
Our Digital Strategy: 2005
![Page 9: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/9.jpg)
9
Reality: 2006
blinkx.tv
DIRECTV
ODEO
![Page 10: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/10.jpg)
10
On-Demand Win #1
Give existing viewers more More depth More quantity A permanent archive
Enhances revenue from: Memberships Grants Tax-based sources Paid access
![Page 11: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/11.jpg)
11
On-Demand Win #2 Build significance as community
aggregator Distribute for education, 501c3 org’s,
government Portal for citizen content
Enhances revenue from: Grants Tax-based sources Underwriting Production
![Page 12: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/12.jpg)
12
![Page 13: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/13.jpg)
13
CPB TV primetime study
![Page 14: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/14.jpg)
14
On-Demand Win #3
Grow audiences for public service content beyond recycling broadcast Hitchhike on 3rd party brands Not all “our” viewers are watching us
Enhances revenue from: Underwriting Paid access Non-broadcast memberships B2B sources
![Page 15: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/15.jpg)
15
Jerry Garcia on change…
“Somebody has to do something, and it’s just incredibly pathetic that it has to be us.”
![Page 16: 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006.](https://reader035.fdocuments.us/reader035/viewer/2022081414/5514662a550346b0158b4b50/html5/thumbnails/16.jpg)
16
Contact information
Dennis L. Haarsager, Associate VP & GMEducational & Public MediaWashington State UniversityEdward R. Murrow Communications Center PO Box 642530Pullman, WA 99164-2530
Contact info: haarsager.org/contactWeblog: technology360.comOpen Media Network: omn.org