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MARKETING UPDATEReview and PreviewMay 2014

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MAY ACTIVITY

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jurysinns.com• Visits on mobiles continue to

increase YoY

• London Heathrow had the most

website transactions in May

• Most visits came from Google

paid search with ‘jurys inn’ and

‘jurys inn dublin’ bringing the

most visits

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jurysinns.comWebsite changes in May:

• New website content

• Tourist Guide to Edinburgh

• Guide to business meetings

• Guide to presentations and

public speaking

• Summer rates and 24 hour sale

• Jurys Inn Chelsea rebrand

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Email activityOverview

Our April email activity featured the

following campaigns: • Summer rates• 24 hour sale

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Summer ratesOverview

Two versions of this email were sent

out. On version one the images

changed as a user rolled over them,

version two did not have the image

change. Both emails performed

similarly with no clear ‘winner’ of

the creative test.

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24 hour saleOverview

Our sale on Thurs 29th May offered 25% off

room only rates. Again there were two

versions of this email. The first gave full

details of the sale and the second told the

recipient that something exciting was

happening at jurysinns.com. The email

without the offer details had more clicks to

the site and almost 20% more sales.

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Chelsea RebrandOn 15th May, Jurys Inn London Chelsea rebranded as

DoubleTree by Hilton London-Chelsea. The ground

floor, bedrooms and exterior were refurbished and

rebranded to DoubleTree standard.

Chelsea Rebrand

Chelsea Rebrand

Chelsea Rebrand

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Jurys Business BookerOverviewA new and improved Jurys Business Booker was launched in May with improvements to the back end system for Sales Managers and the web front end for members.

DetailsWe created a new logo identity, web content and promotional material for Jurys Business Booker. The marketing support plan for launch included: •Dedicated webpage for Business Booker with information and link to new Expression of Interest form•A5 Business Booker brochure for new members which sells BB with call to action to go to webpage to register interest•A4 Highlights of Business Booker flyer for existing members•Business Booker pens and post it notes•Business Booker Plasma slide for reception•Ezine sent to all existing members announcing improvements to Business Booker•Postings on Facebook and Twitter•Linkedin campaign post launch•Press Release issued to business and trade titles in UK and Ireland

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Jurys Business BookerBack end Functionality has been improved for our Sales Managers including improved account search, ability to set up Master and sub accounts and streamlined reporting.

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Jurys Business BookerFront end

Members now have one account which they can book rooms and earn loyalty points on.

Free room nights can be redeemed online and members can now set up multiple offices.

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Jurys Business Booker Plasma slide

A4 Flyer for existing members

Brochure for new members

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Social MediaMay key achievements

• Listed no.1 in The Marketing Times #Top30 Irish Hotels on Twitter

• Listed no.17 in The Marketing Times #Top30 UK Hotels on Twitter Klout

score remained constant at 70 throughout the month of May

New Followers this month:

Facebook: 2.6k

Twitter: 758

Top Twitter retweets & mentions

• Peter Andre: 3.19 million followers

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F&B

Overview

Our new group bar and

restaurant menus were

launched on May 5th

Details

Menus still contain our extensive

grill section with some great

new ‘summery’ additions like;

sea bream, baked hake and

banana brulee!

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In-House Collateral

A new lobby plasma presentation was issued to all

hotels in May and included new slides promoting Free

WiFi, Jurys Business Booker and our new Superior Room

package offering. Please ensure your hotel is using this

new presentation.

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JUNE ACTIVITY

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jurysinns.com

Website changes in June:

• New ezine sign up welcome email

• New online payment solution

• Double Discount and 3 day sale

• ‘No availability’ results changes

• Redesign of Jurys Inn Careers commences

• Website design changes and enhancements