Communication Method Evaluation

Aaron Acaster

ASA CodesNumber Name Brief Description

1 Compliance Don’t Lie, don’t break the law and don’t include any indecent images on your advert.

2 Recognition of marketing communications

The advert needs to look like an advert.Make sure to include logos, slogans and images.

3 Misleading Adverts Do not lie about the products abilities, price or functions.

4 Harm and Offence An advert can not be set up to intentionally offend and person/ social group.

An advert can not set out to disturb any one intentionally with images or content.

5 Children Dangerous behaviour can not be promoted.Do not pressure children into buying any products.Also consider if an advert could be seen by a child.

6 Privacy Make sure to get permission before using someone’s likeness to advertise.

13 Food, food supplements and associated health or nutritional claims

Can not promote a bad diet.Can not tell people a product has health benefits with out facts to back it up.

Mind Map

Mind Map• Strengths of using this method• All your ideas are in one place• Easy to see and understand•

• Weaknesses of using this method• Takes a long time • Lots of text to read and may put people off•

• Did you like using this method? Why?• No. Personally this way of planning isn’t for me. Mostly because I’m more of a visual thinker and seeing lots of

text is a bit off putting.

Mood Board

I like this logo because the colours stand out and the splash effects make the drink look refreshing.

This packaging stands out to me because the background is unlike any other drinks bottle. The font in the left stands out to me because its something that I haven’t really seen before and I like the over all feel of the whole thing.

This picture shows how coke can be shared with anyone. The whole family can enjoy it. I also like it because the red logo in the middle is eye catching.

I like this Christmas ad because it shows that coke is available all year and you can always get your hands on some. It also gives people an idea that someone could like some as a gift.

This is the first ad that I chose. It stood out to me because its simple, the colours stand out and there's no question on what the ads for.

Mood Board

• Strengths of using this method• Its much more visual • A better way to see what kind of designs and colours you’ll use for your ad.

• Weaknesses of using this method• There’s not too much reasons on why you chose the images. So this makes it harder to share

it with others.• It takes a while to find the right images to use.

• Did you like using this method? Why?• Yes. I personally like this method because its more visual and less boring to look at.

Style Sheet

I like This Font because it stands out and will fin almost any design

This font is fancy, but not over the top. I think it would fit well with a Christmas ad.

I like this one because I think it would go well over a family photo, showing that coke if for every one.

I can see this one used in a summer ad. I like it because its quite pretty and think it would really stand out.

This font could show that everyone likes coke. Even children. I think that the font stands out and would catch peoples eye.

Red stands out and is the colour coke uses for its products

White is usually a basic colour, but used with the right colours it can be very eye catching

Black used with the right colours can stand out.

Yellow is a very eye catching colour. It can be used to symbolised fun.

Any shade of blue usually will catch your eye, especially if is surrounded by similar colours.

Any colour of purple can be used to symbolised fun. And coke usually will use it to symbolise the taste popping out the bottle.

Style Sheet

• Strengths of using this method• You can clearly see the font our looking to use • you can get an idea of what type of ad you can use different fonts for

• Weaknesses of using this method• It takes a long time• You have to have an idea of what you want the ad to look like

• Did you like using this method? Why?• Yes. Liked using this method because its more visual and you can see where using these fonts

will be useful.

Layout Plan

Share

Layout Plan

• Strengths of using this method• You can kind of see what type of things look good• You have a rough draft to copy from when you do the real thing.

• Weaknesses of using this method• You have to take our time with it and its not the fastest thing to do

• Did you like using this method? Why?• Yes, this method worked well for me. Because you are able to see what type of ad I could

make in the future.

Brainstorm

Song ideas. We put down some ideas for songs. We took into consideration how catchy they are and if people would like to hear them during a coke ad.

This is a brief idea of what we think the final ad will play out like.

A few possible slogans we came up with.

After a bit of researched, we realised the ad has to get straight to the point and not too long.

Brainstorm

• Strengths of using this method• You can clearly see all of your ideas laid out.• You can talk with others and get their ideas.

• Weaknesses of using this method• It takes a bit of al long time to come up with ideas and to put them down on paper. • you have to research different ads, witch also takes a long time.

• Did you like using this method? Why?• Yes. Because I found that its very easy to see everyone's ideas and if done right it can be very

helpful.

Informal Pitch

• Strengths of using this method• You get more of an idea of how your radio ad will play out. •

• Weaknesses of using this method• You may be unprepared so you may not have a finished idea of your ad.

• Did you like using this method? Why?• Yes because you have to make sure that you are fully prepared and you know exactly what your doing.

Group Idea GenerationOld camera transitions into new more modern effect.

Group Idea Generation

• Strengths of using this method• its easier to come up with ideas because you have more people. •

• Weaknesses of using this method• Sometimes people have different ideas and don’t want to do the thing you want to do.

• Did you like using this method? Why?• Yes because its easy to come up with ideas when you have other people.

Formal Pitch

• Strengths of using this method• You are able to get a good idea of how a radio ad will work• its easier to see plan your ideas

• Weaknesses of using this method• You might not have any ideas• You might have different ideas to other people.

• Did you like using this method? Why?• Yes because its easy to come up with ideas when you have other people to talk to.• its easy to see other peoples ideas and add them to yours.

Storyboards

Storyboards

Storyboards

• Strengths of using this method• helps you figure out how long things will be.• Helps you come up with ideas

• Weaknesses of using this method• You might have things you need to add on• Its hard to know how long each shot will be• Its hard to visualise each angle

• Did you like using this method? Why?• Yes because you are able to see each individual shot and know how it will play out.

Initial ReactionWhen I found out we were going to be creating a game, I was exited, mainly because I had never done anything like this before. And was curious to see what the finished product would look like.

Later on, when we got to the planning stages, I was a little bit nervous because I was doubting my skill, as I had never even tried to do anything like this, so I wasn’t used to the program.

Initial Reaction

• Strengths of using this methodI can look back on my first thoughts and see how far I've come.I am able to show other people what my initial reaction was.

• Weaknesses of using this method You may not like to describe your feelings you may not like to share your feelings

• Did you like using this method? Why?Yes, because I think it’s a good idea to look back on my thoughts and its interesting.

Sketches

Sketches

• Strengths of using this methodYou are able to have an idea of what the finished product will be.

• Weaknesses of using this methodIdeas may change or you may realise its to hard to do, so the sketches will become useless.

• Did you like using this method? Why?Personally I did like using this method because, you have a visual idea on what the the basics of the game will look like.

Formal Proposal

• Strengths of using this methodYou have a slight idea on what the game will be, and who may play it.You also gain a good idea on what type of ads have been made before.

• Weaknesses of using this methodYou are stuck with that idea once you finish.

• Did you like using this method? Why?Yes because it gives you a strong idea on what the finished game will look like and who will be interested in playing it.