09 20 Maarten van Grinsven - Insight...

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Commercial Virtual Reality Maarten van Grinsven

Transcript of 09 20 Maarten van Grinsven - Insight...

Page 1: 09 20 Maarten van Grinsven - Insight Innovationinsightinnovation.org/wp-content/uploads/2017/03/PDF/EU/MaartenG.pdfWhat is notVR? (It’s just immersive) • If it’s not really VR,

Commercial VirtualRealityMaartenvanGrinsven

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Companyandpersonalintroduction

• FromgamestoarchitecturalvisualizationsVirtualRealityin2001

Quake3Arena

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Whatis VR ?

• DefinitionVirtualReality(VR)istheuseofcomputertechnologytocreateasimulatedenvironment

• Immersion,• manipulation,• navigation

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VRPresentationSystems

Powerwall

HMD

Workbench

CAVESystem

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Whatisnot VR ?(It’sjustimmersive)

• Ifit’snotreallyVR,butpromotedassuch,it’sactuallyhurtingtheVRindustry.JustbecauseyouplaycontentonaVRdevicedoesn’tmakeitVirtualReality

“VR”360livevideo

Rollercoaster“VR”applications “VR”Cinema

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Do’sandDon’tsinCommercialVRWhatwelearnedfromusingVirtualRealityfor

commercialactivities

• Makeyoursolutionfittheproblem• Controls• Theneedforimmersion• Turnkeysolutions• Educateyourclientsandaudience• VRdoesn’tsellproductsonit’sown.

VRis“just”acommunicationtool!

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TheSimulationCubeSometimeslessismore

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MultiuserVRIt’sallaboutcommunication

MultiuserVRexperiencewithheadmounteddisplays

MultiuserVRexperienceintheSimulationCube

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HMD’s&commercialVR

WhyisitsodifficulttouseHMD’sliketheoculusriftforsalesactivities?

• It’saCommunicationtoolorapersonaldevice

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Thetimeisnow?• VRpopularity

Headmounteddisplayssince2015

Headmounteddisplaysfrom1990-2000

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Thetimeisnow?• VRSoftware

ArchitecturalvisualizationrenderingwithRealtime Lighting

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• GettherightVRsolutionforyourproblems• Somehardwareyouneed,mightnot(yet)beavailableattherequiredlevel

• PreventingaVRmarketcrashlikeinthe90’s• ChoosingtherighttimetoinvestinVRtosavecosts

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ThankYou

Visitusatwww.visionair3d.com


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