INSIGHT INNOVATIONinsightinnovation.org/iiex-presentations/NA18/Gaiduk.pdf · 2018. 6. 22. ·...

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Transcript of INSIGHT INNOVATIONinsightinnovation.org/iiex-presentations/NA18/Gaiduk.pdf · 2018. 6. 22. ·...

Page 1: INSIGHT INNOVATIONinsightinnovation.org/iiex-presentations/NA18/Gaiduk.pdf · 2018. 6. 22. · pepsi 9Nnsvuus "Sac 7.55* maxeil mirates ånð Facebook Twitter Instagram Snapchat Linkedln
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Autopilot | Implicit11 000 000 bt

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➔➔➔➔➔

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••

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●●●●●●●●

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*Coca-Cola. Coke and Meals campaign

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••••

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Decode goal map TM

BRAND\ AD

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q6 How would you rate the security of the following social networks?

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Implicit test (Reaction rate: overall objects difference score) - Shows how the objects are perceived with regard to the opposite criteria. The longer the bar, the stronger association with criteria is (1000/ms)

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Ads

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➔ The circle around the point of fixation subtending approximately 2° of angle at the eye.

But we easily see and recognize objects within the parafovea area (an angle of approximately 5°). The area outside the parafoveal region is called the peripheral region and it also gives us lots of information.

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