071106 The Longtail Of Corporate Communications Oliver Nitz
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Transcript of 071106 The Longtail Of Corporate Communications Oliver Nitz
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Long Tail of Corporate Communications.Unlimited conversations through democratization of communications.
Oliver Nitz
Head of Marketing Solutions, Telekom Austria TA AG
6. November 2007
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Corporate Communications 2.0: creating virtually infinite rack space.
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Unlimited conversations: the long tail.
New role of corporate communications: topic moderation and management. In theory almost every customer and stakeholder could be reached.
Source: Chris Anderson.
5 MainTopics
∞ Topics
Short Head
Long Tail
Reach
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B2C Internet media usage have a huge impact on B2B communications.
Source: www.Discoveryclub.de
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Ignoring the long tail of communication means losing tomorrow‘s customers and employees.
Source: www.imapenguin.com
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Changing communications is developing culture: transparent company vs. control by hierarchies.
Source: www.techno-science.net
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Telekom Austria takes first steps.
1. Corporate Blogs
2. Corporate Wiki
3. High Performance Workplace (Presence services, Wiki, mobile applications for work force)
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Oliver NitzHead of Marketing Solutions
Telekom Austria AGLassallestrasse 9 · 1020 ViennaTel. +43(0)59 059 1 37309 · Fax +43(0)59 059 1 37391Mobil +43 (0)664 629 65 59 · E-Mail: [email protected]
http://denkbloggade.telekom.at/
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Thank you.