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2. : Mail.Ru Group , 3. , , 4. . . 5. . 6. - 7. 8. , 9. , , 10. . , 11. . , 12. , , . , . , 13. . . 65,9 , 14. 90%1. BrandAnalytics, 30 15. (350 !), 35 16. 17. 18. . - , Mail.Ru Group 19. , 20. , 21. . 22. 23. 24. TNS, comScore Brand Analytics. : 25. - SMM-, .1 TNS Web-Index, 2014Mail.Ru Group | 02 26. 27. 28. 5 29. TNS.42,6 . 30. 25,4 . 31. 52,7 . 32. 30,6 . 33. 11,6 . 34. : TNS Web-Index, , 201403 35. Mail.Ru Group | 36. , 37. , (52% 48%2). . 38. (56%), Twitter 39. .46%54% 40. 41. 25-34. 27% 3. Facebook 42. , Twitter 24 .04 44%56% 47%53% 47%53% 48%52% : TNS Web-Index, , 2014 12-17 18-24 25-34 35-44 45-54 55-64: TNS Web-Index, , 20148%14%29%23%18%8%8%15%29%22%17%9%11%20%28%19%15%7%7%15%26%22%19%11%12%23%21%19%16%9%TNS Web-Index, 2014TNS Web-Index, 201423Mail.Ru Group | 43. 05 Twitter (23% 19%), , 44. . 45. 46. (20%), Facebook (25%). 47. . 48. 14%23%19%16%13%7%8%14%22%20%15%14%7%8%13%22%19%14%19%6%7%16%25%18%14%13%5%9%14%23%16%12%23%5%7%: TNS Web-Index, , 2014Mail.Ru Group | 49. 06 50. . 51. . . Facebook (31%) Twitter (30%), 52. (17% 16% ) , - Twitter ( 11%). , . 53. -27%20%16%14%9%9%5%27%19%17%16%9%7%5%28%20%15%13%9%11%4%31%19%15%13%8%10%4% , . , 54. , Facebook Twitter 55. 56. 800 .30%20%14%13%9%11%4%800 . . 57. 500 800 . . 100 500 . . 100 . .28%10%23%39%23%9%25%43%29%9%23%39%34%10%24%32%35%10%25%30%: TNS Web-Index, , 2014: TNS Web-Index, , 2014Mail.Ru Group | 58. 59. 60. 61. . 62. . 7% 14% . witter . (87%) (80%). , , (84%) (58%). 68% . Facebook , Twitter 63. (96%).58%21%19%43%87% 80% 49% 22%31%43%67%84%90%96%68%72%68%50%59%57%07 64. 65. 66. 67. 414% 7% 3% 3% 1%: TNS Web-Index, , 20144 , - 68. , Mail.Ru Group | 69. 20,39,73,37,61,831,239,27,07,36,964,3 37,1 1,5 1,1 0,2 08 . , , , 70. , 71. , . , . 1,3 , . 72. , 73. 1,7 74. . , Facebook Twitter . : comScore, , 2014Mail.Ru Group | 75. Twitter 76. , 77. . 78. , 79. 80. . , 17 81. 82. , 125. 83. ? Brand Analytics 84. 85. , : 86. , , , , , . 87. 88. 15 20% . 89. , , 90. 91. 92. . 93. 94. . 95. 96. 97. 40% , 98. (, ) 99. . , 100. ,, . 101. 102. 103. 104. 105. , . 106. , , 107. , , . 108. , 109. , .095 Brand Analytics, 2014. 110. 111. http://www.slideshare.net/Taylli01/c-2014-32306771Mail.Ru Group | 112. , 113. . , , , , . , 114. 90% . 115. 2534 , . . . 116. , Facebook Twitter . , 117. . (43%) , 118. , 100 . . 119. . , , , 1,3 . , 120. ( 121. 1,7 ). 122. , 123. . , 124. .Mail.Ru Group | 10