Meaningful Advertising
Pervasive Technology and Meaningful Branding in Public Space
Hoorcollege Service Design and Experience Design, CMD Rotterdam
Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
Designing Meaningful Education as a Service
Experience Branding Hoorcollege 1, 2011-2012
Lezing individual design for the masses, Hangar36, 2011
The Meaning of (Branded) Pervasive Technology in Public Space
OnsBlok presentation at Thingscon Salon, Eindhoven, July 8 2016