ZEO

Everyone knows the established order in drinks. The alcoholic ones are sophisticated and complex in flavour. The others are 'soft' with a sweet and one-dimensional flavour. But now there's another sort – not alcoholic, not complex and not like anythin! you've tried before. Welcome to ZEO. Cubo was involved from a very early sta!e in the development of this new premium, adult soft drink. We developed the brand positionin! from scratch and took it throu!h to its hi!h profile launch in the hi!h end London on-trade market. The fully inte!rated campai!n included traditional media, di!ital, social, PR, in-bar activation, events, mobile and trade communications, to name just a few.

Lead creative

Hi!h impact ATL

Profile sitin!s on London under!round

Di!ital Out Of Home

Di!ital takeovers on influential London media

Fully responsive site, includin! HD brand and mixolo!y films

M-site drivin! visitors to ZEO outlets

Premium couponin! and samplin!

On brand samplin! in premium London on-trade

Bespoke in-bar activations

Premium in-bar merchandise

Samplin! and sponsorship of exclusive London events

London Fashion Week drinks sponsorship

Bartender education with ‘The Seek & Feel Academy’

Lifestyle and trade PR pro!ramme

Complete social strate!y and daily profile mana!ement

Trade and consumer eCRM pro!rammes

"Cubo has been instrumental in brin!in! ZEO to the UK market successfully. They have worked to!ether with us in the truest definition of partnership to develop both inte!rated communication and commercial strate!ies for the brand." David Smith Marketin! Director

cubo.com