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Confidential - © All rights reserved. Zend Technologies, Inc.

Zend – Enterprise PHP

Stu Schmidt

President - Zend

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Zend is the “P” in LAMP

• LAMP = Linux/Apache/MySQL or MariaDB/PHP

• Commercial entity behind PHP - the most popular Web language

• Zend’s founders co-authored PHP and Zend is a key contributor

• Open-source leader - PHP, PHP7/PHPNG, Zend Framework, Eclipse

PDT, Apigility

• PHP runs more than half of the world’s web & mobile workloads

Linux (Operating System)

Apache (web server) MariaDB (database)

PHP

PHP (Zend)

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Mellanox(High Speed Data Transfer)

Canonical (Ubuntu Linux)

Canonical (Apache Web Server)

MariaDB

Zend Server Enterprise PHP

Orch

estratio

n -

Juju

(Ub

un

tu)

PHP (Zend)

Turbo LAMP

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Web Services

Ideal Use-Cases for PHP:

Custom Development & Packaged Apps

Content Management

Application Modernization Custom Business Apps

E-Commerce Data-CentricBusiness Apps

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Why Zend Server over Free OS PHP?

Your App – Your Car

Do you want your team focused on innovation and winning the race…or spending their time and intelligence building the track?

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The Professional PHP Distributionwith Advanced Value-add Capabilities

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The Professional PHP Distribution with Advanced Value-add Capabilities

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Why Zend Server over Free OS PHP?

• Focus on driving business results and let Zend handle the plumbing

– The complexity of selecting, implementing, testing, upgrading and continually managing your own PHP stack is a waste of innovation talent

• Have the assurance that you are running battle hardened code, supported by the only commercial entity behind PHP, long after the OSS community discontinues support

• Using Zend Enterprise PHP throughout the application lifecycle reduces waste, improves delivery speed, improves performance and reduces risk – increasing customer satisfaction

• Zend Server capabilities allow you to optimize your application, automate releases and dynamically scale as your business demands

• Zend Enterprise PHP is ultimately cheaper than free open source PHP – better TCO, with lower risk

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The Complete Zend Enterprise PHP Solution

Design Develop Test Deploy Maintain

Zend Server with Z-Ray

Zend Studio

Zend Framework

Apigility

Professional Services, Support, Training and Certification

Zend Guard

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Zend Enterprise Services

Zend Server On-boarding

Application Audits

Expert Services

• PHP & Zend Framework Architecture best practices• Scalability & Performance Optimization• Security & Vulnerability prevention• Application code optimization

• Scale a PHP/ZF2 development practice • PHP and ZF2 Design, Migration & Modernization• Architecture advisory program• Education and mentoring

• Optimal deployment and configuration• Implementation of Zend best practices• Immediate productivity gains

Continuous Delivery • Continuous Delivery SmartStart• Continuous Delivery Process Implementation

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Who Buys Zend Server?

Persona What is important to them?

DevelopmentLeader

Target Buyer

• Delivering value to the line of business through high velocity,high quality and agile development

• Focusing development efforts on innovation rather thantroubleshooting bugs in production

• Meet SLAs – performance, availability and scale

Developer • See inside my application to avoid downstream bugs and issues

• Be recognized for doing something new and innovative• Having tools that make me better and my job easier• Can be friend and foe

DevOps • Automate everything! Remove repetitive manual tasks• Release process cannot cause release delays• Increase the consistency and rate of releases

Operations • Performance, security and compliance

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IBM, Partners + Zend Opportunity

Development

• Where are the opportunities?

– “Business critical” workloads

• Packaged apps such as Magento, Drupal, WordPress, etc.

• Custom developed apps

– Stakeholders who value commercial security and support

• A few simple questions can help identify a prospect:

– Are you relying on PHP in production to deliver your

essential mobile/web apps?

– Are you interested in enhancing the performance and

scalability of your PHP apps?

– Are you spending too much time fixing as opposed to

innovating?

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Why and How to Engage Zend

• We know IBM (Zend has been an established IBM partner

since 2005)

• We have boots on the ground in Europe who can tell the story

• We know the buyer personas

• We understand PHP workloads better than anyone and can

talk about the how/why with both development and production

• Contact info for Zend sales team

– Jega Sutharsan jega.s@zend.com - primary POC

– Amy Anderson amy.a@zend.com - IBM relationship

manager

– Jim Reiss jim.r@zend.com - SVP Global Sales