Zend introduction - MariaDB Roadshow London 2015
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Confidential - © All rights reserved. Zend Technologies, Inc. 1 Confidential - © All rights reserved. Zend Technologies, Inc. Zend – Enterprise PHP Stu Schmidt President - Zend
Transcript of Zend introduction - MariaDB Roadshow London 2015
Confidential - © All rights reserved. Zend Technologies, Inc.1
Confidential - © All rights reserved. Zend Technologies, Inc.
Zend – Enterprise PHP
Stu Schmidt
President - Zend
Confidential - © All rights reserved. Zend Technologies, Inc.2
Zend is the “P” in LAMP
• LAMP = Linux/Apache/MySQL or MariaDB/PHP
• Commercial entity behind PHP - the most popular Web language
• Zend’s founders co-authored PHP and Zend is a key contributor
• Open-source leader - PHP, PHP7/PHPNG, Zend Framework, Eclipse
PDT, Apigility
• PHP runs more than half of the world’s web & mobile workloads
Linux (Operating System)
Apache (web server) MariaDB (database)
PHP
PHP (Zend)
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Mellanox(High Speed Data Transfer)
Canonical (Ubuntu Linux)
Canonical (Apache Web Server)
MariaDB
Zend Server Enterprise PHP
Orch
estratio
n -
Juju
(Ub
un
tu)
PHP (Zend)
Turbo LAMP
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Web Services
Ideal Use-Cases for PHP:
Custom Development & Packaged Apps
Content Management
Application Modernization Custom Business Apps
E-Commerce Data-CentricBusiness Apps
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Why Zend Server over Free OS PHP?
Your App – Your Car
Do you want your team focused on innovation and winning the race…or spending their time and intelligence building the track?
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The Professional PHP Distributionwith Advanced Value-add Capabilities
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The Professional PHP Distribution with Advanced Value-add Capabilities
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Why Zend Server over Free OS PHP?
• Focus on driving business results and let Zend handle the plumbing
– The complexity of selecting, implementing, testing, upgrading and continually managing your own PHP stack is a waste of innovation talent
• Have the assurance that you are running battle hardened code, supported by the only commercial entity behind PHP, long after the OSS community discontinues support
• Using Zend Enterprise PHP throughout the application lifecycle reduces waste, improves delivery speed, improves performance and reduces risk – increasing customer satisfaction
• Zend Server capabilities allow you to optimize your application, automate releases and dynamically scale as your business demands
• Zend Enterprise PHP is ultimately cheaper than free open source PHP – better TCO, with lower risk
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The Complete Zend Enterprise PHP Solution
Design Develop Test Deploy Maintain
Zend Server with Z-Ray
Zend Studio
Zend Framework
Apigility
Professional Services, Support, Training and Certification
Zend Guard
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Zend Enterprise Services
Zend Server On-boarding
Application Audits
Expert Services
• PHP & Zend Framework Architecture best practices• Scalability & Performance Optimization• Security & Vulnerability prevention• Application code optimization
• Scale a PHP/ZF2 development practice • PHP and ZF2 Design, Migration & Modernization• Architecture advisory program• Education and mentoring
• Optimal deployment and configuration• Implementation of Zend best practices• Immediate productivity gains
Continuous Delivery • Continuous Delivery SmartStart• Continuous Delivery Process Implementation
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Who Buys Zend Server?
Persona What is important to them?
DevelopmentLeader
Target Buyer
• Delivering value to the line of business through high velocity,high quality and agile development
• Focusing development efforts on innovation rather thantroubleshooting bugs in production
• Meet SLAs – performance, availability and scale
Developer • See inside my application to avoid downstream bugs and issues
• Be recognized for doing something new and innovative• Having tools that make me better and my job easier• Can be friend and foe
DevOps • Automate everything! Remove repetitive manual tasks• Release process cannot cause release delays• Increase the consistency and rate of releases
Operations • Performance, security and compliance
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IBM, Partners + Zend Opportunity
Development
• Where are the opportunities?
– “Business critical” workloads
• Packaged apps such as Magento, Drupal, WordPress, etc.
• Custom developed apps
– Stakeholders who value commercial security and support
• A few simple questions can help identify a prospect:
– Are you relying on PHP in production to deliver your
essential mobile/web apps?
– Are you interested in enhancing the performance and
scalability of your PHP apps?
– Are you spending too much time fixing as opposed to
innovating?
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Why and How to Engage Zend
• We know IBM (Zend has been an established IBM partner
since 2005)
• We have boots on the ground in Europe who can tell the story
• We know the buyer personas
• We understand PHP workloads better than anyone and can
talk about the how/why with both development and production
• Contact info for Zend sales team
– Jega Sutharsan [email protected] - primary POC
– Amy Anderson [email protected] - IBM relationship
manager
– Jim Reiss [email protected] - SVP Global Sales
