NGO PHUC NGUYEN ELITE 5 CHALLENGE

Agenda

Insight

Research

Target

Idea

Design

Objective

Plan

Will you buy Young Marketers T- Shirt with the price 200K?

Yes

40%

No

60%

5% - Based on the quality of the T Shirt

25% - Because they love marketing

10% - Because they are candidates

20% - The price

25% - The design

15% - Another reason

Based on the the survey sample of 50 ramdom individuals (YM Fan)

Target audience

Age from 18 to 24

Mostly live in HCM

Interest and participate in marketing activities

Fan of Young Marketers

Frequently interact on FP YM (like/share/comment)

Mostly contestants from the qualifiers, second chance, big chance of YM3

Big size (86% Age from 18 to 24, 20.000 from HCM) Shipping costs of T-shirt

High probability participated in the offline activities of YM

Why

Insight

Driver Demand to to express themselves, the interest in marketing

Barrier Still do not have T-shirt representing for young people love marketing

I’m a member of Young Marketers community. I love marketing, I want to show it and connect with people with the same interests

Idea

- Fan of Young Marketers - 18 – 24, HCM - Frequently interact on FP YM - Mostly contestants from the qualifiers, second chance, big change of YM3

I accepted the challenge and you?

Message I have a few of interesting and challenging

thing for you, dare you take it?

Brand Positioning Statement

To Whom Provide what

need Differentiated

from Reason to

believe

- Rational benefit: the quality, design - Emotional benefit: the confidence express the interest in marketing

Released by Young Marketers

- Objective: YM T-shirt will represent for young people love marketing - From a challenge

Challenge

You can be the person who make the challenges (A) or be challenged (B)

(A) will send the challenge and YM T-shirt to (B).If (B) accept the challenge, (B) will have YM T-shirt and they will have agreement

The agreement: In 6 months, if (B) join any activities related marketing (workshop, offline event), (B) must use YM T-shirt and inform to (A). If not (B) will received punishment (each time)

The punishment: The fee to join marketing activities from suggestion of (A)

Note: The fee less than 200K (each time), not cumulative, valid for 15 days.

Finally: If (B) want to cancer the agreement, (B) will sent back to (A) YM T-shirt and a marketing book (suggestion from (A) and the price less than 300K)

Awareness Engagement Advocacy

Time 3 days 5 days 2 days

Objective 1500 TCs aware the

challenge 150 YM T-Shirts ordered

Announced the results to 300 participants

Message Challenge or be

challenged Let's accept the challenge Real challenge begins

Key hook FB Social media Social media

Budget 3 milion 1 milion 1 milion

Evaluation Social media report Sales report Social media report

Plan

Objective 150 YM T-Shirts odered

1500 TCs aware the challenge

TOP: YM T-Shirts is represent for young people love marketing

Design

Price

220K

THANK YOU