Young Marketers 3 - Thách Thức Elite 5 - Ngô Phúc Nguyên
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Transcript of Young Marketers 3 - Thách Thức Elite 5 - Ngô Phúc Nguyên
NGO PHUC NGUYEN ELITE 5 CHALLENGE
Agenda
Insight
Research
Target
Idea
Design
Objective
Plan
Will you buy Young Marketers T- Shirt with the price 200K?
Yes
40%
No
60%
5% - Based on the quality of the T Shirt
25% - Because they love marketing
10% - Because they are candidates
20% - The price
25% - The design
15% - Another reason
Based on the the survey sample of 50 ramdom individuals (YM Fan)
Target audience
Age from 18 to 24
Mostly live in HCM
Interest and participate in marketing activities
Fan of Young Marketers
Frequently interact on FP YM (like/share/comment)
Mostly contestants from the qualifiers, second chance, big chance of YM3
Big size (86% Age from 18 to 24, 20.000 from HCM) Shipping costs of T-shirt
High probability participated in the offline activities of YM
Why
Insight
Driver Demand to to express themselves, the interest in marketing
Barrier Still do not have T-shirt representing for young people love marketing
I’m a member of Young Marketers community. I love marketing, I want to show it and connect with people with the same interests
Idea
- Fan of Young Marketers - 18 – 24, HCM - Frequently interact on FP YM - Mostly contestants from the qualifiers, second chance, big change of YM3
I accepted the challenge and you?
Message I have a few of interesting and challenging
thing for you, dare you take it?
Brand Positioning Statement
To Whom Provide what
need Differentiated
from Reason to
believe
- Rational benefit: the quality, design - Emotional benefit: the confidence express the interest in marketing
Released by Young Marketers
- Objective: YM T-shirt will represent for young people love marketing - From a challenge
Challenge
You can be the person who make the challenges (A) or be challenged (B)
(A) will send the challenge and YM T-shirt to (B).If (B) accept the challenge, (B) will have YM T-shirt and they will have agreement
The agreement: In 6 months, if (B) join any activities related marketing (workshop, offline event), (B) must use YM T-shirt and inform to (A). If not (B) will received punishment (each time)
The punishment: The fee to join marketing activities from suggestion of (A)
Note: The fee less than 200K (each time), not cumulative, valid for 15 days.
Finally: If (B) want to cancer the agreement, (B) will sent back to (A) YM T-shirt and a marketing book (suggestion from (A) and the price less than 300K)
Awareness Engagement Advocacy
Time 3 days 5 days 2 days
Objective 1500 TCs aware the
challenge 150 YM T-Shirts ordered
Announced the results to 300 participants
Message Challenge or be
challenged Let's accept the challenge Real challenge begins
Key hook FB Social media Social media
Budget 3 milion 1 milion 1 milion
Evaluation Social media report Sales report Social media report
Plan
Objective 150 YM T-Shirts odered
1500 TCs aware the challenge
TOP: YM T-Shirts is represent for young people love marketing
Design
Price
220K
THANK YOU