YouTube and Social MediaJames Fell

The Social Media Academy

35 hours of video content is uploaded every minute

70% of traffic comes from outside the USOver 2 billion are viewed on a daily basis

The base age demographic is 18-54 More than half the videos uploaded to YouTube have been either rated or commented by user

YouTube Stats

Before we go on…

Social Media Audit – Travel Brands

13849

Average video views per company

639Average

subscription to YouTube channelsBritish Airways

Thomson Holidays

KLMKey Performers on YouTube

24,910

Total subscription to

YouTube channels

Ideas for creating engaging content…

#1Adverts

#2Video as a

Story

#3Is it really funny!?

#4Creating

Testimonials

#5Behind the

Scenes

#6Share with your

community

#7News & Events

#8Company Milestones

#9Instructional

#10Video as a mechanic

Now you’ve made your video…

• Got a keyword strategy? Use it!

• Write copy based on this

• Place URL links within your description

• Add the videos to categories•Add tags that complement your keywords

• What's your username?

Keywords & SEO

Comments

Annotations

Build your following…

Learn from your users and make things better…

YouTube Insights

Views & Popularity

Demographics Discovery

Audience Attention

Community Engagement

Its more than just YouTube…

SEEDING

What's next to come…

Better Quality & Faster Video

Simpler Video EditGoogle+ and Google Searches

“Review Economy”Greater Social Media Integration

Challenging Traditional Media?

My thoughts to the future…

Thanks for your time…

James Felljames.fell@thesocialmediaacademy.co.uk

07590 571 361