Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook,...

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Program Information Course Syllabus Digital Marketing Certification Social Media Marketing Certification

Transcript of Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook,...

Page 1: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

Program Information

Course Syllabus

Digital Marketing Certification

Social Media Marketing Certification

Page 2: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

12 Week Digital Marketing Certificate Program starts Tuesday | 6:30 PM | February 18, 2020

4 Week Social Media Marketing Certificate Program starts Tuesday | 6:30 PM | February 18, 2020

What will I learn? You’ll create real-world digital marketing strategies, with hands-on experience.

What can I accomplish? You’ll be able to masterdigital marketing fortargeted business growth.

What project will I do? You’ll be required to work on a hands-on project to apply the concepts

Earn your Digital Marketing Certificate

in 12 weeks at Unilatina International College.

Earn your Social Media Certificate in 4 weeks.

Want to master Digital Marketing?

Go to Unilatina.edu to learn more and to register.

Page 3: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your
Page 4: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your
Page 5: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

This 36 hours course instructed by Professor Ken covers the most important skills you’ll need to apply digital marketing in your business.

You’ll learn to create real-world digital marketing strategies, developing your skills with hands-on experience.

You’ll learn:• How to develop a marketing strategy• Integrating digital marketing• Understanding Social Media• How to create Facebook and Instagram Ads• How to use Email marketing• How to build a Landing page creation• Understand SEO optimization• Understand Google Analytics• How to make it work all together

This is a hand on in class instruction with online content with 24/7 access.Classes start soon and seats are limited to 20 per class.

Digital Marketing Certificate at Unilatina International College.

Visit Unilatina.edu to learn more and to register.

Enroll TodayClasses Start Feb. 18, 2020

Limited Class Size

Goals of the Course

Page 6: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

1. Analysis to understand brand's marketing opportunities2. Understand social media, and how to leverage it to

expand your business.3. Learn how to devise a strategic marketing campaign to

improve engagement.4. Conduct an SEO audit and Create a Google Ads strategy 5. Learn to promote your brand, earn customer trust and

loyalty 6. Build relationships by writing and creating great

content.7. Learn how and when to use Facebook, and other social

media outlets.8. Learn to measure the conversion and the success of

your campaign.9. Define KPIs for Google Analytics and social analytics

platforms.10. Audit your current email marketing practices and

improve current messaging

Visit Unilatina.edu to learn more and to register.

The Top 10 Things You’ll Learn with the Digital Marketing Certificate.

Enroll TodayClasses Start Feb. 18, 2020

Limited Class Size

Goals of the Course

Page 7: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

What will I accomplish after doing this course?Understand why social media is so important for business growth and learn the art of strategizing campaigns for brand promotion, aggregate users and build relationships, Create brand loyalty and convert maximum users, and Test the effectiveness of your campaigns.

What project am I expected to do?All participants will be required to work on a hands-on project to apply the concepts. You will strategize and conceptualize a social media campaign around a product, with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.

Visit Unilatina.edu to learn more and to register.

Enroll TodayClasses Start Feb. 18, 2020

Limited Class Size

Goals of the Course

Page 8: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

12 Week Course (36 hours) covers the most important technical skills you’ll need to get started in digital marketing. Throughout the course, you'll use the techniques and tools below to create real-world digital marketing strategies, developing your skills with hands-on experience.

Week 1Understanding Brand Strategy & Brand VoiceYou will learn how to create the foundation of a brand strategy & principles of digital marketing.

Week 2Understanding KPIs & DemographicsYou’ll learn to analyze and understand brand's marketing opportunities in the digital landscape.

Week 5Social Media – Facebook, Instagram, LinkedIn, You TubeLearn both organic and paid channels to get your brand's message to your target demographic. .

Week 6Social Media - Select the channels, messaging, and ad units that will drive the most impact for your brand.

Week 7Email Marketing – Learn how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send..Week 8Email Marketing - Audit your current email marketing practices and improve current messaging.

Week 9Google AnalyticsUnderstand how to set key performance indicators (KPIs) to track and monitor success. performance..Week 10Google Analytics,Define KPIs for Google Analytics and social analytics platforms.

Week 11 & 12Final two weeks of course will be used to apply all learnings in actual scenario for your business or simulated business

Week 3Search Marketing – SEO- Conduct an SEO audit Learn Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Week 4Google AdsYou will get hands-on experience setting up Google Ads and Create a Google Ads strategy

Digital Marketing Certificate12 Weeks – 36 Hours

Visit Unilatina.edu to learn more and to register.

Enroll TodayClasses Start Feb. 18, 2020

Limited Class Size

Page 9: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

This 12 hours course instructed by Professor Ken covers the most important skills you’ll need to apply social media l marketing in your business.

You’ll learn to create real-world social media marketing strategies, developing your skills with hands-on experience.

You’ll learn:• How to develop a social media strategy• Integrating social media into • Understanding Social Media• Google Ads• How to create Facebook and Instagram Ads• How to use Email marketing• How to make it work all together

This is a hand on in class instruction with online content with 24/7 access.Classes start soon and seats are limited to 20 per class.

Social Media Marketing Certificate at Unilatina International College.

Visit Unilatina.edu to learn more and to register.

Enroll TodayClasses Start Feb. 18, 2020

Limited Class Size

Goals of the Course

Page 10: Digital Marketing Certification Social Media Marketing ...€¦ · Week 5 Social Media –Facebook, Instagram, LinkedIn, You Tube Learn both organic and paid channels to get your

4 Week Course (12 hours) covers the most important skills you’ll need to get started in social media marketing. Throughout the course, you'll use the techniques and tools below to create real-world social media strategies, developing your skills with hands-on experience.

You will be joining the Digital Marketing Class for 4 weeks. You’ll get to meet and work with fellow digital marketers and share best practices.

Social Media Certificate4 Weeks – 12 Hours

Week 2Social Media – Facebook, Instagram, LinkedIn, You TubeLearn both organic and paid channels to get your brand's message to your target demographic. .

Week 3Social Media - Select the channels, messaging, and ad units that will drive the most impact for your brand.

Week 4Email Marketing – Learn how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Week 1Google AdsYou will get hands-on experience setting up Google Ads and Create a Google Ads strategy

Visit Unilatina.edu to learn more and to register.

Enroll TodayClasses Start Feb. 18, 2020

Limited Class Size